So you want to go out on your own? Looking for paid work right out of college? Planning to supplement your income with a few side gigs? That’s awesome! But I’ll give it to you straight: freelancing isn’t easy. If you love writing, or photography, or design or software development it is fun. But it…
Customer data platforms (CDPs) have been around for quite some time, but it is only in the past few years that they have garnered a lot of attention from marketing industry professionals. There is a lot of hype and confusion regarding CDPs. Most organizations aren’t sure what CDPs are, and how they are supposed to…
Just last month, Google announced its newest changes at Google Marketing Live. And now that the dust has settled, I’m here to talk about what I believe to be the unsung hero of the day—the newest bidding control, campaign-level conversion setting. In this guide, I’m going to go over everything you need to know about…
Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)? Have you thought about it but just aren’t sure if you need to commit to a MAP? Here are some questions to consider: Are your newsletters not performing? Do you feel online marketing is…
At some point, we’re all new to freelancing. We’re building our portfolios and we’re scrapping for clients. In the rush to sign clients on, new freelancers can easily forget about the administrative aspect of the job. How should you handle invoices? How and when should clients pay? Here are invoicing mistakes that new freelancers should…
The conversation around CRM (customer relationship management) is always shifting. Over the past several years, we’ve seen cycles of increased focus on enterprise CRM technology and strategy and periods where the conversation has largely centered on the ways in which small and midsized businesses (SMBs) can utilize these tools to compete with larger corporations. At…
Originally published at https://growthgal.com. There’s an ancient Indian proverb about 6 blind men and an elephant. The proverb says that the 6 men all have different ideas of what an elephant looks like based on their experience touching the elephant. The problem is that the blind men can not agree on what the elephant actually…
Give Me 10 Minutes, I’ll Give You The Truth About Personalized Marketing I know you’ve heard this before. Personalize your marketing messaging and you’ll get better results. So, you started putting the recipient of your email marketing campaign’s first name in the subject line and no great results. There’s nothing more to conclude than that…
Have you ever wondered why it’s so hard to get people to pick up the phone? The CEO and co-founder of Drips.com, an SMS industry expert and the pioneers of conversational texting, joins us for a guest blog on why over 80% of consumers won’t be picking up phone calls in 2019. The Anatomy of…
Posting on social media can be rewarding for an organization, but there are rules that need to be followed in order to make the most of the opportunity. Members of the Young Entrepreneur Council provided the following: What is one key rule to follow when posting on social media sites? Here is what they advise:…
StockSnap / Pixabay Refunds are a part of business regardless of whether you sell a tangible product or a digital product. However, the refund process is much different for a customer with a digital product as compared to a physical product. Getting a refund for a digital product usually only requires an email. The buyer…
You can fall victim to cybercrime right this instance. Well, unless, of course, you know how to protect yourself against cyber attacks. But before we cover protective measures and all that, here are a couple of fun facts to get you right in the mood. Did you know? The average cost of a data breach…
Are you in the I.T industry and need to constantly carry out specific tasks for your clients without any hassle? Do you get bugged whenever you try explaining technical concepts to your customers and they don’t understand it even after a lot of back and forth via email communication? Then, look no further. In this…
I’m making this challenge for one person in the hopes that it will help them look at things differently and seek out positivity instead of negativity… Been a little while since I’ve made a one-off video… how do you guys like these? Thank you for watching this video. I hope that you keep up with…
This is the greatest marketing strategy for 2018 that I can give any of you… Focus heavily on being successful with social media marketing specifically with Instagram and Facebook. If you don’t, your chances of success will be much slimmer than anyone that does. Really happy that I got to give this keynote at Business…
The real secret to success is having the talent and then putting in the work and effort. Becoming a millionaire is so audacious, yet people talk about it as if there’s a system that you can win to be successful. The key to success is simply putting in the work and doing a really good…
Organizations increasingly finding that they need to upskill, reskill and new skill their employees to keep pace with evolving demands and remain competitive. That’s why so many organizations are embracing the concept of “learning culture”. Learning cultures allow organizations to proactively address the knowledge needs of their employees on an ongoing basis – what the…
rawpixel / Pixabay With so many communications channels to choose from, it’s easy to see how some businesses might get overwhelmed. According to a recent survey by The Manifest, 64% of small businesses use two or more channels when relaying messages to consumers. By choosing a combination of channels, businesses can ensure their messages are…
You’ve certainly heard the phrase that “change is inevitable.” This statement is particularly true when it comes to the business arena. Business research, and first-hand experience, makes it clear that change within the workplace is not only inevitable – it’s a constant. Whether we’re talking about large-scale adjustment through a merger or company restructuring or…
Close your eyes and picture the ideal customer for your ecommerce business. Do you have a sense of what they look like? How old are they? What do they do for a living? What are their interests and hobbies? You’re imagining a buyer persona, and it’s not just a thought exercise—it’s an essential tool for…
Ranking on Google isn’t as easy as it was 10 years ago. There is no magic spell that you can use to skip the process and get your article on page 1. You need to be smart and think like the search engine bots. Like what do you see on a web page to rank…
By itself, the Instagram app is awesome and powerful. But do you know all the best apps to take your Instagram marketing to even greater heights? There are certainly a lot to choose from. There’s no shortage of great Instagram apps for marketers. To help you find the best of the best, we’ve tried out…
Want to know how to build an SDR sales commission structure an account-based marketing framework (and make your sales reps happier in the process)? Read our simple guide below to learn everything you need to know about SDR compensation and ABM. TABLE OF CONTENTS: Account-Based Marketing and Sales Commission Reinforcing ABM Behaviors with Compensation How…
In the world of sales, Quarterly Business Reviews (QBRs) are incredibly popular for forecasting, planning, and making sure that everything is running smoothly from an operations perspective. In customer success, however, QBRs aren’t quite as prevalent, although more and more existing business teams are starting to leverage this strategic format. QBRs are a great way…
Really happy that I got to sit down with Sylvan LaCue in this meeting/interview format to get a better idea of what’s going on in his world and how I could provide some value to him. Obviously, the two big takeaways from this video are that hunger and humility drive success and that if you…