Outside of Internet Marketing for your e-commerce store, the main way to bring in more traffic is through organic search engine rankings. You can achieve higher rankings with the tips we’ve listed below. Print them out and you can use this as your checklist. Put your whole e-commerce store on HTTPS. This can be done…
Also called buzz marketing, viral marketing gets its name because it spreads through a population much like a virus – from person to person. Viral marketing involves spreading your message quickly through your target market. Social media is considered a particularly fertile area for viral marketing because of the potential for engagement with your content…
Jargon, Slang, Vernacular, Lingo, Definitions…whatever you want to call it In any industry there are special words, expressions and phrases that are used within it. Many of these words have particular meanings that may be difficult for outsiders to understand. While writing “A Modern Guide to Public Relations” I created a dictionary. However, it ended…
The novel coronavirus has completely altered the way we do business. It doesn’t look like that’s going to change anytime soon, even with the vaccines rolling out across America. As such, many entrepreneurs are anxious about how to cope with this new business landscape. So what steps can business leaders—especially those looking to scale up…
It’s been a while since my last post. The reason? My script has been stuck in compliance hell! Writing compliant health copy has been described as walking along a tightrope across a canyon filled with deadly snakes while wearing a straitjacket. And now I know why. First I had to remove any discussion of toxins,…
The business environment today is full of growth opportunities. However, the biggest opportunity companies have is the ability to recruit from a borderless world. This allows companies to build a diverse marketing team with a wide range of backgrounds and experiences. By incorporating different perspectives and viewpoints, it allows digital marketing executives to better understand…
Is big tech too powerful? Anyone watching the news during the last few years could anticipate that a tech war was brooding. Youtube and Google have long been trying to kill off every initiative that would put their hegemonic efforts in jeopardy. On their part, social media platforms have been waging a war against their…
In this episode, Gary has fellow trading card enthusiasts, PokeRev, on the show to talk about the rapidly growing market of Pokemon cards. During their conversation, a viewer commented on how it seemed out-of-character for Gary to be talking so much about money and profit. Gary used the opportunity to clarify that while there is…
How you handle your failures says a ton about how much you love what you are doing in life. In this episode, Gary talks to “Impractical Joker” star, Joe Gatto, about the importance of failures and why you need to embrace them. If you don’t love the process, even when you fail, then you likely…
Gary Vaynerchuk sits down with VaynerTalent client and entrepreneur Marc Lore. Marc is the man behind Walmart’s e-commerce business, diapers.com, and many other businesses that he shares the stories behind in this video. They also talk about sports cards, their early entrepreneurial traits, and how to avoid living life with regrets. There is a ton…
“You know, as most entrepreneurs do, that a company is only as good as its people. The hard part is actually building the team that will embody your organizational culture and propel you forward.” — Kathryn Minshew, Founder & CEO at The Muse Organizational culture doesn’t mean that you own the trendiest or coolest business…
Google Search Console is a free and powerful SEO tool that becomes even better when you integrate it with your marketing software. Your integration with Google Search Console makes it easy to adjust your content strategy by providing you with excellent insights into the most important engagements occurring on your site. Conversions don’t just happen…
Who said Instagram is just for posting photos and videos? It’s more than just an average entertainment platform. At present, the Millennials are investing half of their time into social media platforms. This, in one way, has provided a great opportunity for marketers to boost their business sales. Instagram today has become one of the…
“People ignore design that ignores people.” At least, that’s according to best-selling author, designer, and illustrator Frank Chimero. But imagine, for a second, that you didn’t know the source of that quote. You could easily think that it belongs on a student’s bedroom wall rather than in the workplace. However, when it comes to the…
Ad extensions insert additional information and features into your search ads, helping users to make purchase decisions and interact with your brand in more meaningful ways. They’re specifically designed to increase click-through rates by making your ads larger and more visually prominent on the results page. More importantly, they help you capture higher quality leads…
Consider a little snippet from the past- Adolf Hitler, history’s most powerful ruler, convinced SEVENTY MILLION people to leave behind their beliefs and follow his ideology of Nazism. Now, what is shocking is that what made seventy million people do so? Let me tell you – it was the absolute gravity of Hitler’s oration that…
Thomas Bloom Raskin was an extraordinary young man. At 25, he was a teaching assistant at Harvard Law School who donated from his teaching salary to charities in his students’ names. He had already interned at the Cato Institute and J Street, among other prominent organizations. A passionate vegan and outspoken animal rights activist, Thomas’…
FACT: Instagram Guides is still a relatively new feature. Well, sort of. Guides launched in May last year but only a selected number of experts and creators, typically associated with the health and well-being industry could create them back then. Since last November, however, we can all avail of the new feature. Since then, Guides…
One of the biggest challenges facing most content creators is the fear of judgment and negativity they will receive from putting their true and honest self into the world. Don’t let the insecurity of others stop you from doing what makes you happy. Hopefully, this video will get you to realize that those negative thoughts…
Everybody wants to be one of “the best” at their craft. To be the best though you need a different approach to break-through the thousands of other people who also want to be the best at what you do. Gary sat down with Josh York of Gym Guyz to talk about going the extra mile…
When people hear the name Gary Vaynerchuk, they tend to think “motivational speaker” or “social media influencer” when in reality that is only a small fraction of what he has been doing the past 44 years. Gary is predominantly a businessman, who has an exceptional eye for emerging trends and consumer behaviors. From the lemonade…
I’m occasionally asked “What is B2B Marketing?”. I’ve always thought the answer was obvious. But now I’ve set myself the task of putting it in writing I realise that modern B2B marketing is complex, and now inherits some features from its B2C cousin. Let’s get the acronyms out of the way; B2B stand for Business-to-Business,…
You’ve done it! After the long hours of back-office tasks you decided to take on by yourself (tsk, tsk…), mountains of unread emails, and clearing your voicemail box for the THIRD time this week, you finally decided to hire an assistant. Congratulations! …Now what? Getting Started Hiring an assistant (whether it’s your first or your…
In the latest episode of Hack My Growth, we’re going to discuss three powerful competitive intelligence tools and how you can leverage them to stay in front of all your digital marketing activities. We’re going to talk about some great tools that will help you build better campaigns, better strategies, help you better understand your…
Wondering how to use hashtags on Instagram? You’re not alone. #InstaLove it or hate it, hashtags can make or break your Instagram campaign. Although high-quality images and influencer campaigns can make a huge difference to your results, your hashtags will determine where your target audience will see your posts. Remember, a post with just one…