WATCH: “Growth Hacker Marketing” by Ryan Holiday – BOOK SUMMARY

 

Growth Hacker Marketing… a primer on how marketing is evolving, with real strategies and tactics by Ryan Holiday, the former director of marketing at American Apparel, recently turned media guru for best-selling authors. — Sign up to receive free weekly video book summaries at http://www.bookvideoclub.com —

In Growth Hacker Marketing, he explains why traditional marketing efforts aren’t the most effective, and shows what we can do about it.

The Growth Hacker Formula consists of:

– Achieving product-market fit… because it all starts with selling something people really want;

– Finding a growth hack to go viral cost-effectively; and

– Closing the loop with high retention – turning one-time transactions into sticky or repeat customers.

In order to better follow this formula, we’re going to tackle:

– What is growth hacking; and

– What does it mean to achieve product-market fit

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