INSPIRATION: My Biggest Differentiator in the Advertising World

INSPIRATION: My Biggest Differentiator in the Advertising World

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My Biggest Differentiator in the Advertising World

Gary biggest advantage going into the marketing space was not knowing anything. While that may seem like a disadvantage at first, it means he wasn’t blinded by the industries history and was able to operate his business in new and innovative ways. Just because you are new and don’t know anything about a business or industry, your fresh pair of eyes might just be the thing that sparks in much-needed innovation.

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My direct to consumer winery, Empathy Wines:
My new K-Swiss sneaker:

Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.

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7 Replies to “INSPIRATION: My Biggest Differentiator in the Advertising World”

  1. TIMESTAMPS:
    2:30 – I was a marketer who happened to be running a wine business
    4:20 – It’s fun to be an enigma
    8:10 – Stop demonizing quantity (1 vanilla video isn’t quality)
    9:30 – Messages Gary wants to convey to the ad world
    10:15 – If HBO was creative agency they would have 1 show
    14:15 – “How are you going to make VaynerMedia more well known?”