Picture this; you click onto the website of someone in your niche. You click over to their sales page to check out what they offer, and to your surprise, you see YOUR offers. You’re looking at your own sales page; the same copy and the same offers. Or you click onto someone’s social media account…

Great customer service agents are invaluable in any business. Not only can they make your customers happy in an instant, but they can completely change the perception of your company. Finding these great agents, however, isn’t easy. Here are twelve customer service skills all great agents need and what you should look for when building…

The primary trademark of any company is its logo, a simple graphical symbol that is (or should be) unique, easily recognizable and extremely useful in branding efforts. During sponsored events in particular, it is essential to assess how many people were exposed to the sponsor’s logo and how much impact this had on brand awareness.…

Photo by Georgia de Lotz on UnsplashSo you’ve made social media accounts for your business, that’s one big point checked off your to-do list. Congratulations! You’ve joined 71% of other businesses who use social media. Or, you’ve had social accounts for a while now, but they closely resemble barren land — no colors, no life, and no activity. Either…

Up to the rollout of Nextdoor offers there was no way a business could post anything on Nextdoor, not even an event. To post a business event you had to use your personal Nextdoor profile to do it. Exciting news because this is the first feature just for businesses to actively post something so neighbors…

As Google continues to update its algorithm it’s more important than ever to set up your SEO strategy for the best visibility online. Thankfully there are helpful resources that will enable you to best optimize your content correctly. Use these top tools to attract and retain more visitors while improving your content marketing efforts. Take…

If you work with an SEO expert, you have encounter times when her recommendations or priorities conflict with the overall goal of improving the website. This will happen when content changes on the website are written for search engines and not for real people. Let’s look at an example: Say you are responsible for your…

I’m going to go out on a limb and say that if you’re reading this, there’s less than a 50 percent chance that you are ready to implement lead scoring, and yet there is an 80 percent chance that either you’ve already done it or it’s on your to-do list. OK, I completely fabricated those…

ktmain / Pixabay Have you ever traveled to a different city and wondered why their water tastes differently than yours? It’s because it is different. Water chemistry varies greatly around the United States due to varying contaminates in the water by geographical location. Hydroviv is a customizable water filter that is specially designed for each…

kalhh / Pixabay How many of your friends are pricetitutes? Yes, you heard that right! A pricetitute is a person who talks about completing actions or tasks for money. This is the premise behind Dan Killian’s flagship product, Pricetitution. Pricetitution is a game that allows players to get to know each other by asking how…

Today, customers are informed, and that means they know what your competitors have to offer. The challenges this poses to your business is that if you do not offer them much value, it’s only a matter of time before they have moved on. Customers, just like a dating relationship, will stick where they feel appreciated!…

Pretty visuals and a slick look will only get you so far when it comes to video content on your website or social channels. You’re the expert in your field. So show people why that is! Have a strategy When construction crews break ground to begin work on a new structure, they don’t just skip…

Now that April 15th has come and gone, it’s still critical for you to stay vigilant and to keep a watchful eye for any suspicious activity that may signal tax fraud. Fraudsters have been busy, and may have already been working behind the scenes to steal your refund. The 2018 Consumer Sentinel Network Data Book…

The direct-to-consumer model can help companies cut costs and develop mutually beneficial relationships with manufacturers. For business leaders, minor expenses can add up quickly. Remember that free 30-day trial of software you tested to see whether it would help you with Google Ads or invoicing or — whatever? I’ve probably paid for a year of…

Leading the way for customer experience in shipping is Amazon with some of the fastest and most reliable shipping options. Yet three out of four consumers say they would choose another retailer over Amazon if better shipping options were offered, while 90% of consumers expect a full refund for late delivery. It’s no surprise that…

If you are thinking of starting a business, the first thing you have to do is to conduct thorough and extensive market research. There has never been a business which grew successfully without going through the painstaking process of researching the market they are playing in. Entrepreneur.com defines Market Research as “the process of gathering,…

In today’s financial climate, having a side hustle or a small business is practically mandatory. In large part, people want to own something of their own, or they want to be able to support a passion they have. One of the first pieces of business advice you’ll ever hear is to niche down. Speak to…

Explainer video content can be transformational for businesses and brands. Not only can it communicate a business’s value proposition in an effective way, but it can also drive results too. To demonstrate just how effective explainer videos can be, the team at Skeleton has identified 3 of the world’s most effective explainer videos and the…

Sean Ellis Interviewing Ed Baker at 2017 GrowthHackers ConferenceWhen I interviewed Ed Baker at the 2017 GrowthHackers Conference, he explained that he gained a deep appreciation of the North Star Metric (NSM) concept when he was leading Facebook’s international growth team. At Facebook, their NSM was Daily Active Users (DAUs). Team members were encouraged to…

Recently Rahul Vohra, CEO of Superhuman, wrote a great post for First Round Review about how his team used a survey that I created to help them find product/market fit. For several years the survey was freely available at Survey.io, but a few weeks ago people started reaching out to me to ask why it…

Are you interested to learn about invoicing? Do you want a full report regarding the benefits, features, and types of invoices to ever exist? The following written documentation will deliver you the proper information about all the features about invoicing, and why use it in today’s era. Invoicing is a tool that automatically generates billing…

Whoever said it, said it right – “Motivation isn’t going to strike you like lightning.” So, how do you stay motivated if you don’t feel like doing anything? Well, here’s a secret from Stephen King, the famous American author: Amateurs sit and wait for inspiration, the rest of us just get up and go to…