freyer / Pixabay Jason Woods is no stranger to the Shark Tank. On a previous season, Jason came to the Sharks to pitch his company, Kymera, but left without an offer from the Sharks. They did, however, give Jason advice for how to improve his business to make it a more attractive investment in the…

Free-Photos / Pixabay St. Louis native Cedric Cobb came to the Shark Tank in hopes of securing a $200,000 for 15% stake in his company, Best Wardrobe Solutions. Cedric is on a mission to raise the self-esteem of men everywhere by offering a product that helps them have a polished and put-together look. By using…

Your customers are tuning out traditional ads. But as their reliance on these ads decreases, they’re turning to recommendations from their network. This includes the social media accounts they follow, even more frequently. Influencer marketing is rooted in authentic, authoritative recommendations, so it is a powerful way to acquire and retain new customers. As Influencer…

All apps aren’t created equal, and metrics of success look different across industries based on differences in customer engagement opportunities and goals. In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. Our 2019 Mobile Benchmarks by App Category report looks…

https://feeds.feedblitz.com/-/84812557/_/pammarketingnut.mp3 Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. This is up from $1.7 billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven’t heard about influence marketing you must…

I want to share a story with you all that I think will feel all too familiar. I was browsing for a mobile phone last week in a small store full of new models and devices. The salesman, a guy with a big smile on his face and a bright red shirt, approached me and…

When a prospect says, “I need a new website,” I often encourage them to take a step back and get to the “why.” A website redesign doesn’t solve for every business need. And we aren’t going to build you a new site if you don’t need it. That’s a waste of your money. With integrity…

I recently received an email from a retailer that I thought was really bizarre. The email asked me if a particular backpack was “still on my mind.” The problem is that I had already purchased that exact backpack. From that very same retailer. 10 months ago. Clearly, the retailer sent me a triggered email featuring…

Sometimes, it’s so easy to get caught up in the process of converting new customers that you forget that your best customers are sitting right in front of you. They are your existing customers. You’ve already won them over with your products. But did you also know that keeping customers loyal comes with a wealth…

A business’s online reputation is extremely important, and many business owners understand this. According to a recent study conducted by TripAdvisor, 97% of business owners agree that online reputation management is important. Although most business owners understand the importance of their own online reputations, many do not understand that their client’s online reputations are also…

ElisaRiva / Pixabay Thought leadership is a powerful public relations, marketing, and sales tool. Many companies dabble in it in one way, shape, or form, because it helps companies build partnerships and recruit top talent while shining a spotlight on company culture. Customers and prospects want to be identified with companies that are recognized as…

bsdrouin / Pixabay Curious why serverless is so popular – and why it won’t replace traditional servers in the cloud? In the current cloud infrastructure, top service providers are dedicating a great deal of effort to expand on this architecture as a new approach to a cloud solution that focuses on applications rather than infrastructure.…

pikabum / Pixabay Although there are more cats in the US than dogs, the pet supply market for felines is underfunded according to Anna Skaya, owner of Basepaws. She is on a mission to level the playing field and allow cat owners to learn as much about their pets as dog owners. Basepaws offers the…

Today’s financial services CMOs have a lot on their plates. In addition to traditional marketing functions, they’re expected to wear a variety of other hats, such as owning the customer experience and making critical decisions about technology spend. In asset and wealth management specifically, CMOs face the additional challenges of having to deal with an…

niekverlaan / Pixabay Employee satisfaction surveys are becoming common practice in companies that want to be at the top of their industry. That’s because it’s no longer enough for employees to simply show up for work, they have to also be satisfied and engaged with the work they’re doing to perform at a high level.…

There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit? We’d love to let you in on a secret one that’s flying under the radar. Spotify! We’ve spent time digging into the rise of Spotify as a social media platform, used by today’s hottest brands. The…

Applying for a job can be a stressful experience if you’re not prepared. Dealing with automated candidate vetting systems is an issue that can be tricky to address – here are some things to keep in mind. Be Short and Concise Try to list everything important in a few points and pages as possible. This…

It has been nearly ten years since Bitcoin gained its first enthusiasts, but the cryptocurrency continues to act like some indie rock band whose 40-year old performers claim are just one hit away from becoming mainstream. Last month, Swiss retailer Digitec-Galaxus, a major Swiss online shop, announced that it would allow Swiss customers to use…

According to stats, one-third of buyers start their online journey from online marketplaces such as Amazon, eBay, Flipkart, etc. In Addition, sales on online marketplaces accounted for 52% of global online retail sales. Not only customers but suppliers now also prefer to sell their products at online marketplaces. The high number of suppliers or merchants…

In this age of expanding digital media influence and constantly changing the digital landscape, it is extremely important for marketers to adopt new strategies to increase the visibility of their product. Although marketers have tried many new marketing tactics, some of them have been more powerful than others. Maintaining a worthy digital media presence and…