Biz Tip:

What Your Marketing Needs is a Bad Guy

If you’re a big brand, already established, conservative in your ways and happy with your performance, this advice isn’t for you. But, if you’re a startup, an underdog, a challenger, you need to hear this.
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Villains are a good thing.

Stories with villains make sense.
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They can be memorable. They can have depth and purpose. Stories without villains are meandering,…

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