A long time ago in a galaxy far, far away the marketing behemoth that is Star Wars was just beginning to find its feet. Originally costing $11 million to make, its adjusted value of $45 million today is still less than 20 percent of what’s being spent to create the ninth and final installment being…

Today I have some advertising resources to help you improve your ROI from Facebook. Social media advertising has become the new normal for campaign management and brand growth. Facebook ads can help increase your reach and drive customers to your products and services. Would you like to improve your business sales online? Check out these…

If you have been awake for the past six months (or paying attention to all things financial services), you no doubt heard that Apple launched a new credit card with Goldman Sachs in August. As FS marketers, we have been watching with interest how Apple is (and, more importantly, is not) using card marketing best…

The year always feels almost over at Thanksgiving—and now that it’s officially December, anyway, I’m focused on planning for next year. While doing that, I’ve realized how many new features released in 2019 will make optimizing your Display Network campaigns a lot easier. Spoiler: The addition of video assets is one of my favorite new…

You may not have heard of the high-tech company, Quirky, which filed for bankruptcy and then starting selling off its assets in 2015. You may, however, have heard of Wink, a home automation hub. Quirky was an early innovator and high flier in the home automation business, but it couldn’t survive on its own. It…

What if the return on your investment is even beyond what you were hoping? Focusing on your customers will result in increased loyalty, more positive word-of-mouth referrals, and higher spend from your best customers. And understanding, leveraging and acting on CSAT scores can absolutely help you get there. First things first. It costs five times…

Sometimes when you put two powerful brands together, the brand combination can result in a complicated quagmire of communications. (Say that three times fast!) But when Walmart and Capital One partnered to create the new Capital One Walmart Rewards Credit Card, they did a great job of keeping it simple — at least from the…

There has been a 680% increase in global fraud transactions from mobile apps from October 2015 to December 2018, according to RSA. 70% of fraudulent transactions originated in the mobile channel in 2018. RSA’s Anti-Fraud Command Center saw phishing attacks increase 178% after leading banks in Spain launched instant transfer services. Rogue mobile apps are…

Burnout is like a thief in the night. One minute you’re highly engaged at work, performing at the top of your game. The next minute you’re constantly exhausted, anxious and stressed out, as your productivity hits an all-time low. Work is no longer enjoyable and you dread waking up on Morning mornings. We often ignore…

We passed the tipping point in 2014. Since then, the use of mobile has exploded. If you’re still focusing on your desktop website first, you’re way behind. 71% of web traffic in the United States is mobile, according to ComScore. Mobile usage is larger than desktop in almost every country. Developing nations see an even higher…

If you have yet to build your brand through social media, then you’re missing out on opportunities to grow your business. Imagine visiting an ecommerce store with no social brand presence. It would be difficult to identify or recognize its marketing messages in the future. Your business will hurt the same way if you don’t…

Negotiators, even professional ones, make surprisingly many wrong decisions that doom negotiations that should have succeeded. Many of these mistakes relate to overestimating how well they can read the feelings and thoughts of other parties in the negotiation, as well as the extent to which the other party can read their feelings and thoughts. For…

The most successful people carry unique attributes. They also have unconventional habits that have led to many of their achievements. One great benefit of the internet is that a lot of those habits and traits are no longer secrets. Billionaires have shared what has worked for them in their lives. Consequently, it is easy to…

Did you know that not only do 70% of people expect a company’s website to include a self-service application, the same percentage of people actually prefer to use a company’s website to get answers to their questions rather than use phone or email. And it’s easy to imagine why – consumers today value their time…

“When it comes to search, people are literally typing their needs into a form, which, in turn, generates data that lets marketers tap into insights across media.” (Source) By understanding the needs of our audience, we can as marketers, create a better search strategy. In the video below, I’ll share how needs shape search intent…

https://feeds.feedblitz.com/-/71644517/_/pammarketingnut.mp3 There you sit in the executive conference room watching everyone nod their heads about the latest idea from the newly hired executive. He or she has a new idea that is going to “save the company.” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group,…

For years, marketers have been trained to think in terms of leads, and we built out models to measure success and track leads as they move through the buying process. Then, a new go-to-market strategy came along called Account-Based Marketing, where everything is built around the account. People thought you had to choose between a…

One of the most effective tools you have in your arsenal as a sales rep is cold-calling. It’s a direct line to finding out what’s important to prospects, what challenges they face, and what they need to convert. And contrary to what you might expect, potential clients are often receptive to cold calls. A study…

AWS recently announced the release of AWS Savings Plans – a new system for getting a discount on committed usage for EC2 and Fargate. The previous systems of Reserved Instances (RIs) are still around, and in some cases may still be the right way to go. That said, based on our research, if your virtual…

In any high-value complex B2B sales environments involving new projects with multiple stakeholders, the buying behaviours and motivations that drive your customer’s decision-making journey are inherently complicated and may be impossible for the average sales person to ever completely understand. For anything other than inevitable purchases, your customer typically has a number of potential options…

200degrees / Pixabay Making a mark in the online marketplace is the dire need of all businesses out there. Regardless of its size, every business must jump upon the digital bandwagon to get more customers through the doors. The number of brick-and-mortar stores converting their status or beefing up their structures with virtual elements is…

SEO best practices for content and website optimization for higher search engine rankings have gained much attention. That is because every marketer wants to rank his web pages on Google search. Because of the constant Google algorithm update, some web owners are not sure about the best SEO techniques to apply. Therefore, are you struggling…

According to Sensor Tower, Telegram has over 365 million users across the world. Considering competition companies are struggling with the most popular networks such as Facebook or Instagram, this messenger can be an excellent opportunity to add it to your marketing mix and capitalize on it. The Telegram “Channel” feature is similar to the Facebook…

It’s important to map out and monitor your customers’ journey to ensure you and your team are doing everything in your power to increase retention and lower churn rates. That’s why we’ve compiled some of the best customer journey analytics that customer success teams and CSMs should track so everyone – from executive leadership to…

With consumers planning to spend 5% more this year than they did last year and around 53% of holiday shopping expected to be done digitally, you want to make sure that shoppers are spending their money with your business. So, you need to start coming up with awesome holiday marketing campaigns to wow shoppers and…