Many companies use Excel as their sales tracker tool. It’s one of the most popular database organization tools, so sales teams assume it’s the best software for tracking their activity. The reality is Excel isn’t an ideal sales tracker. It’s a complex software that can be a bottleneck for reps without Excel skills. More dangerously,…

The art of branding oneself is pertinent to self and even business growth, especially when the brand is new and requires that additional push. This is where personal branding comes into the play and assumes a much bigger role than a mere self-inspiring elevator speech which companies and individuals pitch out in order to excite,…

Source: Pexels.com The Dream Team. The phrase sums up the idea of bringing a collection of the best individuals in a given field together to deliver amazing results. While this description might have been applied to many groups in the past, search the internet and the first result will probably be the 1992 United States…

What do you think of when you hear the term public relations? Maybe you think of a celebrity’s publicist, or a major company’s spokesperson. Perhaps you think of an organization’s strategy on their social networking sites or your mind automatically goes to media relations or a press release. The truth is, public relations (PR) can…

The topic of my blog today is another one that is common on client’s sites. The use of the terms Showcase, Show & Tell or Sprint Review. In this situation, there is likely to be a broad mix of people fulfilling the Scrum Master roles. These could be client staff both with previous experience or…

From 2015 to 2018, merchants who switched to chip readers saw a 76% drop in counterfeit payments. There was also a 49% nationwide drop in counterfeit payments during these years. However, credit and debit card fraud still resulted in losses of nearly 28 billion in 2018. Additionally, your data is also at risk of being…

Should the PO really balance the level of technical debt? I just had this conversation yesterday at Sweden’s “big” agile conference, Agila Sverige. There were many interpretations, understandings and strategies around this. I think it mostly boiled down to these two ways of looking at and arguing around it: On one hand: what is different…

GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant. According to a 2018 Demand Base study, only thirty-two percent of organizations surveyed report being fully compliant, and many are in the process of still obtaining compliance. At the same time, consumers…

For many business owners and managers, analytics remains a mystery, especially if their enterprise is a newer one or one that has been slow to adopt technology. If you’ve been hearing that you should have an analytics program but don’t know where to start, this article is for you. We’ll take a look at the…

Fifteen years ago, marketers probably couldn’t even fathom using marketing automation to text their contacts or leveraging machine-learning to power chatbots. In 2020, it’s almost imperative to utilize these marketing tactics in your overall inbound strategy. With that said, it’s no mistake to say marketing is continually changing, and to stay ahead of the curve,…

In my first article, I explained what Scrum Patterns are and why they could be useful for you in your transformation. The second article explained how to select the Scrum Patterns from the Pattern Languages. In this 3rd article, I build on the previous two articles and give an example of how to use the…

The Scrum Guide is quite clear on one important thing: for one product there is only one Product Owner and only one Product Backlog: “[The Product Backlog] is the single source of requirements for any changes to be made to the product.” “The Product Owner is the sole person responsible for managing the Product Backlog.”…

Video Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience…

The Science of Memorable Content If you’re in Sales or Marketing, you’re in the business of influencing other peoples’ choices. Every time you communicate with your buyers, it’s an opportunity to move them in some way—to change, to choose you, or to stay with you instead of switching to a competitor. There’s just one big…

The product development journey is a challenging path with lots of pitfalls. Both product startups and medium-sized businesses face them in spite of the years of experience in the industry. Life-long learning philosophy finds its place here. The err is human, all of us make mistakes, but we also can learn from the mistakes of…

Looking to learn how to market a new business online? To start, there are two main categories. They comprise of paid advertising and organic marketing. Typically, you don’t choose one or the other, but rather a mix of the two. What are these options and how do they work? Paid Advertising Paid advertising is any…

PPC budgeting might not be the sexiest topic, but being a good steward of your budget can have major impacts on your PPC performance. Budget considerations usually go by the wayside when there are lots of other new, trendy topics to focus on, like a new ad format, targeting type, or new channel. But staying…

One of the central principles of the Anticipatory Organization Model is to move beyond the idea of mere competition. By that, I mean going past the idea of measuring your organization’s success and performance against others. Instead, set your own standards through transformational planning and ongoing innovation. In so doing, by being anticipatory you redefine…

Think of the craziest thing you could do to convince the most qualified candidate to accept a job offer. Would you meet them in Second Life over a virtual cup of coffee? Would you approach them through Tinder? These gamification scenarios might sound a bit crazy or ahead of time. But allow us to say…

SEO is in a dynamic phase right now, thanks in part to the evolution of Google’s ranking algorithms and in part to the move to optimize visual, voice, and Facebook Search channels. If you are a webmaster or a business owner (or both), now would be a good time to re-evaluate your SEO practices with…

“Uh oh…” I ease my foot off the gas and look down-road for an exit. I’m not sure what’s going on but my car made a noise, there’s a light on the dash, and I don’t want to die today. I pull off the highway and come to a stop before fishing the manual from…

Too many B2B organizations believe they can get by without having a marketing strategy. Whether it’s because they work in a niche market, their growth is based on referrals or they only see marketing as an expense with an uncertain Return on Investment (ROI). These assumptions are moving farther and farther away from being true…

What are some of the top project management trends agencies need to watch out for? Find the right answers in this article. As a project manager, you have your work cut out for you. It’s not enough to master the nuances of managing projects in the creative field – a tough ask in itself –…