I’m in the process of onboarding a new business manager for my company. As you may recall, my former business manager and I parted ways earlier this year. It wasn’t anything personal, it’s just that both our businesses had changed and we outgrew each other. It happens. For the last few months, I haven’t had…

StartupStockPhotos / Pixabay Freelancing is becoming an increasingly popular career choice for professionals of all ages. While it can seem daunting to give up the stability, many embrace the chance to be their own boss and set their own terms. Being self-employed really comes down to learning about yourself. What times of the day are…

By Connor Manion Photo by Alejandro Escamilla on UnsplashStop. Stop what you’re doing right now. You are making a HUGE mistake. There is nothing wrong with the landing page copy — you’re making it worse. There is nothing wrong with the design, and if you ask your designer to change it again, she will probably break your laptop over…

How long do you want to live? While the answer to this question may seem aspirational, for those of us who do want to spend as long on earth as possible, there are plenty of things we can do to give us a better shot at living to a ripe old age. Is longevity a…

The Rise Of AI: Will Marketing Consultants Become Obsolete? A little while ago, the word AI was merely a buzzword. Everyone understood it as the impeccable but unreal tech like the stunts we see in Avengers movies. But alas, Artificial intelligence is now real and it’s up and running. Virtually every industry from insurance to…

Getting inside the marketing mind means not only understanding your customers and how they make decisions but understanding your own marketing efforts to ensure they align with your customers and prospects. Marketing Mind Take a look at the infographic at the bottom of this post (if you have trouble reading it, simply click on the…

We couldn’t stop at just one. With national Pride Month coming to an end, we’re looking back on some of our favorite emails. Since Pride is all about representation, it’s even more important to get your message and images just right; and these emails are some of the best and brightest we’ve seen so far.…

Business Intelligence (BI) solutions have steadily taken the business world by storm. Originating nearly two decades ago, BI has since morphed and evolved numerous times to meet ever-increasing demands for more in-depth analysis, increased speed and easier-to-digest outputs. With each new evolution, new use cases were born, and the resulting business value increased. Today, many…

courtesy of mashable.comIf you don’t know I understand you, it felt like they didn’t advertise it enough (or so it seems to me) IGTV stands for Instagram TV and it is supposed to be sort of like a YouTube platform where people from Instagram can post videos longer than 1 minute (which was the maximum on IG)…

Social media seems to be growing by leaps and bounds every day. And with it come viable opportunities for individuals and business too. Just the sheer number of active users on social media can make your jaw drop. Facebook has over 2 billion, Instagram has 800 million and Twitter has about 330 million monthly active users. This…

PHP is one of the most ubiquitous programming languages on the web. It’s been around awhile, but it has the chops to stay mainstream. If your site is like a majority of those around the web running on Linux or WordPress, chances are you need a skilled PHP developer now and again to update and…

Pexels Networking has two purposes: (1) to get you your next job, and if that’s not right now, (2) to prepare for when you need to. Networking is the most effective way to secure a job nowadays. Gerry Crispin of CareerXroads—human resources consultant to the largest companies in America—says that if you network your way…

kaboompics / Pixabay Looking for the right candidate to fill a position in your company can be a daunting task, especially if you are starting from scratch. There are many job applicants in the market, but which of them is the right fit for you? Sometimes just qualifications aren’t the only basis on which these…

The ultimate internet marketing dream – sit by the beach somewhere on a remote island sipping a margarita while wads of cash are credited to your bank account, aka passive income. It’s a beautiful dream, but I’m sure you’ve finally figured out that passive income isn’t truly passive. That’s why I’m writing this, to help…

Here’s a secret: closing a multi-million dollar deal is the exact same as closing a four-figure deal. There are contracts, negotiations, uncertainty, that inevitable “oh shit, it’s all going to fall apart” moment, and then boom. Deal done. Case closed. Next. Working up to a deal with six or seven zeros can seem intimidating, but numbers…

“What’s a blog topic that could go viral?” “What are the topics that people want to read about?” “What are the trends in my industry?” Brainstorming blog posts, is one of the challenges faced by content marketers on a daily basis. And, finding a good topic to write about is a lot harder than it looks. Thousands…

The old one-two is one of the first combinations rookie fighters learn when they start boxing. It combines a jab—a fast-but-light strike—with the more powerful, but also slower cross punch. By using them together, boxers can draw their opponents attention to protecting the first strike, while getting enough time to make the more powerful punch.…

Crazyarts / Pixabay Google Analytics provides a wealth of knowledge on your website – from its most visited pages, to the visitors that are browsing. It’s free, easy to set up, and essential for insights on what’s working and not working for your audience. In order to get the most from this tool, you have…

The Casery This week, Marcus Lemonis travels to Los Angeles, California to help The Casery, a startup that offers fashionable and designer iPhone cases. According to CNBC, the company’s “young CEO does whatever he pleases, leaving his partners demoralized and the business unable to grow.” Will Lemonis be able to help turn the business around…

Given the proliferation of smartphones globally, it is not difficult to understand why the future of mobile gaming is bright. As a matter of fact, mobile gaming is leading the pack in the global gaming industry, accounting for more than half of revenue in the mobile gaming industry. This is expected to rise to an…

Thinking and writing about this topic makes me think of a well-known personality very popular among management students. He is none other than Philip Kotler, the father of marketing. I remember referring to his marketing bibles throughout the course of two years. So this was just about the memories that swayed across my head after…

It takes great leaders and talent to grow a successful company. One of the best descriptions of a leader I’ve heard is that leaders focus on vision and strategy, guiding and removing obstacles for their teams — something like a coach in sports. Managers typically focus more on the execution piece, working in the business. By contrast, real…

Content marketing is approaching an inflection point – this inflection point will determine the role of content marketing in the modern marketing technology stack. It seems that, everywhere you go, content marketing and native advertising have become the hot-button topic du jour, as it becomes increasingly apparent how these strategies have the potential to drive…