VIDEO: The Tools & Tactics Picnic Uses For Exponential Growth..

VIDEO: The Tools & Tactics Picnic Uses For Exponential Growth..

Cool Growth Hack:

The Tools & Tactics Picnic Uses For Exponential Growth..


**Wanna learn Growth Hacking Tactics, Growth Hacking Tools and Technical Marketing from exponential growth scale-ups? Grab your resources below!**

About the talk:
Let’s Take a Look Under the Hood of…Picnic!

Picnic launched in September 2015 and became the online market leader within 3 months in every city they opened.

Want to find out which growth hacking tools, growth hacking tactics and processes they used to grow at this insane rate? Join us while we ‘Take a Look Under the Hood of…Picnic!’

Siebe Nooij, Head of Product and Growth, showcases the stack Picnic uses to execute, analyze and uplift their marketing activities.

Picnic launched in September 2015 and is now the online market leader in 6 municipalities (Almere, Amersfoort, Soest, Leusden, Utrecht and Maarssen). With more cities to be opened in short order.

Siebe will shed light on how this disruptive supermarket with no brand history whatsoever manages to become the online market leader of any city they unlock within 3 months only.

Picnic’s marketing approach doesn’t fully rely on advertisement. The online supermarket’s growth rather comes from a combination of warm human relationships with its customers and from deep actionable insights generated from millions of data points they gather on a daily basis.

On the speaker:
Whilst Picnic was being brought to life, Siebe wore multiple hats and was involved in various parts of the organisation(e.g.: supply chain, service and marketing). Nowadays, he focuses his efforts on product and growth.

Before joining Picnic, Siebe founded both Taniq (robotic production equipment) and Looks (a personal style advice platform). For more on info on Siebe, check out his LinkedIn profile.

Speaker links:

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One Reply to “VIDEO: The Tools & Tactics Picnic Uses For Exponential Growth..”

  1. As promised here I post the resources I referred to in the talk. First of all here are two slight nuances to what I said on setting up proper experiments:

    – The sample size calculation shown is for an A/B test. It works as well for comparing B and C against A. However if you want to compare all 3 (A, B and C) against each other then you need to calculate sample size differently (see below).
    – Bayesian can be used to peek without compromising your test results. It is not a given that with Bayesian you can work with smaller sample sizes. However in many cases (if you have set your prior correctly) you can get conclusive results earlier. Because when the posteriors differ significantly, the test can be finished immediately. Even if that is before the predetermined sample size is reached.

    And here are a couple of interesting resources to learn more about A/B testing:

    – A video of Airbnb on A/B testing: https://www.youtube.com/watch?v=lVTIcf6IhY4
    – Useful tools by Evan Miller (sample size calculator, chi-squared test etc..): http://www.evanmiller.org/ab-testing/sample-size.html
    – Sample size calculators for more complex (non 50/50, e.g. A/B/C) splits: http://powerandsamplesize.com/Calculators/Compare-k-Proportions/1-Way-ANOVA-Pairwise

    May you find those big product ideas and prove them with data:). Do let me know if you have any questions! Happy to help,
    Siebe