Biz Tips: An App for everything! Where do you stand ?
GROWTH:
An App for everything! Where do you stand ?
An App for everything! Where do you stand ?
Every revolution seeds from inconvenience.
E-commerce is turning out to be the new retail. From electronics to groceries more and more people are switching to the convenience of buying online.
With the advent of multiple e-commerce platforms every buyer is presented with a wider variety of options for the same need, when browsing and has to open multiple websites to check the product details , pricing and delivery status. Plus the ads section with paid adverts by the biggies takes up all the initial space and well noone has the patience to keep clicking next till the 10th page!
With an advent of “an app for everything”, it’s getting more and more difficult to manage and switch between so many apps on my phone. That’s why I feel that just like me , most of my friends also use a selected few mobile apps.
Lets check out some numbers .
There are about 3 million apps available on apple and google app stores, right! But according to a recent survey by Forrester, 80% of a typical smartphone users app usage, was limited to only 5 apps.
Most of these apps account for messaging and social media and the remaining are mostly taxi apps or review apps like yelp or zomato. How much scope does it leave for an e-commerce app? Almost nothing! Plus a recent survey also predicted that more than 50% of buyers are not comfortable via mobile app only shopping.