What Are Instagram Powerlikes and How Do They Work? Note: This article contains ZERO affiliate links, as they might be seen as spam especially if someone reports them. However, it has been laced with GIFs instead! Bird Box ChallengeInstagrammers we have before us an ordeal of the most grievous kind. We had before us many, many long…

What is the ultimate goal of every website owner and digital marketer? Indisputably, reaching the top position on the search engine results pages (SERPs) is everyone’s dream. An organic approach to improving search engine rankings is fruitful in the long run. However, if your website is fairly new and your in a competitive niche, starting…

janeb13 / Pixabay At its core, customer success is simple: take care of your customers and they’ll take care of your business. Nurture relationships, and not only will customers receive excellent service and well-supported products, but your enterprise will be financially healthy in the long-run. Customers will see the value in their purchase, and you’ll…

PublicDomainPictures / Pixabay When it comes to the incentives that motivate us to work harder, we tend to respond differently based on our personalities. Sure, most of us greatly appreciate a generous bonus, commission or restaurant gift card in response to our achievements. But that’s not necessarily the be-all, end-all for every personality type. In…

Technology is changing company processes and the entire financial landscape. The response of both small and established businesses to these new technologies determines whether or not they will swim or sink. Some of these fantastic technologies include various cashless payment options such as Bitcoins and Blockchain. According to experts, the digital currency bubble isn’t bursting…

According to a recent study by Survata, nearly half of all product searches online start on Amazon. Knowing what to sell, and how to sell online is thus critical to the success of any aspiring eCommerce retailer. In this article, we will provide you with a list of tools and tips on how to find…

Go mobile or go home, has been the message for most businesses and marketers for 2018 and trend watchers have been on the lookout for what’s new. We saw many businesses transforming from websites to mobile-only businesses and the mobile app explosion still continues. But before we dive into the trends for 2019, let’s understand…

Or 3 examples of absolute disrespect Photo by Andras Vas on UnsplashThe last two weeks were very full for me: I received a lot of requests from potential freelance clients, many of them were high-paid, and these were supposed to be long-term projects. Looking forward to turn the new clients into permanent ones, I set to…

Calendars are supposed to help us plan the future and prepare our schedules. The future though tends to have its own ideas. Plans can change and when they do, we need to be able to change the events we’ve put in our calendars. To be able to add what you need to in your calendar,…

When I first started working from home I was super excited. I spent the last year working 60-70 hours per week between my full-time job and side business. I figured if I was able to become successful and profitable with only part-time hours, I’d have a much better work-life balance once I quit my job…

Members of Viral Nation alongside global influencers filming video content at YouTube Space Dubai, November 2018. Influencer marketing is like a chameleon. It’s an unpredictable, ever-changing, always surprising industry. It’s the stage that any brand or public figure wants to be on right now. Anyone who has skin in the game wants to have his…

In working in today’s knowledge work economy, it surprises me that many leaders still use traditional ways of leading their people. Leaders still put most of the focus on the work to be done instead of focusing on the people to create an environment where great work can be done. My suspicion it has to…

Why did I decide to participate in a blogging contest ? How I got more than I expected, even when my blog didn’t qualify Semrush announced an online content for Indian Bloggers to create a post on one of 18 listed topics. Here is the link to the content page, terms and conditions. I qualify for most of…

Top 5 Quality Shopify Themes for 2019 So, you decided to start an online Shopify store. This is a great solution if you want to boost your conversion and we are going to help you make up your mind. This blog post showcases 5 cool Shopify templates for all kinds of businesses. We guess you already know…

Every year, marketers face new challenges. From changes in the way marketing campaigns get delivered to new technologies that revolutionize the way we do things, there’s always something that needs adapting to and altering. And even though email marketing is going nowhere in 2019, there are going to be some key shifts and challenges that…

Some people claim that customer service is getting worse. I disagree. Customers are getting smarter and expecting more. The customer service “bar” is raised by great companies who teach us what good customer service should be. And, when there is a customer service “horror story,” it seems to stand out much more than when everything…

It is hard to believe that Google has been around for 20 years, and it is even more difficult to remember what I was searching for in 1998. Even if I did remember, it would definitely be too embarrassing to share my top searches. Let’s just say it was “MapQuest” or something. Either way, it…

Since the start of the #MeToo movement, organizations have been taking a fresh look at their anti-sexual harassment policies and training in the workplace. For training in particular, the challenge is no less formidable today than it was in 2016 when the US Equal Employment Opportunity Commission released an extensive study on general harassment in…

Image Source: https://www.flickr.com/photos/[email protected]/40631791164Almost without exception, every industry should be concerned with cybersecurity. Cybersecurity attacks are getting more common, and they can have a dramatic impact on your life. Things like malware, spam emails, hacked accounts, and stolen data are all common types of attacks. As a marketing professional, one thing you do through your Customer Relationship…

Simpy bossing people around is not good enough Let’s get things straight. Lot of bosses are terrible leaders. And it’s not because they are stupid or bad people in general. It’s because they don’t know how to lead. Take look at a typical boss. He’s most likely a successful businessman or a clerk who either got promoted to…

Website redesigns are a huge risk. You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. But what does that process look like? And how do you know if your team—or the one you’ve hired—is focusing on the most important things? Many areas yield minor improvements, but…

rawpixel / Pixabay Business blogging is one of the best ways to gain traction with audiences. But you have to reach them first before you can deliver your message. Knowing what type of blog articles appeal to people – and how to create them – is vitally important to any business content strategy. The following…

Running a SaaS (Software-as-a-Service) company is fun. It’s usually created by a couple tech enthusiasts with a great idea and extensive coding knowledge. Getting those first few customers feels amazing, and your core focus is on making them happy. They’ve got your cell number and you’re just a phone call away for anything they need.…

CX (Customer experience) is the real deal. Organisations are now beginning to realise that CX is one of the very few ways in which they can truly differentiate themselves from their competitors. In fact, in a survey undertaken by Gartner in 2014, 89% of marketers stated that they expect to compete primarily on the basis…