VIDEO: Strategic Framework for Apps Marketing | Andy Carvell – Phiture

VIDEO: Strategic Framework for Apps Marketing | Andy Carvell – Phiture

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Strategic Framework for Apps Marketing | Andy Carvell – Phiture

Looking for a strategic framework for apps marketing? Then look no further than the mobile growth stack developed by Andy Carvell from Phiture.

Marketing an app is no easy task, with a plethora of competition out there you need to create a killer strategy for mobile apps in 2018 and the mobile growth canvas can help you with this. In this video, Andy Carvell walks you through the canvas and how it has evolved over time.

The mobile growth stack for apps marketing has been adopted by several large companies including Google and Brand Games to help market apps and trigger exponential growth! This one-page cheat sheet for marketing an app can be adopted by companies of any size who want to develop a successful strategy to drive adoption and engagement of their mobile apps.

At the top you have acquisition, this layer consists of PR, app store optimization, content marketing, performance marketing, influencer marketing and cross-selling. These are all tactics that can be adapted to acquire new mobile app users.

At the core of the engagement and retention layer is the product. Without an engaging product or product marketing fit, you can forget about lifecycle marketing and long-term retention. This layer also looks at activation and onboarding, activity notifications, community, and support.

Below this is the monetization layer. This outlines revenue model development, payment processing, pricing and ad inventory management. The top three layers of the canvas must also consider conversion optimization, partnerships and integrations, retargeting and internationalization.

To see the canvas is full check out this article –
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