Photo by Chris B on UnsplashI started writing on Medium 8 months ago. Prior to that, I had been (unsuccessfully) running my own blog for about 4 years. Getting hardly any readers over there, I decided that it was time to start trying something else. I was blown away the moment I started writing here. Not only was…

Influencer marketing has become popular in recent years and is now a crucial part of most brands’ marketing strategies. If you’re planning to leverage influencer marketing for your brand, chances are that you’ve already completed your influencer research and monitored their social media profiles. Now that you’re all set to launch your influencer marketing campaign,…

If you’ve been on Medium for more than five minutes, you know that startups are a hot topic across publications. Hustle this, innovate that. But beyond buzzwords and articles encouraging you to just “grind harder,” if you’re a startup founder or team member, you need actionable advice for how to market and grow your company. Quickly. Several…

By Madison Sarisky, Launchway Media As a startup, the road to find funding is not always the easiest. One aspect that will help give your startup a competitive advantage is your reflection in the media. Media coverage can range from reporters writing a piece about your company to submitting articles and guest posts to top-tier…

by Jaelynn Castillo on UnsplashNot spamming people everyday Are you constantly looking at your following and searching for ways to make it grow? Have you ever asked yourself why is it that you want to grow it for? When doing anything in life there has to be a goal behind it since we are humans and we are searching…

Illustration: Mark ArmstrongWhen Does Each Work Best? Take This Short True/False Quiz Illustrations and photos. They’re a big part of marketing campaigns. Both have their place, as you’ll see in the following quiz. OK, here we go. True or False: Major brands do not use illustrations in their branding campaigns. Brands don’t have to worry about hidden costs…

This image is taken from googleWant to know about Google AdWords and be recognized for your knowledge? Here I am, giving away some tips to do that… Recently I have encountered Google AdWords because of my company’s marketing strategy. As a data analyst, I thought I needed to learn at least the basics of this thing so…

Photo by Saad Chaudhry on UnsplashA guide for bloggers, podcasters & vloggers. Coming up with something new and turning it into reality every single day is certainly not an easy task. It took me about 4 years of blogging until I reached the point where I was able to produce daily content on a consistent basis.…

By Sophia Wood, Launchway Media For better or for worse, social media is impacting every single country in the world. Businesses of all sizes have capitalized on social media as platforms for targeted advertising and almost every brand is active on at least one channel. As a startup, you know you should be using social media…

When I was a kid, an amazing idea to make a bird feeder landed in my head. The whole week I was crafting the luxurious birdhouse and after it was ready proudly brought it outdoors. Good birds are not gifted with speech — I can only guess their thoughts when they tried to get inside without any…

Do you really know who your customers are? Are you struggling with poor conversions from leads, or are you crippled in communicating your brand values? This one’s for you: the only marketing strategy you’ll ever need. In my previous article, I made an attempt to explain the importance of understanding the emotional and buying patterns of…

I’ve had millions of creative ideas over the years and consider myself as a heat pump for hot ideas in some ways (psych!). A book unread is of no meaning, a life not lived to the heart’s content is a mere shame and a creative marketing campaign not driving results/the right audience is a waste. You…

In our modern world, pretty much everything has become digitized- including our marketing. Digital marketing isn’t the new kid on the block anymore. Almost all businesses implement online sources in their marketing efforts. This has opened the door to a whole new world of tactics, ideas, and strategies within marketing. So, what are the trends…

Photo by Bonnie Kittle on UnsplashA blog is not a business. I’ve started blogging 4 1/2 years ago. I haven’t exactly been successful in monetizing my blog during all this time. Just imagine that: spending more than four years of your life doing something every single day and not making any money from it. Why have I…

It’s no surprise that technology is rapidly changing the way we work, live and learn. The new technologies are not only making the things easier for us, but also contributing a lot to our daily lives. It’s amazing to analyze that, just in less than a decade; we have self-driving cars that are safely navigating…

Back in the day, gaining some form of credibility for your product simply means getting a celebrity to advertise it on your behalf. You create a product, you get a celebrity endorser, and you instantly get a following. People like what they see on television, and it’s been the most effective and common form of…

The one question every startup Founder or CEO should ask, according to Storytelling Master: Susan Lindner Jolien Evaert | storychief.ioThe greatest storytellers are those people who are able to get others to carry the message for them.” — Susan Lindner, CEO and Founder of Emerging Media Inc. I first met Susan Lindner last month at The Next Web 2018…

There are many kinds of content that can be shared on social media, from blog posts and case studies, to photographs of the products you sell. The general rule for sharing content online is 80/20. This means that 20% of what you share should be direct selling of your product or services, while the other 80%…

Photo by rawpixel on UnsplashPoint blank: marketing should make your business money. Maybe not overnight, but you should definitely see a boost in sales, donations or fundraising if you’re implementing — and monitoring — your marketing strategy. But demonstrating that link between marketing and sales can be a pain point, so the topic of increasing sales comes up a lot…

Jamie Doershuck is a marketing consultant at The Doer Co who helps 6 and 7 figure businesses optimize their conversion rates. You can work with her here.+4 Real World 🌎 Case Studies In Email Marketing Deliverability: Get Into The Priority Inbox By Dodging “The Blacklist”, Gmail Inbox Categories, And The Spam Folder You only have a second…

How to show up and engage with your ideal customers Social media is one of the best marketing tools available to most small business owners. Along with messaging, it accounts for roughly 1 in every 3 minutes that users spend online, making it the perfect venue to get your brand in front of your target…

For as long as technology has surfaced, grabbing attention has proved to become more challenging with time, with increasing pollution and flooding of content everywhere, the average person’s attention span seems to be withering in search of something interesting and trustworthy. Today’s audience is wise, intelligent and frankly, have had enough of boring old-paced content…

2.19 billion! Yes, you read that right. According to Statista in the first quarter of 2018, Facebook had 2.19 billion monthly active users spread around the globe. It is huge platform. Brands and marketers rightly see big potential in Facebook and it has long been their preferred platform. Both brands and users have been flocking to…

Photo by John Schnobrich on UnsplashThe Future of Brand Building I’ve always wondered what Gary Vaynerchuk did for a living. The Wine Library part I understood, but what he does now is vague (for me). His father built a brick and mortar business selling wines, and he helped scale the operations by engaging with their audience using…

A story how we built a Slack bot from scratch and then promoted it to become #1 in its niche Wondering how to make a Slack bot that drives revenue? Yes, it’s possible. In this tutorial, you’ll find how we built a profitable Slack bot Standuply (a bot that runs asynchronous standup meetings via text, voice/video and…