The idea of self-employment has become a bit glamorized across the internet and social media. It’s a status symbol to be your own boss. But that doesn’t mean working for yourself full-time is right for everyone. In some cases, having a full-time job and running a business on the side is actually a better fit.…

Let me ask you a question. What inspires you? What gets you excited? What gets you uplifted? What gets you energized? Sometimes these are tough questions, but I do this thing every single day. In the morning, I do a quote of the day. At the end of the day, I do a caption contest.…

Photo courtesy of Unsplash It doesn’t matter how great your product or service is. Without a driven team behind it, you will not succeed. And times are tough for companies looking to hire. Competition is high for finding and retaining those star employees that will set your business apart. Now, more than ever, it has…

One image could be worth a thousand words for you. It could be worth more than that! Well-placed imagery is a trove of benefits for your website and you shouldn’t underestimate their power. Ever. Or do it at your peril. One picture has a unique strength to turn your regular old blog post into a…

Recently, I was invited to attend a webinar hosted by a company called Advance Your Reach (AYR), which helps speakers get their key messages to resonate in a crowded marketplace. Initially, I wasn’t sure I’d bother with it; a lot of webinars I’ve attended have felt like infomercials. (I don’t think I’m alone in this:…

Technology has changed the way we think about working environments. According to an IWG study, 70% of people work remotely at least once a week. Working from anywhere you like (from an exotic island or simply from home) is a dream for many employees. But remote teamwork also has its challenges. As a business owner…

age courtesy of Pixabay Do you know why it’s important to digitize your journey maps? In the past, I’ve written about some of the myths of journey mapping. One of those myths was: Without a digital mapping platform, I can’t even begin to map. You probably know by now that I’m an advocate of digitizing…

If you’re running Display campaigns, you understand the value of awareness campaigns. And to help boost awareness for my clients’ brands, I love to use YouTube as well. But targeting placements for video campaigns differs greatly from how we choose placements on the Display Network. I’m going to share three things you need to keep…

StockSnap / Pixabay Selling online is a great way to make money. It has fairly low overhead, can be done by businesses in any niche, and can be a source of passive income. But there are some things to be aware of before you slap a product on your website and start collecting payments. Here’s…

In a blog post I wrote at the end of last year, I explained how to prioritize your personalization campaign ideas so you can achieve the quickest time to value. This is a good approach to ensure your efforts deliver an ROI, but you’ll also want to think more broadly about the buyer’s journey at…

Hustle porn helps startup entrepreneurs. @rorydoylephoto via Twenty20So many people are jumping on the hustle hate bandwagon this year. If you believe half of what you see about hard work on LinkedIn then you’d think your startup is broken if can’t finish your work by 5 o’clock everyday. Effort is grossly underrated. — Gary Vaynerchuk Hustle hate reached…

Stop Using The Weekend To Play Catch Up. 5 Ways To Refocus During The Week So You Can Actually Enjoy Your Time Off When you run a company, your weekdays are inevitably jam-packed. An entrepreneur is required to wear many different hats, from human resources to sales and from marketing to spokesperson. One day might be…

If you are considering starting an eCommerce business here are three options to give you a heads up. There are three approaches to get your business website up and running: SaaS- Software as a Service PaaS- Platform as a Service Custom eCommerce platform You might have heard about the SaaS model. However, if you are…

Over the years, we’ve come to realize that there is a lot of confusion around the area of CPQ, its benefits to a sales organization, and how a business should evaluate CPQ vendors to choose the right solution for them. From our years of working with thousands of CPQ customers, we’ve learned many insights and,…

Starting a blog is a commitment that should be taken seriously. While you may be eager to get started writing and publishing blog content, there’s a list of things you should do first to set your business blog up for long-term success. If you already have a blog but it isn’t performing as well as…

We all recognize a bad customer experience (CX) when we have to suffer through one. But we all appreciate great CX when interactions with our chosen vendors, retailers, or providers are low-effort, personalized for our needs, and ultimately successful. Whether placing an order, correcting a problem, or simply checking status, the loyalty and satisfaction we…

Do it. Because people want it! Before starting to write this, I have a problem with personalized my Google News. The news that displays not the way I wanted it. So, I try to personalize it by my self, and unfortunately, I still cannot do it. After that, I decide to delete it right away, bye…

Let’s be genuine again. Photo by rawpixel.com from Pexels“TIPS TO GET 1 MILLION VIEWS: #6 WILL BLOW YOU AWAY” So, I’ve never actually read a headline like that but it’s not too far from some that I, unfortunately, have the pleasure of scrolling by, no matter what platform I’m on. I would put a lot of money on the…

The finance industry is never predictable. It’s a world of topsides and downsides that affect global businesses in more ways than any other factor. With so many parameters around the world contributing to the financial waves, it’s really difficult for businesses to remain calm. They need to always stay prepared for financial risks. Businesses have…

Getting results from content marketing is no child’s play. Most marketers struggle with creating quality content at scale. Some lament the lack of resources and budget while others find it hard to craft a narrative that stands out. Content marketing takes time which we all know is scarce. The good news is that there are…

If you’re looking to sell more products and make more money with Instagram, you’ve come to the right place. Instagram reached one billion active monthly users halfway through last year and shows no sign of slowing down. 50% of those active users follow brands and business accounts. Couple that with the fact that a minimum…

Protect Your Smart Home The Internet of Things (IoT) encompasses the billions of devices that are connected to the web all over the world. Smart home devices, like virtual assistants, make our lives more convenient but can also present serious security risks and personal intrusion. With over 7 billion connected IoT devices in use worldwide…

Digital presence, digital marketing, and digital sales are nowadays the core components of business success. In case you deal with events, their arrangement and ticket distribution, you cannot anymore do without the digitalized experience in this sphere. Tickets are actually the lifeblood of any event and to make it live and successful, you should find…

And on the seventh day, you created a Zap…Automate everything Six years ago, three young men started a journey to make productivity apps even more productive. Automate everything and save time, became their mantra and it lead Wade Foster, Bryan Helmig, and Mike Knoop to launch Zapier in 2012. Zapier enables users to build their own…

rawpixel / Pixabay Are you feeling like you should be crushing 2019 but you just can’t seem to get it down? A lot of people feel this way, especially after the holidays when things just don’t look like they’re going as quickly as you’d like. Maybe it’s just that it seems slow after the holiday…