Biz Tip:

When Choosing Marketing Channels, Visualize the Curve

Business Owner: “We’re launching a new company/website/campaign and want to buy ads that can get us some customers. Once that’s working, we’ll invest in content and SEO.

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”

Marketer: “So, no one’s heard of your brand, and you don’t have any existing digital marketing, but you’d like to start with ads, then invest in content and SEO?”

Business Owner: “Yup! That’s…

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