Biz Tips: The Best Email Marketing Practices of 2019
GROWTH:
The Best Email Marketing Practices of 2019
Get ahead of the email game.
Email marketing can be the primary driver of customer acquisition, if you use it right. There is a lot of conflicting advice on what makes the best, most compelling email. What makes people click?
In 2019, customers will be expecting emails to be better than ever before. More attuned to their desires and demands, more relevant for them, anticipating their needs and concerns.
Here you’ll find three strategies to make your customers interested, invested, and shopping with you again and again.
Personalization
Personalization is so much more than just a buzzword. Offer your email recipients the most tailored, custom products and deals, and watch your conversion rates skyrocket.
This can apply to more than just product and deals — tailor your emails based on the activity displayed on your site. The classic example of this is the abandoned basket email, but the truth is you can go much further than this.
For instance, if a logged-in visitor came onto your site and looked at candles, don’t wait for them to add it to their basket. Send them a personalized email when they leave the site, saying you saw them looking at candles, and here’s a perfect set of candles based on their past purchase behaviour.