Biz Tip:

5 Ways to Promote Your Online Business for Maximum Growth

If you’re an online business owner, there’s no question in everyone’s mind that the competition keeps getting fiercer by the day. You have to go up against the top brands in your industry with deeper pockets than yours. Not to mention, you have to fend off aggressive startups who want a slice of the proverbial pie.

Regardless of what other people are doing, what you need to concern yourself is what you’re doing. You have to get busy with your online business by finding better ways to generate sales and revenue.

One way to do this is by promoting your online business using the right tactics. This way, you can get in front your target audience more effectively to sell your product.

Below are ways that you can do that:

List down your business

If you’re a local business that recently transitioned online, then you must sign up for a Google My Business (GMB) account. This allows you to verify your business on Google so you can appear on SERPs with more information about your business.

One of the many advantages of GMB is the ability to manage your NAP (name, address, and phone number). This is crucial because people search for establishments near them before going out to the actual store. And people won’t go to your store if you don’t have the correct NAP set up.
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Also, you can respond to customer reviews from GMB. You should be aware that customers trust user-generated content like reviews more than whatever the brand is saying. Therefore, you need to stay on top of reviews (especially negative ones) to help improve your online sentiment.

For ways on how to properly set up your Google My Business account, this Search Engine Journal article ought to do the trick.

Optimize your website

In relation to using Google My Business, you should also consider observing the best on-page SEO practices for your website.

In a nutshell, making Google love your site even more helps you rank higher of SERPs. According to Advanced Web Ranking, the top three positions on Google search get an average percent of total clicks of 30%, 15%, and 10% in general.

So, imagine if the search term your site is ranking first for is searched 1,000 times in a month. You can expect an average of 300 visitors to your site from Google during that month!

That said, the most vital aspect of on-page SEO is finding the best keyword to optimize your site pages. By optimizing for low-hanging fruit keywords, you can rank higher on Google SERPs faster and with less effort.

Connect on social media

Building relationships with your target audience should be a priority of your online business. Having strong ties not only with your clients but also your prospects allows you to get more repeating and new customers.

One of the better ways to achieve this is by building loyal followers on social media. Once you identify which platforms most of your target audience use, set up an account there and find ways on how to engage with users there.

For example, as one of the official partners of the 2019 March Madness, Wendy’s Twitter account held polls, video highlights, and released exclusive content that won the hearts of thousands of NCAA fans. The result was not only 2 million tweet engagement but also a 14% increase in foot traffic.

Not all brands can be like Wendy’s, of course. But everybody can replicate this campaign type on any level. It goes to show how powerful social media can be if you use it the right way.

Build an email list

Email allows you to marketing your online business in a more personalized approach. The beauty of email marketing is you get to zero in on people who want to hear from you. The fact that they signed up to become part of your mailing list means that you can send them whatever you want to help your business grow.

From your website, there are different tactics to help you generate hundreds and thousands of subscribers. WordPress site CodeinWP grew its subscribers from 0 to 4,000 by intelligently placing their sign-up forms on the page.

However, what’s even more important is to give people a reason why they must sign up in the first place.

Therefore, you need to communicate to them the value of signing up and how it improves their lives. An example would be that you’re giving away discounts for your products or exclusive content that isn’t available on your site.

Using the right tools

Last, but definitely not the least, you need to implement these suggestions using the right tools in arsenal.

To be clear here: you can do most of the tasks above without assistance from a tool.
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However, the purpose of using a tool is to make your job much easier. This way, you can finish the task faster and leave no room for error.

Conclusion

Promoting your online business requires you to stay active and connected with your audience along the way. It’s no longer about making the most noise hoping that people will want to hear what you’re saying. Now, it’s about finding the right people online and talking to them like a real person would.

The tactics above should help you build a strategy grounded on building relationship and engagement from your brand.
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