In this video, we cover the topic of data strategies and prioritisation. We focus on one of the most important parts of filling out a data strategy, which is the process of prioritising your projects. Many businesses think that they need to write to build a full data strategy, once they identify a few efforts,…
Last Saturday, I received an email from Rich Wilan, founder of Fascinate Productions. Rich and his team help podcast creators build audiences and top charts, and they’re very good at their work, helping clients like Zoe: Science & Nutrition, Startup Dads, A Cuppa Happy (and more) launch, grow, and reach chart-topping numbers. Rich kindly gave…
Email marketing is often looked over in favour of more flashy new channels, but it’s a really powerful tool to connect with customers past, present and future. In fact, email marketing generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available. In this video,…
The SparkToro team got an exciting surprise on Sunday evening: a mention of our research on Last Week Tonight by John Oliver. The full episode, Big Tech Monopolies, is available on YouTube. It covers an issue I’ve railed against before, but with a heightened sense of urgency: there is actually a bipartisan bill in Congress…
Is your growth problem actually a retention problem?Continue reading on Growth Hackers »
I have a bone to pick with buyer personas, but it’s only because I like them (in contrast to Rand who doesn’t like them; yes, we can disagree). My quibbles? There’s a misguided focus on demographics, arbitrarily chosen stock photos, and cutesy alliterative names. Your customer’s gender rarely has anything do with their purchase decision,…
Those skilled in the art of BS detection can tell you that 99% of company mission, vision, and values statements are meaningless. For corporate ideals to be more than just blatant-hypocrisy-in-poster-form, leadership has to build them into the company’s operating systems: how they hire/fire/promote, how they prioritize product investments, treat customers, make decisions around funding…
Going too fast can be just as big a problem as going too slowContinue reading on Growth Hackers »
For this Monday to Monday conversation, Jessie Reyez came by the office to meet with Gary and talk about her social media strategy. The main takeaways that Gary had for her were about quantity of production, the best platforms for her to focus on as a musician, and the importance of reading comments. There is…
In the same way that there’s no single industry in which growth couldn’t be applied, there’s also no single timing or strategy of a company that can’t be matched with a growth initiative altogether. However, company strategy and growth strategy must be perfectly aligned.Sidenote: the growth mindset (the cultural practice of validating ideas, taking bets,…
TL;DR – From May 13-15, 2022, SparkToro and Followerwonk conducted a rigorous, joint analysis of 44,058 public Twitter accounts active in the last 90 days. These accounts were randomly selected, by machine, from a set of 130+ million public, active profiles. Our analysis found that 19.42%, nearly four times Twitter’s Q4 2021 estimate, fit a…
For the past year, we have all noticed a huge increase in online events such as webinars, and here we will give you some tips to nail your webinar strategy. We will give you some tips to rock your webinar strategy and explain how we scaled our webinar acquisition at Growth Tribe by 1,200% organically.…
In this episode of “Tea With GaryVee,” things get a bit emotional. There was a lot of advice around mental health and perspective during these challenging times. Nobody has truly been preparing for this situation and we are all adapting in real-time… some of us better than others. There is a ton of value in…
Tea With GaryVee is a Q&A show where Gary answers questions in a much more detailed, slower format. He gets deep! In this episode, Gary answers questions about starting a business, getting back into your passion, blocking out negativity, and more! For a chance to be on the show, text your question and number to…
via ResearchGateNo, this is not a BuzzFeed listicle but.. as theory always differs from practice — it’s important to distinguish some of the aspects and challenges growth teams face when they get out of the library into the field.While the concept, the framework, or the methodology itself never really changes, the implementation of a growth strategy and process…
Two years ago today, at the nerve-wracking start of a global pandemic, we launched SparkToro. Since then, we’ve learned a lot, and uncovered plenty of unanswered questions, too. As is tradition, I’ll try to share the good, the bad, and the interesting in the hopes it can help other entrepreneurs, especially those considering an alternative…
Everything is going faster these days, right? You see, change is no longer linear, it is exponential. And that is really hard for our minds to grasp. And in order to keep up you don’t need to just learn faster. You need to unlearn faster as well. You need to increase the frequency of your…
“I don’t need to invest in my brand to be successful in the market” – said no company ever. Well, maybe Craigslist, Etsy or Siracha sauce. But what to do if you don’t have a unique product or service and operate in a highly competitive environment? The answer is simple: know who you are and…
For the first 4Ds session of 2021, Gary sits down with a handful of different small businesses and personal brands to discuss how they can grow their business in the new year. They cover topics including; customer acquisition strategies, branching out into new areas, starting a franchise business, motivating employees, transitioning to a personal brand,…
What drives more growth?Continue reading on Growth Hackers »
An incredible new episode of overrated or underrated is here. I give my hot takes on Dogecoin, Gamestop Stock, Ariana Grande, Megan Thee Stallion, NASA, Ant-Man, Tony Hawk, Super Smash Bros. and more! Stick around until the end for a special sneak peek at a new series I am working on too! As always, please…
You feel that spike of energy after reading your first growth study about a company in your industry that succeeded by using the methodology.You got that adrenaline rush after taking your first growth course, learning the framework, and coming up with a lot of testing hypotheses.You finally drafted what could eventually become your North Star…
You feel that spike of energy after reading your first growth study about a company in your industry that succeeded by using the methodology.You got that adrenaline rush after taking your first growth course, learning the framework, and coming up with a lot of testing hypotheses.You finally drafted what could eventually become your North Star…
Join us as we ring in the new year with our next episode of VaynerX Presents: Marketing for the Now on January 21 from 12 – 2pm ET! Consumer attention is increasingly hard to capture. In our first show of 2021, we will hear from top leaders as they answer the question, “What does the…
NFT is a lot more than art and collectibles but those are early use cases, this comes down to “social currency” NFT is a word you’ll be hearing a lot of, I want my community to have information advantages. There’s an article linked to my bio/profile right now that will help you with more info…