Social influencer concept. Media content to grab like from social audience. Vector Design. Whether you like it or not, Instagram influencers are here to stay and are an essential in internet marketing. There are now more than a billion users that are active on Instagram per month. People have grown so dependent with social media…

Social Media Marketing is not a nice to have any more, it’s an absolute must in any marketing strategy and there is no company in this world that can afford to ignore it. Knowing the best social media marketing tips and best practices that work in this very moment is a must. We all have…

For many companies, contact centers are a vital part of business operations. They’re where problems get solved and customer relationships are saved. But the way customers prefer to communicate has evolved much faster than legacy call centers have, which can be frustrating for businesses using older contact center software. Maybe you’re familiar with the following…

Prince AbidContent Marketing can be a mixed bag of various types of mediums. When you reach into the bag, things that come to mind are videos, blogs, and social media posts. Podcasts are your next big step in creating a deeper engagement with your audience. Podcast popularity has been thriving as of late and shows…

With over two million apps available in the leading app stores, it is very difficult to get your app discovered. If you want to succeed in the mobile app space, building a great app is no longer enough. You need to make sure that the right people can discover, use, and engage with your app easily.…

rawpixel / Pixabay As you know, I’m continually focused on getting a little better every day. I go through my ups and downs, but am generally making great progress. I’m almost embarassed to say this, I’ve just rediscovered something, it’s my single best productivity hack and has done amazing things for me. A little background.…

For a startup business, avoiding tax hassles begins the minute you make your first business decision. Everything from leasing office equipment to choosing your business structure has some bearing on your tax obligations. To avoid common tax traps, here are three areas where you need to pay special attention. 1—Official Start Date Your business start…

Software engineers often think about starting a web development business of their own. We may be talking about a traditional senior software developer working on a product after hours. No exposure to marketing and sales at work. Traditional Computer Science degree. Complete focus on software engineering. They launch a product and probably sell through their…

tswedensky / Pixabay Landing pages are an essential part of lead generation, as they are a primary tool to gather contact information from visitors and increase conversions. A powerful landing page simplifies the offer process and eliminates distractions, so the design of your landing page is key to its effectiveness. When visitors land on your…

Credit: Mixam.comFor quite some time we’ve been told print media is on the way out and digital is the future. However, that couldn’t be further from the truth. Research has shown that around 44% of consumers read 1–2 printed magazines a month. When you compare this to 27% of people who read 1–2 digital magazines…

Did you know that the average viewing time for a webinar is a staggering 56 minutes? Yes, that’s right. In a world where attention spans are getting shorter, it is a surprise that webinars are getting that much traction. This is probably why 53% of marketers use webinars as an integral part of their content strategies. This…

Guest Shark Charles Barkley joined Lori Greiner, Mark Cuban, Kevin O’Leary and Robert Herjavec in the Shark Tank to evaluate four potential business investments. Life Lift, Fresh Bellies, SubSafe and Zorpads all came to the Shark Tank hoping to find a Shark to mentor and financially support their companies. Three of these companies left with…

As the cost of retail fraud grows year-over-year, merchants are constantly looking for ways to tackle security challenges and reduce their liability burden. Blockchain technology, with the ability to create secure digital wallets, offers intriguing potential solutions. Know-your-customer regulations were designed as a due diligence to prevent financial institutions and individuals alike from fraudulent transactions.…

If you’re on the hunt for an updated, comprehensive and easy to understand digital marketing guide, this is the one for you. This is your Complete Digital Marketing 2019 Guide aimed to give you the full run down on everything you need for your digital marketing journey. Whether you’re a beginner student or a professional,…

Last week, Forrester Research published a report on the emergence of new vendors in B2B marketing data management. It got me thinking about how we as B2B marketers rely on data as our lifeblood. With the right data, we can better target and prospect new customers. We can understand how people are engaging with our…

In today’s digital world, the landscape is evolving at an impossibly fast pace. New concepts and new terms are emerging to talk about completely new ways to market and reach our customers. There’s been some confusion in all of this as new ideas are thrown into the collective thought cloud we all share, especially concerning…

Photo by Matt Botsford on UnsplashA captivating podcast makes the monotonous Los Angeles traffic that much more bearable — they even get me inspired during a workout on days I’m feeling particularly unmotivated. Because of these uses, I have several podcasts I listen to religiously. From how start-ups are built and personal health optimization to spiritual insight and…

bethL / Pixabay Zahra Kassam is seeking a $200,000 investment from the Sharks in exchange for a 2.5% share of her company, MontiKids. MontiKids is an in-home Montessori based learning program for children from birth to three. Because 85% of the brain is formed by age 3, the most important developmental years which are the…

Pexels / Pixabay Noel Durity came to the Shark Tank to pitch his company, Twist It Up Comb, in hopes of acquiring $225,000 and a strategic business partner in exchange for 15% equity in his company. Noel’s company is addressing a common grooming problem with afro-centric hair. Because afro-centric hair grows up and not down,…

While the agile team methodology is still largely associated with software development, this non-linear approach to project management has become a fixture of many other industries over the last decade. More versatile and faster than more linear, traditional methods, the agile process breaks large projects that would take months to complete into specific tasks that…

tung256 / Pixabay Sonnet James, a company founded by Whitney Lundeen, came to the Shark Tank in hopes of securing a business partner and financial investor to contribute $350,000 in exchange for 25% equity in her company. Whitney is a single mom of two boys who developed the Sonnet James line of women’s dresses to…

No matter how much time you spend poring over sales numbers, they won’t tell you which customers really love you. Sure, repeat buyers might be head over heels for your products, but are they really devoted to your brand, or will they quickly jump ship for a competitor’s offer? Half of consumers are willing to…

By Alok Shah Whether you work for a large Fortune 500 company or a small local one, you are probably well aware of the power images and videos hold on your website and in all customer and prospect interactions. Stats don’t lie. Including video on landing pages has proven to increase conversion rates by 80 percent,…

kinkate / Pixabay Makeup Junkie Bags owner, Meredith Jurica, entered the Shark Tank in hopes of securing $200,000 for a 15% share in her company. The Makeup Junkie Bag is a multi-functional bag that lays flat to maximize storage capacity and can double as a clutch with a conveniently attached wrist strap. The Makeup Junkie…

Guest Shark, Sara Blakely, joined Mark Cuban, Barbara Corcoran, Lori Greiner, and Kevin O’Leary in the Shark Tank to learn more about four featured businesses seeking strategic partners and financial investors. Makeup Junkie Bags, Angel Shave Club, Kitty Kasas and Sonnet James presented their business models and key products to the Sharks in the hopes…