ROCKSTAR ENTREPRENEUR TIP: No More Dancing Monkey
Check This Out:
Back in the day I was a “marketing consultant.”
That above title (marketing consultant) is really a fun way of Saying “I’m an employee of my own company.”
Despite being successful in gaining over 100 clients in well under a year, I realized I had over 100 bosses. This was NOT my “realized dream” of entrepreneurship.
In other words, I owned a “J.O.B.” and NOT a business!
Answering calls at all hours to discuss “which font” a client wanted on their “about page” only made me feel like a dancing monkey! A high paid dancing monkey – sure.
But dammit!
Do you think that’s what I dreamed of when I journeyed into the world of entrepreneurship?
Sound familiar?
It wasn’t until I took a long hard look at what the core of my offer was that I could fix it.
In my case, it was the result my clients were after. They wanted more exposure for their business. They wanted to reach more customers/clients for their business.
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They simply wanted to grow!
Once I understood this, I realized I could “productize” my offer. And all of this required a minor shift.
I only needed ONE client…
Me.
By transforming my offer from a service to a product, I turned the tables.
Here’s what I did:
1. I focused on industries I could help.
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2. I created my own assets that got the results I used to deliver to the clients as a service.
3. Only now, those results were for my own assets that I own and control!
4. Instead of being a service provider, I became a “digital landlord” of the product that generated the desired result.
5. With this “product” – I own the cash flow producing asset – NOT a “trade time for money” service.
6. This required no change in what I already did.
7. It merely required a shift in how I delivered it.
Why am I sharing this?
If you feel trapped in your own business, consider this shift in thinking.
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You may be one simple tweak away from being owned by your business to being in a powerful position to have more freedom and better results.
RockOn!
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