So many shiny objects. So little time. As soon as you focus on a successful marketing tool, along comes a squirrel to distract you. You’ve figured out blogging for business. You’re measuring your marketing efforts with a great dashboard. You’re rocking it on social media. Heck, you’re even creating videos for YouTube and LinkedIn. And…

Today’s ideal leadership candidates are not necessarily employees with the most experience or expertise. One of the key differentiators among top leaders is leadership agility, or the ability to balance competing demands. Agile leaders foster connections with team members and customers, enable teams to achieve peak performance, and encourage both innovation and change. Contents What…

Are you looking for a way to improve customer loyalty this holiday season? Business owners work hard every year to keep consumers committed to their brand when there are many competitors in virtually every industry. Shoppers spent a whopping 850 billion dollars last year between November 1st and December 24th. When you consider how much…

You probably heard the business advice of “failing to plan is planning to fail.” That phrase is a misleading myth at best and actively dangerous at worst. Making plans is important, but our gut reaction is to plan for the best-case outcomes, ignoring the high likelihood that things will go wrong. A much better phrase…

Marketing campaigns take work. From brainstorming and content creation to publishing and content distribution, it takes forethought and planning. Once your campaign is live, you want it to be successful, but how do you know if your campaign really worked? By measuring your results correctly. With a solid measurement framework, you can get the insights…

What’s the funniest review you’ve ever seen on Yelp? My personal favorite is when I saw a review for an All-You-Can-Eat sushi restaurant that complained that their kid ate just a bit too much sushi and let’s just say there were consequences. The review blamed the restaurant for charging consumers if they wasted food and…

2019 will soon be coming to a close. How, as growth marketers, can we prepare ourselves to hit the ground running in 2020 and achieve explosive growth for our companies and clients? I asked marketers, founders, and CEO’s a question: What is one book that changed the way you looked at growth and brought tangible results…

089photoshootings / Pixabay As a business owner, you might be looking for new ideas to stay ahead of the competition. One of the best ways to do so is through an employee recognition program. Employee recognition is an important part of a company’s culture and it is one of the key ways to help inspire…

Free-Photos / Pixabay Creating accountability in the workplace is one of the hot topics in today’s business world. But, do you know what it means? How it works? Or, why you need it in your business? What is a “Culture of Accountability?” A culture of accountability is a work environment where people demonstrate a high…

ABM or account-based marketing is one of the most effective ways of delivering personalized messages to prospects. When combined with upselling, it can create a powerful avenue to supercharge your sales. From creating target lists to automation, we show you how you can harness the power of ABM to upsell B2B tech products. The Beauty…

Sure, I get it. You’re am accomplished marketing ninja who knows their craft. For example, you understand the difference between marketing strategy and tactics, or price vs value. You’ve done the heavy lifting to get to know your audience, buying drivers, communication channel preferences, customer service expectations, and all the rest. In fact, the very…

Programmatic advertising can be adapted throughout the buyer journey. It’s seen as the future of digital advertising. In fact, according to Forrester, programmatic advertising will account for the majority of all advertising spend over the next few years. The only thing standing in most marketers’ way is a lack of true understanding about what programmatic…

Content marketing is a practice that’s been around for decades. Businesses jumped at the opportunity to retain more website visits and customers than previous methods ever offered. But, like many practices in this ecosystem, content marketing constantly evolves. These frequent shifts make it harder for businesses to keep up and get the most from their…

I’m not going to lie: This is a self-serving blog post. It started because a couple of weeks ago, I was ranting on our team slack channel about people who wait until the last minute to reach out to hire us for launch copy or website copy or whatever. And honestly, at first, I was…

In my first two blogs on this topic (blog one and blog two), I made the case that it’s time (actually, well past time) to fix feedback and realize the full positive power feedback can bring to us and our organizations. I offered a new definition of feedback and outlined four things that you may…

There was a time when marketing and advertising largely relied on pressuring people into purchasing a product or investing in a brand. These tactics are no longer effective. Today’s consumers are savvier than ever. They don’t want a brand that plays on their emotions or manipulates them into a purchase. They want honesty. If there’s…

Choosing the right content marketing agency can be overwhelming. There are a lot of things to consider, and you have to find the right partner if you want to be successful. If you’re not sure what to do or where to start, we’re here to help. We’ve seen the good, the bad, and the ugly…

It’s no secret that growing a business and finding new customers are hard work. 61% of businesses point to lead generation as the biggest challenge they face. But the rules of lead generation are changing. Consumers are wary of being “sold” to. So marketers have to get creative in order to bypass consumer advertising fatigue…

https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/What_s_Your_Edge-Anniversary_Podcast_10_25_19.mp3 In this episode of What’s Your Edge we captured the highlights from our 20th anniversary conversations with customers from around the world and from all five of the industries we serve holding C-level and VP positions. We held a series of 20-minute virtual gatherings where we addressed two topics. As they looked back 20…

You’ve already done the hard work: You built a stellar landing page with a killer call-to-action, your blog entries are informative, enticing, and even fun to read, and your marketing to bring new leads to see these things are working, and you’ve got new subscribers. So what’s the next step? Creating an onboarding drip campaign.…

At least 2.2 billion people are suffering from visual impairment or blindness. However, with the medical and technological advancements, they have been able to use computers, tablets, and smartphones. Adaptive technologies like screen readers, magnifiers, eye-tracking, joysticks, and sip-and-puff technology have made it even more accessible for the visually challenged individuals to consume digital content.…

So you’re finally ready to get started with live videos on social media, but the next question might be: Dhariana, how do I keep people interested? I’ve put together a few tips for keeping your live video audience engaged during your broadcast in this post. 1. Demand Undivided Attention The simplest and easiest way to…

For some months now, LinkedIn has been sitting and watching as its data is mined by people. They are mining because it gives valuable information to both employers and marketers. Some people are paying for the lists too. The problem It was viewed as being unfair that outside companies could storm into LinkedIn and harvest…

In several of my past articles, I’ve discussed the productivity and retention benefits of allowing remote work in your organization. While 50 percent of knowledge workers say they are not allowed to work from home, I believe the trend is quickly evolving. LinkedIn’s 2019 Talent Trends report found there has been a 78 percent increase…