Biz Tips: Stop hustle hate
GROWTH:
Stop hustle hate
Hustle porn helps startup entrepreneurs.
So many people are jumping on the hustle hate bandwagon this year. If you believe half of what you see about hard work on LinkedIn then you’d think your startup is broken if can’t finish your work by 5 o’clock everyday.
Effort is grossly underrated. — Gary Vaynerchuk
Hustle hate reached a pitch late in 2018 when co-founder of Reddit, Alexis Ohanian criticized a social media genre that he called hustle porn.
My problem isn’t with people saying that tech entrepreneurs need to take care of themselves. And it’s not with Alexis Ohanian reflecting mournfully on the price he paid to build Reddit.
But everybody jumping on the bandwagon seems to have lost sight of the fact that hustle is precisely what Alexis Ohanian did that earned him all of this attention. And extolling the value of hard-work in media is as old as scripture.
Gary Vaynerchuk, the high priest of hustle culture, is a modern-day Ben Franklin. They both owned media companies and built their brand on the idea of working hard toward goals that matter.
Their words inspire millions.
If you don’t know much about what Gary Vaynerchuk (a.k.a. Gary Vee) publishes then I’ll catch you up in a sentence. Every day he posts content to all of his social media channels about business, hard work, and determination.
His content mashes up footage from trips to sell media services with his keynotes to aspiring entrepreneurs.
He loves to talk about dreaming big and making sacrifices for your goals. And a lot of the content is built around a reality show styled portrayal of his journey.
Skills are cheap. Passion is priceless. — Gary Vaynerchuk
He’s an icon to a class of a people who the corporate world views as fungible inputs to quarterly earnings. They’re software developers, designers, and writers. And the smart ones know somebody in the world can already do their job twice as good for half the price.
Hustle culture exists because there’s nothing more reliable for most people than hard work. Gary Vee isn’t talking to the people who already sold out for 8 figures. And he damn sure isn’t talking to the self-appointed HR guru who thinks a massage table in the breakroom is going to help anybody.
He’s talking to the people in tech who are 10 years behind on retirement savings and coming to realize that the hamster wheel of learning plus output is going faster every day.