INSPIRATION: Are Super Bowl Commercials Worth the Price? | Knotch x VaynerX Event

INSPIRATION: Are Super Bowl Commercials Worth the Price? | Knotch x VaynerX Event

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Are Super Bowl Commercials Worth the Price? | Knotch x VaynerX Event

Today’s video is a heavy marketing episode where we talk about super bowl commercials.

I sit down with moderator Laura Molen from NBC U and panelists Stacy Taffet from PepsiCo and Anda Gansca from Knotch to discuss the effectiveness of Super Bowl commercials, attention arbitrage, and more.

You guys will enjoy this one 😉 I get deep into marketing and business tactics

Special thanks to Knotch for collaborating with me and my team! Check out their website here:


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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.

Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.

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7 Replies to “INSPIRATION: Are Super Bowl Commercials Worth the Price? | Knotch x VaynerX Event”

  1. There was a bit cut out around 18:15 and I'm wondering what that was? It was as Gary was being challenged on how he knows dogs and children don't sell. He didn't really finish his answer before it was cut.

  2. Love how the "researcher" on the panel asks how Gary knows that kids & dogs don't sell, would think that someone that researches these types of things would have realized it was based on data. This just shows the disconnect between the larger brands and the consultants that they work with and the reality of 2019. Today we know what works with what media because we can see the analytics of it. We don't have to guess. Also she keeps using herself as an example, which makes no sense for a data person to do. You need hundreds of thousands of data points to make a judgement, and even more when its multi billion dollar businesses.

  3. 44:20 The look on Garys face when the data analyts says that you can't use the social media data to target your customers is epic! Guessing we're further away from social media not being underpriced than we could have guessed if these people are still the major brands consultants.