The homepage to your website is the first impression, your first chance to convince potential customers that you can solve their problem. Of course, you want it to look good, but there’s so much more a homepage should do for your business. When that page loads on their screen for the first time, you need…

Reaching out to the media can be a strenuous, drawn-out task most people need to plan for weeks, or days ahead of time. What happens when you’re on a time crunch and need to reach out to the media immediately? Where do you start? More importantly, how do you start? In this blog post, we…

Starting with a blank page is never a good idea. For me, it’s the quickest way to realize I need to check my inbox one more time. Or finally organize the files on my desktop. Or run to grab a coffee so that I can focus. (I don’t think I need to tell you that…

It’s been a while since I wrote a blog, here is some good news, this is part1 of a 3 part blog series, inspired by the writings of John C. Maxwell, “The 15 Invaluable Laws of Growth: Live Them and Reach Your Potential.” This blog is by a Scrum Master for Scrum Masters to improve…

If you want to take your content marketing to the next level, then it’s time to finally jump in and build a Facebook Messenger chatbot. Chatbots deliver sky-high open rates, save you time/resources, and will give you an edge against your competition. Creating a Facebook Messenger chatbot takes minutes. Facebook Messenger — one of the…

rawpixel / Pixabay In today’s business environment, the adage to “work hard, play hard” has become just work hard for many companies. Employees are hard charging and with unemployment so low, some companies are working harder than ever with fewer team members. Although working hard is important, balance is critical to long-term success. Given the…

Email is one of the most important tools in your event marketing toolbox. Easy to create and ultra-affordable, email makes it easy to promote your event to tens of thousands of people with a single click. Event marketing is even easier when you take advantage of email automation, which allows you to schedule a series…

Websites exist to be used, not just to be looked at. While the Nielsen Norman Group points out that “users have a positive emotional response to your visual design, and that makes them more tolerant of minor usability issues on your site,” a website should still strive to be easy to use and understand. The…

This just in: media relations is getting tougher. Much, much tougher. The stats back up the claim. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6…

If you’ve ever tried to build an attribution model that wasn’t position-based (i.e. last click, first click, linear, etc.), you might have felt overwhelmed. But customer paths are non-linear and pretty complicated—sooo many things influence conversions. Most businesses have a lot of data about customer behavior: the devices they use to purchase, ads, competitors’ pricing,…

Stop, just stop it. You’re not perfect and neither are the people you have working for you. And don’t even get me started about how “perfect” your business is. So, you must realize that your customer service will never be perfect either. Agreed? Good, now we can move on and try to fix it. So,…

Have you ever wanted to know what people are saying about your business? Wouldn’t being a fly-on-the-wall help improve your customer satisfaction rating? Well, there is a way you can stay in the loop. Media Monitoring is an essential tool for businesses to stay afloat and gain a competitive edge. It allows you to keep…

The life-long tradition of touching and scrolling that came around since touch screen phones are almost done away with. If you are a business owner, you can introduce Voice Search to your mobile app to improve your business. There is a reason why voice-integrated AI’s are so popular nowadays, and that is because people prefer…

As 2019 comes to a close, now is the time to start thinking about your marketing strategy for the coming year. What’s been working well? What hasn’t? What new tactics will you try in 2020? Of course, we’re happy to help you come up with a comprehensive marketing strategy for your business, but if you’d…

Hello awesome people. It’s me again with a new learning from within a Scrum team. The development team I was working with around 3 months ago challenged the Product Owner about the User Story she brought into the Sprint Planning. As a Scrum Master facilitating the Sprint Planning, I listened closely to the development team’s…

geralt / Pixabay What does it take to become a successful entrepreneur today? If you were to take advice from the “gurus” of Silicon Valley, it would involve pitching a great idea, securing lucrative venture capital, scaling your business as fast as possible, getting an outsized valuation, and cashing in on a huge payday. Pitch,…

When it comes to getting found online, there is no better medium than search. Since the creation of search engines, SEO has been a powerful strategy to ensure that your brand gets noticed by the right user, at the right time. While the search industry has shifted over the years, one thing remains solid; SEO…

In today’s automated world, self-service has allowed customers to become increasingly independent. In fact, according to research from Forrester, B2B buyers want to self-educate rather than engage with a sales representative by a factor of nearly three to one. Meanwhile, seven in 10 indicate that buying products and services for work from a website is…

If you haven’t heard or used Google NLP API, you’ve seriously missed out on a great opportunity to optimize your content. Here’s your chance to rectify that oversight. Google NLP API is a free tool that uses machine learning to analyze text and reveal insights based on its structure and meaning (well, technically it’s a…

Conversion Rate Optimisation (CRO) is the process of optimising web pages and/or page elements to increase conversion rates. This normally involves running A/B tests or split tests with two different versions of a page competing against each other. Traffic is divided equally between the two variants to see which version achieves the highest conversion rate,…

How often have you tracked a cab arriving to pick you up at your location? How often have you asked your friend to share their live location on WhatsApp when you are waiting for them? The world has indeed got smarter and it is now possible to track a moving object anywhere in the world…

Manufacturers can get more than their fair share of channel sales and margins by improving price management for every dealer, distributor, and reseller they sell-through. It’s possible to expand earnings by 50% on slight increases in volume when pricing is consistent channel-wide. McKinsey’s latest research on the topic, Pricing: Distributors’ Most Powerful Value-Creation Lever, shows…

Suppressed Amazon listings are surprising common to online retailers, especially ones who are just starting out on the platform, or those selling a large number of different items. While it can come as an initial shock, the good news is that it’s easy to fix. We examine what they are, why they happen and what…