Biz Tips: Flip Your Funnel: Begin With Your Customers
GROWTH:
Flip Your Funnel: Begin With Your Customers
Flip Your Funnel: Begin Your Customers
In order to increase profits, acquire new customers, and reduce churn you have to know your customers.
And I’m not talking about some random ‘Sally Sales Girl’ persona that marketing put together. Sally Sales Girl is great for a very generic concept of your overall customer base, but it’s not going to help you build relationships and community with your actual customers. You know, the ones who are currently using and loving your product.
Des Traynor at Intercom spoke about this very topic at WebSummit 2018. Here’s the video and the slides. It’s 18 minutes filled with information that will change the way you look at marketing and your customers. Watch it and save yourself time and money.
This is my favorite slide.