It should come as no surprise that entrepreneurs can be a little precious about their businesses. After all, these professionals worked tirelessly for years — sacrificing blood, sweat, and tears — to get a business off the ground. And now they have to say goodbye. So, even if an entrepreneur is technically “ready” to bow…

Do you miss long lines and crowds of people who were craving to get in Your store and buy Your products? Or maybe your business that used to receive five stars, now only gets four at best. All of these are probably the sign of a decrease in customer satisfaction. Dissatisfaction may be either a…

Blogging is the heart of any content marketing strategy. Producing your own original content showcases your voice, your knowledge builds trust among your readers and positions you as more than a service provider: it gives your company a personality and your writers as experts. Once you’ve mastered blogging, guest posting is the next natural step…

The other day I went out to breakfast with some friends. There were eight of us, so we needed two tables pushed together. The restaurant was crowded. The hostess pointed to a table and said when that party got up, we could have their table and the table next to them, which was empty. It…

Our customers’ expectations are growing exponentially. Although technology helps companies facilitate CX strategy, without the human touch our customers and our employees are vulnerable to poaching. Keeping abreast of the following nine trends being monitored by The Center For Client Retention (TCFCR) will help your business thrive in 2020 and beyond. An Engaged Workforce Delivers…

One of the marketing thought leaders I pay close attention to is Mark Schaefer. Mark is the author of several highly-regarded books and the principal author of the widely-read {grow} blog. This fall, Mark published a blog post arguing that today’s marketers are working in a world dominated by malignant complexity. Mark wrote that malignant…

Do you find yourself looking towards influential internet personalities before you make a buying decision? If so, you’re not alone. A staggering 80 percent of business owners find that influencer marketing is a useful tool for growing their business. This conclusion is drawn from numerous data points that show consumers are willing to buy a…

Twitter is fast and responsive. It has a number of different uses that has made it one of the most popular social media platforms around. It also got itself firmly into the spotlight recently, when it owned up to the fact that it had a ton of bots and fake accounts. This scared everyone who…

Recently I was discussing a potential marketing project with the CEO of an engineering company. He was looking for a marketing agency to help grow revenue for his business and develop a more scalable customer acquisition process for his company’s sales team. I described our 4-stage process when onboarding any new client. Diagnosing the underlying…

Opportunity Zones are a new addition to the tax code added by the Tax Cuts and Jobs Act starting in 2018. There have been comparable programs in the past, though this one is particularly beneficial for taxpayers who decide to participate. In the Tax Cuts and Jobs Act, two provisions were enacted to encourage investment…

A long time ago in a galaxy far, far away the marketing behemoth that is Star Wars was just beginning to find its feet. Originally costing $11 million to make, its adjusted value of $45 million today is still less than 20 percent of what’s being spent to create the ninth and final installment being…

Today I have some advertising resources to help you improve your ROI from Facebook. Social media advertising has become the new normal for campaign management and brand growth. Facebook ads can help increase your reach and drive customers to your products and services. Would you like to improve your business sales online? Check out these…

If you have been awake for the past six months (or paying attention to all things financial services), you no doubt heard that Apple launched a new credit card with Goldman Sachs in August. As FS marketers, we have been watching with interest how Apple is (and, more importantly, is not) using card marketing best…

The year always feels almost over at Thanksgiving—and now that it’s officially December, anyway, I’m focused on planning for next year. While doing that, I’ve realized how many new features released in 2019 will make optimizing your Display Network campaigns a lot easier. Spoiler: The addition of video assets is one of my favorite new…

You may not have heard of the high-tech company, Quirky, which filed for bankruptcy and then starting selling off its assets in 2015. You may, however, have heard of Wink, a home automation hub. Quirky was an early innovator and high flier in the home automation business, but it couldn’t survive on its own. It…

What if the return on your investment is even beyond what you were hoping? Focusing on your customers will result in increased loyalty, more positive word-of-mouth referrals, and higher spend from your best customers. And understanding, leveraging and acting on CSAT scores can absolutely help you get there. First things first. It costs five times…

Sometimes when you put two powerful brands together, the brand combination can result in a complicated quagmire of communications. (Say that three times fast!) But when Walmart and Capital One partnered to create the new Capital One Walmart Rewards Credit Card, they did a great job of keeping it simple — at least from the…

There has been a 680% increase in global fraud transactions from mobile apps from October 2015 to December 2018, according to RSA. 70% of fraudulent transactions originated in the mobile channel in 2018. RSA’s Anti-Fraud Command Center saw phishing attacks increase 178% after leading banks in Spain launched instant transfer services. Rogue mobile apps are…

Burnout is like a thief in the night. One minute you’re highly engaged at work, performing at the top of your game. The next minute you’re constantly exhausted, anxious and stressed out, as your productivity hits an all-time low. Work is no longer enjoyable and you dread waking up on Morning mornings. We often ignore…

We passed the tipping point in 2014. Since then, the use of mobile has exploded. If you’re still focusing on your desktop website first, you’re way behind. 71% of web traffic in the United States is mobile, according to ComScore. Mobile usage is larger than desktop in almost every country. Developing nations see an even higher…

If you have yet to build your brand through social media, then you’re missing out on opportunities to grow your business. Imagine visiting an ecommerce store with no social brand presence. It would be difficult to identify or recognize its marketing messages in the future. Your business will hurt the same way if you don’t…