INSPIRATION: BRAND MINDS BUCHAREST GARY VAYNERCHUK KEYNOTE | ROMANIA 2017

INSPIRATION: BRAND MINDS BUCHAREST GARY VAYNERCHUK KEYNOTE | ROMANIA 2017

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BRAND MINDS BUCHAREST GARY VAYNERCHUK KEYNOTE | ROMANIA 2017

MARKETING IS NOT JUST SIMPLE MATH. WE NEED MARKETING TO BE MORE THAN JUST NUMBERS AND IT COMES DOWN TO WHAT IS THE FINAL GOAL OF OUR ADVERTISING/MARKETING CAMPAIGN.

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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.
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7 Replies to “INSPIRATION: BRAND MINDS BUCHAREST GARY VAYNERCHUK KEYNOTE | ROMANIA 2017”

  1. although podcasts ads may be underpriced as a Consumer apps give me the 15 second skip button which I use to go directly to the content and skip sponsored ads (something that radio didn’t have) so I believe that podcast “ads” creative format, will have to be delivered as content and avoid the interruption moment on the episode of what you’re listening to…

  2. What an inspiring STORY…from 0 to HERO. Well done Gary. Gary's STORY is def ONE of most motivation ones.
    😍👇😍 Here are the MOST COSTLY & common Facebook Ad MISTAKES, you must AVOID:😍👇😍
    ⛔️ Audience is TOO Small
    If you are selling online, are global Business, Your Audience on each Campaign MUST be something between 1 -4 million. Not Only you reach
    more, but the cost is going to be smaller compared to if you have small Audience. Personally I wouldn't run a campaign for an Audience smaller that 10 000 (A TIP for LOCAL Businesses -combine a few interests, a few pages (if you target pages etc-so you audience is bigger)
    Here is an answer for those, who might wander WHY? Because You have to overbid all those, who advertise in this area!

    ⛔️ Too many interests/events etc in 1 ad set
    Pick up ONLY 1 interest per ad set. Because it will help you to analyze data and optimize going further. For EXAMPLE- if you pickup a few
    interests, you don't know which one is driving results

    ⛔️ Not refreshing ad creative
    That's one of the reasons, why your conversion may drop. How often you have to refresh your creatives depends on the AUDIENCE and your AD SPEND. Say if you spend € 50 and your audience is 100 K- you have to refresh it about at least once per two weeks. If you spend € 50,but
    audience is 4 million, then you can leave this ad run for LONGER.

    ⛔️ Not analyzing the data PROPERLY
    If you earn with Facebook Ads, that's high five, but this might not be the best results and best ROI. I have noticed that companies are
    checking cost per click,cost per conversion, but forgetting to check the FREQUENCY- this is how OFTEN you ad is shown to the same AUDIENCE FREQUENCY can't be higher that 3. If its 3- refresh the creatives, wrap the offer with another offer to make it look different, offer a discount etc

    ⛔️ Changing Everything too Quickly
    Here is a MASSIVE advice I will give-once you START Your campaign, go for a walk, create content and forget about it. You can't TRACK it ,
    Facebook is in a So called LEARNING faze. The first 3 days- don't make any deceptions yet and any chances yet. Don't stop Your ads until you
    reach day 3! It takes a while for Facebook to figure out what would work bets for you.

    I wish EVERYBODY the best of Luck with Your Business Growth. 😍