Let’s get one thing straight – GDPR is not a new rule about obtaining consent to market to people. That law already exists under the Privacy and Electronic Communications Regulations (PECR) and the ePrivacy Directive. What GDPR does is give individuals more control over how their data is used, and if it is used. Under…

mohamed_hassan / Pixabay Obviously, when you own and run a business you want to make the most money possible. To do that you must diligently strive to keep costs down and revenues up. Streamlining your business to increase efficiency can help keep those costs down. But there are lots of ways to increase productivity. Some…

Ever have someone say “show me results first”? Well, that’s what I had when a client pushed back about my services. We are such a new Ad agency, we know we can get results we just don’t have case studies to show proof. Even when I tell them I pulled off viral campaigns that lead to…

Don’t give upNot everyone is going to get you Not everyone is going to need what you offer Or perhaps they just don’t trust you enough to hand over their hard earned cash! As an entrepreneur you’re going to get a lot of rejection (And I’m not talking about girls or guys in the nightclub, that happens whether you’re…

Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy. Many are familiar with the basics of how to establish thought leadership — create content, schedule speaking engagements, spot trends, etc.…

stevepb / Pixabay Have you ever read any finance books? No matter who you are or where you are in life, learning more about money is always a good move. There’s a lot going on in the financial world. Learning about making more money or investing is always a worthwhile pursuit. Financial education is something…

insspirito / Pixabay If you haven’t caught up on season one of HBO’s Westworld, it’s time to hunker down with a bowl of popcorn big enough for your binge-watching session and prepare yourself for a mental rollercoaster ride. Season two of this sci-fi/western thriller all about artificial intelligence (AI) and robotics airs this Sunday (April…

When it comes to mental health in the workplace in the UK, the figures are far from positive. Poor mental health is costing the economy up to a staggering £99bn per year! The direct cost to the employer is £42bn as a result of being present-but-not-functioning, absenteeism, and staff turnover. Sadly there is still a…

I Don’t Even Know Our Mutual Connections Photo by Brooke Cagle on UnsplashI used to do seminars on how to use LinkedIn effectively in real estate. I told agents to just accept every connection request. Because who cares? Everyone transacts in the real estate space at some point, so everyone could be a potential client. That…

A few days ago I opened Snapchat and immediately noticed something different about it. Stories and conversations weren’t compiled on the same list anymore! It was a welcoming sight. I had a previous post about the update where Snapchat completely changed the design (which I was not a fan of — read it here). I wasn’t alone when it came…

E-commerce has given businesses of all sizes the potential to expand to a global audience. Via a well-crafted online marketing campaign, you can scream from the virtual rooftops about your brand to a potential audience of millions. The difficulty is that all your competitors are doing the same thing. With so many other sources vying…

It is commonly known that being in employment and having a sense of purpose positively impacts your health and wellbeing, with research showing that employed people tend to be happier and healthier than those out of work. On the flip side, ongoing negative work situations can have a real impact on the quality of your…

https://traffic.libsyn.com/sbengine/SBE206.mp3 On this episode of Social Business Engine you’re going to meet Cathy McPhillips, Vice President of Marketing at the Content Marketing Institute. CMI has successfully positioned itself as the premier resource for marketers who want to learn about content marketing. Cathy reveals a key metric in their marketing that enables the company to convert…

StartupStockPhotos / Pixabay Research clearly shows that a well-executed ABM strategy can generate significant lift for B2B marketing efforts. A study from the Altera Group found that 97% of B2B marketers report that ABM drives higher ROI than other marketing activities. By adopting a mindset of “account awareness,” where you target customer accounts as markets…

What is Open Source software? I’m fairly certain you’ve come across the term ‘Open Source’ at some point in your life. It pertains to a specific approach in developing computer software in which the original source code is made freely available to the users and allows them to redistribute and modify it. This means that…

Thoughts to keep you going when it gets hard. Trust me, it’ll be hard a lot before it ever gets easy. “It’s not about ideas. It’s about making ideas happen.” — Scott Belsky Have you ever thought up an awesome idea only to put it on the backburner? After a while, you see someone execute on it and they’re…

A climber in Kathmandu, Nepal, surviving a brutal sexual assault by a Yeti-like creature is fake news. There is no truth to a report that a 28-year-old man had been sexually assaulted by a yeti while climbing in Nepal. If the story sounds wild and crazy that is because it is just that as it…