When we talk about Scrum for complex Product Development, it starts from Vision and Product Backlog. What is the Product Backlog in Scrum? As per the Scrum Guide — “The Product Backlog is an ordered list of everything that is known to be needed in the product. It is the single source of the requirement…
No matter how many movies Hollywood can cook up about robots making our lives easier in the beginning but ultimately end up ruling the world, there is no denying that the horror of it won’t stop us from creating and integrating AI into our real lives. The fact of the matter is that AI is…
If you ask anyone which social media platform has had the most problems with data in recent years, Facebook would most likely be the first one they name. The tech giant faced a very public backlash (and possible legal action) a while ago with the Cambridge Analytica issue. Since then it has been pitching itself…
Corporate data breaches are nearly a daily occurrence, and it’s not only the largest, most visible companies that are exposed to the risk. Often, data vulnerabilities can stem from relationships that companies have with vendors, suppliers, partners, and other third parties. Small- and Medium-sized Businesses (SMBs) are especially vulnerable to data theft. They typically have…
If you had a tool that increased the spend of your consumer by an average of $59, what would you do with it? What would you want from a product like this? Would you want it to be usable both in-store and online? Would it be brandable? Would it be something that could tie into…
The modern-day hashtag has come a long way. From its birth name, the octothorpe, to being called the pound symbol used when dialing phone numbers to now being referred to as a hashtag, used to categorize topics on social media, that little symbol has been through a lot. The hashtag’s first appearance on the web…
As a business, it’s essential to invest in analytics solutions and other reporting tools to get information about your marketing campaigns, user behavior, and other key metrics. You need to measure your activities to leverage what’s working and to change what isn’t. One powerful way to get insights is to get it directly from your…
Geoffrey Hinton, Yann LeCun, Yoshua Bengio- these three names don’t need a separate introduction. Best known as the godfathers of AI or godfathers of Deep learning, they came together during the 34th annual AAAI conference, speaking to a group of reporters about many AI-related topics, from ethics in the Artificial intelligence world and how to…
People live in fear of the unknown. We are afraid of trying something new or different in fear of the bad outcomes we pontificate like judgment, failure, pain or anything else that we can imagine. The reality is that not only will those “worst-case scenarios” not actually happen, but you could actually really end up…
In this keynote, Gary returns back to his home state of New Jersey to deliver one of his best speeches to date. He covers a wide range of topics focusing on why many people are afraid to “start” their real process including fear of judgment, losing, playing in the middle and plenty of others. Be…
This article is written with field sales teams in mind. However, if you run an inside sales team exclusively, don’t despair, you may still find a nugget or two of helpful information as well. Containing costs is important in every business. But for businesses where the costs of creating new customers are measured by lenders…
AMP is a powerful framework for mobile, desktop and tablet, and for stories, ads and email. It’s a framework – purpose-built for the entire web ecosystem. AMP officially launched in early 2016 as Accelerated Mobile Pages, a Google-led open source project. It was initially focused on the publishing industry, and at its launch AMP was…
In this episode, we’re looking at customer segmentation and how artificial intelligence helps us to uncover the unknown unknowns from customer survey data, web page visitors and CRM databases. Every customer has individual preferences, needs and behavioural patterns. And when you couple that with brand interaction, a human can’t memorize and identify patterns in data…
HR analytics can help save you money, cut down on wasted time, and hire talent for the right skills. ►► To access the full list of tools, click here: As a recruiter or HR manager, you know that HR departments collect vast amounts of HR data. Unfortunately, this data remains unused. Keeping records is insufficient…
Looking to up your game in the competitive SaaS market? Committing the same marketing faux pax as your competition won’t get you anywhere. But mistakes are common in the world of marketing… After all, none of us were born experts. But to stand out from the crowd, you have to make expert decisions and stand…
Why Social Media? In the world of the internet, technological influence enhances more than ever before. One of the essential and most efficient portions of the 21st century’s technological advancement that has influenced every single aspect of life is Social Media. Social media will help you expand your brand awareness and strong online visibility without…
When it comes to making sure you marketing gets the result you want, knowing the ROI of each channel is imperative. While there are many channels to chase in today’s fast moving business world, it’s up to each marketer to to learn which channel is the most efficient for you. Video Transcript: Hey, what’s up?…
JoBischPeuchet / Pixabay One of the biggest mistakes in content marketing is when organizations and businesses do not treat it like a distinct channel. There is no difference or hierarchy among their web pages. A page with industry analysis and commentary has the same structure as every other page on your site. This boxes your…
You likely know your business needs marketing and public relations, but how much should you budget for it? Marketing & PR Firm vs. In-House Marketing & PR First of all, are you going to hire an outside firm or bring on a full-time employee to manage your public relations and marketing? There are pros and…
With 2020 underway, it’s time to meet head-on some of the B2B marketing expectations that are anticipated to take shape in the new year. One such prediction forecasts that 72% of B2B customers expect companies in 2020 to accurately anticipate their needs and make applicable suggestions before even their first point of contact. In other…
A lot of people haven’t started the process of doing what truly makes them happy because they lack confidence and fear the judgment of putting themselves in a vulnerable position. You don’t need to be in front of a camera to make content. You could write a blog post, or take a picture. You can…
First movers are at a huge advantage compared to everyone else on the platform. If you joined a platform like TikToK or Instagram before it was “proven” to be mainstream, you would have a much better chance of being a top influencer on the platform. Not only will you have the extra exposure, but you…
In this 4Ds business session, Gary covers 8 burning questions that many entrepreneurs encounter when working on their business. These questions are around the topics of balancing speed & listening, marketing non-profits, building a personal brand and more. Be sure to check the comment section for a list of all the timestamps… Enjoy! Sign up…
In the updated and revised edition of The Cult of the Customer, I cover the concept of amazement. This may be old news to my followers, but it is worth repeating. Amazement does not come from a WOW or over-the-top experience. Those happen on occasion, especially when problems are handled well. But on a day…
Companies with innovative and valuable products fail because no customer buys from them. Some had great customers but lost them to their competitors because of bad customer service. For successful ones, they explicitly provide top-notch customer service as this helps them to increase sales, customer loyalty and generate positive word of mouth about their business.…