VIDEO: Reverse Engineering a Marketing Funnel | Simba Mattress
Cool Growth Hack:
Reverse Engineering a Marketing Funnel | Simba Mattress
We reverse-engineered the marketing funnel of Simba Sleep, a SleepTech startup. This is what we found. Download the “how-to” reverse engineering guide here and get the Simba mattress case study as an extra bonus!
From PR to Shopify themes to mattress unboxing videos and social proof, we lift the lid on the marketing campaign that sold 20,000 mattresses in 11 months. We take a look at on-site examples of Cialdini’s Six Principles of Persuasion and even dive into Simba Sleep’s very own podcast to see how they effectively apply the principles of the pirate funnel to their marketing strategy, from awareness through to acquisition and activation.
Don’t forget to download your guide to reverse-engineering a marketing funnel – it’s really useful for competitor analysis!
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13 Replies to “VIDEO: Reverse Engineering a Marketing Funnel | Simba Mattress”
Nice one Giulia!
I didn't know about Simba. Will check it out, thanks Grazie!
Even when you’re super psyched about a product, having too many options to pick from can be a dealbreaker. Wonder why they removed the chat not? The product names for the mattress don’t provide enough clarity…
This is my favourite format! Thanks, Giulia!
Thanks Giulia, the resource is so helpful too!
Nice case study 😍 thank you very much, just what I needed!!!
Thanks Giulia! Cool that you not only explain what they do, but also what tool you used to find it out 🙂
wow thanks!
Good video! You can also easily check theme, products info (average order value, SKUs, etc), and traffic info on Angage. https://angage.net/simbasleep.com
Will check them out, please more videos like this. Thank you
We need more of these reverse engineering videos 😍
Excellent explanation with fine music & your dance is awesome…
NIce ! Please carry on with these videos ! They are great !