Disclaimer: Social networking is not a substitute for attending social events, talking with others on the phone, or having lunch with someone. To me, there is no question of the growing importance of social networking for people in transition who are looking for their next career stop. However, for many middle-aged people, social networking may…
Millennials are no longer the up-and-coming generation that will soon be entering the workforce. Many of them are already here. They’re slowly moving into roles that include leaders, board members and donors. So if your local charity has yet to appeal to millennials, now is the time to start. Global Charities and the ‘Greater Good’…
Can you get page 1 SEO results in minutes? This will be controversial (and unbelievable) to some folks…. And what I’m about to say tends to bring out lots of trolls. ? But screw it – here it is… ? If you do these 3 things, you can get page one results in a matter…
You up for a digital real estate challenge?AKA “Rank n Rent Websites” Here’s what we’re gonna do… Over 5-days, I’m going to: 1. Pick a niche and show you why I pick it and how You can do it. You’ll also see my favorite 3 niche categories and why they’re perfect! 2. Pick 5 high…
How you can win big in SEO without turning to the dark side… Trying to figure out this whole SEO (search engine optimization) thing? Wanna do it in a way that doesn’t require a rocket surgery degree? Not a licensed wizard? Cool! Me neither! Here is a quick list of Free (but super awesome) SEO…
geralt / Pixabay In departure from our usual stories about Instagram and social media marketing, I thought I’d write a bit about how we seek and evaluate feedback – a bit of a ‘behind the scenes’ kind of post. How we collect feedback We have a lot of different channels that customers use to give…
mohamed_hassan / Pixabay What’s a good NPS score? How do we compare to other companies like us? I’ve been asked these questions too many times to count. I wish I could just say something like “30” but it’s not that easy in B2B. The key metric, especially for growing B2B companies, should be an accelerated…
There’s absolutely nothing like the feeling of launching a new product. There’s the fear, of course. What if people hate it? What if nobody will actually buy the damn thing? What if you’ve just wasted months, YEARS, of time? But you’ve got something else mixed in there too… Anticipation. The hope that people will LOVE what you’re about to…
Image by rawpixel on UnsplashNo matter the industry, from product conceptualization to design, marketing positioning and sales enablement efforts, we are noticing a trend being carried throughout the process. Companies are becoming more consumer focused. Let’s take Southwest Airlines as an example. They have their entire ecosystem designed around the customer. They value putting the customer at the…
In a world where big and impressive numbers get the glory, search volume is often a more vaunted metric than keyword difficulty. But while it’s important to know how many times in a given month your keyword is typically entered as a query, it’s equally important to understand the level of competition vying for ranking…
FirmBee / Pixabay Thanks to technology, there are more than enough ways for us to stay connected. Beyond personal use, these tools allow businesses to expand their team well outside the confines of their designated offices. In fact there are some companies that run an entirely remote operation. This is especially common amongst startups. The…
Getting creative with the marketing budget dollars means more than just bigger, flashier ads. Smart business leaders know that thinking outside of the box, especially when it comes to marketing, can lead to surprising returns. Opportunities for corporate sponsorships are everywhere and available in every size community. Of the small businesses that have participated in…
Facing uncertainty as you make decisions at your agency? You can use decisionmaking “tells” to keep moving forward. When you’re making decisions, you rarely have all the info you need—you need to decide with incomplete or conflicting data. For example, some job candidates will tell you anything to get hired. And when you’re considering a…
When you come up with a brilliant idea for a future product, you have no doubt about its success. You present it to your team, they tell you what you want to hear — and you think you’ve already won. If that’s exactly how it happens, we have bad news for you — the outcome may be way different…
Data-driven mobile marketers have their jobs cut out for them in an extremely competitive market where almost 5% of all apps available across both Android and iOS app stores are travel apps. While user acquisition is already a massive hurdle, resultant engagement, monetisation, and retention also pose major challenges in the context of the evolving…
What’s the most important element in the modern marketing arena? While past responses may have ranged from quality content to a well-oiled sales funnel, that’s no longer the case. The most important element today is the voice of the customer. Here’s why. The Shift to Customer Delight Ever since inbound marketing started gaining ground in…
Free-Photos / Pixabay The first several weeks of a new Chief Marketing Officer’s tenure are critical. They offer a window into the kind of impact he or she will have on the company in the years ahead. In fact, within 100 days or so, the climate in the marketing department will shift to accommodate the…
According to a NetElixer study, U.S. ecommerce sales increased by 13% in 2017 compared to 2016. On average, the holiday season accounts for approximately 20% of all retail sales, with some retailers surpassing 30%. It’s time to prepare for the holidays, not just by developing a digital marketing plan, but with technical improvements to drive…
How to Create Your Own Free Email Signup Form and Enjoy 100% Creative Freedom — For Static & Semi-Static Web Sites Build a simple desktop & mobile signup formI’ve been blogging for years on amunategui.github.io, a portal showcasing practical machine learning and AI walkthroughs. This is a “GitHub Pages” hosted website. Every GitHub account automatically gets one free web…
“round gold and white analog clock reading at 7:10” by Phil Desforges on UnsplashSelf-care for entrepreneurs is my jam. I stumbled upon this path to enlightenment after running myself into the ground right before I realised it was time to close my online fitness business. I learned the hard way that when you don’t prioritise self-care,…
It’s tough to create compelling and engaging emails if you’re a marketer in financial services. Getting copy approved by legal or compliance can be an adventure, and your audience may be intimidated or overwhelmed by your offers. Plus, 30% of Americans say they are stressed about money all of the time. For some, discussing finances…
High performing organisations need high performing leaders. This, surely, is a prerequisite for success in any size business. But great leaders aren’t just born; they need to be trained and developed. So, how can you take your leaders to the next level? Well, there are five key areas to focus on… In case you’re wondering…
The Jeep Grand Cherokee is a handsome car all round and the 2018 model is the eighth model year of the Grand Cherokee’s fourth generation. The Grand Cherokee remains true to its roots, even having the 1941 stamp on the steering wheel to remind you how long they have been around. It has a unibody…
The fourth-quarter revenue push is always a worrisome thing for CEOs and owners of companies. You’ve only got a few more months to earn as much money as you can, which is why your salespeople have to be on their game. Of course, most people know that the fourth-quarter might not be the best time…
How to make decisions [at least 95%] confidently In this data-driven age of marketing, we’re often told that it’s all about testing, optimising and testing again. Then, of course, there are people who seem like experts who tell us that we should never, ever, use automated bidding strategies. Why not? Do they know everything about…