Biz Tip:

In 2020, Two Thirds of Google Searches Ended Without a Click

In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.
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Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.

From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined)…

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