Lalmch / Pixabay What is your company worth? It’s important to know your business valuation. If you’ve put any thought into life after running your current business, you’ve likely given this question some consideration. But the real question is this: Is your own estimate accurate? More than likely, it isn’t. Sure, no one knows your…

With the number of mobile users expected to reach 4.68 billion in 2019, people use mobile phones for many different purposes. However, according to Statista, this has led to a major increase in apps on the leading app stores, and quality is being compromised. One such factor that has been overlooked is good user experience.…

There’s a famous story you’re no doubt familiar with about a menacing giant who was so ferocious that even the bravest of warriors didn’t dare to challenge him. Trained from birth as a warrior and ever so confident in his abilities, he challenged the warriors of Israel to one-on-one combat — winner takes all. Only…

It may be that your organization is just beginning its agile transformation or has yet to begin. It’s also possible that it’s been going on for some time but that you just haven’t made the forward progress you’d hoped for in terms of software releases or customer responsiveness. Whether you’re at the beginning or in…

geralt / Pixabay If there is one major theme that will drive business trends over the next decade, it is the idea that purpose should come before profit. In 2018, Larry Fink, of BlackRock fame, penned a controversial letter asking companies to “serve a social purpose.” Fink doubled down on his call to action in…

Today I have some WordPress resources to help you improve your visual Pinterest marketing strategy. If you need more subscribers to your blog then one of the best ways to accomplish this is through posting your articles to your boards. The key to success is to encourage your visitors to pin right from your blog…

We have all seen it: a company that is mentioned in press releases, news articles, blogs, and more. But how are they getting these mentions and how is it positively affecting their business? Let’s learn a little bit more about what are called “citations” and how your business can benefit from them. What is a…

You’ve probably heard the expression before that some people are just born leaders. While I do think some of us are born with an instinct for commanding attention and providing direction, that doesn’t mean leadership boils down to pure genetics. In fact, I think it’s something you have to work on. It’s something you have…

Have you ever been in a situation where you need to create a character for an ad, book or tv commercial? All you’ve come up with so far is… Continue reading on Marketing And Growth Hacking »

Looking leads to reading and remembering, right? Continue reading on Marketing And Growth Hacking »

Video! It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. The strategy isn’t necessarily new, and with…

rawpixel / Pixabay What’s that you say? You’re having a tough enough time getting comfy with the idea of outsourcing specific workloads, and the prospect of hiring a personal assistant makes you cringe? I hear that, lovely. As entrepreneurs, we’re typically self-reliant, hard-working women who want to do everything ourselves. It’s a noble instinct, but…

Marketing is about getting noticed. In a world full of digital noise, this is easier said than done. But, it’s not impossible. In addition to the connections you make with your utility content, you can also take that show on the road. Of course, you can get your content syndicated, or post it to channels…

A lot of people don’t come to SXSW anymore because they are afraid it isn’t cool. That, however, couldn’t be further from the truth. SXSW is a week that I look forward to every year to deepen partnerships and relationships from around the world, meet new friends, and interconnect people in ways they haven’t thought…

The majority of my clients have profiles on every big platform. Yet, they never have the resources to maintain them well. However, there is this myth going around that your company can’t strive without it. Can I even sell my products without social media? First, ask yourself: Would I love the supermarket across the street more, when…

The truth can hurt your revenues, but here’s why it’s worth it. Did you ever work in a retail store and tried to sell expensive running shoes to customers? I did and I vividly remember a woman walking in, around 30 years old, overweight and lost within the variety of our running shoes collection. I walked…

Free-Photos / Pixabay There are common threads that all strong and great leaders share. The threads will follow along a trail of self-awareness, being able to communicate consistently and clearly, and genuinely caring about their team. But, one area that is often not mentioned — but is ever present — is focused. When a leader…

Second freshness – that’s what is nonsense! There is only one freshness – the first – and it is also the last. And if sturgeon is of the second freshness, that means it is simply rotten. Mikhail Bulgakov, “Master and Margarita” As a Professional Scrum Trainer for Scrum.org I get to think about the Definition…

How to Build Better Engagement for Your Business Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in. Social media storytelling can increase reach and brand awareness and…

Never underestimate the power of time management. Without it, you’ll miss deadlines, deliver sub-par work, gain a bad reputation, increase your stress levels, and fail to achieve a work-life balance. But, isn’t time management a personal responsibility? As a leader, you’re in charge of getting your team to do their best work promptly. So, time…

Tracking your content marketing performance isn’t as easy as simply measuring your ROI. By its very nature, content marketing demands time, effort and consistency. This makes performance analysis a complicated and often overlooked process. That needs to end today… ..because the difference between a good content marketer and a great content marketer is knowing what to track…

Raise your hand if planning your social media is your least favorite thing to do for your business… If you raised your hand, it’s okay! You are not alone. Being consistent on social media is hard work! Succeeding on social media is even harder. You need a strategy and a social media plan. According to Facebook,…

With articles cranking out every month titled “Generation Z Is Moving Away From Facebook,” or “Generation Z Could Kill Facebook,” or “Meet Gen Z: No Facebook, No TV, No BS,” you may believe that marketing your CPG or food and beverage brand on Facebook is a no-go. The real numbers, however, may surprise you. Generation…