It’s no secret that Google remarketing ads are a powerful and necessary addition to the ultimate multi-channel eCommerce marketing strategy. Allowing you to push first-time traffic further up your sales funnel and turn one-time shoppers into repeat buyers, it all starts with building your remarketing lists. There are two ways you can build your remarketing…

Pixelkult / Pixabay When promoting your business online, sometimes it makes sense to use an influencer for your social media campaign. There are plenty of influencers out there who can provide you with a chance to get your brand in front of new audiences and potential customers. Figuring out how to choose the right influencer,…

Photo by Chris B on UnsplashI started writing on Medium 8 months ago. Prior to that, I had been (unsuccessfully) running my own blog for about 4 years. Getting hardly any readers over there, I decided that it was time to start trying something else. I was blown away the moment I started writing here. Not only was…

Influencer marketing has become popular in recent years and is now a crucial part of most brands’ marketing strategies. If you’re planning to leverage influencer marketing for your brand, chances are that you’ve already completed your influencer research and monitored their social media profiles. Now that you’re all set to launch your influencer marketing campaign,…

According to a recent study, more than two-thirds of employers are concerned about the impact that the growing skills gap will have on their business. Even with record low unemployment rates, employers aren’t having a problem attracting applicants to their job openings. Instead, the problem is attracting skilled candidates that have the “right” skills. Employers…

5688709 / Pixabay It’s no secret to any reader of this blog that an intentional, carefully-managed personal brand is critical to take control of your career in today’s professional landscape. As Mark Schaefer elaborates in his most recent book KNOWN, “You need to be known for SOMETHING in a relevant space that’s large enough for…

fancycrave1 / Pixabay As marketers, we know our work is important. But I want more than that. I want a seat and a voice at the big table. One way to do that is to understand and be able to articulate how you and your team are tying marketing initiatives to ROI. Sure, it’s fun…

Email is a revenue-driving machine. It reigns supreme as the most powerful marketing channel in terms of ROI, returning $38 for every $1 you spend. What’s more: It converts 40 times as many customers as social media. But just because you have some email content and a list of subscribers doesn’t mean you’re getting the…

If you’ve been on Medium for more than five minutes, you know that startups are a hot topic across publications. Hustle this, innovate that. But beyond buzzwords and articles encouraging you to just “grind harder,” if you’re a startup founder or team member, you need actionable advice for how to market and grow your company. Quickly. Several…

By Madison Sarisky, Launchway Media As a startup, the road to find funding is not always the easiest. One aspect that will help give your startup a competitive advantage is your reflection in the media. Media coverage can range from reporters writing a piece about your company to submitting articles and guest posts to top-tier…

The events industry has come a long way since its inception, due to a variety of factors, but mostly because of significant technological advances. These days, technology is driving every sector due to its fast-paced ability to get things done. And the events industry is no stranger to this fact. In recent years the ticketing…

In 2017, retail sales during the summer months decreased nearly 10 percent thanks, in part, to a drop in overall store traffic. Every year, retailers struggle to deal with the chilling loss that accompanies the hot summer months. So, how can wireless retailers beat the heat? Check out these three tips to get you started.…

If you’ve ever been advised to, “shoot for the moon, because even if you miss, you’ll land among the stars!” be sure to say thank you for the worthless platitude. A business philosophy based on the idea that if you are working as hard as you can, you are living up to your potential can…

Whether or not we’re truly in the Golden Age of Content Marketing, one thing is for sure: the once-uphill battle for content marketers to get client or internal buy-in for content strategy, creation and deployment has leveled off. People not only want content, they know they want it, and they’re willing to reward brands that…

by Jaelynn Castillo on UnsplashNot spamming people everyday Are you constantly looking at your following and searching for ways to make it grow? Have you ever asked yourself why is it that you want to grow it for? When doing anything in life there has to be a goal behind it since we are humans and we are searching…

Illustration: Mark ArmstrongWhen Does Each Work Best? Take This Short True/False Quiz Illustrations and photos. They’re a big part of marketing campaigns. Both have their place, as you’ll see in the following quiz. OK, here we go. True or False: Major brands do not use illustrations in their branding campaigns. Brands don’t have to worry about hidden costs…

What do you get when you cross an ambitious woman, a love for lighting, large profit margins and an Etsy store? A small business called Hangout Lighting from Chicago. Jennifer Brown started Hangout Lighting in her home in 2014. The business is rapidly growing and is expected to break $1 million this year. The primary…

As companies expand their support operations to provide customer service from multiple regions, they are faced with the challenge of maintaining consistent support from each of those regions. This can be difficult when one factors in geographic distance, multiple timezones, and different languages and cultures. Global support training, when done correctly, can ensure you continue…

The Red Queen is a character from Alice in Wonderland. Remember her? She’s the character who runs faster and faster but stays in the same (competitive) place. She’s an apt metaphor for many — or most — organizations who recognize that they have to do something differently because after all, technologies advance, markets shift and…

Reputation matters, whether you’re an ordinary individual, an extraordinary individual, a crook, a saint, a political figure, or an entertainer. But reputation matters for more than just individuals. In the world of business, reputation has an ever broader impact. Local business reputation is one of the hottest and most active arenas of reputation management. It…

This image is taken from googleWant to know about Google AdWords and be recognized for your knowledge? Here I am, giving away some tips to do that… Recently I have encountered Google AdWords because of my company’s marketing strategy. As a data analyst, I thought I needed to learn at least the basics of this thing so…