Dhariana Lozano has a host of resources to support marketing campaigns.Whatever the holiday, marketing campaigns have the best chance of success when planned well in advance. Not one to shirk, Dhariana Lozano not only gets into the spirit early, but also has a guide: 8 Last-Minute Holiday Social Media Campaigns to Try This Season. The social media…

And why it is tougher than it sounds Photo by Camilla Carvalho on UnsplashMy dad used to read a lot of books on marketing, prospecting and selling. As he was in the insurance sector, he used to read those books so that he could train his team much better. He used to say that the reason he…

mohamed_hassan / Pixabay Community is important when running a business. Without the support of peers and customers, you’re a ship without a sail. I’ve been part of masterminds for several years. Masterminds are fantastic for group support. I’ve also worked directly with paid coaches who taught me a certain skill. My favorite type of people…

I really had no intention of teaching myself an important lesson this past Monday. I thought I was just drinking coffee. But there I was, sitting in a local Starbucks with my friend and fellow business owner Victoria. We were talking about the usual stuff: Our families, the weather and, of course, swapping ideas to…

mohamed_hassan / Pixabay Ah, the holidays. It only seems like yesterday I was watching the classic festive films for the 30th year in a row. Now they’re already upon us again, and I’ve barely had time to digest last year’s feasts. First up is Thanksgiving, and that means the phenomenon of Black Friday. According to…

Thanksgiving always has a way of creeping up on us, but this year is especially bad since it’s a week earlier than normal. And while the holidays are always unpredictable when dealing with family (I’m looking at you Aunt Karen), thankfully things are much more predictable when it comes to holiday shopping. Let’s take a…

Free image of buying intent I found on pexels.comIf you are like me and probably every other sales or marketing professional, you most likely ask yourself, your colleagues, your friends, and the internet this question everyday: how do I know if and when the accounts we are targeting are on the market for a solution…

Source Lucas AmunateguiRemember, what you are giving away is, in my opinion, the most important part of online content It is easy to gauge good content after the fact. You can count comments, likes, and look for traffic spikes, but what if you could measure that before the fact? This isn’t meant to be a scientific approach…

janeb13 / Pixabay Advertisers have access to additional placements with Sponsored Brands thanks to some recent enhancements that Amazon made. This ad type appears in highly visible top-of-page placements and at the bottom of the page. The prominence of these ads highlights the importance of testing. With so many variables (products, copy, images, etc.), advertisers…

StartupStockPhotos / Pixabay If you want to know what it’s like to work for a company and find out about their company culture the best time to ask is during the job interview. It’s hard to get a full grasp of what exactly some companies culture is. Like job seekers, companies tend to showcase the…

Are you a new competitor in the commerce field or have been a knowledgeable member of the profession? Whatever may be your level of experience, you cannot take a happy-go-lucky approach upon the current and snowballing reliance on the various applications and software program for every facet of a business, starting from the production to…

I can imagine the raised eyebrows, the questioning expressions, and the thought, “What the hell is he talking about now? What kind of esoteric journey is he dragging us on?” Some might glibly say, “Well to solve a problem….” Which is correct, kind of…. But most sales people seldom think about the purpose of buying.…

Social media platforms can send traffic your way, allow for direct customer feedback, and help your marketing efforts in a number of ways, not the least important of which is link prospecting. While competitor research and advanced operator-aided Google search can be prolific enough on their own, using social media for this purpose ensures that…

I’ve Spent 35 Years Working In Marketing. Here’s What Every Young Marketer Should Know About Being Successful In The Industry Although certain marketing best practices change and shift on an almost daily basis, there are select core competencies which will always remain relevant — regardless of what technology we have at our disposal. I’ve worked in the industry…

TayebMEZAHDIA / Pixabay Various business trends today, such as the use of artificial intelligence and multimedia visual marketing, are connected to the concept of Big Data. Every action internet users take generates a data trail, and the amount of machine-generated data is growing too. Using this data effectively can give businesses an edge in today’s…

One of the most dangerous mistakes we can make as sales people is believing that our customer – and particularly the sponsor we have been working with – knows how to buy. This might be a reasonable assumption if our prospective customer is buying a familiar solution in a familiar way – for example a…

TeroVesalainen / Pixabay When building a personal brand mobile marketing is key to increased visibility online. To achieve this it’s not only important to create compelling visual content that attracts an audience, but to also tailor them for your niche. There is still a large number of younger users who use the popular social network,…

Pexels / Pixabay Most business owners know that the brick-and-mortar market is more vulnerable than it used to be. We’re officially in the age of e-commerce, and it seems that no one – not even giants like Toys”R”Us – are immune to the threat of extinction. However, there’s a bright point in all the doom…

Illustration: Mark ArmstrongThen It Makes People More Receptive To What You Have To Say I read a Forbes post about a mom who launched a startup to make it easier for kids to learn vocabulary. The key to the program’s success: humorous illustration. Robyn D. Shulman writes that teachers today are working with students who have…

Photo by rawpixel on UnsplashFrom: Encinitas Dear Friend, Today, I wanted to share an introductory article on affiliate marketing — what it is, the benefits of it, and why you should have it in your overall business model. There’s a lot of people who don’t understand this powerful marketing and business strategy and this article is designed to…

We marketers hope that our projects will have an impact on our business as well as the world at large, when possible. You want your message to get out. You seek for your creativity and efforts to be effective. Even if no one knows you’re behind the scenes, you want your work to get out…

TheDigitalArtist / Pixabay Word of mouth is important, regardless of the type of business that you’re in. Today’s online equivalent to word-of-mouth is an online review. We’ve all heard about the importance of reviews but did you know: 85% of consumers trust online reviews as much as personal recommendations ~ Brightlocal Positive reviews make 73%…

Myriams-Fotos / Pixabay Most startups and business owners wear many hats. You likely have many commitments that require time in your life. Sometimes your work and life can be at odds but with practice, you may be able to build a more balanced schedule that can handle both work and life. We want to know…

Earlier this year, at CXL Live, you asked us about voice search (a lot). More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? How will voice search work given the human urge to shop around? Are there use cases for voice search in B2B? This post has answers. They…

Isn’t it time your content stood out from the crowd? Photo by Brooke Cagle on UnsplashYou’ve got a blog, an email-subscriber list a mile long, and you UTM all your social-media content because this ain’t your first content-marketing rodeo. But this isn’t enough for you anymore. No, now you’re ready to refine your strategy, stay current on new…