In today’s vast online market, the more focused and specific your business is, the better. Niche markets, while they may be small, can be incredibly powerful and profitable. By breaking down large audiences into small subsets, businesses can provide niche markets with the exact products, services, or experiences that these customers are looking for. This…

There are exceptional people out there who are capable of starting epidemics. All you have to do is find them. – Malcolm Gladwell. Marketing, Then and Now Marketing has changed, but building authentic relationships, the heart of every successful customer journey, hasn’t. Back in the 90’s, it took literal face-to-face time for relationship building to…

A small business guide that will make you amazing at customer relationship “Trendy young man in a trenchcoat holds a romantic bouquet of flowers” by Shamim Nakhaei on UnsplashMaking a good first impression matters! As you can see in the photo above the man is prepared to meet his date. He has his hair done, he…

Photo by Joseph Barrientos on UnsplashSetting Up a Productive Working Relationship Are you thinking about getting your first virtual assistant? Or do you have one and you’re still figuring your way into getting him on board with your business venture? I was at your place two weeks ago. My wife and I finally decided to hire our…

Have you ever worked with someone who seemed like a heat-seeking missile when it came to power, authority, and status? Whether they’re frontline service reps or senior vice presidents, these individuals turn toward their bosses the way flowers turn toward the sun — cultivating that relationship over all others, always trying to derive some tangible…

When Mark Zuckerberg founded Facebook in 2004 he had college students at the forefront of his mind. The social media trends to follow would be monumental. Zuckerberg’s brainchild was virtually another social hour for Harvard students to share to their heart’s desires. Now we see that Facebook has grown into an empire that almost everyone…

StartupStockPhotos / Pixabay Are you capturing as many leads to your site as you possibly can? If you aren’t driving traffic to your lesser visited pages then the answer is no. These pages are important for the flow and success of your site. They are simple interactions that visitors have with your site that can…

Free-Photos / Pixabay Digital nomads aren’t just the hippies of 2018. They are actually redefining what it means to be in the workforce. The term “digital nomad” has been picking up over the last few years. It’s the lifestyle dream of being able to travel the world while getting paid by either freelancing, hopping from…

Marketing in general poses challenges, but those who want to try their hand on Facebook have a different animal on their hands. “It’s their massive data plus algorithm power together,” said Dennis Yu. “They need both to drive word of mouth at scale. Nobody but the U.S. government has more data.” Yu would know. He is the…

“A large advertisement with an elegant woman in sunglasses over a storefront” by Scott Webb on Unsplash“Marketing is like sex, everyone thinks they’re good at it” — Steve Tobak I don’t know if they’re good at sex, but I know of two people that are good at marketing. In fact, they’re exceptionally good at marketing. They’re marketing aficionados, marketing…

https://feeds.feedblitz.com/-/563595888/_/pammarketingnut.mp3 isi159 / Pixabay Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It’s even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Also, it could simply be your content…

ar130405 / Pixabay Today’s buyers — from consumers to high-ticket B2B clients — are always on. They want to get what they want now, not later. They have a low tolerance for fluff and sugarcoating. Ready to buy but hate being sold to. They’re empowered by the ability to research what a company or a…

https://traffic.libsyn.com/sbengine/SBE221.mp3 The marketing department is not typically considered a direct driver of revenue. But when marketing learns to becomes strategic about customer engagement in the ways Bernie’s guest on this episode describes, increased revenue is a natural outcome. On this episode, Bernie speaks with Sandy Abraham, Head of Global Marketing & Brand Management at Forcam.…

If you and your small business are in the midst of some tough times, the actions you take to right the ship can start to feel pointless. You might find yourself wondering if your limited funds will allow you to take the necessary steps to bring customers back to your door. I’m here to tell…

and that’s fine if you don’t care about growing your profile. Might be a little late here, but I believe I can provide some value on top of the existing best practices regarding Instagram Stories. I have been posting to Stories almost every single day for the past 6 months and I’ve been told that my…

And the answer isn’t about how to change opinions… In his column for Marketing Week, Mark Ritson laid down a challenge to marketers regarding the UK’s EU membership referendum : Did the illegal 6.4% overspend enable Vote Leave to win the day? Was the additional spend of £449k (and change) critical in convincing enough people to vote…

Videos are the most popular type of content on social media, and every successful marketing strategy needs them. But creating video content alone isn’t enough. You need to put together videos that capture the attention of your audience and encourage them to engage. And in a world where people are consuming content at a rapid…

Every company wants its customers to be successful. Every company wants its customers to have good experiences, accomplish what they’re looking to accomplish, find value in the product or service they’ve purchased, and become long-term, loyal advocates. Companies typically employ a variety of tools and techniques to keep their customers happy and successful. But many…

Public relations. It has long held a reputation as an elusive industry. PR is a bit of an all-encompassing term. It can cover everything from publicity and interviews with key members of the media to experiential events and blogging. On the client side, you may not be privy to what goes into a public relations…

Working as a telemarketer can be one of the most challenging jobs you will ever have. Regardless of the industry, you’re involved in, contacting potential leads over the phone can be intimidating and tiring. However, utilizing a few best practices can help to level the playing field and make the more challenging calls easier to…

Easy Does It: How Sales Enablement Helped A Client Sell More With Less Effort AND Improved Customer Experience By Paul Ferrier Photo by rawpixel on UnsplashBabbitt’s Sports Center had a 21st-century business that was hamstrung by some 20th-century processes. First, some background: Babbitt’s has two very different segments of their business. They have a significant online business…

Keep your room clean, kids. I had the messiest room as a kid. I never made my bed. There were clothes and books and pillows all over the floor. My mother used to joke that it was a minefield. …right before she yelled at me and told me for the umpteenth time to pick it up. Oops.…