Biz Tips: The Psychology Behind Winter Marketing
GROWTH:
The Psychology Behind Winter Marketing
Take Advantage of the Dark, Cold Days with Ecommerce Personalization
Use the dark days to your advantage this winter.
Last weekend I had plans to go into town and do some shopping. I took one look outside the window and changed my plans. Instead of heading out into the dreary, miserable day, I got back into my pyjamas, made myself a hot cocoa, and snuggled up with a blanket and my laptop.
In this digital age, bad weather does not stop shopping. Instead, it just redirects it to the online world. Dark, gray, cold days mean shoppers turn to their laptops and, increasingly, their phones, to purchase those holiday gifts instead of venturing out into the bad weather.
Up to 63% of shoppers prefer online shopping to high street shopping, and when the days turn long and dark, that number only increases. How can you make the most of the darkest season?
1. Deliver a high street experience
Although your shoppers may have turned to online retail to avoid getting soggy feet, that doesn’t mean they lower their standards for quality service. Visitors to your online shop still want that personal touch. They still want to feel looked after.