Normally, the first full week in October provides a prime opportunity for companies across all industries to showcase their passion for customers and the employees who serve them. Punctuated by everything from in-house CEO talks to banquets to even picnics where families participate in a little friendly competition, National Customer Service Week has been heralded…

As technology has advanced rapidly, consumers have come to demand more visibility into the operational processes that impact their experiences with businesses. As many as 73% of consumers identify experience as an essential factor in their purchasing decisions, yet fewer than half say they receive the experience they want. The obligation to deliver a stellar…

As we work our way through this pandemic, and by all indications so far, it looks like we are about to enter a second wave. As such, it is important to ensure that as a leader, you can lead your company through this entire crisis. There are many ideas that are out there, to help…

The Silicon Valley Public Relations Society of America Silicon Valley chapter held its Friday Forum today with a panel offering timely updates on the state of communications departments and agencies. In-house and agency pundits commented on the benefits of PR consulting help that’s fully remote, lack of diversity in the communications c-suite, 2021 spending priorities…

With a pandemic-stricken world, reduced budgets, limited travel, filming restrictions and time being of the essence to get your brand’s message out there, it seems like using stock footage is the only solution. Sometimes it can be creatively limiting and terrible quality, it’s not necessarily a cheap solution and hours of your life can be…

canva.com Three times last week, I was asked a similar question. What is the right percentage of revenue? One asked this about marketing expenses, another on acquisition spend, and a third on SG&A costs. In each case, my answer was the same. There is no “right” percentage. Sure there are some industry norms, but they’re…

Why is it Important to Grow Your List? In ecommerce, we talk a lot about how to grow your email list. It’s possible you’ve wondered at some point: “Is my email list really that important?” “Shouldn’t I be focusing on conversions instead of leads?” Although generating conversions will always be your main goal, leads pave…

Search engines constitute the most exciting source of free traffic in today’s digital business landscape. Once your content is listed on Google page one and position #1 for your main keyword, your conversion will soar (all things being equal). But there are other sources of free traffic that can keep your business going without search…

Press kits are usually available on the homepage for transparency and ease of use, but various businesses and websites use it in different ways. If you’re a start-up company, press kit examples are even more important as they can show you how to market to journalists and attract clients and partners, or anyone willing to…

The importance of creativity can hardly be exaggerated, as it drives business success and inspires employees to see themselves as part of a bigger picture. Simply put, a creative workspace is quite similar to the startup mindset where everyone shares in success and failure, no finger-pointing. Creativity can be observed in two ways. Some people…

The first time I went to a mattress store to buy a mattress, the whole experience felt awkward. The store was nearly empty, which meant the one retail employee kept hovering near me the entire time. And no one wants a hovering sales rep…especially when you’re trying out beds. I tested out several mattresses (for…

Back in the 90’s and early 00’s when the internet was still something of a novelty, organizations shared the same vision of a connected, Agile and powerfully productive workforce. Two decades on, we’re still trying to perfect the Agile approach. Cloud technology has now evolved to a point where most organizations have some kind of…

Think about the best job you ever had. Probably one of the reasons why you loved it was because of the relationships you had with your peers. You spend an extraordinary amount of time with your coworkers, and knowing that they appreciate and respect you has a direct influence on your motivation. While most companies…

Starting Wednesday, September 29, 2020, Facebook will be implementing a new ad policy whereby they will disable all ads of eCommerce pages with low scores. Why is this an important update you should absolutely take note of and prepare for? Because if you’re currently running campaigns for your eCommerce brand but haven’t been paying attention…

In this post, I take a look at common mistakes companies make that leave hundreds of thousands of dollars of revenue on the table. By correcting these mistakes, companies can focus on streamlining lead generation and converting more inbound/sales-ready leads. Not Answering Your Phone Can you afford not to answer your phone? At Bop Design,…

erik_stein / Pixabay The robots are here Not long ago, we stopped at gas stations to ask for directions when we were lost, hoping the attendant knew north from south (and that you could remember what they said when you returned to your car). No more. Today we have GPS, Siri, Alexa, Waze, Google Assistant,…

Delivering a presentation is essential to the success of your organization that’s why it’s critical that you have the latest strategies for successful virtual presentations. I have been asked recently by C-Suite executives and associations about delivering successful virtual presentations and exactly what makes a presentation engaging and productive for the attendees. Having delivered hundreds…

What does the Dot-com bubble, Tulipomania, the 80s recession, September 9/11, and the 2008 financial crisis all have in common? Distress. They were all times of distress. Times most would rather forget and wish they never happened or came again. But despite our disapproval, these situations keep coming and while they’re bad for most businesses,…

What do you know about employer identification numbers, or EINs? Chances are that unless you’re a small business owner you may not be entirely familiar with how these types of tax IDs work. What is an EIN and what makes having one so valuable to entrepreneurs starting small businesses? Let’s take a look at the…

Manuel Marinari is an Italian social media influencer, digital marketer and entrepreneur. Marinari is the founder and CEO of Sway Society, a social media marketing agency based in Taipei, Taiwan. Marinari was born and brought up in Milan, Italy where he pursued a course in social communication at IULM Communication University and he developed his…

Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the success of those programs on similar, high-value criteria: namely, opportunities, revenue, and average deal size. However, relying exclusively, or even primarily, on…

Security is a major concern on the Internet these days. Just like in real life, there are folks online whose main activity is to break into systems and cause harm. As bloggers, we should always work on securing our blogs from hackers and spammers. While our website hosting company has a huge part to play…

In the world of digital marketing, blogging goes beyond “putting pen to paper.” When blogging for your business or your client’s business, it’s important to keep optimization at the forefront of your efforts. But how exactly do you make your posts SEO friendly so that you can get your blogs in front of the people…

One of the best gifts of being an entrepreneur isn’t just expanding your business, but expanding your business organically with loyal brand ambassadors who are willing to inform everyone about your amazing products and services, drumming up more business by word-of-mouth. A great way to generate leads is through a sturdy referral program. Referral programs…