As a B2B marketer or sales professional, you are probably fully aware of how useful a social media presence can be. You can see how critical it is to the success of competitors in your industry, and — if you’re smart — you probably want something similar for yourself.But building a reliable presence on social…

E-commerce is a huge phenomenon and is a bigger tool for generating revenue every year as more customers seek out products online, especially during the pandemic. Customers embraced online shopping gladly because it’s so convenient and safe, as you can see in the graphic below showing the tremendous increase in online sales over the last…

When it comes to eCommerce marketing, there’s no shortage of expert resources to be found. If anything, you’ll be flooded with more best practices, ultimate guides, and must-reads than you know what to do with! When you’re busy growing your business, you don’t have time to sift through endless resources, so I’m saving you the…

Podcasts are becoming more popular every day, and many brands are opting to produce regular podcast work. But are they worth doing? And how will your brand benefit? There are a million ways to build your brand online, and it can be very hard to see the wood for the trees at times. However, it…

“I hate marketing.““Marketing is evil.““Marketing doesn’t work.““Marketing doesn’t work on me.““I’ll never buy from a company that markets to me.“ My best argument against those kinds of reflexive, anti-marketing takes is this: people create wonderful things to help one another, to entertain, to make art, and yes, to make money, too. But just because something…

When delving into search engine optimization (SEO), one of the primary strategies discussed is keywords. However, focusing only on that, or only on one SEO strategy, doesn’t fully optimize your SEO value. A variety of SEO strategies exist, but beginning to consider your backlinks is a good place to look if you’ve optimized elsewhere. Backlinks…

When paying for products, customers prefer stores that make the payment process easy and smooth. So the importance of having a payment gateway that makes checking out uncomplicated cannot be overemphasized. Payment gateways are platforms, like PayPal, Square, and Stripe, that process credit card payments for ecommerce sites. Although there are a number of payment…

Making meaningful headway with social selling is part science and part art form. Most that attempt to sell socially fail. The dismal success rate that most experience would make you believe that social selling is hard — but in truth, the opposite is true. Social selling is straightforward, so long as you are committed to…

Broadway theaters in New York are scheduled to resume performances in September 2021—18 months after they shuttered in the early days of the pandemic. It’s one of the clearest signs yet that a “new normal” is on the horizon. Indeed, with about 110 million Americans fully vaccinated as of May 2021, other pandemic-era restrictions are…

Have you built your website on Wix and want to use the power of HubSpot without migrating your site? With SyncSmart’s HubSpot Wix app, you can connect the two systems to use the best qualities of both, amplifying your marketing efforts. Keep reading for a quick overview of how the app works and ways to…

Whenever there was a government assessment of the lockdown situation, I would literally stick to the screen for possible answers for the future. As a consumer, of course, one asks oneself what the situation will be like after the easing of the lockdown and how things will be in the inner cities. The debate about…

Many businesses struggle with employee issues. Sometimes you can’t count on an employee to make their shift, leaving you in a labor bind at the last minute, or trust an employee to complete a job on time or to your standards. Other times, you have employees that, no matter how hard you try to teach…

During my live presentations, there is a part of my speech where I talk about Moments of Magic. These are positive experiences we create for our customers, including our internal customers, also known as our fellow employees. (If you’ve been following my work, you already knew that.) In the speech, I’ll ask audience members to…

What is the best way to welcome a new employee to the team? Is it a box of company merchandise or a welcome pack with important resources to help them start their new role? After wooing a new candidate to accept your job offer, you don’t want to start them off with a rough transition…

The perfect solution for reducing return rates. Alongside the surge in online shopping comes a much less desired activity for retailers: returns. While many retail brands have seen increased sales as a result of online shopping, a significant amount of these sales are being affected by excessive returns. In the U.S. alone, consumers returned $351…

The internet has transformed the way businesses are run; one sector that has got a big boost is eCommerce. Now, unlike before, an eCommerce store can reach out to customers across borders and countries. The fact that the internet made the world a global village also created risks to the conduct of business. Dropshipping has…

“If you’re a visual learner and you’re vision impaired, you’re a bit screwed – and I think I’m one of those people,” laughs Alex Man, a digital marketer and the Assistive Technology Officer for the Royal Society for Blind Children (RSBC). Alex was born with glaucoma, which damaged his optic nerve, impairing his sight from…

I read a lot of content on a daily basis, mostly marketing content. And I’ve come to the sad realization that most of the content floating about these days is unengaging. Sounds harsh, right? I know, but it’s still true. I’ve got stats to support my POV. In a survey of 1,000 bloggers, Orbit Media…

Instagram isn’t only popular among sighted users. There are many legally blind people with active Instagram accounts. In fact, according to the Royal National Institute of Blind People, 93% of blind people have some level of partial vision. When you also include deaf users – images are silent after all – the number of disabled…

Have LinkedIn Stories taken off yet? If you’re considering using them, or already do, learn how to use them effectively LinkedIn Stories launched worldwide in October 2020 to “enable members and organizations to share images and short videos of their everyday moments, except in a more professional context.” The function lends itself to professionals who…

LinkedIn has removed its Elevate platform and has now rolled out a broader version— the My Company tab on your Company Page. If your organization was an avid Elevate user, fear not! The core functionality of Elevate will remain, and you will be able to continue to build employee advocacy on LinkedIn. If you are…

Every month or quarter, leaders in most organizations report on the state of business performance. We are strong proponents of taking an outcome-based approach to performance measurement and management. Best-in-class leaders focus on what’s happening both, inside and outside, of their company, to strengthen business performance. Optimize these four key “outside” factors to achieve greater…

Making the move to the cloud brings a multitude of benefits for businesses, regardless of their size. For most, the change will usually translate in reduced running costs, faster modernisation capabilities and increased security – but there is more. The benefits of moving to the cloud go much further, especially following the climate brought by…

People vector created by freepik – www.freepik.com How many times have you said “should” (either out loud or in your head) in the last 24hrs? I should take a break. I should set up that meeting. I should talk to my boss about that. I should play with my kids. (I should like playing with…