Biz Tips: The One Personalization Practice You Should Always Do
GROWTH:
The One Personalization Practice You Should Always Do
Do you use this personalization strategy?
What does Amazon do incredibly well, to the tune of 178 billion dollars in 2017 in revenue?
How does Netflix stay on top of its game, with significant increases in subscribers every quarter?
What does every successful e-tailer do that makes them come out on top every time?
Here’s a hint: all those questions have the same answer.
The one thing they all have in common is that they anticipate their visitors’ needs.
Whether you’re a clothing merchant whose customers are all fashionable 20-somethings with a thirst for rose-gold, or you’re a fireplace vendor whose customers might only come onto your site once and never again, this is applicable.
Every customer that comes onto your site has needs and desires that they’re hoping you can help them with.
But they won’t just come out and tell you.
Your job is to try to interpret their actions to anticipate their needs.
Here are three actionable examples to help you start answering your visitors’ unspoken prayers today.
The Researcher
This customer comes onto your site once, maybe twice, without ever buying anything. They browse, they spend lots of time examining options.
What are they looking for?
Especially for stores which sell more big-ticket items, like furniture, these visitors are researching. They’re lookign for the best deal, the most support, the highest quality of information.
How can you help them?
Consider what they might be looking for: maybe a guide on how to pick the best item to meet their situation. Maybe they want a good deal on price. Maybe they want to see if the shipping is free.
When the same person comes onto your site, looking at the same item, make sure you give them what they’re looking for. If you sell sofas, for example, make sure you show them a sofa guide to help them make a decision. Offer them free shipping on orders over a certain value. Make them a deal they can’t refuse.