Biz Tip:

The Paradox of Content Marketing to Beginners vs. Experts

Over the last 20 years, I’ve done a lot of educational content campaigns, both for my own companies, and to help others. But it’s only recently that I’ve come to grok the odd paradox of how certain types of content earn reach, amplification, and success with the people they’re meant to engage.
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Here’s the problem:

Broadly helpful “Beginners’ Guide” content…

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