Biz Tips: Top 5 Takeaways Served Up at the Digital Transformation Conference 2018
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Top 5 Takeaways Served Up at the Digital Transformation Conference 2018
Innovation was the flavor of the day yesterday at the Digital Transformation Conference 2018 in Mechelen, Belgium. Two-thirds of the speakers served up keynotes on Business Innovation and Customer Innovation, vastly outnumbering those in Technology Innovation and Sustainable Innovation. This isn’t to say that technology and sustainability took a back seat, but that core values have remained the same through these times of massive change.
The secret is in the sauce
“It’s not about the money you invest, it’s about what impact you want to have.” — Carine Lucas, Lead Expert at Agoria
We can provide the ingredients, but you must make the soup.” –@Carine_Lucas of @Agorianl Fantastic research-based and data-driven speaker. #Impact #DTC18 #Digitalization #DigitalTransformation Conference
Lucas also stressed that small steps can be just effective as big disruptive ones in the digital transformation landscape, confirming what most of us already knew — size doesn’t always matter.
Unicorns do actually exist
“The number of unicorns have increased by 500% in the last 5 years, with 61% of them have backing from at least one Corporation.” — Pieter Van de Velde, Founding Partner at 9.5 Magnitude Ventures
Companies struggle with the dynamics to adopt and adapt.” –@VandeVelde_P of @ninepointfiveVC And then 91% or start-ups just fail and die a painful death, basically. #PresentationSkills on point. Great pants too. He’s the best speaker I’ve heard so far today at #DTC18.
Again, we’re not talking about Artificial Intelligence or Clouds or Blockchain. According to Van De Velde, one of the four major issues resulting in a 75% failure rate to produce “expected results” is, drum roll please…company culture.
Braveheart isn’t just a movie
“Just keep on going, even if you fail. Try again, fail again, eventually you will succeed.” — Jo Caudron, Founding Partner at Duval Union Consulting
digitaltransformation demystified by @jcaudron at #dtc18 #bebrave
Kid-friendly: Out // Parent-friendly: In
“We give a voice to the new generation of parents.” — Anne Cornut & Ingrid Renders, Maison Slash
Families have changed.” – Ingrid Renders and Anne Cornut of @MaisonSlash #Amen Because my family looks nothing like that. Yours? Send me a pic of YOUR family! #MomLife #Parenting #DTC18 #WorkLifeBalance #DigitalTransformation #Innovation
Renders and Cornut are both moms, with seven children between the two of them. They know of what they speak…
Take the red pill, everytime
“Don’t be focused on operational excellence because it will hamper creativity and innovation.” — Olivier Van Duüren, Founder at The Dualarity
How do you balance performing while transforming?” – @ovandu of The Dualarity The Blue or the Red pill? #TheMatrix #DTC18 #DigitalTransformation Conference
Van Duüren flies like a digital butterfly, and stings like a bee. The Digital Transformation Ali.
My personal takeaway? Technology, with all its bells and whistles, will continue advancing digital transformation in exciting ways. And we are here for it.
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Top 5 Takeaways Served Up at the Digital Transformation Conference 2018 was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.
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