Sometimes, as a small or medium-sized business, it can feel hard to get noticed. Bigger companies have a lot of marketing resources that smaller ones don’t—especially at the beginning. Although it is true that the big guys have the upper hand financially, there are ways to make a splash as a small or medium-sized business…

Photo by Marvin Meyer on UnsplashPeople think it’s impossible to write for companies out there without formally introducing themselves through Email and I know that it is a bullshit excuse to not engage more on social media! We all have access to an amazing tool to meet new brands and people in search of writers for their…

You’ll never succeed in marketing if you continue to embrace the past without looking forward to the future. In essence, you need to constantly look where you think the puck is going instead of sitting back and hoping the puck will come to you. The good news is that keeping up with the trends and future…

Digital marketing gets better every day. Because marketers are always looking for better means to convince and convert customers. They are looking for new strategies and refining the old ones so that they can have a competitive advantage in business. You know that this “advantage” would mean more customers, which results in more profits and…

Reddit is a rather untapped space for advertising, with many more opportunities for advertisers than there were in the past. However, Reddit is sort of like the wild west of social media. There are (almost) no rules, users are able to stay anonymous, they tend to reject outsiders (especially ones that are trying to sell…

niekverlaan / Pixabay Too often, we get caught up in the rush of everyday life. The press of everyday activity, the constant intrusion and interruptions drive what we do. These become standard, we go on autopilot–even as a coping mechanism. Most important we stop paying attention, we stop being present. This doesn’t mean we aren’t…

vait_mcright / Pixabay I need to get something off my chest. It’s a personal thing, so don’t mind me. But maybe it will get you thinking also. It’s been on my mind for quite some time. Troublesome sometimes…. Here it goes. Every now and then I see people with profiles saying “Agile Project Manager” or…

Photo by Štefan Štefančík on UnsplashIf you’re a digital marketer, it’s part of your job to continue learning every. single. day. There’s just no option. Each channel, each tactic brings about its own complexities. You either learn how it works or blow through your advertising budget — and your time budget — very quickly with little in return. This week’s Mark Growth newsletter…

For my most recent piece, I had the pleasure of speaking with Diana O’Brien, a Deloitte veteran with over thirty years of experience across consulting, client service, and talent management. In 2015, she became Deloitte’s first-ever CMO. The following is a recap of our conversation nearly three years into her role: Billee: So, I’ve been talking…

Tumisu / Pixabay Getting a job in your dream industry can be a problem especially when you have no experience. Picture this, you are searching for a job and you come across your ideal role. The only problem is you have zero relevant experience. This can be the case for many job seekers, but how…

rawpixel / Pixabay How well do you know the people who work for you? I don’t mean knowing what TV shows they watch, or remembering the names of all the spouses and partners. I mean really knowing them—understanding how their minds work, what motivates them, what makes them tick. See, any strong team is the…

The friends you’re willing to help are the same ones that help you. You can think about email marketing in the same way you think of the give and take between friends. The more value you give to the relationship, the more value you’ll get back. If you can consistently provide value all year long…

JESHOOTScom / Pixabay What is mobile first design? Think Progressive Enhancement Mobile devices are the hardest to design for, but why? First, look at the most obvious indicator, screen size. An average laptop has a 13 to 15-inch screen. The average phone has a 5 to 7-inch screen. Straight and simple, the desktop devices have…

Credits: UnsplashSocial media is one of the most important tools connecting humans and their ideas. What began as a trend has now become a comprehensive communication tool that can foster revolutions and even facilitate galactic communications. In the last few years, newer innovations and technological reforms have facilitated a steady growth in the overall digital…

To leave a legacy behind, there are specific leadership characteristics that you need to have. Unforgettable leaders are leaders who have made a significant impact in the lives of others. Unforgettable leaders are those who can foster teamwork and cooperation among their team members. There are many traits of unforgettable leaders, but the following are some of…

Optimizing your customer experience requires a dedicated, ongoing commitment to testing. This is true across channels – from your website to your email and ad campaigns and your mobile app experiences. To drive results, you need to test, test, test, and then test some more. For those reading this blog, we don’t expect this to…

designedbyjess / Pixabay Attracting readers’ attention these days is harder than it’s ever been, but employing the best copywriting strategies available can help. Think about it this way. As a consumer you have more choices than ever before. You can do business with the people and the companies that you genuinely like. If a customer…

Father’s Day is right around the corner. Spending is expected to reach a whopping $15 million this year, and it’s not too late for you to get in on the excitement. Here are a few email marketing ideas you can pull together in a pinch. (Don’t worry, we won’t tell anyone you had the help.)…

Slumberkins Company: Slumberkins Founders: Kelly Oriard and Callie Christensen Season: Appeared on season 9 in the week 7 episode Slumberkins promotes positive life skills in kids through a cuddly stuffed animal/blanket hybrid. The plush creatures, when paired with a Sleepytime Rhyme book or Affirmation Card, help educate kids about social-emotional learning. According to their website,…

You saw the sexy title about insane growth over some short period of time, clicked with excitement and awe, and you thought, “I want to know exactly how they did this”. You’re hoping this post will give you some kind of shortcut. Some kind of answer. https://medium.com/media/ed31a5fcc10261ba9694b9921a1f46c8/hrefThe startup journey is hard enough, so if there’s free wisdom…

Every project has some risk of failure. Identifying and planning ahead to avoid these points of failure is one of your top responsibilities. This guide on project risk management will help you understand and manage risks better. If there is one thing you can be certain about in project management, it’s this: Every project carries…

Independence Day, the 4th of July is just around the corner. Not only is it one of the most anticipated holidays for all Americans, it is also a great time for marketers to show off their products, services, sales and offers in their compelling emails to shoot up sales and improve brand visibility. Be it…

Engin_Akyurt / Pixabay How you start your morning sets the tone for the rest of the day. Have you ever wondered how successful people start their day? Sure, having a morning routine or a morning ritual lined up along with an organized plan for the days is great. As an entrepreneur, I realize now more…