How long do you spend writing the titles of your web content? Do you spend longer on the text than you do on the heading? Similarly, how much time do you spend on the subject line of an email? When I ask these questions in masterclasses, I get met with the same answer: “no idea,…

There are a lot of different ways that people will ask the question posed in the headline to this post. What is your marketing ROI? What is your marketing contribution? How efficient is your marketing spend? And depending on who you are, and what your company norms are, you may answer the question in a…

The Power of Engagement on Instagram Photo by rawpixel on UnsplashPeople all over the world have been asking how to grow their following on Instagram and they get some responses like “just go and spam as many accounts as you can” and they end up getting disappointed when they see that they need to do much…

How many times have you written a blog post and were sure that it would get a lot of shares, likes and comments, but ended up getting not even a single share? I don’t know about you, but I have experienced that feeling many times. It hurts a lot. All those wasted time and effort, wasted for nothing.…

Customer relationship management (CRM) has seen quite the evolution over the last several years. For a long time, companies and brands utilized multiple disparate tools to attract and retain customers, and often without any real cohesive strategy around that goal. As CRM mega platforms like Salesforce and Microsoft Dynamics 365 emerged, CRM became more of…

StockSnap / Pixabay If you’re anything like me, you spend a good portion of each day arguing with yourself. Not out loud—at least not unless the argument is particularly heated!—just inside your own head. “Should I post that photo to Insta now or later?” “Don’t just wing it. Look up your optimum posting times, you…

Bru-nO / Pixabay Tripp Phillips entered The Shark Tank with his dad and sister to pitch his patented product, Le-Glue. The twelve-year-old developed the product with his dad to solve a major frustration he had with his favorite toy. When building with interlocking bricks, Tripp found that it was very easy to accidentally drop and…

As I revealed in my very first blog this year, thinking digital first is your number one priority for your marketing. The good news is that there are some great tools out there to help you. Understanding SERPS, how they work, and how you can exploit that can take you a long way. SERPs (Search…

Intercom #TheNextChapterIntercom announces its next chapter and the whole world holds his breath, in order to hear carefully what the Unicorn in customer engagement has to share with the rest of us! Not a few hours ago Intercom finally announced what’s #TheNextChapter. If you are a fan, customer or just into SaaS you must have watched…

Not that long ago, image SEO was one of the easiest ways to get traffic to your site. But in 2013, Google added the “view image” button and the clicks to websites plummeted. Since then, most people left image SEO practice in the backburner hoping that their SEO plugins would do the work for them. In…

In the children’s fairy tale, the Tortoise and the Hare, slow and steady wins the race. But in today’s online world, we are an impatient society. We want immediate response to our requests. We get frustrated when we have to wait for anything, especially for websites to load. If your website speed does not meet…

Clker-Free-Vector-Images / Pixabay Conversational Marketing is the foundation of the next sales evolution, and it can supercharge your sales operations like marketing that’s suddenly powered by jet fuel. As the origins of customer service bots make way for today’s sophisticated tech and seamless bot-to-human prospect handoffs, there’s never been a better time to modernize your…

Getting your content published or linked to in major publications or niche blogs is a huge PR win for your business. This kind of exposure will get you in front of new audiences and help spread the word about your expertise. If done well, they’ll refer a healthy stream of traffic to your site, too.…

Marketing is expensive and no easy task for a small business owner, but you cannot neglect the fact that marketing is also one of the most important building blocks for your business. You’ve got a great idea and when it’s time to find customers for your business, reaching out to the right people with your…

How to use regression to analyse everything from PPC to print to web analytics to radio and more using R Photo by Stephan Henning on UnsplashRegression analysis is a powerful tool for marketers. Regression sounds really important, doesn’t it? It sounds like proper ninja mathematics stuff, particularly when you add various qualifiers in front of it: linear…

My day-to-day consists of reaching out to founders, CXOs and business leaders of companies doing $10M+ in revenue per year. I spend a lot of time — a LOT of time — scouring LinkedIn, scraping for emails and trying to find companies that would benefit from a desperately needed update in regards to marketing efforts. Once I find prospects that…

bsdrouin / Pixabay There’s a simple fact for public cloud users today: you need to use cloud agnostic tools. Yes – even if you only use one public cloud. Why? This recommendation comes down to a few drivers that we see time and time again. You won’t always use just this cloud There is an…

Black Friday is right around the corner! For brands looking to capitalize on the influx of new shoppers that drop by for the holidays – and turn them into long-term customers – a loyalty program can be a great help! But is there really time to build a loyalty program in time for Black Friday?…

Artificial intelligence is taking over the world, whether it’s Amazon’s Alexa in your home or Google Assistant on your mobile phone, AI is here to stay. With the introduction of AI, our most mundane daily tasks can be automated, which allows people to focus on the more important things in life, or in business. According…

You took a leap of faith and finally started your own freedom business! This means you probably: did a lot of research to nail down your business idea, built a website, attended a lot of free online marketing webinars, joined a few Facebook groups full of people like you and maybe even invested in an…

Do you use this personalization strategy? “girl holding umbrella on grass field” by J W on UnsplashWhat does Amazon do incredibly well, to the tune of 178 billion dollars in 2017 in revenue? How does Netflix stay on top of its game, with significant increases in subscribers every quarter? What does every successful e-tailer do that makes them…

GrowthJob.com Find your next marketing, growth hacking, or sales job today.GrowthJob —Job board coming soon In the four short years of our existence, Mark Growth has published over 3,000 stories on marketing, growth hacking, branding, and sales while being featured by HubSpot and sourced by Inc. Our articles come from thousands of growth specialists including the CEOs…

FirmBee / Pixabay In recent years, account-based marketing (ABM) has taken the field of B2B marketing by storm. While the idea of marketing to a well-defined set of target accounts is nothing new, new marketing technology has made discovering, contacting and developing these accounts much more attainable. The immediate result of this rush to begin…

geralt / Pixabay We’ve heard for decades that we should only hire A players, and should even try to cut non-A players from our teams. But not only do the criteria for being an A player vary significantly by company, it’s unrealistic to think you can work only with A players. Further, as demonstrated by…