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December 7, 2019
Biz Tips: Content Marketing Lessons From a Galaxy Far, Far Away

Biz Tips: Content Marketing Lessons From a Galaxy Far, Far Away

A long time ago in a galaxy far, far away the marketing behemoth that is Star Wars was just beginning to find its feet. Originally costing $11 million to make, its adjusted value of $45 million today is still less than 20 percent of what’s being spent to create the ninth and final installment being…

December 7, 2019
Biz Tips: 4 Advertising Tools That Will Help Increase Your ROI From Facebook

Biz Tips: 4 Advertising Tools That Will Help Increase Your ROI From Facebook

Today I have some advertising resources to help you improve your ROI from Facebook. Social media advertising has become the new normal for campaign management and brand growth. Facebook ads can help increase your reach and drive customers to your products and services. Would you like to improve your business sales online? Check out these…

December 7, 2019
Biz Tips: Apple Bucks Credit Card Marketing Best Practices

Biz Tips: Apple Bucks Credit Card Marketing Best Practices

If you have been awake for the past six months (or paying attention to all things financial services), you no doubt heard that Apple launched a new credit card with Goldman Sachs in August. As FS marketers, we have been watching with interest how Apple is (and, more importantly, is not) using card marketing best…

December 7, 2019
Biz Tips: The Top 5 Google Display Network Features Released in 2019

Biz Tips: The Top 5 Google Display Network Features Released in 2019

The year always feels almost over at Thanksgiving—and now that it’s officially December, anyway, I’m focused on planning for next year. While doing that, I’ve realized how many new features released in 2019 will make optimizing your Display Network campaigns a lot easier. Spoiler: The addition of video assets is one of my favorite new…

December 6, 2019
Biz Tips: Facebook hit with another lawsuit over misrepresenting video ad metrics

Biz Tips: Facebook hit with another lawsuit over misrepresenting video ad metrics

You may not have heard of the high-tech company, Quirky, which filed for bankruptcy and then starting selling off its assets in 2015. You may, however, have heard of Wink, a home automation hub. Quirky was an early innovator and high flier in the home automation business, but it couldn’t survive on its own. It…

December 6, 2019
Biz Tips: How to Prove the ROI of Customer Satisfaction (CSAT)

Biz Tips: How to Prove the ROI of Customer Satisfaction (CSAT)

What if the return on your investment is even beyond what you were hoping? Focusing on your customers will result in increased loyalty, more positive word-of-mouth referrals, and higher spend from your best customers. And understanding, leveraging and acting on CSAT scores can absolutely help you get there. First things first. It costs five times…

December 6, 2019
Biz Tips: How Capital One and Walmart Encourage New Card Migration and Usage

Biz Tips: How Capital One and Walmart Encourage New Card Migration and Usage

Sometimes when you put two powerful brands together, the brand combination can result in a complicated quagmire of communications. (Say that three times fast!) But when Walmart and Capital One partnered to create the new Capital One Walmart Rewards Credit Card, they did a great job of keeping it simple — at least from the…

December 6, 2019
Biz Tips: 7 Ways AI Reduces Mobile Fraud Just in Time For the Holidays

Biz Tips: 7 Ways AI Reduces Mobile Fraud Just in Time For the Holidays

There has been a 680% increase in global fraud transactions from mobile apps from October 2015 to December 2018, according to RSA. 70% of fraudulent transactions originated in the mobile channel in 2018. RSA’s Anti-Fraud Command Center saw phishing attacks increase 178% after leading banks in Spain launched instant transfer services. Rogue mobile apps are…

December 6, 2019
Biz Tips: The 3 Early Warning Signs of Burnout Before It Destroys Your Career and Relationships

Biz Tips: The 3 Early Warning Signs of Burnout Before It Destroys Your Career and Relationships

Burnout is like a thief in the night. One minute you’re highly engaged at work, performing at the top of your game. The next minute you’re constantly exhausted, anxious and stressed out, as your productivity hits an all-time low. Work is no longer enjoyable and you dread waking up on Morning mornings. We often ignore…

December 5, 2019
Biz Tips: The battle is long over: Mobile is the clear winner

Biz Tips: The battle is long over: Mobile is the clear winner

We passed the tipping point in 2014. Since then, the use of mobile has exploded. If you’re still focusing on your desktop website first, you’re way behind. 71% of web traffic in the United States is mobile, according to ComScore. Mobile usage is larger than desktop in almost every country. Developing nations see an even higher…

December 5, 2019
Biz Tips: 4 Strategies To Build Your Brand Through Social Media

Biz Tips: 4 Strategies To Build Your Brand Through Social Media

If you have yet to build your brand through social media, then you’re missing out on opportunities to grow your business. Imagine visiting an ecommerce store with no social brand presence. It would be difficult to identify or recognize its marketing messages in the future. Your business will hurt the same way if you don’t…

December 5, 2019
Biz Tips: Why Your Negotiations Are Doomed (And How to Rescue Them)

Biz Tips: Why Your Negotiations Are Doomed (And How to Rescue Them)

Negotiators, even professional ones, make surprisingly many wrong decisions that doom negotiations that should have succeeded. Many of these mistakes relate to overestimating how well they can read the feelings and thoughts of other parties in the negotiation, as well as the extent to which the other party can read their feelings and thoughts. For…

December 5, 2019
Biz Tips: 8 Unconventional Habits You Should Steal From Billionaires to Be Successful

