Search engine optimization has always been evolving. The world is changing, and whatever was relevant a couple of years ago does not work today. Search engines are constantly changing the rules of the game. Google considers more than 200 ranking signals to decide which piece of content appears first in the search results, and the…

ddalki3003 / Pixabay Fundraising is a core component of most nonprofits strategies. Usually fundraising events would happen in person in the form of an event or a shared moment. But with in real life meet ups not looking likely for the foreseeable future, how can you move your fundraising online in a sustainable way? Below…

In today’s digital age, public relations (PR) moves only as fast as its technology can carry it. There’s a major overlap between PR tools and marketing technology, and we all know martech changes every quarter. Most tools will be superseded by superior alternatives in a few years, but there are those faithful few that provide…

Most businesses talk about being “customer focused,” but that is vague and ultimately insufficient to deliver true customer happiness. The only way to ensure that you are optimizing the customer experience and maximizing customer satisfaction is by focusing on Customer Success with a dedicated team. In B2B sales especially, Customer Success management is an emerging…

Social media commands the attention of billions of people and cuts across every income level and social class. If you’re looking for your customers, they’re on social media. The challenge is that most of the things marketers and businesses do on social media are interrupting them. People don’t log on to Facebook to see your…

Marketing efforts should never be a blind-driven, shot in the dark process with cross your fingers and wish on a star results. Aimless marketing has cost hundreds of thousands of wasted dollars on campaigns directed at the wrong demographics and money thrown away on strategies doomed too fail. Yet far too many businesses put their…

In times of trouble like we are currently experiencing with the COVID-19 virus, it is imperative for service companies to step up their support function. The status quo is not good enough, not nearly good enough. Listen, everyone is going through difficult times right now. Many businesses are suffering and some are in dire straits.…

You’re listening to a podcast. The guest describes a product that sounds compelling, alluring, something you’ve been looking for… What happens next? Yup. You search Google. And then what? Google shows you the website for that alluring product, and you click. Maybe you explore the site a bit, perhaps give them your email address or…

Pexels / Pixabay The room is dimly lit, tightly packed, and windowless. The air seems tense. It’s hard to hear above the clatter of keyboards and phones ringing off the hook. Agents juggle phone calls, quickly type out emails and talk down angry callers. We’ve seen the typical call center in TV shows or in…

200degrees / Pixabay As of the end of June 2020, more than eight million people have been infected with COVID-19, and with the extra strain of the pandemic, additional crises — such as mental health, social stigma, and domestic violence — are worsening as well. Nonprofits are trying to confront these challenges, but many are…

We’ve all had one of those moments when you are due to meet, call or Zoom with someone and you look at their name and worry that you might get it wrong but no fear as LinkedIn might save the day. Another new recent addition to LinkedIn on the mobile phone is the ability to…

To commence this discourse regarding effective employee communication we shall, before all else, formalize a definition for the term. The above is an example of over-inflated written communication. Big words are used making the sentence unnecessarily complex. In a 2019 study, Microsoft found that over a third of staff at SMBs say their biggest cause…

If you’re looking to grow your eCommerce business to the million-dollar level this year, this post is definitely for you! One of the most common questions we get about growing a successful online store is whether or when to move from print-on-demand (POD) and other dropshipping models and start manufacturing your own products. Here’s the…

If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. If you are targeting conversations trying to talk to everyone you are likely not talking to anyone. The #1 way to ensure that your marketing campaigns and programs perform at the…

Let’s get one thing straight: your personal branding efforts aren’t a threat to your firm. In fact, your employer should be thrilled by your initiative. But won’t our competitors try to poach the firm’s “best people”? It’s the age-old question our friends in Human Resources can’t help but ask. Well, in honor of Hinge’s just-released…

Digital technology constantly tempts us to do more with less. The promise of all these digital tools is that a single person can achieve what once took a whole team of marketers. Each of us is immersed in a digital ecosystem consisting of hundreds of carefully curated and integrated apps and devices gradually built up…

Perhaps as one of the most important evolutions of the online marketplace, online review websites have brought the ease of an internet search and the trust of personal recommendations together, to create an immensely powerful marketing tool. Starting with companies like eBay and Yellow Pages around the turn of the millennium, online reviews and referral…

Although the world is reeling amidst the pandemic known as Covid-19, people are spending vast amounts of time in their homes. While stuck at home, there are few brick-and-mortar retail locations to shop, leading consumers to their digital devices for essentials, and stipend splurges. This year will be a defining year for technology, and the…

Most business owners shy away from writing standard operating procedures (SOPs). They can be super tedious to put together, and what’s the point if you have to update them in a few months, anyway? But we all know that SOPs are key to saving you time down the line and mitigating the effects of turnover.…

There are many reasons why people may quit a job. Sometimes, as the person’s direct manager, those reasons aren’t totally in your control, like how much they’re paid and what their benefits are However, a recent Fractl survey reveals 14% of Americans who quit their jobs did so because they weren’t being challenged. Translation? They…

By May 2020, Twitter made a bold decision by telling its remote workers that they could telecommute permanently. While your company may not be in a position to do likewise, you have likely begun to experiment with remote working recently due to pandemic-related shelter-in-place regulations. And until the threat of COVID-19 completely passes, at least…

We live in a pandemic age where on-demand delivery has become a norm. In other words, the concept, which was in a nascent stage a few years ago, is now in limelight. And why not? People prefer to stay at home and order necessary items to get delivery at their doorstep in this quarantine period.…

The other day I heard some people complaining about poor customer service. Each shared their complaints about a past shopping trip that irked them enough to commit the story to memory (those are the worst kinds). One person complained that the store’s workers spent too much time talking to each other and seemed to not…

If you are struggling for conversations that lead to opportunities and leads, you have to look no further than building off the LinkedIn network you already have but probably neglected over the years while you keep adding new connections. Kisa Puckett, business and brand strategist at Pink Icing in Temecula, CA worked with me to…