In my career I’ve been a technical trainer, customer success rep, Voice of Customer and now I’m on the Enablement team here at Seismic. When I take a step back and think about what helped me be successful in these seemingly distinct roles, I noticed a common theme – empathy for my audience. And now…
Understanding how people use search engines is essential for organic growth. SEO (search engine optimization) is a combination of optimizing your digital content for machines and people. But how does the typical user leverage search engines? In this video, I’ll share 10 important search behavior statistics you can use to optimize your connect. Video Transcript:…
In 2020, brands are waking up to the fact that buyer attitudes are changing. Put simply; people no longer trust brands. Of course, there are exceptions, but nowadays, people are more likely to follow the people who work for an organization than the company itself. In every sense, employees are becoming the face and voice…
The battle against Coronavirus is raging around the world. And every day new restrictions are placed on people across the globe in a bid to stem the spread of the disease. The launch of the public health campaign In the UK, very quickly after it became clear that Coronavirus pandemic in the UK was less…
Doing what you love in life is the key to happiness in the long term. Gary spent 4 days in Chicago at the National Sports Collectors Convention where he was having an uncomfortable amount of fun negotiating, bartering, and flipping his collection if sports cards that he knows there is a market for. He hasn’t…
With only a quarter of the year left, Gary goes into his Melbourne Keynote sharing some of his latest strategies and takeaways from 2019. He talks about the significance of the new emerging platforms like TikTok and LinkedIn, and how he views the platforms similar to the early stages of Facebook and Instagram. There is…
Free-Photos / Pixabay Normally when you choose to switch to a fully remote workforce it’s a well thought out and planned decision. But over the past few weeks offices, schools, and entire companies have been forced to close at short notice. Managing the transition from any in person to online activity can be incredibly tricky.…
Without an objective understanding of your customers’ behavior patterns and drives, it is close to impossible to create offerings that add value and resonate with their needs. This is where User Research comes in. It lays the user at the center of the experience and helps in creating offerings that align with their requirements. User…
The world since COVID-19 has been turned upside down. The life as we once knew it will forever be altered. In light of all of these changes, a recent study conducted by Zety sought the opinion of the public about Millennials. They interviewed more than 1,000 people and asked them what they thought about Millennials.…
COVID-19 has sent everyone home and with that means millions more are on the internet, day and night, around the world. Seattle, one of America’s s hardest-hit cities, saw a 30% spike in internet usage during the outbreak from January to March. U.S. internet service providers are noticing huge influxes of new internet traffic –…
When pandemics hit, life takes priority over everything else. This means businesses will take a hit and sometimes the predictions of economic collapse may leave a lot of people convinced that there is not much else they can do. But take heart, it will come to an end and in the meantime, while you shelter…
The growth of the global eCommerce market should come as no surprise, either to businesses or the growing number of online shoppers active across the globe. However, the sheer rate of growth is genuinely eye-catching, with global ecommerce sales expected to peak at $4.5 trillion by the end of 2021. Of course, this dramatic and…
One thing that we can all imagine with the next generation of connectivity is higher Internet speeds. 5G does just this with speeds nearly ten to a hundred times the speed of 4G networks: 2Gb/s to 100Gb/s! That’s like downloading a movie in high-definition in a flash. Straightaway, the benefits in your personal life, and…
It’s interesting to hear everyone go ga ga over doing a Zoom business meeting or cocktail party. To me online meetings are no big deal and after many meetings from my home office for the past 20 years, I’d rather just make a phone call. People are inviting me to meet via Zoom as if…
People are always hesitant to start something new or follow a path of uncertainty. They are worried about failing or wasting their time pursuing something they are not good at. The reality is if you don’t at least try, you will never know if it was meant for you to do. All that time dwelling…
People always want the advantage of being a first-mover on the next big platform. Gary is constantly asked the question of where he thinks attention is shifting to at any given moment so they can get on the platform as early as possible. It’s a very special time because TikTok right now is a huge…
You will never get stronger if you are only reading about how to do push-ups. It may help you with your form and understanding of how to execute, but you need to actually put in the time and work to see the results. Learning from, and experiencing failure is the quickest road to success and…
On March 27, Google announced that it would give ad credits to small and medium-sized businesses (SMBs) to help alleviate the impact of the coronavirus outbreak on communities and businesses. My team and I were excited to learn about this new program. But we’re also a bit anxious to see how it will all play…
People want to work for a company with good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with their own? A brand’s reputation…
Due to COVID-19, companies have found themselves in the middle of the world’s largest work-from-home experiment. Many hail remote work as a blessing, allowing employees to continue working while practicing social distancing during this uncertain time. Of course, even before coronavirus grabbed our attention, many companies were already adapting various telecommuting and remote work policies.…
Trello is a universally loved task manager among teams of all sizes. However, if for some reason, you are not fond of the platform, there are plenty of other options on the market. In this post, we are going to review the top 7 Trello alternatives among project management and chat apps, comparing their respective…
With the wild spread of COVID-19, governments around the world are closing stores and discouraging going to public places and offices. This is leaving millions switching to work at home. Even before the epidemic, many were moving to remote work for a number of reasons. Employers say that a flexible work agreement can reduce sick…
We’re living in an unprecedented, unsettling time. And one of the things we’re all thinking may be, “Business needs to move forward, but how will that look?” If you’re looking for ways to accelerate your business right now and struggling to find those offline leads that used to drive 90% of your business’s revenue, you’re…
When folks ask me about how best to do marketing right now, my answer is consistently turning into the same three words: Read the room. Imagine you’ve walked into a religious space. This room is sacred to the people inside it. When you speak, whatever you say will be viewed through the context of where…
No matter where your business is located, you are doing business in the global economy. We all are. Anyone not convinced of this just needs to look at how the markets around the world react to local or regional news. And as companies expand their teams in this global economy, there are some distinct advantages…