Living in a world that has a motto of ‘change is the only constant’ things shook up with the onset of the COVID-19 pandemic and not in a great way. Businesses all across the globe took a big hit with the need to close down in order to prevent the spread of the virus. While…

Over the past five years, we’ve seen the challenges of cloud computing evolve – but ultimately, their core needs are the same as ever. It’s interesting to experience and observe how these needs get translated into products, both our own and others. Depending on company growth and culture, Build Measure Learn cycles can continue to…

billycm / Pixabay I sit in dozens of pipeline reviews. They all tend to have the same format, someone displays a pipeline chart–sometimes a standard report in the CRM system, too often, an excel extract. The report typically has a list of deals, target close date (usually we are focusing on this month or this…

We only want to market to the people who are most likely to be profitable customers right? Grouping these people based on their common characteristics and how they best respond to marketing would make it easier to communicate with them, right? This blog is about how businesses can use market segmentation as a strategy to…

I’m going to state the obvious: it’s a stressful time for most people around the world right now. Small businesses are closing for good, restaurants are barely making end’s meet offering takeout, and event venues are wondering if they will ever be able to host concerts again. On top of all of that, many individuals…

Pexels / Pixabay Whether searching for a job, marketing your business, or trying to sell your expertise, a personal brand will help you get there faster. But cultivating a personal brand is more than just being popular: It’s being known for what you can deliver. As you think about your own journey – and whatever…

I recently wrote about the expected experiences gap, where the customers’ expectations—based on the experiences they have with their favorite companies—are higher than what they receive from the company they are currently doing business with. We heard from one of our subscribers, Jared Lender, who gave us another example of a gap, one that results…

Are you looking for a way to improve your subscription-based website? There are now more ways than ever before to implement a membership system into your business. Some business owners create or add SaaS applications, which require a monthly subscription. Another example includes learning management system (LMS) software, which allows users to pay for guides,…

Benefits of crowdsourcing: Common Misconceptions In my previous post, I gave a working definition of crowdsourcing and described two major crowdsourcing approaches: adding capacity and accessing expertise. I also argued that although numerous organizations – including corporations, governmental agencies, and nonprofits – have used crowdsourcing to solve complex business problems, its wider adoption in the…

Here’s how killer sales copy can save your business… Your website is the home base for all of your marketing efforts. It’s the place where you can store an unlimited amount of content about your business and your story. You have pages devoted to the various products and services that your business provides. It’s not…

A brand name represents more than your business, it represents your values too. Your business’s brand name will be the single most important element that makes you visible to your audience. And it’s important that you choose a meaningful and effective name the first time around. In this post, we’re going to break down how…

Most conventional sales methodologies encourage salespeople to find at least one coach inside the potential customer’s organisation who is willing and able to give them honest feedback and guide them through the decision-making and approval processes. It’s supposed to be even better if the coach turns out be an enthusiastic champion of your approach. But…

Unsplash.com COVID-19 has affected the whole planet – every country, every business, and every person. We all are striving for the improvement of the current situation and we all will need to adapt to changes. Pandemic won’t be eternal, so people will have to go back to reality. However, this reality might not be what…

After the pandemic, a lot of things will go back to normal for small businesses. But, some things will remain changed forever. Here are five things that I think will change permanently for small business websites around the globe. No Companies Without Websites After The Pandemic There will no longer be companies without an online…

Happy Memorial Day! Today I have some business calendar apps to help you improve your productivity. Here’s four links with tips and tricks to kick start your work week. The struggle is real! In order to grow our business online there are apps that can help us be more efficient and avoid missing important meetings.…

Studies have shown that creating alignment is one of the five most essential capabilities to increase return on your innovation effort (BCG, 2020). Despite this awareness, 56% of globally surveyed companies identify the alignment of innovation targets as a significant issue (PwC, 2017). Organisations with complex product portfolios often find themselves struggling to align the…

If you run a small business, then you may have already considered getting video conferencing software. For remote workers especially, staying engaged with colleagues and peers is essential to maintaining work relationships and staying productive. Considering the major changes currently taking place around the world, businesses are looking for convenient ways to connect to their…

At the height of the pandemic, Google released an update that many webmasters may have found poorly timed. The May 2020 core update is being defined by many as the biggest update of the year and so far, several websites have fallen victim to this update. Later today, we are releasing a broad core algorithm…

The first few years of my career were awful. Drowning in debt, losing nine out of ten pitches for new business, failing to earn clients. It felt like nothing I did moved the needle until I started my blog and slowly, very slowly… things changed. Gradually, more and more people visited my website (seomoz.org, which…

In the digital era, where one is almost always online, mobile has become an integral part of life, both personally and professionally. Today’s consumers prefer to interact with their smartphones and tablets, whether for banking transactions, for travel or leisure bookings, to control appliances, or to keep tabs on their health parameters. By 2021, the…

With more people than ever now based at home, the COVID-19 pandemic has undoubtedly shifted the way in which people are searching online. The online auction could now be considered more lucrative than ever, with more ad space available and more consumers actively searching online. This, in turn, gives SMBs in particular a vast opportunity…

Microsoft Azure growth has long held the silver medal in public cloud. As of Q1 2020, Azure held 17% of the public cloud market, behind AWS’s 32%. But much of the adaptation to COVID-19 has happened after the Q1 period, which means they’re missing some dramatic activity: the drop in usage for businesses with lower…

Over these past couple of months, your customer behaviors have dramatically changed, and the predictions are that your customers won’t be going back to their old behaviors. Your customers have been forced to make any non-essential purchases online. That means that they’ve had to research products and services online, compare solutions online, and determine what…

A few months ago, a virtual consultation with your dentist may not have been possible. But in response to the impact of COVID-19, many businesses have become digital-first by necessity. To do this well, brands need to rethink what their customers’ pain points are and how their business is uniquely positioned to help alleviate them.…