Biz Tips: The Importance of Social Media in SEO
GROWTH:
The Importance of Social Media in SEO
It’s the (internet) age-old question…how can my business be found on Google?
You understand to be found on Google you need to use SEO. And, you understand to connect with potential customers, you need to have a social media presence.
Have you ever considered the idea of using social media and SEO together?
Check out the three main ways that social media and SEO are important, and why you should start caring now.
Content Promotion
Perhaps the most obvious benefit to social media SEO is that you can promote your content to your followers directly. You need not care about search at all.
If your ranking is not especially high, or you are currently working on your SEO strategy, your great, keyword-optimized content will allow your hard work to be shown to your followers on several platforms. While inbound links do not pull as big of a punch as high-quality backlinks, it still can improve your bounce rate and website analytics.
If people click your link from social media, chances are they want to read it!
PRO TIP: Why not marry your content to social media even further? Create images or videos with quotes or snippets from your blog articles and share them together with your link. According to recent studies, visual content marketing has increased and is starting to play a bigger role in strategy and implementation.
Increased Brand Awareness Improves your SEO
We all wish that we could have amazing social media accounts like Nike or Warbly Parker. However, the benefits of building your reputation on social media not only benefit you from a branding standpoint but also gives an SEO advantage!
By posting consistent, relevant content to your followers will boost your awareness to those searching for your product or service. It also encourages Facebook, Twitter, and other social platforms to serve up more of your content to the newsfeed.
More awareness means more brand name searches on Google for your website, and you also may earn a backlink or two.
PROTIP: Create your profiles with keyword rich descriptions and link your social media profiles from your website.