I’ve been through the ringer when it comes to finding a project management system that works for my inbound marketing consulting or HubSpot CMS development clients. Because not every project or client is the same, there’s always little adjustments that need to be made, whether it’s the specific tasks to be done, the frequency of…

Just like a shark swimming below the surface comes up unexpectedly to attack a swimmer, businesses face these silent killers every day as any number of business disasters like just below the surface of normal business operations. To avoid business disaster and ruin, you must recognize where these killers lie in wait, have effective systems…

For global marketers, keeping up with content consumption and development needs is often a never-ending and painful process. Regardless of whether the content is created in-house or by external service providers, prioritization and implementation involve a lot of internal coordination and approvals. This is precisely the problem in many companies: too many email loops, no…

Customer experience leaders often talk with confidence about their Voice of the Customer (VoC) programs. They boast about how often they survey customers, collect feedback via fancy technologies, and produce reports with color-coded graphs. Yet how often do we, as CX leaders, really just focus on listening to customers in authentic, low-tech ways? Customer interviews…

Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. In our 2021 Mobile App Engagement Benchmark Report, a study of…

In an ideal world, all marketing teams would have a designer at their disposal to create the best visual content. But the reality is that this is not possible, especially in smaller companies. According to a report from Social Media Today, half of the marketing departments do not have professional help for design. But that…

It’s been well over a year now since the COVID-19 pandemic changed the workplace, and world, forever. It’s safe to say that COVID has had an enormous impact on every single industry and every single family. Even though we may have gotten used to the “new normal” by now, these changes are still tricky to…

A collection of new features are available on LinkedIn to show your personality and professional journey. LinkedIn is currently launching a collection of new features for profile pages. The features are designed for members to show personality and to bring their professional journeys to life. From your path to becoming a Social Media Manager, to…

Dale W. Wood, the Costa Rican founder of Dubai-based personal investment holding group—Dale Ventures—has made multiple investments in internet-based startups. Some of the Dale Ventures-backed startups are undergoing immense growth—thanks to the capital, experience, and value-added consulting provided at their critical junctures of growth. Dale W Wood is an alumnus of the Edwin L. Cox…

You’ve likely heard someone say they’re good at multitasking or even consider yourself a great multitasker. Simply put, multitasking is the act of performing two or more tasks at the same time. However, this assertion is fundamentally flawed as the brain cannot entirely focus on two tasks simultaneously. What happens is that, during multitasking, the…

Redesigning your website can provide a variety of benefits for your online presence, including refreshing your brand image or bringing traffic and conversions to less popular pages. But a website redesign is something that should be done carefully and with planning. Helpful changes to your website can boost your traffic, but changes that confuse your…

Microsoft Graph is a means to access the wealth of data and intelligence residing in Microsoft 365, Windows 10, and Enterprise Mobility + Security. This RESTful web application programming interface (API) has a unified programmability model, and is suited for both enterprise apps and even consumer apps with millions of users. If you need more…

As Facebook’s iOS 14 policies are starting to come into effect along with Google’s recent announcement on privacy updates, advertisers are realizing that the way we used to target and market users is going to change if it has not already. The details about what is changing can be found in the links above, and…

Got a brilliant startup idea but not sure if it will succeed? Develop a minimal viable product that will help you validate your idea. If it works, go ahead and get it developed. If it doesn’t, for some reason, then you can rework your concept. No-code MVP is the best way towards improving product development…

According to Ahrefs, a search engine is the starting point for 68 percent of all online interactions. We understand the importance of engaging with target consumers in the moments that matter most to them as small business owners. Our pages must be the first ones to welcome them, whether they are investigating a product or…

I remember reading some writing advice once (though I cannot remember who said it — ping me if you know) that said: when writing you should aim to make yourself laugh, make yourself cry, make yourself feel something, and you’ll make your reader feel that, too. It’s good advice. But what do you do when…

I know, I know, it’s mid-April and COVID cases and deaths are rising again. But vaccinations are ramping up, too. Hope is on the horizon. It feels like we’re almost there. And, as I think about what’s next, in-person industry events immediately pop to mind. The big question is: When will that be? When will…

For as long as Unified Communications as a Service (or UCaaS) has existed, it has constantly seen growth and evolution. Workplaces the world around have begun adopting the technology for various purposes, but these tend to boil down to one primary reason: convenience. For the uninitiated, UCaaS is a type of SaaS, or “software as…

Premise: One of the most important steps in driving any kind of transformation is the ability to rally around teams that are impacted by the transformation. One of the reasons many transformation efforts fail is existence of resistance for the transformation effort. It is critical to address this resistance if we want to have a…

Business Owner: “We’re launching a new company/website/campaign and want to buy ads that can get us some customers. Once that’s working, we’ll invest in content and SEO.” Marketer: “So, no one’s heard of your brand, and you don’t have any existing digital marketing, but you’d like to start with ads, then invest in content and…

Social media marketing is all about capturing and holding interest. This is even more true of short-form video formats like Instagram Reels or TikTok. If your video can’t capture the viewer’s interest within a couple of seconds, they’ll likely scroll right past to that funny lip synch gag further down the feed. And if your…

Revenue operations (RevOps) is quickly turning into the go-to route to boost operational efficiency and profit. Better yet, technology is making it possible to see higher returns than ever before. However, not all business leaders understand the nature of this new RevOps landscape and the best ways to use RevOps to chisel out the most…