Live chat software has become an invaluable tool for businesses looking to begin the conversation with their leads as soon as possible. Having a rep, or even yourself, online right when a hopeful visitor has a question can dramatically reduce the sales cycle. On the other hand, live chat is also amazing at satisfying current customers…
It seems like almost every digital marketer in the blogging community has run out of creativity. Instead of digging deeper into the… Continue reading on Marketing And Growth Hacking »
Many digital advertisers resort to hard-sell advertising tactics on cold prospects to try to get them to purchase a product or service immediately. But when you skip the relationship-building stage of the sales process, it’s like asking a stranger to marry you-you’re likely to scare prospects away and be left with poor results. Instead of a…
Illustration: Mark ArmstrongAnd Uses Illustration To Tell Its Story One of my favorite (and most delicious) assignments was for the St. Croix Chocolate Company. They were preparing for their first appearance at the Chicago Fine Chocolate Show, and commissioned an illustration to publicize that appearance. Here’s the final. It tells the story in a single image. I…
By Kenly Craighill If digitized America was still warming up in 1995, Microsoft’s Windows ’95 was the airhorn setting the country into a full-blown technological sprint. Windows ’95 was one of the early commercial operating systems aimed at “regular” people — which, in the 90’s, meant people who weren’t familiar with computer operations. For its time, the…
Three ways calendar tools can boost your productivity Continue reading on Marketing And Growth Hacking »
These days, more than ever, engagement is key to digital marketing. Algorithms reward engagement and interactions, audiences are more… Continue reading on Marketing And Growth Hacking »
How Patagonia Built a Cohesive Online Brand Identity — and How You Can Too Image courtesy: UnsplashIn the social media era, it isn’t enough for your company to have slick ads or good deals. Consumers are looking for a company with values that they can identify with and makes them feel like they’re contributing to society. If you…
Software as a service (SaaS) is one of the most popular and widely used forms of cloud-based computing. Today, any individual or an organization can subscribe to any software they might need. What’s more, they can use that software on any number of devices and anywhere in the world. That’s why SaaS managed to efficiently and…
Source: UnsplashHome improvement industry is projected to grow at some fastest pace especially in more than a decade this year, this has been revealed in a report presented last year. The leading indicator of home renovation, carefully produced by an efficient and reliable Joint Center for the Harvard University, simply recommends people to spend on different…
The number one rule of branding applies to you as well, not just your company “Do I need a personal brand?” That’s a question I hear from executives often. My answer is always, “Well, you already have one.” If you have a LinkedIn profile or a Facebook page — and most professionals that take themselves remotely seriously have something along…
© 2018 Viacom International Inc. All Rights Reserved.— Ah… Bikini Bottom. If you didn’t read this sentence in a very slow pace and with a French accent, this article might not be for you. Fear not, my friend, the whole idea of this piece of text here is to prove that there’s quality in art…
Here are Content Marketing Definitions from 15 different thought leaders coming at the subject from their different angles. But see how they all focus on “how content marketing can serve your business goals”. When you look at the basics of Content Marketing, the definition of the concept can shape your trajectory for success. What is content…
If you’re good at something, do it for free The Dark Knight © copyright 2008 Warner Bros. All rights reserved.Before you start to judge me let me tell you a little story. During the 2008 Batman movie “The Dark Knight”, in what is now considered an all-time classic scene, Joker, the main protagonist — if I could say — ,…
Farewell to Social Media or How Platforms Made Brands Desperate Lush Cosmetics United Kingdom announced that it ‘bids farewell’ to a couple of social media channels. Well-known for highly elaborated social media strategy, in particular — for the public conversation with customers via the Instagram comments section, the brand plans to shift all digital marketing activity to…
Self-Talk and Storytelling Accountability Continue reading on Marketing And Growth Hacking »
Does your website tell people what they really want to know about you? An About page is so yesterday, what you need is a better way to… Continue reading on Marketing And Growth Hacking »
If you’re a budding business owner, you may have heard such buzzwords as VAT, VAT compliance, or the more frightening one — non-compliance penalty. In this article, we set out to explain in the simplest of terms what VAT is, its compliance rules, and whether or not you should apply for it. By the end, you will have…
In our data driven marketing world, every marketer needs to stick to data. It is easy to claim oneself as a data driven marketer. However, for marketers to become data driven or data centric, they need to shorten the distance between them and the data. Decreasing IT dependency is the first thing to achieve on…
The 21st century has thus far been defined by a constant and ever-accelerating evolution of the digital world. Particularly in the communication and media space, technology providers continue to innovate. Everyday, it seems, new forms of content sharing are developed and distributed to the masses. Then, the next day, they’re displaced by something else. For companies…
Image courtesy: PexelsIn 2009, a rideshare service called Uber burst on the scene, allowing drivers to be contracted into essentially being taxi drivers out of their own vehicles. The service was well received, as it gave people a side hustle and was cheaper than a taxi in a lot of places. However, the company was…
Social Listening Is Important, But Listening In Intelligently Even More So: Three Reasons Why Should You Care In the last decade, social media has grown by leaps and bounds, with the total number of users predicted to reach 3.02 bn by 2021. In an age when consumers are finickier than ever, it is vital for businesses to…
The primary trademark of any company is its logo, a simple graphical symbol that is (or should be) unique, easily recognizable and extremely useful in branding efforts. During sponsored events in particular, it is essential to assess how many people were exposed to the sponsor’s logo and how much impact this had on brand awareness.…
Photo by Georgia de Lotz on UnsplashSo you’ve made social media accounts for your business, that’s one big point checked off your to-do list. Congratulations! You’ve joined 71% of other businesses who use social media. Or, you’ve had social accounts for a while now, but they closely resemble barren land — no colors, no life, and no activity. Either…
You can’t sit around waiting for the mood to strike. You can wait to want to write. You have to initiate the process. Then it’ll come back. Continue reading on Marketing And Growth Hacking »