Customer Retention Marketing Trends and Tactics Customer acquisition is usually cited as a top strategy for many brands. However, customer retention is just as important in contributing to the bottom line. In an age where consumers have hundreds of choices when choosing products and services, maintaining brand loyalty has a massive impact. Here are some…

Any website needs ongoing maintenance and optimisation as standard, but sometimes more drastic changes are needed. If your inbound marketing efforts are bringing in plenty of targeted, relevant traffic to your website but performance is slipping, chances are you need a website redesign. In this article, we’ve got five warning signs that suggest your website…

Internet of Things (IoT) is one of the most impressive and useful technologies for modern business globally. It can drive any company toward success by enabling the management to improve services and enhance the customer’s experience. In recent years, IoT mobile app development services have taken the customer’s experience to the next level. Let’s find…

As much as we want to, and should, focus on our sales successes, a large part of sales has to do with failure. We win some, we will always lose some. We try a certain approach, say a prospecting program, or a new sales initiative, or a deal strategy. In the “old days,” we used…

Are you struggling to keep consumers engaged with your brand after they subscribe? If so, you’re not alone. Business owners often struggle with keeping consumers interested in their product or service after they click the like or follow button. Contests and giveaways are excellent marketing tools you can use to boost consumer engagement. There are…

QR codes are everywhere — you’ll see them on packaging, receipts, flyers and more. They’re a great way for marketers to generate more engagement with your audience and earn new leads! Customers can quickly scan a QR code and get immediate access to additional content and experiences. We’re going to explore 40 ways you can…

If you were to survey our company, you would find that 50 percent of our employees work remotely. As the digital workspace continues to become more advanced, and the market for higher-caliber marketers continues to be extremely competitive, many organizations today are enjoying the advantages of recruiting remote marketing talent. As a marketing recruitment firm,…

Many DevOps folks are inclined to use Hashicorp’s Terraform on AWS to manage infrastructure as code. This can have some Schroedinger-esque qualities to it, in that it can simplify your cloud management while also adding a layer of complexity to your toolset. If you’re already using Terraform, or are planning to start implementing infrastructure as…

At least once a day as I am scrolling through my LinkedIn homepage, I come across a post that is better suited for Facebook or Instagram. As someone who teaches LinkedIn for a living, I can’t help but roll my eyes. There is a big difference between the two mediums and I always hear “well…

Attracting critical technology talent now requires HR leaders to improve job offers, employment brand, competitiveness, and candidate experience. Companies need to hire extremely high skill levels today, since they have become critical to the strategic plan, in all sectors. The excessive demand for critical tech talent that drives a company’s digitalization has put HR leaders…

Source: Fandom.com Where’s Waldo? Or, as he’s originally known, Wally? This fictional British character who has a penchant for blending into complex scenes during travel remains a popular part of pop culture. Over his thirty-plus year history, in multiple books and other media, fans have spent countless hours trying to locate him and his friends.…

Discovery of a qualified accountant for your business has always taken an exhaustive effort. The job itself is a difficult one — keeping dreamers in line with their budgets. In today’s market, it is a demanding pursuit to find top accounting talent. And it’s about to get worse — much worse. Consider that outsourcing makes…

If you’re looking to maximize the investment of your on hold messaging, consider implementing strategies to cross-sell with professional voicemail greetings. Consider these statistics: • It costs five times more to attract a new customer than it does to keep an existing one. • Forty-four percent of businesses focus marketing efforts on customer acquisition while…

What is a Buy and Hold Investor? A Buy & Hold Investor is a long-term investor who wants to accumulate assets and income over a 10 to 40-year time frame, with the minimum of effort. In recent times Buy & Hold has become unfashionable, with the get rich quick culture preferring to enjoy the adrenaline…

For years, certain assumptions have dominated PR strategy and tactics. It’s handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true? What are common misconceptions that people have about their PR tactics? How can you set those aside and have a sounder, more informed strategy tied…

During WW1 Henry Ford sued a Chicago newspaper for libeling him when they called him “an ignorant pacifist.” At the ensuing trial, the defense lawyers grilled with Mr. Ford with a line of questioning regarding general knowledge in an effort to prove to the jury that he was, as they said, ignorant. Mr. Ford’s response,…

The cost of a data breach is not just limited to regulatory fines, but extends to more significant losses to the business and even hampers customer trust Security incidents and data breaches are becoming increasingly costly. Some recent examples include $53 million costs to the Canadian lender Desjardins Group in the wake of a breach…

Think fast: you’re going to create a branded video. What will it be about? What do you want it to accomplish? Who will be featured in it, and what niche in your audience are you hoping will see it? When faced with these questions, brands typically try to answer them all at once with an…

What is a customer? It’s a word I’ve typed so often in my job here at Gainsight I find myself accidentally typing it on autopilot half the time I type any word that starts with the letter “c.” It’s probably the most used noun on our website and blog, ahead of “outcomes” and “success.” But…

Marketers can gear up for sustainable growth by catering to the newest growing consumer segment. With each generation, brands must revise their marketing strategy. Many people are still wrapping their heads around the importance of millennials. Nevertheless, forward-thinking advertisers have their eyes on the offspring of millennials – Generation Alpha. By creating brand messages that…

Within the next five years New multibillion-dollar businesses will appear that didn’t exist before due to 5G wireless technology. Because of this, many industries will either be agile, reacting to an ever-increasing number of 5G innovators disrupting their industry, or they will be anticipatory innovators and use the predictability of 5G capabilities to become the…

Changes in technology during the last decade have impacted every aspect of business, and this pace of change is likely to continue. To find out how upcoming changes could impact local or regional stores, members of the Young Entrepreneur Council said the following: What developing technology do you see having the biggest positive impact on…

Whether you run a personal blog or a major online shopping platform, you still need to attract and hold visitors long enough for them to engage with the content on your webpage. There has never been more content online than it is today but quantity doesn’t necessarily imply quality. Your firm’s marketing strategy has to…