geralt / Pixabay Entrepreneurs are most times focused on making money from sales. A lot of time is spent on how to increase cash flow. As a new startup, you are focused on increasing your customer base and may very seldom be concerned about how you and your brand are perceived by the people who…

In needing a break from all the recent news, I decided to distract myself with a look at how we communicate. Language is amazing. Like a living thing, it is constantly evolving, as are the ways we as humans use words to communicate. Language is also very complicated. For example, there are more than 50,000…

Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach and visibility of your brand forcing you to better know the audience you are marketing to worldwide. Anybody, anywhere can hit the Google search bar and find information about your business. What they find will influence…

I’m no scientist, but when it comes to the relative temperature of various foods, I am happy to share the following facts: #1. Oatmeal is the hottest consumable substance on earth. If your castle walls are in the process of being scaled by hordes of blood-thirsty enemies, this is the (food)stuff to pour on them.…

Nowadays, it’s more common for people to have smartphones. The wide availability of these new devices has created a massive demand for mobile app development. With continuous technological advancements and the growing demand requested by clients, the mobile app industry is always evolving. However, to gain an edge in this competitive industry requires the ability…

For any business, sponsorships can do wonders to help lessen business expenses or serve as a separate income stream altogether. But many businesses often struggle attracting the right sponsors or getting prospects to sign on with them. How exactly do you find and attract more sponsors for your brand? In this post, we’ll show you…

I bet you know that remote work is all the buzz these days. Do you run a company that is on the cusp of becoming an establishment that primarily deals with remote work? The road ahead may look tough, but this transition will be worth it! If you want to know why there is a…

Have you ever wanted to create your own podcast? Podcasts are one of the most popular forms of content available today. According to Online Marketing Institute: 44 percent of Americans have listened to a podcast (124 million people) 26 percent of Americans listen to podcasts monthly (up 24 percent from 2017) 32 percent of Americans…

The COVID-19 (coronavirus) pandemic is changing the way we all do business. We’re all learning how to be flexible, imaginative, and resilient — the best traits a small business owner can have, besides tenacity. I know that it’s hard to not get bogged down by all the information that’s coming at us, but as a…

During so much uncertainty and disruption in these unprecedented times, walking into the unknown can feel daunting. As leaders, we are shouldered with the role of anchoring our employees and organizations. We do our best to show up for them, offer direction and make decisions for moving forward, despite our own concerns and feelings of…

The world around has changed. In this time of massive uncertainty we need to optimize our efforts and create ways to do things more efficiently with the resources we have at hand. In a bid to build the future we must start with the present. Data has emerged as one of the most efficient ways…

ar130405 / Pixabay It goes without saying that certain big brand names, like Amazon, Facebook or Google, spark a sense of familiarity and trust when you hear them. These companies pointed out a specific but common problem and turned a unique solution into an entire industry. One that they have dominated from the start. These…

The COVID 19 and related issues have brought about a plethora of “Should We Be Selling” articles. I’ve made my position clear in previous posts. But I saw a headline that caught my attention. Should we be selling? The answer is simply, “no”. We should be humanizing. I was struck by this, not for what…

What a whirlwind this has been. Just two weeks ago, life and business were moving along. Now, the COVID-19 Coronavirus pandemic has changed everything. Personally, this has really hit close to home as my wife is a healthcare worker at a hospital and she is one of the many people who is working on the…

Over the last couple weeks, I’ve talked to dozens of startup founders, small business owners, and web marketers of all kinds. Folks are scared, and rightfully so. Staring into the face of an uncertain period of quarantining followed by what most estimate will be the worst economic downturn of the last 50 years, and maybe…

The coronavirus (COVID-19) situation is developing rapidly. As many of us start — or continue — to work from home, limit our time spent in public areas, and adjust our buying habits, it’s clear that we are having to come to terms with temporarily embracing a new way of life as we know it. For…

Inbound marketing is king these days. But that doesn’t mean cold emails are dead. The big question is: how to write a cold email that people open and respond to? The trick is to create cold emails that don’t sound like cold emails. Make them sound natural, as if they’re from the recipient’s colleague or…

Benchmarks, Budgets, & Trends A hot topic in today’s content marketing world is cultivating content that optimizes the buyer experience at each stage – awareness, consideration, and decision. In the last year or so we have seen a shift in trends from companies focusing on creating well-fueled content engines to mapping that content to their…

It happens. Someone published negative content about your or your brand. Believe it or not, there are ways to get this content removed. Many tactics involve negotiation to get web content taken down. As you most likely already know, life is a series of negotiations. From the moment you wake up, until the time you…

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 2020 will be like nothing we have seen before in the digital landscape. The competition is getting…

How can your agency survive – and even grow – in a time of economic gloom? What can you do to retain clients and cut costs? Find clear answers in this guide. The stock market is tanking, demand is crashing, and your clients are starting to tighten their belts. All signs say the same thing:…

There are many benefits of using a remote workforce, such as lowering overhead costs and gaining access to a larger talent pool. However, this trend also opens up more opportunities for cybercriminals to hack into your system and steal sensitive data. Cyberattacks can lead to customer loss, brand reputation loss, and productivity/operational loss. In fact,…

At the moment, the events surrounding the new COVID-19 virus are escalating. While the tourism and event industry is suffering heavily from the current situation, many start-ups are rather optimistic about the future. Especially young companies are predominantly operating digitally. The pandemic is now driving this development even further. Digital progress is an important keyword,…

The Covid-19 outbreak poses an unprecedented challenge to businesses. The way most companies, families, and communities operate today is not the same as it used to be a month ago. A great portion of our community’s safety depends on our ability to simply stay put and work from home — at least for those of us who…