An App for everything! Where do you stand ? Every revolution seeds from inconvenience. E-commerce is turning out to be the new retail. From electronics to groceries more and more people are switching to the convenience of buying online. With the advent of multiple e-commerce platforms every buyer is presented with a wider variety of options for…
Proximity MarketingImagine you walk into a retail fashion store and start searching for Denim Jeans, and suddenly your smartphone buzzes. The Denim Jeans by Levis that you’ve been eyeing online for a while are now available at a limited time discount of 30%…and, just for you! Wouldn’t this personalised, location-specific offer grab your attention and consider…
The simple guide that will take you step-by-step through this process. Continue reading on Marketing And Growth Hacking »
It’s happening. The industry is changing — again. “Mobile First” is quickly becoming old news and “Mobile Only” has entered the industry jargon. In 2019, a mobile-centric approach is becoming the key way for brands to connect and engage with consumers for many. For example, eMarketer notes that mobile video ad spending in the US is forecast to…
We’ve all seen the headlines: “This CEO Gets Up at 4 AM and Works Out at Lunch” or “How This 22-Year Old Launched a Startup While Working a Full-Time Job.” Even though it’s clickbait, these articles are attractive because they glorify the startup hustle. What happens when you can’t keep going? Even the smartest and hardest-working…
Filming video with smartphones is now the norm on social media. The quality of video on modern smartphones is equivalent to, or sometimes better than, an expensive camcorder. And of course, your phone fits in your pocket. So here are 5 simple tips to help you make better videos on your smartphone: Set Up. Clean the…
Have you ever struggled with getting organized? Have you ever tried organizing your digital marketing? If you have, you know how unbelievably hard it is. If you want to succeed in digital marketing (and who doesn’t?), you need to start organizing your routine. Digital marketing can be quite overwhelming. There’s too much going on at any given…
Radboud WithaarA Talk With Social Media Pros #8 For this interview, I brought one of my favorite guitarists on Instagram who has been killing it every single week. His name is Radboud Withaar and he’s a musician from the Netherlands with a style ranging from rock all the way up to blues. He uses his Instagram account to…
Creativity in the marketing industry racing a slow death march Ron Gibori InstagramGo to any marketing conference or seminar these days and you are likely to hear someone lament declining creative standards and the loss of brand magic. The agency business has changed a lot since the “Mad Men” days. What used to be a diverse industry…
Image source: UnsplashDo you want to offer excellent customer service to your customers? Did you know you can include an additional touch to your customer service and make it a formidable marketing tactic that will help to bring in more consumers to your business? Yes, you can, and that’s what we are going to discuss in…
There is no denying that video is a big deal in the modern online marketplace, as the digital audience is increasingly migrating from lengthy written content and consuming engaging visual content instead. So much so, in fact, that it’s estimated that some 80% of global Internet consumption will be video content by the end of…
Credit to PEXELSContent marketing strategy can make or break you, but it’s often not enough. Whatever you may have planned, good luck putting it in action without the right software. Truth is a Content Marketer is sometimes as good as the tools they use. Here are my personal favorites: 1. Ahrefs I use Ahrefs because it’s an…
It’s official: the analytics industry has shifted, and qualitative analytics has been adopted by the late majority. As stats from late 2018 show, 65% of the top apps are using qualitative analytics. The effort is paying off, too: apps that used qualitative analytics had 20% more app installs, 22% higher ratings, and were 6 to…
Being a storyteller is more than words, it’s results. In today’s digital and social media landscape, everyone refers to themselves as a storyteller. It’s become the buzzword du jour. However, like with most things, this word gets overused, watered down, and runs the risk of losing its meaning. Today “brand storytellers” lack consistent distinct personalities or are fragmented…
Image Source: Stefan Cosma for UnsplashEvery day, we call people’s attention. Some of them respond, while most of them ignore us. Direct marketing was characterized by immediate actions on the prospect’s side. Marketing nowadays is characterized by a constant effort to grab people’s attention. Thus, we’ve moved from “Call-to-action” to “Call-to-attention.” We should stop expecting everyone to…
How to stand out in a crowded world Continue reading on Marketing And Growth Hacking »
When you think about social media marketing, you probably think about popular platforms such as Facebook, Instagram, and Twitter. However… Continue reading on Marketing And Growth Hacking »
A new copyright directive passed by the EU this month is expected to affect the internet on the same scale as GDPR. The Directive on Copyright in the Digital Single Market hopes to bring copyright legislation in line with the digital era, but many argue that it actually puts the internet as we know it at…
I caught up with Janice B. Gordon, a multi-award-winning Entrepreneur, Consultant, Educator, and Bestselling Author, to get her thoughts on the same. A Sage Top 100 Global Business Influencer, 2017, Janice has over 30 years of business experience, having consulted for high-growth companies across the globe. Janice B. GordonHere’s what Janice had to say about how businesses…
How to start collecting quality leads. Continue reading on Marketing And Growth Hacking »
This workflows article was written based on a series of internal interviews with Radial Path’s process expert, Alan Moses. And yes, we followed a workflow. Workflows processes put in place to ensure things get done; a workflow can be illustrated in many different ways but is simply a set of steps that must be followed…
Illustrations courtesy of rawpixel / rocketpixel / zivile_zAre you still with me? The English language is horribly peculiar. It has countless sayings which don’t make much sense, words which aren’t pronounced the way they’re spelled, and orthographic inconsistencies which make even native speakers recoil. But there’s one phrase in particular which I want to draw attention to: that…
Photo Credit: Dries Vinke on UnsplashNow that your landing page is up, let’s make sure it’s as great as it can possibly be! Wait, your landing page isn’t up yet? Then check out the first two parts of this series so we can destroy all the excuses that are holding you back: Why don’t you have a landing…
As quoted by Don & Alex Tapscott, authors of Blockchain Revolution (2016), “The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.” In simpler words, a set of unchangeable data that is time-stamped and managed by a cluster of computers is…