Introduction COVID-19 showed many of us that job security is a myth. In fact, the pandemic caused one of the worst employment crises since The Great Depression, with the OECD reporting that, in some countries, employees were working only one-tenth of their pre-pandemic hours. 2020 and 2021 saw a rise in entrepreneurship and innovation worldwide,…

Small business owners often suffer from time and resource limitations. If you are one of them, you must have wished to get the most of your marketing dollars? But what happens is you try different marketing strategies without a plan and leave with little success. According to Forrester statistics, 37% of marketers waste investment due…

Want to test the functionality of a new workflow without going live? How about tinkering with an integration without impacting your main HubSpot account? With a HubSpot sandbox account, you can. Before diving into further details, please note that sandbox accounts are currently in beta and only apply to Marketing, Sales, Service, Operations, and CMS…

When recording an interview for content it’s important to make the most out of it; ask the right questions, the right way. Each question you ask has to be well researched, well timed, and well thought out in order to get a good response from your interviewee. Here are four tips to make the most…

Third-party cookies have fuelled the growth of digital advertising since as far back as the mid-nineties, giving advertisers the unique ability to track people across the web and build robust user profiles based on their browsing behaviour. These tiny pieces of code are actually small text files with an ID tag and are created when…

Brand affinity is becoming increasingly important. Research consistently shows that consumers, particularly millennials, are 4 times more likely to purchase from a company that is purpose-driven. Globally, 94% of consumers say it is important that the companies they engage with have a strong purpose, and 83% say companies should only earn a profit if they also…

Following the pandemic, customer behavior shifted significantly. This goes beyond an uptick in eCommerce adoption, though. A huge audience was introduced to a series of features and business models that were previously unknown to them. As a result, customers of today look for convenience and special treatment when aligning themselves with a business, and they’re…

Have you ever watched a television show and seen one of the characters drinking a Coke and out of the blue, you suddenly had a taste for the brown beverage? If so, maybe that was just a coincidence. Perhaps you watched a new music video and saw the featured artist wearing a particular style of…

The holiday season is the single biggest revenue generator for brands every year. Starting from October up until December, the calendar is packed with Mega Sale Days for businesses. Last year’s holiday sales were expected to take a hit, but there were huge eCommerce gains to offset the holiday revenues despite the pandemic. Despite the…

Business owners and company leaders know that company culture is not just another fancy phrase. It’s one of the key elements that affect a company’s productivity in more ways than one. In this article, we’re taking a closer look at the definition of company culture and the many ways it can affect productivity levels. The…

Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark? Results from our new dark mode survey reveal what keeps email marketers up at night. The rise in the popularity of dark mode created interesting challenges for many designers and developers. But…

Many years ago, my daughter and I were in our basement, and she found an old typewriter. She looked at it with amazement and asked, “Dad, what’s this?” I explained it was what we used before computers and keyboards were invented. We would type letters and thank-you notes on a piece of paper, without spell-check.…

Corporate flexibility wasn’t just an asset for company success during Covid. It was essential if they wanted to survive the pandemic. The Society for Human Resource Management (SHRM) noted that 43% of smaller companies leaned toward adaptability to make it through the crisis. In many cases, their willingness to shift gears rapidly paid off more…

Launching effective social media campaigns is no easy task. There are far too many things competing for your audience’s attention – including big brands with even bigger pockets. As a result, you need lots of patience, analytics, hard work, and impactful marketing to achieve successful social media campaigns. Luckily, this feat is entirely possible –…

We recently shared a few useful tips and tricks to speed up your InDesign process. InDesign is chock full of clever shortcuts, so this is a series that really could go on forever… but we won’t do that. Instead, we will simply present part two: just a few more of our tried and true favourites.…

There are a few myths about public speaking that make the rounds on a regular basis. Three of the most popular being that you have to be loud to be heard, that you have to be born a great speaker, and that introverts can’t do public speaking. Well, I’m here to tell you that those…

Making money from the convenience of a home computer is appealing to many but it isn’t as easy as it sounds. Many factors are involved in starting an online (eCommerce) business and it’s important to research the idea thoroughly to increase chances of success. While running an online business allows you to be your boss…

When it comes to business partnerships, there are several advantages. These might include complementary skill sets, dividing responsibilities, tax benefits, and reducing startup costs and risks. Unfortunately, partnerships have some disadvantages as well. Statistics show that up to 70% of businesses fail due to partnerships. After all, drawbacks to a business partnership are; Conflicting values…

Digital sales rooms (DSR) are simplifying the sales process for buyers and sellers, alike. At a time when buyers are engaging everywhere, it’s important for buyers and sellers to have a dedicated environment for meaningful conversation and content experiences. The average buyer journey takes place across multiple digital channels, includes multiple stakeholders, and has more…

You are probably reading this post because you want to make your landing page convert more. You are in luck, because there are many elements that you can include on your landing page that will help your conversion rate skyrocket! We have put together a list of 10 tactics that we think will work best…

Vector image created by freepik.com We often go into a new job hopeful and excited. We look forward to new challenges, new coworkers, and even the new boss. But it may not turn out to be as great as we hoped. Whether it’s after the first day, the first week or a few months; the…