INSPIRATION: Ken Auletta, His New Book “Frenemies”, & Disruption in the Advertising Industry | #AskGaryVee 287

INSPIRATION: Ken Auletta, His New Book “Frenemies”, & Disruption in the Advertising Industry | #AskGaryVee 287

Get Inspired:

Ken Auletta, His New Book “Frenemies”, & Disruption in the Advertising Industry | #AskGaryVee 287

On episode 287 of the #AskGaryVee Show, a very accomplished writer and media critic, Ken Auletta stops by, and we talk about:
– Ken’s new book “Frenemies: The Epic Disruption of the Ad Business (and Everything Else)”
– Disruption in the marketing/advertising industry
– Why creative is a massive variable of success in advertising

#QOTD: “My 13th book is one that I’d like to be a biography. What contemporary person should I write the biography about?”

#QUESTIONS:
25:50 – I own a print publication and we’re trying to expand into other cities. Our niche is creating content about the local community. What’s the best way to scale?
41:36 – I run a small digital marketing agency. Our clients are concerned about data privacy, even though I think it’s an opportunity to market products better to specific people.. What are your thoughts on that?

You can find Ken here:

Find Ken’s book, Frenemies: The Epic Disruption of the Ad Business (and Everything Else), here:


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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

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7 Replies to “INSPIRATION: Ken Auletta, His New Book “Frenemies”, & Disruption in the Advertising Industry | #AskGaryVee 287”

  1. Wow, simply wow. This was a brilliant show and it went a lot deeper and a lot different to any other show has been in relation to the advertising industry.
    Would love for you guys to get him back in again and not even worry about doing a call in show, but just a simple sit down and back and forth discussion on where the industry is going next.

  2. I love Ken's generous and open attitude here. He shares his knowledge and also makes intelligent questions. He recognizes Gary's value, thus he absorbs Gary's answers.