Hack This: How We Made It: Why Growth Hacking Propelled Dropbox to Massive Success | WIRED

Hack This: How We Made It: Why Growth Hacking Propelled Dropbox to Massive Success | WIRED

Cool Growth Hack Video:

 

How Growth Hacking Propelled Dropbox to Massive Success

See how market-tested, data-driven growth hacking experiments were the driving force behind some of technology’s biggest success stories.

Discover How growth hacking propelled Dropbox to massive success

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10 Replies to “Hack This: How We Made It: Why Growth Hacking Propelled Dropbox to Massive Success | WIRED”

  1. The Text ist too “fast” to read it without stopping the video. And the font you are using isn't really nice to read. (one of these issues is affecting the other)

  2. good products get recomened wow such hacks. so that guys proved his job, and marketing is a waste of time and money. good on him for behing honest

  3. Cool video but Ellis himself found that the product had abysmally high approval from its users. So, is it any wonder whatever marketing mumbo-jumbo he did, had a huge success?

  4. 250 MB was not “the equivalent of a hard-drive's worth of storage ” in 2008. I think you meant 250 GB, and Dropbox wasn't offering that much space

  5. Dropbox was a great utility and stayed out of peoples way and worked in the background… and it WORKED. Unlike skydrive (now onedrive), which was a poor cousin. it didnt need too much “growth hacking” because it took an existing idea and improved on it so much that added tons of value to peoples lives.

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