How a framework for asking questions can help you solve your most burning customer questions.Continue reading on Marketing And Growth Hacking »

Let’s assume you want to want to choose a project management tool.You could search Google and visit some websites from the result pages. On landing on the homepages of the websites, you have to decide which option you will pick based on how they communicate their offerings. The project management tool you would pick will…

Success on social media is never overnight. That’s why you never read headlines like, “broke man made $2 million off of his new Twitter account in one day.” But you do gather exciting news such as Buffer’s Product Marketer, Alfred Lua, having secured his job via Twitter.So why is the first headline a title from la-la…

Five hundred years ago, doctors believed slicing a person’s arm open could cure disease. Cartographers believed California was an island. And women thought dog urine had anti-aging benefits.But beliefs change as we learn more. And practice finds better ways to improve skills.Writing is much the same.Not long ago, large sentences with heavy vocabulary were in vogue. Today,…

The birth of the beer can started at the end of Prohibition. However one of the oldest breweries, Pabst Blue Ribbon, is celebrating 175…Continue reading on Marketing And Growth Hacking »

The secret to making an impact with any marketing is to hit two simple criteria.Continue reading on Marketing And Growth Hacking »

In light of the pandemic, how can small business owners get creative with their content and messaging to feed their customers’ needs in an…Continue reading on Marketing And Growth Hacking »

Paving the way to personal branding and authentic content through one-on-one curated knowledge.Illustration by Icons8Written in collaboration with Maxime LagresleWe live in a world where many of the things we need to thrive — to create, innovate, collaborate, and solve problems — aren’t only learned through academic education or training.Across many industries and especially in the tech space, everything has evolved…

Photo by LinkedIn Sales Navigator on UnsplashMost people see it as an ideal place job-hunting (and gig-hunting). For some, it’s a place to find the newest recruits.LinkedIn has more than 550 million users, and it’s ranked as the most trusted social network along with Facebook, Twitter, and YouTube. While it’s not the largest of all social…

You may not have heard of the high-tech company, Quirky, which filed for bankruptcy and then starting selling off its assets in 2015. You may, however, have heard of Wink, a home automation hub. Quirky was an early innovator and high flier in the home automation business, but it couldn’t survive on its own. It…

We passed the tipping point in 2014. Since then, the use of mobile has exploded. If you’re still focusing on your desktop website first, you’re way behind. 71% of web traffic in the United States is mobile, according to ComScore. Mobile usage is larger than desktop in almost every country. Developing nations see an even higher…

As many had anticipated, WeWork’s CEO, Adam Neumann, is stepping down, and it could all have been about Softbank. Continue reading on Marketing And Growth Hacking »

The strategy utilized in today’s time by businesses is the search engine optimization strategy for ranking high in search. It has proved to be beneficial not only for online retailers but also for B2B businesses. The purpose of SEO is to rank your website higher whenever a user searches any relevant information relating to your…

Rapidly growing startups and small businesses are struggling to streamline their daily operations. According to NetHunt research of 400+ companies worldwide, less than 40% of startups use CRM for its main purpose — to keep and manage leads and customer data. Instead, startups rely solely on Excel files, Spreadsheets or other document-based solutions. That may work if…

Disclaimer: Brand storytelling can be used to fulfill multiple goals. This article is about the type of brand storytelling that helps create an awesome employer brand. Let’s go! Stories are everywhere. Even the companies that seem to lack a brand image have got stories. Their problem is that no one tells those stories. The number one problem for…

How to DIY your brand Continue reading on Marketing And Growth Hacking »

Live chat software has become an invaluable tool for businesses looking to begin the conversation with their leads as soon as possible. Having a rep, or even yourself, online right when a hopeful visitor has a question can dramatically reduce the sales cycle. On the other hand, live chat is also amazing at satisfying current customers…

It seems like almost every digital marketer in the blogging community has run out of creativity. Instead of digging deeper into the… Continue reading on Marketing And Growth Hacking »

Many digital advertisers resort to hard-sell advertising tactics on cold prospects to try to get them to purchase a product or service immediately. But when you skip the relationship-building stage of the sales process, it’s like asking a stranger to marry you-you’re likely to scare prospects away and be left with poor results. Instead of a…

Illustration: Mark ArmstrongAnd Uses Illustration To Tell Its Story One of my favorite (and most delicious) assignments was for the St. Croix Chocolate Company. They were preparing for their first appearance at the Chicago Fine Chocolate Show, and commissioned an illustration to publicize that appearance. Here’s the final. It tells the story in a single image. I…

By Kenly Craighill If digitized America was still warming up in 1995, Microsoft’s Windows ’95 was the airhorn setting the country into a full-blown technological sprint. Windows ’95 was one of the early commercial operating systems aimed at “regular” people — which, in the 90’s, meant people who weren’t familiar with computer operations. For its time, the…

Three ways calendar tools can boost your productivity Continue reading on Marketing And Growth Hacking »

These days, more than ever, engagement is key to digital marketing. Algorithms reward engagement and interactions, audiences are more… Continue reading on Marketing And Growth Hacking »

How Patagonia Built a Cohesive Online Brand Identity — and How You Can Too Image courtesy: UnsplashIn the social media era, it isn’t enough for your company to have slick ads or good deals. Consumers are looking for a company with values that they can identify with and makes them feel like they’re contributing to society. If you…

Software as a service (SaaS) is one of the most popular and widely used forms of cloud-based computing. Today, any individual or an organization can subscribe to any software they might need. What’s more, they can use that software on any number of devices and anywhere in the world. That’s why SaaS managed to efficiently and…