Today I want to talk about the word “YES”. Now the word yes alone is a very positive word but, a lot of times the word yes has an addendum to it such as yes and, or yes but. Today I want to help you know when you should be letting go of your buts…

muneebfarman / Pixabay In my humble opinion, every business today needs a website and technically, this is something that can be achieved within just a few hours. But there are many things involved in creating a website that will be a reliable business tool. In the early days of the Internet, telling your partners that…

Do you have a local sports club that you support? Sponsors help them operate through providing funding or support in other ways. Some of the events you attend probably also receive sponsorship. The biggest sports teams in the world have sponsorship splashed across the uniforms. The NBA has even succumbed to the lure of extra…

February might not seem like the most festive month, especially since we just experienced the whirlwind of holidays that come at the end of November and last through to the new year. But actually, when you look at the calendar, you can see that February is filled with meaningful reasons to celebrate. First of all,…

The pandemic and resulting lockdowns made it clear that the remote workforce is a valuable resource. Employers were forced to get their teams working from home immediately and it’s no secret that a lot of companies got off to a rocky start. Once things clicked into place, however, employers and employees alike quickly realized exactly…

Did you know you can earn more by selling to returning customers rather than acquiring new customers? As a business owner, it’s important that you get new customers going to your store. After all, customers are the only thing keeping your business going. Most eCommerce owners make the mistake of thinking they can only get…

Voice of the Customer: An Overview Businesses who do well with customer experience initiatives do so because they know exactly what their customers are feeling and experiencing. No, the secret to success isn’t mind-reading. It’s a Voice of the Customer program (VoC). Why Implement a Voice of the Customer Program? Your VoC program can allow…

Customers feel the growing need for online socializing, especially when most of us are staying at home during the lockdown. The power of community marketing is rising amidst social distancing in the offline world. “People do not buy goods and services. They buy relations, stories and magic” – Seth Godin What does everyone really need…

When looking for a financial advisor or institution, most businesses and people begin by looking online. According to Google, mobile searches about financial planning and management are up 70% in the past two years. While this shows a high demand for financial advice, your business still needs to stand out from other financial institutions —…

The New Year is here at last. Yet, parts of it don’t seem so new: a seemingly never-ending pandemic, plenty of social and political division, an unpredictable economy with still unpredictable changes in store for how companies organize to effectively grow, and innumerable transformations in how to best serve customers and clients through all of…

For 25 years, links have been core to how Google ranks web pages. But, today, I think most marketers dramatically overestimate their importance. There’s good evidence that over the long run, links won’t be all that crucial to Google’s rankings, and will be replaced by lexical references that connect topics and keywords to a brand,…

YouTube statistics seem daunting if you want to grow your YouTube channel. With 30,000 hours of videos uploaded every hour, and 5 billion videos watched every day, standing out from the crowd looks nearly impossible. With all this competition, many channels never gain the traction required to become one of the 10 thousand videos that…

Photo by Simone Secci on Unsplash Closing the time gap between the moment a customer has a question or problem and delivering a solution is the ongoing challenge in customer service. Through the years, the channels customers have used has evolved: from letters to telephone calls to text messages, each a progressively faster means of…

I’m still trying to figure out the lure of Clubhouse, the newest social media app to take the zeitgeist by storm, and so far, what I’ve come up with, is FOMO. Now, please don’t get me wrong: I’m seeing people I admire and trust extolling the virtues of Clubhouse: that they’re able to listen to…

During the pandemic, 88% of global organizations have either encouraged or required remote work. Of those businesses, 66% think remote work will remain the norm going forward. This change in the way of doing business is already affecting the lives of workers in ways likely to become more apparent as the trend continues. What do…

As an entrepreneur, communicating your message effectively is one of the most important things you can do to grow your business. This is how your potential customers will learn about your business and the services you offer. This is also how existing customers will learn about advanced services, new products, and special offerings. People buy…

For many years, advertising was a hefty expense. For a small business, paying for billboards, commercials, radio ads, etc., was somewhat unattainable. However, with the dawn of technology, the marketing and advertising strategy of a small business doesn’t require a large budget to be effective. Today, you can promote your business in many different ways.…

It might seem weird, but marketing teams used to measure their success on lead generation. They would analyze where leads came from, how qualified they were, and whether or not they became customers as a part of some weird calculation of bringing in more leads as cheap as possible. Crazy, right? Now let’s skip ahead…

Social proof makes your brand seem more credible by showing that others trust you. The more positive mentions there are about your business, the better – but how do you harness all of that power and capitalize on it? In this article, we’ll cover the six best ways to leverage social proof so that you…