Biz Tip:

You Don’t Need a Buyer Persona. You Need Multiple Audience Personas.

I have a bone to pick with buyer personas, but it’s only because I like them (in contrast to Rand who doesn’t like them; yes, we can disagree).

My quibbles? There’s a misguided focus on demographics, arbitrarily chosen stock photos, and cutesy alliterative names.
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Your customer’s gender rarely has anything do with their purchase decision, and it doesn’t matter if…

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