VIDEO: Product Driven Growth & User Feedback by Nikky Hofland

VIDEO: Product Driven Growth & User Feedback by Nikky Hofland

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Product Driven Growth & User Feedback by Nikky Hofland


Nikky Hofland is currently Product Owner @ Revue, personal newsletter tool. During Amsterdam’s Growth Marketing Conference 207, Nikky gave us a talk on Product Driven Growth & User Feedback by Nikky Hofland. Use Nikky’s tactics on finding your ideal customer, the importance of talking to your customers, discovering ‘Jobs To Be Done’ for your users and how to use user feedback for product-driven roadmap design and by following this talk on Product Driven Growth & User Feedback.

Nikky gets her energy from transforming creative ideas into concrete concepts and eventually great products. As a Lean Startup geek, she uses ”smoke” tests and customer interviews (customer discovery) to validate business ideas. Nikky is a true believer of continuous product development and weekly contact with users. A product is never done!

Revue is creating a platform that helps people build a personal relationship with their audience through a personal newsletter and that helps readers discover great stories, thoughts and opinions.

Nikky first came across lean startup as an intrapreneur & startup founder within Sanoma’s Innovation Lab, where she was responsible for leading a new digital start up, Swipe & Shop; the Tinder for fashion.

Nikky’s talk on Product Driven Growth & User Feedback was given during Amsterdam’s Growth Marketing Conference at Growth Tribe.

Topics discussed:

Product-driven growth
Customer development
Launching on Product Hunt
Psychographic personas
The importance of understanding who your ideal customer is
The importance of talking to your customers
How to make use of referral systems for acquisition
How to use user feedback for product-driven roadmap design
Understanding customer needs vs. wants
Jobs to be done

Nikky is a leading expert in Product Driven Growth & User Feedback.

Tools recommended by Nikky:

Revue –
17:50 – Lookback –
18:30 – Intercom –
21:11 – Zapier –

Speaker links:

Twitter:
LinkedIn:

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