VIDEO: Reverse Engineering a Marketing Funnel | Simba Mattress

VIDEO: Reverse Engineering a Marketing Funnel | Simba Mattress

Cool Growth Hack:

Reverse Engineering a Marketing Funnel | Simba Mattress

We reverse-engineered the marketing funnel of Simba Sleep, a SleepTech startup. This is what we found. Download the “how-to” reverse engineering guide here and get the Simba mattress case study as an extra bonus!

From PR to Shopify themes to mattress unboxing videos and social proof, we lift the lid on the marketing campaign that sold 20,000 mattresses in 11 months. We take a look at on-site examples of Cialdini’s Six Principles of Persuasion and even dive into Simba Sleep’s very own podcast to see how they effectively apply the principles of the pirate funnel to their marketing strategy, from awareness through to acquisition and activation.

Don’t forget to download your guide to reverse-engineering a marketing funnel – it’s really useful for competitor analysis!

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13 Replies to “VIDEO: Reverse Engineering a Marketing Funnel | Simba Mattress”

  1. Even when you’re super psyched about a product, having too many options to pick from can be a dealbreaker. Wonder why they removed the chat not? The product names for the mattress don’t provide enough clarity…