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How to Embrace an AI First World (2018) – AI for Business

Welcome back to the AI for Business series. This time we will look at how businesses are embracing an AI first, implementing AI Strategy and data acquisition.

The importance of AI for Business and AI Strategy becomes apparent when we highlight that almost every top company of our generation has already become ‘AI-first’

However, it’s also important to highlight that to implement AI first Strategies you must also think about data acquisition!

In fact, as Bernardo points out, data acquisition is the most important component of Business AI First Strategy!

We start by looking at AI first companies and how they are using Artificial Intelligence to improve their products, the customer experience and marketing funnel metrics.

Next, we examine how Artificial Intelligence Strategy can fit into businesses of all sizes and the benefits of business AI. Following this we also explore AI for business use cases and identify the ‘low hanging fruits’, the AI with low complexity but high return!

One of these examples highlights how Alibaba used less complex AI Strategies to target customers throughout the marketing funnel and as a result break sales and revenue records for a single day.

To finish we also take a look at how both employees and customers are reacting to AI for Business and importantly the most important aspect of AI strategy which is data acquisition.

 

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