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Swapfiets | How This Subscription Business Model is Driving the Future of Urban Transportation

Swapfiets’ subscription business model has managed a near-miraculous transformation for the future of urban transportation.

This year, Swapfiets has reached the milestone of 100,000 customers, becoming the largest bicycle subscription in the world. From renting a handful of bikes 2014 until today, the company has grown by at least 500% every year.

Their reason behind their rapid growth?

It’s a mix between a subscription model business and the promise of a high-quality and always functioning bicycle for a fixed amount per month.

But why did they use a subscription business model?

Subscription model businesses are emerging everywhere. Companies such as Goodiebox, HelloFresh and Amazon Prime employ a subscription business.

Instead of just selling bikes, Swapfiets created a new category, and it was a first in the market.

Curious to find out more? Take a look at the full video as we unpack all the marketing tactics behind Swapfiets’s success story, as well as a short overview of subscription model businesses.

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We reverse-engineered Swapfiets’s marketing funnel to offer an excellent example for subscription-based businesses. We have, however, not trained Swapfiets.

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