Pretty visuals and a slick look will only get you so far when it comes to video content on your website or social channels. You’re the expert in your field. So show people why that is! Have a strategy When construction crews break ground to begin work on a new structure, they don’t just skip…

Now that April 15th has come and gone, it’s still critical for you to stay vigilant and to keep a watchful eye for any suspicious activity that may signal tax fraud. Fraudsters have been busy, and may have already been working behind the scenes to steal your refund. The 2018 Consumer Sentinel Network Data Book…

The direct-to-consumer model can help companies cut costs and develop mutually beneficial relationships with manufacturers. For business leaders, minor expenses can add up quickly. Remember that free 30-day trial of software you tested to see whether it would help you with Google Ads or invoicing or — whatever? I’ve probably paid for a year of…

Leading the way for customer experience in shipping is Amazon with some of the fastest and most reliable shipping options. Yet three out of four consumers say they would choose another retailer over Amazon if better shipping options were offered, while 90% of consumers expect a full refund for late delivery. It’s no surprise that…

If you are thinking of starting a business, the first thing you have to do is to conduct thorough and extensive market research. There has never been a business which grew successfully without going through the painstaking process of researching the market they are playing in. Entrepreneur.com defines Market Research as “the process of gathering,…

In today’s financial climate, having a side hustle or a small business is practically mandatory. In large part, people want to own something of their own, or they want to be able to support a passion they have. One of the first pieces of business advice you’ll ever hear is to niche down. Speak to…

Explainer video content can be transformational for businesses and brands. Not only can it communicate a business’s value proposition in an effective way, but it can also drive results too. To demonstrate just how effective explainer videos can be, the team at Skeleton has identified 3 of the world’s most effective explainer videos and the…

Sean Ellis Interviewing Ed Baker at 2017 GrowthHackers ConferenceWhen I interviewed Ed Baker at the 2017 GrowthHackers Conference, he explained that he gained a deep appreciation of the North Star Metric (NSM) concept when he was leading Facebook’s international growth team. At Facebook, their NSM was Daily Active Users (DAUs). Team members were encouraged to…

Recently Rahul Vohra, CEO of Superhuman, wrote a great post for First Round Review about how his team used a survey that I created to help them find product/market fit. For several years the survey was freely available at Survey.io, but a few weeks ago people started reaching out to me to ask why it…

Are you interested to learn about invoicing? Do you want a full report regarding the benefits, features, and types of invoices to ever exist? The following written documentation will deliver you the proper information about all the features about invoicing, and why use it in today’s era. Invoicing is a tool that automatically generates billing…

Whoever said it, said it right – “Motivation isn’t going to strike you like lightning.” So, how do you stay motivated if you don’t feel like doing anything? Well, here’s a secret from Stephen King, the famous American author: Amateurs sit and wait for inspiration, the rest of us just get up and go to…

You can’t sit around waiting for the mood to strike. You can wait to want to write. You have to initiate the process. Then it’ll come back. Continue reading on Marketing And Growth Hacking »

5 Expert Tips For Creating A Blog That Makes Money In 2014, the Content Marketing Institute (CMI) released their annual Benchmarks, Budgets, and Trends — North America report. (Link is a PDF) In their report, they revealed that almost 60% of digital marketers said they were ineffective at content marketing. That was then. That number has been on the…

Customer retention is the lifeblood of any savvy enterprise. It’s the only way to be successful in this customer-centered economy and ensure scalable long-term revenue. To retain customers, companies must make the customer experience better and ensure customers never stop seeing value from their product or service. As such, you will need to keep a…

Do you know what Theodore Roosevelt, the Winklevoss Twins, Stephen Hawking, and Anderson Cooper have in common—other than success? They were all competitive rowers. Crew rowing teams must stay in perfect alignment to achieve victory. Eight team members’ oars must enter and exit the water at the same angle, at the same time, and with…

Smartphone taking over the world Technology has widened and it can take a business to a new level. With mobile users all over the world and internet connecting them, seldom any one goes online on desktop. Seeking websites for services is secondary to looking for an all round application which a process easy. If you…

On-demand delivery apps directly connect customers with companies. These apps unleash the potential of mobility and enhance the value of your business. Let’s put it this way. How about facilitating people to book services with just a few clicks, and that too, on the move? The on-demand delivery app can make it possible, and in…

Consistency is ensured and success expedited when an Editorial Calendar is properly implemented; a Google Editorial Calendar to be… Continue reading on Marketing And Growth Hacking »

If you are a social media marketer or manager, or if you look after the social media for your company, you’ll know that the work can be… Continue reading on Marketing And Growth Hacking »

Content marketing and its tasks can be at times confusing, and typically content marketers wear many hats. From content creation to promotion, and reporting, there is a lot to do. And all of those elements are vital to your marketing department’s overall strategy. Naturally, this can seem overwhelming. But like other industries, automation has made…

With one out of three paid clicks on the SERP going to the shopping ads, ecommerce advertisers know that they can’t miss the prime digital shelf that shopping campaigns provide. Whether you’re launching your first shopping campaign or managing shopping campaigns for a client, it can be daunting to know whether you’re doing a good…