How many stakeholders are involved in the typical complex high-value B2B buying journey? It’s fair to say that the number is often larger than the average salesperson is aware of, let alone in close contact with. Various studies have put the average number of active stakeholders anywhere between 5-12 in large and complex buying decisions…
For any digital marketer who wants to elevate their SEO performance, taking the time to add schema.org markup to their web pages can help those pages appear in rich results, which are more clickable and desirable to users. But many hesitate to work on the backend of their websites. They know that schema is important,…
Joomla is a content management system (CMS) that allows you to create websites and impactful online applications. It is an amazing and flexible platform enabling web developers to create wonders. CMS is basically any software that lets users develop, manage, and edit the content on a website regardless of any over-the-top technical knowledge. CMS saves…
User-generated content (UGC) can be the most effective way to promote your brand and convince your audience to try your products. You can use it for your influencer marketing campaigns on Instagram. Instagram is the most suitable platform for influencer marketing, wherein celebrities and people with a large follower base spread awareness about your product.…
How much do you know about content marketing? While some people are masters of the craft, others believe in the misguided notion that inserting a couple of keywords into well written content is enough. That may have worked a couple of years ago, but it’s now as effective as trying to raise revenue by installing…
More than half of the world’s population uses social media today for just about every aspect of life. This makes it a staple in any digital marketing strategy, but with multiple rapidly evolving platforms, it’s a bit of a beast to harness for business growth. The other problem, as you’ll soon learn, is that finding…
Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers. In this post, we’ll go over the basics of product engagement and some tips to increase product engagement. What…
With any ransomware attack or security event, there’s going to be a before, a during, and an after. To understand how to protect your organization at each phase is to understand how an attack unfolds. In this article I’ll start with the before of an attack and discuss what you should do and have in…
Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do. Learning how to measure your ROI (and…
More than a third of hourly, customer service workers feel physically and emotionally drained after an average day’s work. And, with remote work, employees are working more than ever before. At this point, nearly 50% of American employees consider themselves workaholics. Add in new working conditions and shifting protocols, and it’s easy to see why…
Introduction The beauty of Software as a Service (SaaS) businesses is that they can go global from the start. Anyone with an internet connection can become a customer, so any country could be a potential market for your products. The SaaS industry is full of opportunities. But it’s also a massive, complex environment. When COVID-19…
Think about this … what if you were to charge a customer just to talk to you about what you would sell them? Or, if you own a retail store, a fee to enter the store. What would you have to do for your customers to be willing to pay for the privilege of buying…
As Millennials, we’re growing up in a different world than our parents grew up in. They didn’t have the same technology, diversity, and mindset that we do. That being said, the world we live in — is in some ways tougher than the world our parents grew up in. We’re gunning for straight A’s, internships…
Outbound marketing or “interruption” marketing is not everyone’s favorite. For marketers, outbound marketing is less converting (but not less effective) than inbound. It requires more creative persuasion because you’re approaching the consumer with a pitch instead of the consumer approaching you for info. For web users, it’s a blatant interruption of watching the memes and…
The world is becoming more and more mobile, in many senses of the word. Internet traffic has been dominated by mobile devices, apps are becoming increasingly flexible and available, and we’re becoming less and less tied to our desks, offices, and homes. That said, how each of us live our mobile lifestyle is significantly different.…
I bet you’re wondering why I would write about lessons learned from a golf course? Many things remind of my business (which is helping small businesses succeed via the web). I had an experience this week at a golf course which got me thinking, and I came up with four lessons I learned from a…
We all enter the professional world at a young age and continue working till the age of retirement. Yet, during all these years, we dedicate our lives to work and rarely devote time to everything we would love to do. Then, retirement comes, and we finally feel like we have the time to do all…
We’ve all had to deliver a speech sometime in our lives; and, over time, the more we publicly speak, the better we get. But, once we step down from the stage, that confidence doesn’t always stick around. How, then, do we build that confidence to deliver a brand message? We speak with Monique Russell, Training…
As I see it, the ultimate success is doing what you love everyday, living life on your own terms, and nobody other than yourself having an impact on that. What does success mean to you? Let me know in the comments below!!! The photographer that was taking my photo: Thank you for watching this video.…
This is a real behind the scenes type of video… Really showing my social media strategy and how my team and I think about our content strategy for various social media platforms. I think this is a really valuable piece of content for you guys because it shows the dirt behind my clouds of wanting…
Get the shoe here: Mindset and execution are the game, pulling from opposite directions at all time, understanding the clouds (your ambitions, your goals, and where you want to be), and understanding the dirt (the work and the grind). Music: Sam Tinnesz – Legends Are Made Thank you for watching this video. I hope that…
A few weeks ago, Wil Reynolds and I were on a video call together. I think I joined in a couple minutes after him, and the discussion was already starting: Someone on the call: “… just hustling”Rand: “Ugh, I hate hustle culture.” Wil: “Yo, Fish*, can you define hustle?”Rand: “Easy one. Hustling is working hard…
Brand ambassador programs are great, you already know this. They are great for many things like increasing awareness and sales while gaining the trust of the consumer and building a community. But just as with any marketing strategy, it must follow the best practices in order to take advantage of its strengths for the best…
Hypnotherapy offers clients the opportunity to take control of their personal relationships, addictions and negative thought patterns. As such, hypnotherapy has quite a few life applications. Who would have thought one of those applications would be in marketing lessons? It might sound odd, but with proper application, many of the concepts from hypnotherapy can be…
Photo Credit: Deagreez for Getty Images Pro Marketing needs to bring in more money than you spend on it, which I why I stand behind 3 key small business marketing steps. Many thirsty marketing consultants give small business owners a list of expensive options and tell them they have to spend money to make money.…