There used to be a time where only software developers could build applications, but things have changed a lot in recent years. In fact, we are right in the middle of a no-code revolution, meaning you can easily find tools that allow you to build your own applications without writing a single line of code.…

Taking time to reflect on what worked or didn’t work for the quarter is a good way to regroup and figure out what to do as we head into the unpredictable future. At the very least, it’s a way to therapize our shared challenges with the market. In this special quarterly state of the market…

Content is the beginning of marketing. And it’s been some time since marketers started considering content management as the backbone of their strategies. After all, content is fuel for most demand-generating actions — from inbound to outbound, on organic or paid channels, online or offline. But what about sales teams, have they been using content as an ally?According…

It’s really common to see content managers struggle when it comes to setting KPIs–Key Performance Indicators. But this process doesn’t have to be so hard.In this article, I’ll talk about the main things you should consider when setting KPIs for your content team. Keep reading if you’re looking for ways to increase productivity in your project…

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer. Should you invest your resources…

Before eCommerce and SaaS went mainstream, you didn’t have to worry too much over churn if you had a good product offering. Users needed your product/service, they had nowhere else to get it, and so they stuck to your brand whether customer experience was good or not. Trivialize user experience in the 2020s, and you’ll…

More and more businesses shift towards cloud technology because they want additional space to store their data or low-cost space that allows them to scale their business. Many businesses use cloud services because they’re: Convenient – business owners and their employees or users of the services can connect to cloud-based systems anywhere in the world…

You simply cannot outrank your competitors in SEO without building quality backlinks, especially when you are working in a highly competitive niche. Big brands hire link builders and spend tens of thousands of dollars to gain high-quality backlinks that help them rank. There is nothing wrong with it but what if I tell you that…

You may have heard of brand messaging and positioning for products — but what do you do when you’re trying to sell your services as a coach or consultant? Positioning and messaging still play an important role. How? Let’s look at why positioning and messaging for coaches and consultants is important and how you can…

Voice-over-Internet Protocol has become popular in the past few years, but along with its popularity, many misconceptions and myths start coming. VoIP has been rumored to be unreliable and expensive. However, a hosted VoIP is one of the easiest and most reliable ways for every business to communicate. So, let’s discuss some of the most…

Email volume growth has nearly tripled since the pandemic began, according to data shared in the recent Litmus 2021 State of Marketing Report. It’s not surprising considering that as people stayed home, they stayed online—and marketers responded accordingly. What may be surprising to some though, is that even as email use increases, engagement remains high,…

Consumers today have many products and brands contending for their attention, which means the CPG industry is an especially competitive one. And in CPG digital marketing, it’s a challenge to keep up with emerging technologies as well as rapidly growing consumer demands. The pandemic changed the way shoppers browse and buy, with a heavy focus…

Ensure that the 2021 holiday season will be even more successful with these last-minute tips! Managing Bidding during a Sales Event Before the sale: Find out Revenue-Per-Click or Conversion-Rate uplift from historic sales as a percentage. On the day of the sale: Apply your historical percentage uplift calculated as a boost on day of sale.…

The period from the current Friday to the following Monday is one of the hottest times for Ecommerce. Last year, Cyber Monday was the best day ever for Ecommerce in the USA. As a B2B blogger, this shopping bonanza offers a great chance to get some of those sweet affiliate commissions by recommending products you…

We know influencer marketing works; we also know why it works. Word of mouth is powerful, even when those words come from someone we only know on social media. However, influencer marketing often brings to mind recipe videos, makeup tutorials, fashion subscription unboxing videos, and other consumer-focused marketing content. For that reason, B2B brands may…

Hello, welcome to the internet—a cold, unforgiving place where the dank memes are retweeted with glee, and the cringeworthy panderers are downvoted into submission. We’ve seen a lot of hype lately from the viral content marketing types about hopping on the hot trends and their efficacy for brands’ marketing efforts—articles like this New York Times…

A Job Description of a Content Manager can be as long as 2 full pages just for the daily activities. And that’s absurd! Regardless of how multitasking, super-fast and hard worker you are, to get so much done, you will need much more than that.Despite the madness of a company that is expecting a content manager…

In 2021, more than 72% of Americans used social media — an increase of more than 10 million people. These 240 million users spend an average of two hours and seven minutes on social media every day. It’s safe to say that as new platforms and features continue to emerge, even more people will jump…

Email validation isn’t just for consumer marketers. B2B email marketers also need to be sure their lists are accurate, up to date and free of spam traps, low-value addresses and other potential dangers. The stakes have never been higher for today’s B2B marketers: Personalization – Today’s recipients, especially high-value prospects in a lead-nurturing program, expect…

Art by Terry Lash And here’s the big question: ‘Someone created an NFT of a video that is readily available on the Internet and now claims that “they own it.” And yet, I can download that video onto my laptop, watch it as many times as I want, send it to my friends, embed it…

When was the last time you enjoyed calling a business to ask about the status of your purchase? You have to set aside time to do so. You have to prepare yourself mentally to be placed on hold, or having to tell your entire story, or being transferred from one department to the next. And…

Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business leader said they were having difficulty engaging the right customers. One of the first questions we asked them was “do you have a message map to support customer engagement?” When we ask this question, we often…

You need a keyword research tool. You think easy peesy and do the ol’ Google search. Then you see that there are PPC keyword tools and SEO keyword tooIs. Long-tail keywords and broad. Social media keywords. Questions. Prepositions. Tools with suggestions. Tools with SERP and site and competitive analyses… And then there’s pricing. Free forever,…