Biz Tips: Top 5 Takeaways Served Up at the Digital Transformation Conference 2018

Biz Tips: Top 5 Takeaways Served Up at the Digital Transformation Conference 2018


Top 5 Takeaways Served Up at the Digital Transformation Conference 2018 for Generation Y

Innovation was the flavor of the day yesterday at the Digital Transformation Conference 2018 in Mechelen, Belgium. Two-thirds of the speakers served up keynotes on Business Innovation and Customer Innovation, vastly outnumbering those in Technology Innovation and Sustainable Innovation. This isn’t to say that technology and sustainability took a back seat, but that core values have remained the same through these times of massive change.

The secret is in the sauce

“It’s not about the money you invest, it’s about what impact you want to have.” — Carine Lucas, Lead Expert at Agoria

Lucas also stressed that small steps can be just effective as big disruptive ones in the digital transformation landscape, confirming what most of us already knew — size doesn’t always matter.

Unicorns do actually exist

“The number of unicorns have increased by 500% in the last 5 years, with 61% of them have backing from at least one Corporation.” — Pieter Van de Velde, Founding Partner at 9.5 Magnitude Ventures

Again, we’re not talking about Artificial Intelligence or Clouds or Blockchain. According to Van De Velde, one of the four major issues resulting in a 75% failure rate to produce “expected results” is, drum roll please…company culture.

Braveheart isn’t just a movie

“Just keep on going, even if you fail. Try again, fail again, eventually you will succeed.” — Jo Caudron, Founding Partner at Duval Union Consulting

Kid-friendly: Out // Parent-friendly: In

“We give a voice to the new generation of parents.” — Anne Cornut & Ingrid Renders, Maison Slash

Renders and Cornut are both moms, with seven children between the two of them. They know of what they speak…

Take the red pill, everytime

“Don’t be focused on operational excellence because it will hamper creativity and innovation.” — Olivier Van Duüren, Founder at The Dualarity

Van Duüren flies like a digital butterfly, and stings like a bee. The Digital Transformation Ali.

My personal takeaway? Technology, with all its bells and whistles, will continue advancing digital transformation in exciting ways. And we are here for it.

Thanks for reading The Marketing & Growth Hacking Publication

Follow us on Twitter. Join our Facebook Group.

Turn Cold Leads into Warm Sales Conversations

We are sponsored by LeadFuze, which aims to kill the cold call. Spend your time with qualified prospects who actually have interest in what you sell thanks to LeadFuze’s automated sales prospecting and engagement platform.

Learn how to stop wasting time on cold calls and emails with LeadFuze.

If you enjoyed this story, please recommend ? and share to help others find it!

Top 5 Takeaways Served Up at the Digital Transformation Conference 2018 was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

Join The Rockstar Entrepreneur Community Now: Start Rockin Now

Similar Posts:

Leave a Reply

Your email address will not be published. Required fields are marked *