Biz Tips: 8 Unconventional Habits You Should Steal From Billionaires to Be Successful

The most successful people carry unique attributes. They also have unconventional habits that have led to many of their achievements. One great benefit of the internet is that a lot of those habits and traits are no longer secrets. Billionaires have shared what has worked for them in their lives. Consequently, it is easy to…

December 5, 2019
Biz Tips: 8 Fantastic Knowledge Base Examples to Learn From

Biz Tips: 8 Fantastic Knowledge Base Examples to Learn From

Did you know that not only do 70% of people expect a company’s website to include a self-service application, the same percentage of people actually prefer to use a company’s website to get answers to their questions rather than use phone or email. And it’s easy to imagine why – consumers today value their time…

December 4, 2019
Biz Tips: How Needs Shape Search Intent and Why It Matters to Your Marketing Efforts

Biz Tips: How Needs Shape Search Intent and Why It Matters to Your Marketing Efforts

“When it comes to search, people are literally typing their needs into a form, which, in turn, generates data that lets marketers tap into insights across media.” (Source) By understanding the needs of our audience, we can as marketers, create a better search strategy. In the video below, I’ll share how needs shape search intent…

December 4, 2019
Biz Tips: 15 Reasons You Need to Stomp Random Acts of Marketing Now! [Podcast]

Biz Tips: 15 Reasons You Need to Stomp Random Acts of Marketing Now! [Podcast]

https://feeds.feedblitz.com/-/71644517/_/pammarketingnut.mp3 There you sit in the executive conference room watching everyone nod their heads about the latest idea from the newly hired executive. He or she has a new idea that is going to “save the company.” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group,…

December 4, 2019
Biz Tips: How Do You Measure a Lead-Based and an Account-Based Funnel Side by Side?

Biz Tips: How Do You Measure a Lead-Based and an Account-Based Funnel Side by Side?

For years, marketers have been trained to think in terms of leads, and we built out models to measure success and track leads as they move through the buying process. Then, a new go-to-market strategy came along called Account-Based Marketing, where everything is built around the account. People thought you had to choose between a…

December 4, 2019
Biz Tips: 17 Cold Calling Scripts & What You Can Learn From Them

Biz Tips: 17 Cold Calling Scripts & What You Can Learn From Them

One of the most effective tools you have in your arsenal as a sales rep is cold-calling. It’s a direct line to finding out what’s important to prospects, what challenges they face, and what they need to convert. And contrary to what you might expect, potential clients are often receptive to cold calls. A study…

December 3, 2019
Biz Tips: AWS Savings Plans – Easier Than RIs But Still Not as Good as Scheduling!

Biz Tips: AWS Savings Plans – Easier Than RIs But Still Not as Good as Scheduling!

AWS recently announced the release of AWS Savings Plans – a new system for getting a discount on committed usage for EC2 and Fargate. The previous systems of Reserved Instances (RIs) are still around, and in some cases may still be the right way to go. That said, based on our research, if your virtual…

December 3, 2019
Biz Tips: Understanding B2B Buying Behaviour

Biz Tips: Understanding B2B Buying Behaviour

In any high-value complex B2B sales environments involving new projects with multiple stakeholders, the buying behaviours and motivations that drive your customer’s decision-making journey are inherently complicated and may be impossible for the average sales person to ever completely understand. For anything other than inevitable purchases, your customer typically has a number of potential options…

December 3, 2019
Biz Tips: 4 Reasons Why You Need Videos in Your Digital Marketing Approach

Biz Tips: 4 Reasons Why You Need Videos in Your Digital Marketing Approach

200degrees / Pixabay Making a mark in the online marketplace is the dire need of all businesses out there. Regardless of its size, every business must jump upon the digital bandwagon to get more customers through the doors. The number of brick-and-mortar stores converting their status or beefing up their structures with virtual elements is…

December 3, 2019
Biz Tips: What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices

Biz Tips: What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices

SEO best practices for content and website optimization for higher search engine rankings have gained much attention. That is because every marketer wants to rank his web pages on Google search. Because of the constant Google algorithm update, some web owners are not sure about the best SEO techniques to apply. Therefore, are you struggling…

December 2, 2019
Biz Tips: How to Make the Most of Telegram Channels for Small Business Owners

Biz Tips: How to Make the Most of Telegram Channels for Small Business Owners

According to Sensor Tower, Telegram has over 365 million users across the world. Considering competition companies are struggling with the most popular networks such as Facebook or Instagram, this messenger can be an excellent opportunity to add it to your marketing mix and capitalize on it. The Telegram “Channel” feature is similar to the Facebook…

December 2, 2019
Biz Tips: 8 Customer Journey Analytics Your Customer Success Team Needs to Track

Biz Tips: 8 Customer Journey Analytics Your Customer Success Team Needs to Track

It’s important to map out and monitor your customers’ journey to ensure you and your team are doing everything in your power to increase retention and lower churn rates. That’s why we’ve compiled some of the best customer journey analytics that customer success teams and CSMs should track so everyone – from executive leadership to…

December 2, 2019
Biz Tips: 5 Holiday Marketing Examples to Inspire You This Season

Biz Tips: 5 Holiday Marketing Examples to Inspire You This Season

With consumers planning to spend 5% more this year than they did last year and around 53% of holiday shopping expected to be done digitally, you want to make sure that shoppers are spending their money with your business. So, you need to start coming up with awesome holiday marketing campaigns to wow shoppers and…

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