Biz Tips: Stop hustle hate

Biz Tips: Stop hustle hate

GROWTH:

Stop hustle hate

Hustle porn helps startup entrepreneurs.

@rorydoylephoto via Twenty20

So many people are jumping on the hustle hate bandwagon this year. If you believe half of what you see about hard work on LinkedIn then you’d think your startup is broken if can’t finish your work by 5 o’clock everyday.

Effort is grossly underrated. — Gary Vaynerchuk

Hustle hate reached a pitch late in 2018 when co-founder of Reddit, Alexis Ohanian criticized a social media genre that he called hustle porn.

My problem isn’t with people saying that tech entrepreneurs need to take care of themselves. And it’s not with Alexis Ohanian reflecting mournfully on the price he paid to build Reddit.

But everybody jumping on the bandwagon seems to have lost sight of the fact that hustle is precisely what Alexis Ohanian did that earned him all of this attention. And extolling the value of hard-work in media is as old as scripture.

Gary Vaynerchuk, the high priest of hustle culture, is a modern-day Ben Franklin. They both owned media companies and built their brand on the idea of working hard toward goals that matter.

Their words inspire millions.

@jacobandrews64 via Twenty20

If you don’t know much about what Gary Vaynerchuk (a.k.a. Gary Vee) publishes then I’ll catch you up in a sentence. Every day he posts content to all of his social media channels about business, hard work, and determination.

His content mashes up footage from trips to sell media services with his keynotes to aspiring entrepreneurs.

He loves to talk about dreaming big and making sacrifices for your goals. And a lot of the content is built around a reality show styled portrayal of his journey.

Skills are cheap. Passion is priceless. — Gary Vaynerchuk

He’s an icon to a class of a people who the corporate world views as fungible inputs to quarterly earnings. They’re software developers, designers, and writers. And the smart ones know somebody in the world can already do their job twice as good for half the price.

Hustle culture exists because there’s nothing more reliable for most people than hard work. Gary Vee isn’t talking to the people who already sold out for 8 figures. And he damn sure isn’t talking to the self-appointed HR guru who thinks a massage table in the breakroom is going to help anybody.

He’s talking to the people in tech who are 10 years behind on retirement savings and coming to realize that the hamster wheel of learning plus output is going faster every day.

@jsarason317 via Twenty20

Your chances of figuring out how to earn a living by kissing the right ass on the golf course get smaller by the minute. You need to have even deeper technical knowledge now because the business world is more dependent than ever on performance-only relationships.

Yet technical knowledge still isn’t enough. Never has been. You have to go find the people who need what you do.

If you thought global competition flattened the world in 2005, when Reddit was founded, then just wait until you get what’s happening right now with artificial intelligence.

It’s sink or swim. Always has been really, but the tech world moves so fast now that nobody gets time to settle in and ignore the speed of change.

So if you want to get ahead then you’re going to hustle and grind. Nobody’s going to ask if you like global competition or if you think it’s fair that software is about to make your job irrelevant.

Sound hard?

It is. And there’s one guy on social media who doesn’t bullshit people about how hard it can be. But he can still put a smile on a hungry face.

The truth is that finding happiness in what you do every day is so imperative. — Gary Vaynerchuk

One place to start loving the hustle is to appreciate that you aren’t alone. You aren’t. And that’s why hustle porn exists.

There’s a community aspect to it. People fill up the comments of Gary Vee’s posts with their own stories and praise for the message. It’s like people in the front row shouting “Amen.”

@rodrigodaibert via Twenty20

Love your family, work superhard, live your passion. — Gary Vaynerchuk

Don’t be quick to dismiss the power of community here. This connection may be exactly what keeps you going to put in the extra hours on a deal that lands you a breakthrough.

Books about 4-hour work weeks sell. And learning to share work with people who are specialized and efficient is vital.

But you have to keep working to increase the value you deliver.

It doesn’t matter whether you call your value grunt work, strategy, or management. At the end of the day, you’re not going to get better unless you’re demanding it of yourself. And if you want to be the best then you’ll even use rest as part of optimizing your performance.

You have to hustle. And snacking on inspirational sound bites might be exactly the nutrition you need to be ready when you’re pulling another all-nighter.

One more mental rehearsal of why a client quit when you had perfect results isn’t going to help. But this soulful and delicious stuff that the haters are calling hustle porn might help.

If you’ve already been an executive with an 8 figure buyout or won the most Grand Slam titles in history then hustle porn probably isn’t meant for you at this stage in the game.

But if you want to get a whole lot better than you are now. And you don’t have anybody around you that believes you can make it or who even thinks that your struggle matters…

I know a guy. He’ll tell you the truth about how hard it’s going to be. And he’ll even help you find more joy in the work.

Stop whining, start hustling. — Gary Vaynerchuk

Thanks for reading.

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Stop hustle hate was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

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