It all started in 2016 when Google started working on its ambitious operating system called Fuchsia. This news got mixed reactions from the mobile industry. Some experts believed it the next big thing in the OS domain that can replace Android OS. However, the software giant Google has not uttered a single word about Fuchsia…

Social media and the way people use it is constantly transforming. Being aware of user habits and marketing shifts can help you develop a more effective social media strategy and ensure that you get the best value for your time and ad spending. To know what’s about to happen in social media marketing, you need…

picjumbo_com / Pixabay Building a brand doesn’t happen overnight. It takes a lot of work to forge strong relationships with people—and much of that work is done through marketing. Unless you have a powerhouse internal team to help you tell your story, it’s likely you’ll need a little support in crafting and executing your marketing…

Since the beginning of business, we’ve been on a journey to accurately evaluate and predict customer needs. For people in Product, delivering products your customers love is just one of the challenges. You then have to optimize users’ ROI, increase adoption, and accurately discover your customer journey bottlenecks. Which features bring the majority of revenue?…

Some people think the most important moment in the customer relationship is when they make the initial decision to purchase. But the period after the purchase, the onboarding phase, is what really establishes the customer relationship. What your organization does next could mean the difference between having a life-long customer or another churn statistic. The…

ivanovgood / Pixabay As a financial advisory firm that focuses on creative businesses we are often asked what defines a “creative business.” The first things that come to mind are arts-based businesses in industries which include visual arts, advertising, architecture, design, media, music and publishing, as well as some cultural organizations such as museums, galleries…

“If you cannot measure it,” declared Lord Kelvin, “you cannot improve it.” Perhaps SaaS companies have taken this advice too literally. SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. And without growth, a SaaS company is dead in the water. According to Statista, the…

Being able to succeed in the business world is about consistency, perseverance, failure and starting over. There are quite a number of misconceptions that business is about building a venture overnight and making millions in a short amount of time. To put this into perspective Robert Kiyosaki said, “It’s not how much money you make,…

Thinking about starting a Google ads campaign? Great! Deciding on a budget that will move the needle and make a significant impact on your business is a critical step. Paid search ads are a powerful way to position your business’ messaging at the top of Google’s Search Engine Results Page (SERP) to share valuable key…

Artificial intelligence has promised to revolutionize our lives, taking over the mundane tasks of daily existence, from prewriting “smart” email replies to driving our car through rush hour traffic. In the PR realm, AI has been touted as equal parts something to celebrate (no more manual coverage reports!) and fear (er, so long, means of…

For most companies, brand reputation and recognition is a priority. And if you read global risk research, you know that “cyber risks” and “damage to brand reputation” continue to rank in the top risk concerns of global CEOs. (You can take a closer look at research by Deloitte, PwC and AON.) And when you are…

What is a DBA and when should you use it? Using a DBA is not all that mysterious and a whole lot easier than you may think. DBA stands for “Doing Business As” and is also known as a trade name, fictitious name or assumed name. Although registering your DBA doesn’t provide legal protection, most…

TRANSCRIPTION: Hi. Today, I want to talk to you about some brand building blunders you should avoid. The first one is remembering your logo is not your brand. Common mistake people make that they think this logo, this is my brand. Your brand is really your reputation and the amount of visibility you have for…

Would you use a map that had your starting point and final destination, but no clear path from one to the other? Probably not. No, definitely not. That’s a useless map! Something that’s driving me nuts right now as I’m researching the content marketing practices of 300 top-performing tech companies (a personal project that will…

Today I have some live streaming resources to help you improve your reach through Facebook Live. Here’s four links with tips and tricks to kick start your work week. Video content is one of the best ways to capture an audience, and this is great news for gaining more fans and followers for your Page.…

…and donuts! I pulled into the Dunkin’ Donuts drive-thru and asked the man on the intercom if he had any glazed donuts. He said, “Sorry, we don’t have any more donuts”. WHAT? I know this was at 11 pm on a Saturday night but how can you not have any donuts? Isn’t that what you…

The technological scene is constantly advancing, bringing forth advancements that are quickly changing our lives to improve things. Augmented Reality (AR) is one such innovative wonders that hold huge potential to change both human encounters and business tasks. While the majority of us have found out about Virtual Reality (VR) tech that makes and transports…

Chances are if you’ve recently gone through the website design process you’re hoping that you won’t ever have to do it again. Maybe you felt the whole process was long and grueling. Or perhaps you weren’t happy with the final results. Add to that sentiment the fact that you probably spent anywhere between 20 and…

Thank you. Two simple words that have the power to foster better relationships, and build communication. As a business owner, you probably owe a lot of thanks — especially to your customers. It’s your customers that help you grow, improve, and achieve success. Saying ‘Thank you’, to your customers for doing business with you, providing…

How can you improve the conversion rate optimization strategy of your website? When website users and visitors land on your site and leave without interacting with your content, they cost you money. And at the same time, they are negatively impacting your Google rankings because not engaging with your site content is increasing your bounce…

I succumbed to a certain amount of narcissism (as I often do) in my post: Sales Is Simple, Simple Is Not Easy. The problem with my post, as accurate as it may have been, is that I did what too many of us do, focusing on ourselves–sales people, sales leaders, and selling. We all do…