Did you know that the estimated global market value of SaaS companies in 2021 is around $123 billion? While these stats show that SaaS is the most expanding industry, many startups take their company’s payment processing for granted. Ideally, a standard SaaS Company will provide their customers to pay via recurring or subscription billing, but…

People screw up apologies all the time. I’ve studied this for years and published the 6 A’s of apologies in 2015 to help people remember to Acknowledge something happened; have an Authentic expression of regret; use Appropriate tone and language; choose an Acceptable venue; Act in the right timeframe, and Announce next steps. This advice…

4 Buyer Challenges Can Be Endemic For A Decade For the past two years, we have been living in a state of an enduring COVID-19 pandemic. New variants have disrupted countries, economies, markets, and industries. Some detrimentally. Business buyers have had to navigate new and mounting challenges. Making planning less predictable. Uncertainty reigns in business.…

Your online presence matters. A survey conducted by Top Firm Designs in 2021 revealed that 50% of consumers believe website design is crucial to a business’s overall brand and 42% of people will leave a website because of poor functionality. Without the right website design, all of your search engine optimization efforts could be wasted…

This is me, skipping the generic intro with stats about how many people use social media today. This is also me, skipping the “mystery” element of the intro as I’m 99.99% sure you can already guess what the most popular social media sites are in 2022. What you can’t guess, and what you probably won’t…

A few weeks ago, I gave a speaker training with the suggestive title “Death by PowerPoint”. Some of you may know the famous Dilbert comic with the same title that was published more than 20 years ago (please follow this link if you want to see it, as I don’t want to infringe copyright.) And,…

In a time when customer attitudes and behaviors are shifting and evolving rapidly, companies are finding customer intelligence uses — across all functions enterprise-wide — to be vital to survival. Along with widespread thirst for customer insights is the heightened realization that mis-alignment to customers is wasteful and precarious. The best way to be nimble…

The Metaverse is a rapidly growing and successful combination of technologies and human interaction that includes virtual and augmented reality, holograms, NFTs, avatar building, and many other programs that are available to users. Since its conception, the Metaverse, also known as cyberspace, has grown to be worth $47.69 billion (2020). This technology is revolutionary, and…

The new year is here, and thoughts turn to strategy. Take a look at these Instagram tips to make sure your work on the platform is amazing in 2022. Instagram is a great place to be, and in 2022 it will continue to boost your brand’s presence and impact across audiences. Just to make sure…

Is retirement saving reaching a crisis? Doomsayers would have you believe so. So let’s look at the facts closely and thoroughly. We are not facing a retirement crisis right now. The recent study claims that “painting an image of a catastrophe is false and leads to unwarranted government action.” According to the survey, less than…

While many marketers focus on getting the right content viewed by the right people, getting noticed is only half the battle. What keeps customers coming back to your business again and again is engaging content. Holding your audience’s attention and encouraging them to interact with your content, your business and each other creates that community…

Confusion around 401(k)s is common. In fact, 63% of people in the U.S. say they don’t understand how 401(k)s work. Business owners aren’t immune from this confusion — especially because they should have a more-than-basic understanding of these common retirement vehicles. Most employers understand the two basic contribution types for 401(k)s: Employees can contribute by…

Ah, ROI, our old friend (and sometimes enemy). ROI is often the most frustrating part of marketing, yet it’s also the most important—especially if you’re a marketer worried about job security. And while the Internet touts all sorts of formulas and calculators, there isn’t one single metric every brand should use to determine ROI. Every…

When it comes to retirement, we all have our own goals and visions. For my grandparents, they preferred to stay in the home that they paid off for several reasons. Mainly, though, it was because this would allow them to stay close to their kids and grandkids. But, they could also take several trips throughout…

A successful hiring process depends on the recruiter’s skills, strategies, and technology efficiency. Without these three elements, it would be challenging to identify the most compatible candidate and communicate smoothly. But many companies still rely on outdated techniques and overlook the importance of advanced tech. However, tech can help them streamline their processes, be more…

As used in this context, a Microcast is a type of podcast with two characteristics that distinguish it from your average podcast: First, it is short in duration — usually between 1 to 3 minutes long (only 14% of podcasts are less than 10 minutes long); and second, it is published more frequently than the…

Social media etiquette for business is more important than it might seem at first. Just like other social etiquettes, social media etiquette for businesses can help you connect with the people you are talking to by demonstrating that you follow rules of behavior almost everyone can agree with. What Is Social Media Etiquette? Social media…

The COVID-19 pandemic changed people’s lives around the world. Socialization and shopping activities shifted online by implementing lockdowns and physical distancing measures. For many businesses, the change to increasingly remote and digital work might be how their business is conducted way into the future. Therefore, now is the right time to intensify digital campaigns to…

If you have an e-commerce shop, you know that keeping your online store safe from fraud and scams is critical to business. Vigilant digital security is more important than ever in order to protect your company and customers. In the post-COVID world, attempted fraudulent purchases increased by 69% in 2021 alone. Unfortunately, there’s no one-size-fits-all…

Have you ever gone car shopping? Even if you aren’t a car enthusiast, most people know that the vehicle should have basic safety features, like antilock backs and airbags. Most of us would also enjoy features like power windows, heat and air conditioning, comfortable seats, and some sort of audio system. From there, however, you…