Biz Tips: How to Measure Sales and Marketing Alignment
GROWTH:
How to Measure Sales and Marketing Alignment
This year, one of the most important things growth driven organization’s can invest in is focused alignment between sales and marketing. Highly aligned organization’s average 32% YoY growth while their less aligned counterparts see a 7% decrease. (Source: Aberdeen Group) While the process of getting sales and marketing aligned takes time and commitment, the results can be business changing. So how do you measure your efforts in getting sales and marketing on the same page?
It will be important to outline KPIs in the early stages of your sales and marketing alignment (also called smarketing) planning. Include management of both teams as well as your CEO. Don’t be afraid to gather a little feedback from your reps before landing on the final KPIs. Here are a few starting points.