INSPIRATION: The #1 Variable of Success for Every Business | Inside 4Ds
Get Inspired:
The #1 Variable of Success for Every Business | Inside 4Ds
In a recent 4Ds session, Gary meets with a group of entrepreneurs to give them some business insights and answer their questions. The group discusses sales vs marketing, transitioning traditional ad budgets, why quality outweighs every other variable and plenty more… Enjoy!
1:20 – 8:10 | Measuring the ROI
12:01 – 14:05 | Doing what you’re told to do instead of what you want
14:06 – 19:45 | Balance between brand and selling
19:49 – 21:20| Testing and building
21:21 – 24:20 | Video is the answer
24:21 – 27:12 | Forcing someone to use your product
27:13 – 30:53 | What is the best way to figure out value for your audience?
30:54 – 38:10 | What kind of business do you want to build?
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38:11 – 39:27 | Should I triple down on my strengths?
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39:28 – 40:00 | How do you get over your fears?
40:01 – 41:42 | Reputation
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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7 Replies to “INSPIRATION: The #1 Variable of Success for Every Business | Inside 4Ds”
2:36 – (continue) ideating even though something works –
3:25 – understand how to do the creative, media distribution
digital – what makes it so great, is what makes it hard – unlimited variation
Constant movement.
5:36 unlimited distribution / unlimited variation
6:20, 6:41 micro-insight -pre-roll youtube – based on google search queries –
7:51 – research (with audience) – consume
9:36 (unlimited variations) one moment you get a spark from using a different adjective… just one moment… from one version of creative and one search query… two creative processes
10:00 – production value (low to start) – test – if there’s promise, then
increase production value
10:51 don’t overthink the creative
12:26 human insight –Dentists 39-65 are part of generation that did what they were told to do, not what they wanted to do. Unhappy
13:46 – this is science – the nos are as valuable as the yesses –
Old forms of creative are fixed / fixed marketing have no ability to play
Constantly testing
13:56 “constantly testing in perpetuity”
19:05 the world is busy, the way you break through, is by breaking patterns
21:05 don’t overthink your content, that wasn’t the physical manifestation, it was the mental manifestation
22:32 this is utility and entertainment
30:04 how you package the arbitrage IS the game?
36:21 How you make your money is more important than how much?
39:49 Everything you were scared of, became less scary after you did it.
Such a powerful individual this Gary…. I'm sure you can feel the aura around him in person, the years of experience and practice, the wise state of mind of happyness as a succes and that drive for business…. just Wow!
Gary: how old are you?
Man: 59
Gary: great!
He is reading the comments. Testing: Portuguese Wine is much better than the French one you enjoy. I know you have tried Portuguese wine, but I want to send a box of the best Portuguese wine I know, and I want to prove that you will buy that. Where can I send the wine box?
Cant listen to gary eating man 😅😬
Your getting more truthful and straight forward I like it.
Gary, next video you'll make on a toilet? Nice trend. Going down the drain. If you disrespect your viewers chewing into our ears we'll disrespect you – not listening.