The most valuable sources of VoC data for B2B marketers. Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. It allows you to understand their needs better than anyone else, helping you develop customer-driven products (and come up with effective ways to communicate with them). This ultimately enables…

I’ve been talking about Customer Success and its importance for SaaS businesses for a while now, but I know it’s still a new subject for most, which is why I receive a lot of questions. So I decided to compile this article to answer some of the most common Customer Success questions I get so…

www_slon_pics / Pixabay Hiring your very first employee can be a scary prospect. How do you make sure you pick the right candidate? And then how can you set them up for success when they start? Luckily there are a few tried and tested techniques you can use to ensure the hiring process is smooth…

It’s not easy to keep your cool in the face of a market crash. Even if you were prepared and had a well-diversified portfolio with everything from stocks to bonds to crypto, things can still go south, and it can be hard to stomach when they do. It doesn’t help that we’re constantly bombarded by…

Welcome back to the best edible, potable guide to gift-giving the Internet has to offer. Like last year, we’ve assembled a lengthy list of food and beverage gifts from around the web. And, like last year, we have absolutely no ulterior motive. None of these links have affiliate codes, there’s no kickbacks, we’re just sharing…

Today’s workplace is very different from that of the 20th century. It is due to the introduction of modern tools and technologies coupled with the adoption of the Hybrid work model. It won’t be long before menial tasks and manually executing tasks will become a thing of the past. Mailchimp, Trello, Google Analytics, Dropbox, Skype,…

There has probably been no other time when the importance of generations was as discussed as nowadays. It’s been one of the burning issues in the past few years, influencing how marketers establish their strategies and how businesses sell their products. Using the same formula to appeal to those in their fifties and twenties is…

Team Building activities can help to build rapport among team members and across the organization, making it easier to communicate, collaborate, and get work done. Because of increased worker visibility, these activities also help to create an organization where there is a greater chance for employees to move within the organization, ultimately increasing employee engagement…

Every marketer and business owner out there is constantly looking for the most effective way to sell. And while there’s no single definitive answer to that, in this day and age, you’d be hard-pressed to find a better alternative than video content in most situations. Video lets us deliver our message in a compelling way…

California Pizza Kitchen (CPK) founded in Beverly Hills, California in 1985, has more than 250 locations across 32 states. CPK experienced a data breach exposing the full names and Social Security Numbers (SSNs) of current and former employees. The Maine Attorney Generals’ website reported this “external system breach” had occurred in September 2021 and impacted…

When thinking of leaders, who comes to mind first? Presidents? CEOs? People with high ranking and a lot of power? You likely do, but it’s important to remember that these are not the only people who are, or who can be, leaders. Leadership can happen everywhere – at school, at work, or in a community.…

If you’re a B2B marketer, you’ve probably heard from executives that LinkedIn is pointless, expensive, and doesn’t deliver quality leads. Our guest, however, feels different. For them, LinkedIn conversation ads have been a game changer. Corrina Owens, Senior ABM Manager at Gong, discusses why this network is worth the spend and shares some examples with…

How many hashtags should you use on Instagram to maximize engagement? Previous studies have shown less is more. However, Instagram says you should add 3 to 5 relevant hashtags to reach your target audience. What to do? As with everything social media, much depends on your focus and audience. The Instagram marketing platform Later recently…

It’s not always easy to create high quality, engaging social media content for your marketing. In this post we look at a few ways to make it happen. If you’re creating post after post and your engagement rate isn’t steadily rising, then you have a problem. There are ways to build engagement however, and in…

So are you upset about your high website bounce rate? A high bounce rate is a matter of concern for most website owners who have just started out. But if you can figure out the reason why your visitors are leaving your site so quickly, it can be a lot easier for you to fix…

There used to be a time where only software developers could build applications, but things have changed a lot in recent years. In fact, we are right in the middle of a no-code revolution, meaning you can easily find tools that allow you to build your own applications without writing a single line of code.…

Taking time to reflect on what worked or didn’t work for the quarter is a good way to regroup and figure out what to do as we head into the unpredictable future. At the very least, it’s a way to therapize our shared challenges with the market. In this special quarterly state of the market…

Content is the beginning of marketing. And it’s been some time since marketers started considering content management as the backbone of their strategies. After all, content is fuel for most demand-generating actions — from inbound to outbound, on organic or paid channels, online or offline. But what about sales teams, have they been using content as an ally?According…

It’s really common to see content managers struggle when it comes to setting KPIs–Key Performance Indicators. But this process doesn’t have to be so hard.In this article, I’ll talk about the main things you should consider when setting KPIs for your content team. Keep reading if you’re looking for ways to increase productivity in your project…

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer. Should you invest your resources…

Before eCommerce and SaaS went mainstream, you didn’t have to worry too much over churn if you had a good product offering. Users needed your product/service, they had nowhere else to get it, and so they stuck to your brand whether customer experience was good or not. Trivialize user experience in the 2020s, and you’ll…

More and more businesses shift towards cloud technology because they want additional space to store their data or low-cost space that allows them to scale their business. Many businesses use cloud services because they’re: Convenient – business owners and their employees or users of the services can connect to cloud-based systems anywhere in the world…

You simply cannot outrank your competitors in SEO without building quality backlinks, especially when you are working in a highly competitive niche. Big brands hire link builders and spend tens of thousands of dollars to gain high-quality backlinks that help them rank. There is nothing wrong with it but what if I tell you that…