We’ve all heard the saying “you never get a second chance to make a good first impression.” But how many companies successfully employ this concept when presenting their brand or products to customers for the first time? Your brand creates expectations for your customer – it defines who you are, how you separate yourself from…

It’s a story that any marketer could have anticipated would come up one day, given all the news lately about influencers purchasing followers and engagement. An 18-year-old influencer named Arii recently announced that she failed to sell 36 shirts (later clarified as 36 of each of her seven items – a total of 252 units)…

Infographics are great for creating helpful, audience-centric content. These visual content pieces make branded content alluring and easy for online searchers who’re looking for quick answers to their queries. Infographics are among the top five content formats used by B2B marketers. – (Source) Studies show that the human brain processes visuals 60,000 times faster. –…

As the CEO of a customer relationship management software company, I’ve seen thousands of successful CRM installations over the past 10 years. Given that about a third of CRM projects fail, however, I’ve also seen the obstacles that halt CRM users on the road to successful adoption and usage. Even if you’ve chosen the perfect…

In the previous blogpost I discussed the matter of what in fact is a change towards agile organizations and the importance of organizational culture in this respect. Today I would like to take a deeper dive into how the change itself can be started, executed and what is important to consider before and during the…

It’s no secret that recurring payments can help you get paid faster. Plus, they’re automatic so that means less work on your plate when it comes to invoicing and following up. One of the biggest downsides of freelancing or having a business is the idea that you may have to chase after payments or deal…

Although it’s been in use for over a decade, SMS marketing has become increasingly popular in the last few years. Cell phones are essentially ubiquitous, and text messages have become an increasingly viable channel for reaching consumers. SMS marketing offers a number of advantages. It has the capacity to produce extremely high open rates, and…

Do you remember the bold projection that by 2020, 84% of internet traffic would be video? Here’s a more recent prediction gaining the headlines: half of all internet searches will be voice searches by 2020. Yes, it’s true that video continues to trend upward for devices with screens, but screens aren’t the only dominating force…

Small businesses around the country face a constant barrage of information, new tactics, the latest strategies, and a whole slew of garbage when it comes to modern marketing. Whether it’s the latest snake oil salesman trying to convince a business owner to part with $5,000 of their hard-earned profits for an ad, or a $2,000…

Your content strategy leans on several different components—your team, your resources, your bandwidth, your strategy, and, maybe most importantly, the content itself. If you create and execute a great plan but the content itself is stale or lackluster, your audience won’t be motivated to engage with it. Luckily, there’s a simple yet powerful form of…

One of the key components of emotional intelligence (EQ), self-awareness is the ability to recognize one’s own emotions and accurately recognize how we are perceived by others. When it comes to building relationships with others and responding to stressful situations, employees with high self-awareness are much more effective and adaptable. Benefits of Self-Awareness Employees with…

You may have heard the expression, “Take a walk in your customer’s shoes.” The idea is that you put yourself in the customer’s position and see the situation through their eyes. This is good advice for those who have customer-facing responsibilities. You may have heard other versions of this expression. One of the more humorous…

Bloggers around the world hope to make money with Google Adsense, affiliate marketing, and by asking for donations via platforms like Patreon. Believe it or not, there is an easier way to make money with your blog. Today we are talking about membership sites. Specifically, we are going to help you transition from a traditional…

Social media has fundamentally changed the way we live our lives for the better. We can now connect with friends and family, track the latest breaking news, follow brands, and get product recommendations instantly. As a marketer or business owner, there is a flip side to social media websites. Due to a large number of…

There’s one cliché that perfectly sums up the way people feel about display advertising from a web user perspective — you’re more likely to have a heart attack when browsing the internet than click on a digital ad (even accidentally). The numbers back up the cliché. According to a study from Wordstream, the average clickthrough…

In this article, we’ll guide you through the various customer experience metrics and how best to measure and optimise your customer experience. customer experience metrics We now live in a world where customers have an infinite supply of products and services to choose from, and it’s getting harder and harder to stand out from the…

Over the past few years, almost every developed economy has seen unemployment rates tumble to near-historic lows, and that’s creating no shortage of challenges for businesses trying to attract and retain the talent they need to thrive. For that reason, there has been plenty of discussion surrounding the recruitment part of that equation, and just…

A documented content strategy is the secret to an effective marketing machine, and yet 39% of marketers don’t have one, according to the Content Marketing Institute’s 2019 B2B Benchmarks report. This is unfortunate but not surprising. There are plenty of brands that do content marketing without a solid strategy—and it shows. (Poorly designed content, ineffective…

Be honest, you didn’t become a marketer just to create something that buyers toss out, tune out, or opt out of, right? Unfortunately, when many people think of marketing, their perception is largely negative. Maybe you’ve experienced this at a party, where you had to explain to someone what you did for a living. “I’m…

We live amidst the great digital revolution where everything from how customers greet and interact, to how they think, buy, and choose depends heavily on social media. Not only is social media powerful and in so many ways governing customers, but it’s also unavoidable. It’s just everywhere and come the future, it’s only going to…