Raul received an email from his CEO. Patricia assigned him a special research project. A rapid one-week turn-around, and it was a challenging project, to boot. Raul is the Head of one of his company’s 4 Business Units. A $ 500 million a year revenue-producer. No small stuff. Got it, was Raul’s email response. Clear.…

Bottom Line: Bad actors quickly capitalize on the wide gaps in machine identity security, creating one of the most breachable threat surfaces today. Why Machines Are the Most Challenging Threat Surface To Protect Forrester’s recent webinar on the topic, How To Secure And Govern Non-Human Identities, estimates that machine identities (including bots, robots and IoT)…

StockSnap / Pixabay In this actionable SEO checklist, we’ll cover the key areas to focus on in 2021 – including BERT, EAT, voice search, Core Web Vitals, and more. To start off, let’s take a close look at some of the biggest factors that will impact search results in 2021. Get ready for the Core…

Digital marketing has exploded over the last decade, and there are now dozens of ways to reach out to customers. However, there is still one technique that rises above the others. Believe it or not, email marketing still has the best ROI, even beating out social media marketing. Why email marketing? Probably because people tend…

Are you interested in launching your own IGTV series? Need help in getting started? IGTV is becoming more popular lately, and more and more brands are venturing into launching their own IGTV series. The problem? Well, there is far more to creating a successful series than just publishing some videos and hoping for the best.…

Shoppers have countless options when looking for new things to buy online. A simple search can lead to thousands of businesses that are all offering similar products. If you want your online store to thrive in the digital world, you have to build brand loyalty. Consumers are likely to commit to a brand if they…

Gary V is a fascinating personality to me. For so many reasons. But mostly because of his position in the industry–he’s become one of THE lightning rods in our social media marketing world. People either absolutely LOVE him and share his quotes and content. Or, they really, really, really hate him and all he represents…

A professional and productive inventory management strategy is the core of any successful eCommerce platform. Many retail businesses fail because they have no clear system for managing their inventory effectively and efficiently. From organizing products efficiently to keeping stocks ready around the clock, inventory management plays an important role. Well-organized inventory management can not only…

You go to your editor because you’re confused about how to best approach an upcoming story. Instead of providing guidance about the story’s frame or talking you through possible sources, the editor says they aren’t sure who you should interview and asks your opinion. They also say they’re uncertain if the story is worth writing,…

Marketing in a pandemic is a challenge no one could have seen coming. When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way? Should we keep selling our services as…

You don’t need a business degree to know that your company needs a marketing plan. Successful startups dedicate months to designing a strategy for conversions and online visibility. They run focus groups and conduct market research to guide their execution, but they don’t stop there. Even niche businesses aren’t so scarce anymore. Everyone has someone…

Feedback. We dread it. We fear it. While conceptually we all understand the importance of feedback, just the word feedback can be associated with negative feelings for people on either side of the desk. Managers dread the employee’s reaction in response to their feedback. Employees fear feedback because criticism can feel like an assault to…

More and more business owners recognize that a high-quality website is no longer a great addition to your marketing but is now a necessity. In the early 2000s, the internet was merely a luxury and something that most people just sort of dabbled with. As the years went on, the internet became a little more…

Thanks to social media, one person’s praise or criticism can reach hundreds, thousands or even millions of people in an afternoon. So, it’s no surprise that many brands see social media as a way to build positive relationships, nurture constructive conversations and offer real-time customer service, all of which are on display for everyone to…

The craft of video production is a sum of many parts… It brings together a range of skills, with the end result reflecting a combination of practical experience, technical know-how and empathy for the subject. In other words, getting the results you want, takes time, years of hands-on practise and an ability to effectively communicate…

These days, data has become more valuable in our economy than oil. There have been many discussions about the individual value of your personal data, how to protect it and even who owns it. But what about your intellectual property as an entrepreneur or business leader within an organization? How do you protect something digital?…

qimono / Pixabay It is too soon to say that humanity has the upper hand on the Coronavirus, but data coming in recently is undoubtedly encouraging. The United States, for example, recently saw a 19% decline in cases of COVID-19. This has been the case in multiple countries, even those that have been the most…

As someone who has always been on the agency side of things, I am used to the pushback against Display advertising in Google. The number one reason I hear why clients do not want to use them is that they typically do not perform as well as Search. Of course they do not. The user…

Reducing friction is all about creating an easier experience for the customer. In my book, The Convenience Revolution, I identify six ways to create convenience. The first, reducing friction, is tied to all five other principles. And, all of them focus on creating convenience and reducing friction for customers. But how about we look inside…