Biz Tips: How to Measure Success with Ecommerce Personalization
GROWTH:
How to Measure Success with Ecommerce Personalization
Using key metrics to see if your strategies are succeeding.
One of the most important factors behind choosing any Ecommerce Personalization Solution is being able to measure how successful it is on your site.
It’s crucial to understand what your customers are experiencing on your site, and how it contributes to them making a purchase or not, whether they return or not, whether they increase their average order value or not.
How can you measure your success with ecommerce personalization to ensure that your visitors are experiencing a truly relevant, custom journey through your site? Here are three ways.
1. Measure conversion rate.
Conversion rate is one of the key ways to measure any kind of ecommerce success, but it’s especially telling for personalization.
When customers experience a site which responds in real-time to their behaviour, when they see product recommendations which are perfectly designed to match their intentions and needs, they respond by clicking and buying.
Providing your online shoppers with relevance as they browse and shop is absolutely critical. How can you tell if it’s working? If the proportion of people who buy something when visiting your store is increasing. That way you know that your visitors are finding what they’re looking for — and beyond.
2. Measure bounce rate
Bounce rate is a useful metric when it comes to understanding if your site’s personalization is optimized, especially when it comes to the search. When customers look for something on your site and then leave, whether or not you stock it, that’s a bad sign and shows that they weren’t able to find what they were looking for.