As Apple’s former VP of Marketing and celebrated Silicon Valley business coach Bill Campbell used to say: Your title makes you a manager, your people make you a leader. In a world where the tenure of a CMO at enterprise companies averages about 18 months, rewiring operating models for growth is one of the secret weapons of…
Companies are at risk of losing top executive level candidates within the first two weeks of the interview process. Best in class employers, like Google, Facebook, and Apple have seen and adapted to the new realities of talent acquisition. If your company is looking to hire top talent at the executive level you will have…
Having proper data about customer feedback is the most challenging thing today. But is it just enough to get certain feedback from the customer? Just knowing whether the customer is happy with a particular product or service is not enough in today’s world. There are a number of aspects based on which feedback can be…
15 LinkedIn Profile Tools to Optimise your Profile LIST OF RESOURCES ____________________________________________ ____________________________________________ We listened, and we’re back with a second video packed with tips, tricks and tools that will get you the most out of your LinkedIn profile. Download the full list here: We kick off with a crucial topic: automation, and how it’s…
Since I joined the Wellspring team, I have given this some thought and gained a fresh perspective. Wellspring’s core values are simple yet very powerful: Integrity – Always be honest and do the right thing, even if it’s hard. Transparency – Hide nothing from the client; make them a part of the team and not…
Social media is the world’s largest database of marketing insights. It’s the place to be when measuring your market potential, shaping and managing your brand, building relationships with customers, improving your products and services, and then some. Social media is also crowded, to say the least. Handling it means making sense of billions and billions…
We all see viral videos on social media and wonder how they blew up and what sort of secrets they used to gain so much traction. Gary sat down with viral TikTok user Charli D’Amelio and her family to talk about their experience after having one video explode on the platform. The biggest themes throughout…
It’s been a long time since Gary’s last mega vlog. In this 5 hour-long episode, Gary heads back to Dubai for one of his busiest and most value-packed days of the year. He does 5 separate interviews, goes on 3 different talk shows and delivers an entire keynote where he has an insane amount of…
Last week while with a friend who is also a small business owner, Instagram came up in conversation. Like many brands, big and small, they are struggling with engagement on Instagram. Reading that Stories is the way to go at the moment, they asked me for a few tips, like how to put music on…
Adoption is a stage in a journey, not a point in time. It is the process of continuing to derive ever-more value from your products and services. This experience of value is critical to the health of your customer relationship, so you need a customer success adoption plan. What is Adoption? Breaking down the customer…
Expressing your gratitude to the donors who support your non-profit is more important than ever. The average U.S. donor contributes to 4.5 non-profits annually, so having a clear strategy and marketing/sales plan for staying top-of-mind year-round is more important than ever. We’ve outlined 7 tips for a memorable and effective donor thank you. As you…
It seems like everywhere we turn there is advice on how to market our brands, with new digital marketing innovations promising to bring success beyond our wildest dreams. And even though some of these new strategies will stand the test of time, there are also marketing pitfalls to avoid. Following are three to watch for.…
I had a few goals for the WordStream blog for 2020, and the biggest one was to formalize a content marketing mission statement. A few weeks ago, I got the rest of the content team together in a room to talk about what it is, exactly, that all of our content does and how we…
It’s no secret that Facebook can be a fantastic place to reach new audiences and grow your business. We hear about crazy awesome success stories all the time: “I just put stuff on Facebook, and I don’t know what happened, but six months later I quit my job and my side hustle became my full-time…
Have you ever been asked what your “love language” is before? It’s a concept that was started by Gary Chapman, who published the book The Five Love Languages — The Secret to Love That Lasts over twenty-five years ago. In the book, Chapman explains that we all receive love in different ways. For instance, I…
Identifying the attributes that constitute a qualified lead can be a complicated process, especially if your product caters to a wide variety of customers. Your sales reps need a clear and structured strategy to ensure their lead qualification process is both consistent and reliable. A lead qualification checklist establishes the criteria and step-by-step framework your…
Company culture is the most important metric when it comes to the business’s overall performance. Even one toxic employee can bring down the efficiency of the entire company and can go unscathed because they are a “top-performing employee”. The truth is that “top performer” is actually a hidden cost and while it may appear that…
On this episode of the #AskGaryVee show, Amy Landino stops by. Amy is a popular lifestyle YouTuber who also engages in public speaking events and has written two books. Gary and Amy get into some really interesting conversations about mentorship, being unemotional in business, the purpose of their content and more. They also answer a…
2019 was an insane year for Gary. It was filled with so many special moments to him and some of his best advice, both business and personal, to date. To wrap up the year Gary wanted to recap all of the best moments that were special to him, and everyone who has been so supportive…
CX Training Takes a Cross-Functional Team. There’s a reason we use the term “it takes a village” when referring to educating children. Learning is an ongoing process that requires more than one point of input or opinion. We’d never send our 5-year old child to one class with one teacher and declare their education over.…
A sustainability mindset for your business can help you think about how to make sustainability changes and decisions. This mindset will follow you everywhere once you start cultivating it. Develop the mindset at any time, whether you’re brand new to sustainability or a seasoned veteran. Creating a mindset involves looking and learning at what is…
Video content is a powerful tool for online storytelling and digital marketing, but if you just start creating content without planning, you may find it more challenging than anticipated. To help ease the burden, I have compiled 10 steps to help your video pre-production process go smoothly. 10 Steps to Follow Before Shooting Your Marketing…
Never a dull moment in the world of influencer marketing. Last week, Digiday wrote an article essentially claiming that agencies are destroying influencer marketing (influencer marketing agencies, in particular). This should surprise no one. These influencer marketing agencies and networks have always seemed to me a little like the former mom blog networks. Transactional–not cohesive…
Marketing and sales once were considered separate, but allied, disciplines, but major change is afoot. Companies are starting to consider “go-to-market” more holistically and so they’re building teams focused around integrative concepts such as “Revenue Operations” (RevOps) and “Strategic Demand.” Taking a rapid approach to digital demand transformation is key to this process. This movement…
With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. Let’s look at how you can grow your audience effectively and make the most of your social media for branding. You may have begun…