VIDEO: How A.I. Will Impact Marketing and Growth in 2020 | And Where to Start

VIDEO: How A.I. Will Impact Marketing and Growth in 2020 | And Where to Start

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How A.I. Will Impact Marketing and Growth in 2020 | And Where to Start

In 2017 we put together a graph to showcase the must-haves, the should-haves and the nice-to-haves of different AI applications for marketing and growth. We call it the A.I. for Marketing & Growth Maturity Chart.

A lot has changed since then though so it was time for an update. Let’s dive right in!

It’s not new news that AI in Marketing can bring a return on investment for a company’s capabilities.

There are numerous spaces where A.I. is helping marketers.

Text analysis and Computer Vision has now a much wider adoption: from copywriting and campaign optimisation, to collaborative platforms – all of which allow non-native analytics professionals to evaluate, prototype and easily communicate results to their teams.

But where do you start?

Two years and many adopters later from our first diagram, predictive modelling and clustering remain fundamental skills that a professional has to master.

Although they are mature applications, both forms of machine learning have become cheaper and easier to understand.

One of the main changes is that we downgraded recommender systems from a ‘should-have’ to a ‘nice-to-have’.

Despite being some of the most influential applications in our daily lives, the necessity of having a recommendation engine is reduced to businesses that employ a subscription-based model.

Natural language processing has consolidated its applications and status as a should-have.

This is even more powerful when it comes to improving copywriting by analysing the sentiment and personality of your customers.

The use of psychographics has raised multiple ethical concerns and data privacy regulations, forcing marketers to be more diligent with content.

The risk-return here is still unclear, and for this reason, we kept this skill as a ‘nice-to-have’.

Finally, image scoring became one of the most relevant and easy to acquire applications.

Uses cases of Image similarity showed good value as well.

These lookalike algorithms identify products that resemble each other that consumers might be interested too.

From traditional applications to the rising ones, the next coming years are promising for applications of AI in marketing.

We hope this video will help you take steps to apply artificial intelligence to your business and career.

What applications of AI in Marketing and Growth are you using frequently and why? Share your tools in the comments below!


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8 Replies to “VIDEO: How A.I. Will Impact Marketing and Growth in 2020 | And Where to Start”

  1. Really interesting to see how quickly image recognition tools have become so accessible. Curious to see how this graph will change again in the coming years 🔮

  2. Hi, have been a great fan of this channel since a long time. I would really appreciate it if the recent videos were a little bit beginner friendly. I understand that these complicated concepts have been made quite understandable, but it would be a whole lot better if you could add a little bit more examples and resources to try out these skills. Or the best way to start learning some of the must haves for a beginner.

  3. Hey Bernardo! Like it that there you've updated the graph! Makes a lot of sense since everything in the industry is changing so fast. Nice to see what businesses need in 2019 in order to not fall behind!

  4. Great info. I like see how the government elite will use AI to destroy humanity but I also wanna have the option to sell you all out bc I got pretty good Illuminati potential and know how to not snitch

  5. I'm interested I'm Senzo Nzama from South Africa Durban and I'm willing to learn everything about digital marketing and I've been following your videos can i reach you