B2B users are a whole different ballgame in the marketing community. Treating them the same as B2C audiences won’t bring in the engagement and revenue businesses are looking for. Marketers can look at building a project management plan for engaging with these client bases—having a plan in place will streamline the outreach process. To build…

Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready—launching and promoting it is the other half of the equation. You could be offering the best new product or service around, but if you don’t promote it properly, you’re likely to miss out on…

Ford Motor Company is known for gems such as the GT500, burly trucks like the F-250 Super Duty, and daily drivers such as the Ford Escape with its storage capacity and car-like gas mileage. On a more technologically innovative front, Ford even recently moved into the fully electric vehicle market with the debut of its…

Every company promoting goods or services on the Internet can benefit from social networking services. Social media is widely used by a large and diverse range of demographics, and for many it’s addictive. But businesses should not overlook the leading tendencies of social media users, including the time of day, day of the week, and…

Call me boring, but I want the same thing every time—at least when it comes to customer experience. I want it to be good. I want it to be consistent. I want to predict the experience I’m going to have with the people and places I do business with. If you ask the CEO of…

There’s a lot of talk about multi-cloud architecture – and apparently, a lot of disagreement about whether there is actually any logical use case to use multiple public clouds. How many use multi-cloud already? First question: are companies actually using a multi-cloud architecture? According to a recent survey by IDG: yes. More than half (55%)…

Do you know which builds strong business relationships?. The olden yet a golden form of communication – Email. Business communication revolves around emails. Many use emails to disseminate confidential information to the clients, promote products or services, and exchange information with the teams within an organization. Hence, emailing has become a pre-requisite for professional communication.…

Brainstorming is a critical part of any creative process, whether you are writing copy or creating your next big product. Once defined as simply a collaboration of ideas, the term has since transformed into any visionary or inventive planning done independently and in groups. To come up with creatively written solutions to your B2B marketing…

Marketing with videos on Facebook can be a great way to get your message in front of your target audience while using a more dynamic ad creative. Most people want more video. The only problem? Video marketing can be intimidating for those who haven’t done it. In this post, I’m going to give some tips…

Your business’s reputation is a powerful thing. It can either be one of your greatest assets or one of your biggest liabilities. As a business owner, you’re probably well aware that reputations can take years to build, but only seconds to tarnish. And, rebuilding your business reputation can be difficult—but it’s not impossible. Here’s where…

In the past, specializing could be risky for consulting firms. Consider the limits a pre-Internet consultant would be placing on their potential clients. The firm would’ve been hard to find, making it difficult to serve their client base. But now, with global reach, finding clients has less to do with geography and more to do…

Sales are less about mastering closing tactics and more about providing so much perceived value that the customer asks for the sale. It is the difference between a push and a pull energy. Most sales programs teach you how to close and ask for the sale. But what if we flipped the sales process on…

Telecommuting was once a rarity, now a necessity. The spread of COVID-19 has forced traditional brick-and-mortar businesses to move to a telecommuting structure in order to maintain business continuity. Although working from home is not a new concept, for many teams and companies it’s a first-time experience. Unfortunately, there’s no time for mock drills when…

Accelerated trends that brands and retailers must adopt in the age of COVID Consumer behavior trends have shifted advertising models and caused advertisers of all sizes to rethink the type of campaigns they should run. As we continue to ride the compulsory state of isolation with varying “shelter-at-home” orders across the country, the channels, messaging,…

What’s Your Organization’s CX Mindset? Customer experience leaders are often told to “create a better customer experience” with little more than a pat on the back and an annual customer survey. There is a lack of understanding around what customer experience really is, and perhaps more importantly, what it takes to deliver it. Customer experience…

Pexels / Pixabay Storytelling marketing and data marketing are both terms that you’ve probably heard before, but have you ever considered how you can harness data to help you tell a powerful story? Nonprofits have been using data in their marketing for years to show the impact that their works. Most often this data will…

Every day, I help folks in fascinating, unique niches uncover key information about the audiences for their marketing efforts. It’s a fun problem! For a few minutes, I get to feel like a digital Sherlock Holmes, digging into their products and services, trying to understand their customers, and then figuring out how to target them…

Now more than ever, your social media presence matters. People turn to social to learn more about your brand, what you do on a daily basis, and how your products and services stack up to your competitors. Social media is a major element of any comprehensive inbound marketing strategy. And with so many different social…

Search engine optimization has always been evolving. The world is changing, and whatever was relevant a couple of years ago does not work today. Search engines are constantly changing the rules of the game. Google considers more than 200 ranking signals to decide which piece of content appears first in the search results, and the…

ddalki3003 / Pixabay Fundraising is a core component of most nonprofits strategies. Usually fundraising events would happen in person in the form of an event or a shared moment. But with in real life meet ups not looking likely for the foreseeable future, how can you move your fundraising online in a sustainable way? Below…