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[Free eBook]: How qualitative analytics can improve your mobile app

It’s official: the analytics industry has shifted, and qualitative analytics has been adopted by the late majority. As stats from late 2018 show, 65% of the top apps are using qualitative analytics. The effort is paying off, too: apps that used qualitative analytics had 20% more app installs, 22% higher ratings, and were 6 to 8 positions higher in app store rankings on Google Play and the Apple App Store, respectively.

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