5 Tips to Include Storytelling in Your Upcoming Presentations “The human species thinks in metaphors and learns through stories.” – Mary Catherine Bateson Have you ever wondered what makes some companies more successful than others? It’s the story about their brands that they share with their existing and potential consumers! After all, successful marketing is…

Whether proactively reaching out to potential future customers or responding to inbound enquiries, salespeople and business development reps in complex B2B sales environments often find themselves having to make a large number of contact attempts in order to get a single new conversation started. Of course, good research and preparation (and a strong, relevant, and…

In 2018, a MarketResearch.com report claimed that the global Elearning market was touted to touch over $325 billion by 2026. But virtual learning picked up tremendous steam worldwide last year with coronavirus-induced lockdowns. It led to remote teaching — using digital platforms — becoming the norm. Education technology platforms saw a considerable uptick in demand…

The are four major types of value; functional, monetary, social and psychological. For brands developing an understanding of how to best leverage each type of value in the right measure for their specific customer cohorts is critical. However, value, like beauty, is in the eye of the beholder, and therefore a one-size-fits-all approach to the…

The pandemic disrupted organizations and workforces everywhere, but with an end potentially in sight, enterprises are preparing for the gradual return of employees back to the office. Not every plan for return will look the same for every company. A recent study found that 81 percent of employers are limiting the number of onsite workers,…

Just under a half of business leaders (46%) are unfamiliar with Enterprise Service Management (ESM). This is somewhat surprising considering that ESM is a method used to reduce costs, increase efficiency, and achieve quality customer experience – something most businesses strive to do, right? Unfortunately, statistics are never as simple as what they seem on…

Hashtags have become a common part of the social media landscape, used for everything from social movements to weddings. Beyond being a fun way to caption your post, hashtags can be a powerful marketing tool. So, what is a hashtag? Below, we’ll cover all the basic things you need to know about hashtags, including: What…

We’ve seen cycles come and go—everything from music trends that emulate days gone by to past decades of fashion making a comeback. It is evident that cycles are all around us. As a business leader, how do you turn cycles into your advantage, and better yet, what industries will benefit from cycles in the coming…

What does your audience talk about online? How do they describe themselves? What hashtags do they use? Prior to social media aggregation software, answering these questions was a maddeningly manual, lengthy process. Unfortunately, most of those products are exorbitantly expensive, enterprise tools. After SparkToro’s launch last year, we were somewhat shocked to find: A) How…

Business intelligence (BI) solutions are costly, and embedded business intelligence solutions even more so. Why? Because embedded solutions have to do everything standalone solutions do as well as integrate with a host application (front and backend), provide ultra-flexible administrative controls, and support full-stack multi-tenancy. Quick sidenote: this is one of the key differences between “SaaS…

94% of respondents from a recent survey said that positive reviews made them more likely to use a business, while 92% said that negative reviews made them less likely to patronize a local business. In other words, reviews can quite literally make or break your business. But, how do you keep up with positive and…

In today’s modern work environment, company culture is vital to success. Company culture is the heart of an organization –– encompassing a business’s values, mission and goals. According to key findings from Glassdoor, 56% of employees say company culture is more important than salary when it comes to job satisfaction. With company culture playing such…

Marketing your business is a task that should never have an end date. You should always have a steady stream of prospects in your sales funnel inquiring about your services, opting into your email list, or purchasing your products. When you stop having that steady flow, it’s time to re-evaluate your marketing efforts. Your sales…

What’s new in Workflow — By GrowthHackers?A quick walkthrough of new features and changes in the first quarter (Q1).Workflow is the end-to-end platform to manage content production and roadmap at scale: from strategy mapping and editorial line selection to the creation, distribution, and analysis of your results. All in one place!Our team selected a small number of the most…

“Thinking is the hardest work there is, which is probably the reason why so few engage in it.” – Henry Ford We have a lot of uncertainty around us, especially during these COVID times. What was normal, is now obsolete or transformed. The pandemic ushered in new business models and efficiencies. And for the knowledge…

I’ve been through the ringer when it comes to finding a project management system that works for my inbound marketing consulting or HubSpot CMS development clients. Because not every project or client is the same, there’s always little adjustments that need to be made, whether it’s the specific tasks to be done, the frequency of…

Just like a shark swimming below the surface comes up unexpectedly to attack a swimmer, businesses face these silent killers every day as any number of business disasters like just below the surface of normal business operations. To avoid business disaster and ruin, you must recognize where these killers lie in wait, have effective systems…

For global marketers, keeping up with content consumption and development needs is often a never-ending and painful process. Regardless of whether the content is created in-house or by external service providers, prioritization and implementation involve a lot of internal coordination and approvals. This is precisely the problem in many companies: too many email loops, no…

Customer experience leaders often talk with confidence about their Voice of the Customer (VoC) programs. They boast about how often they survey customers, collect feedback via fancy technologies, and produce reports with color-coded graphs. Yet how often do we, as CX leaders, really just focus on listening to customers in authentic, low-tech ways? Customer interviews…