After my talk on compassionate leadership at the Women In Tech Global Conference last week, I got quite a few emails and messages about the stress of anticipating their place in the future of work. People are working now with some level of trauma. From the pandemic, societal issues, unfamiliar work/life situations, changes in infrastructure…

Whether it’s a novel, a painting, a movie, a business mogul, or world champion, we have a tendency to look at a final product, see success, and feel envy or wonder at how it was achieved. We tend to view success as one swift movement, a series of actions that provided win after win. Logically,…

Enterprises around the world have been embarking on digital transformation journeys for years now. Even businesses that weren’t there yet have had to accelerate the process due to the remote and hybrid working realities brought on by the COVID-19 pandemic. While this is ultimately a move in the right direction—whether proactively or reactively—as a result,…

Here are six crucial things that you should know to improve your animated commercial. An animation video is a great way to market a product or service, introducing it to the audience in an engaging and creative way. However, many companies go down with animated commercials even though their products are amazing. The reason may…

Photo by NEXT Academy on Unsplash “Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” — John Crosby However, mentoring does much more than a quote can say. The importance of mentoring cannot be overemphasized. With the right mentorship, you stand a better chance of developing new…

The closure of non-essential stores in March 2020 in the UK and lockdowns across the world, opened up a possible permanent shift in consumer behaviour. In turn, with retail owners unsure when they would lift the shutters again they swiftly adopted new strategies in order to serve customers and, ultimately, for the company to survive.…

Buying is changing profoundly. This impacts everything we do to try to engage our customers, creating value through their buying and usage journey. To effectively engage our prospects and customer, we have to rethink all our strategies and approaches in working with them. Somehow, our engagement strategies are less and less effective. Marketing (and sales)…

As part of Google’s continued efforts to make the internet more mobile-friendly, they’ve been incorporating mobile-first indexing into their ranking process. So, if you want your website to rank higher on search engine results pages (SERPs), it will need to be optimized for mobile Google search. The institution of this new ranking process, however, has…

You’d hope, wouldn’t you, that most salespeople understand what their prospective customers want to buy. You’d expect, wouldn’t you, that your salespeople understand what their prospects think they need before making a proposal. That may, of course, be sufficient in a relatively simple, transactional environment where the prospective customer is in the process of making…

Customer churn — just the thought of it can drive your stress through the roof. As a contact center manager, your team is responsible for keeping customers happy. Short term happiness isn’t enough, though. If your team can’t retain customers and establish long-term relationships that last, your entire company suffers the losses. According to research…

In 2021, the SEO industry has reached 80 billion dollars, with millions of entrepreneurs spending on it to increase their site’s traffic, conversions, and sales organically. The average small business in the US spends each month 500 dollars on SEO services. Those businesses spend those big bucks every day for one reason: SEO works and…

As the leading digital executive search firm, MarketPro has seen how important creativity is within a company. It gives you an edge over competitors and can be the difference between an average campaign and a viral one. The reality is, managing a marketing team without a creative strategy or an old one is like attempting…

Pride month kicked off last Tuesday and with it came a wave of colour across the web and social media. Over the years it’s gotten more and more common for brands to take part, creating rainbow versions of their logos, bringing out Pride-themed product lines, and decorating storefronts with bright colours and bold statements. But…

Over the last decade, research has confirmed that companies that put design first are consistently more successful. In 2014, the Design Management Institute found that design-driven companies such as Apple and Coca-Cola have outperformed the S&P 500 by 228% over a 10-year period. In 2018, a McKinsey study found that design-focused companies saw 32 percentage…

A lot has been said about the ‘cookieless internet world’ and how advertisers should prepare themselves for different approaches to targeting, retargeting and attribution. In this article, I am going to shed some light on how Dynamic Creative Optimisation would function under post-cookie conditions. One question you might be asking – will I still be…

LinkedIn is synonymous with attracting talent and searching for a new role. However, we will be the first to tell you all the other ways to use LinkedIn. The platform has helped so many with sales, branding, thought leadership, professional development, and networking, to name a few. With all of these focus areas, LinkedIn is…

While many have solely thought of Bitcoin when the term “cryptocurrency” is referenced, today it is the system they are built on that is disrupting many entities in the financial industry and beyond. Bitcoin and other cryptocurrency are programmed on a system called blockchain. This system facilitates a peer-to-peer transaction network that operates directly between…

When you run an email list, you might see some subscribers have unopened emails from you. You might wonder if they aren’t interested in your offer. But since they signed up to receive your content, it’s more likely that they simply missed it or it ended up in their spam folder. A good way to…

Your B2B website is one of, if not the most, important aspect of your company. It’s essential to keep it up-to-date and aligned with key messaging points and branding elements. While the front end of your website, what your site visitors will see, the backend is crucial to maintain and update as well. So, all…

Are you thinking about launching a new product or business? If so, you’re in the right place. There are countless ways to grow your brand after a new release, but generating your first couple of sales can pose a challenge. The good news is you can start building hype around your product before it officially…

Not long ago, I had a client ask me some questions regarding cold calling techniques. Specifically, he said that he had conducted some market research and generated a list of medium to large size businesses he felt could benefit from his product and services. He wanted to reach out to them but was not sure…

It may be the largest data leak of passwords of all time. According to Cyber News, the leak may have exposed more than 8.4 billion passwords. The person posting the leaked passwords on a hacker forum claimed originally to have access to 82 billion passwords. “The compilation itself has been dubbed ‘RockYou2021’ by the forum…

Finding yourself with a lack of passion for your career can come at any moment. It can be a fleeting moment. Or it can be a moment of intensity. The fleeting moments come and go. The greatest opportunities for growth come when your passion gets really shaken and you have no choice but to take…