The future of marketing hangs in the balance, as social platforms have become vulnerable to coordinated interference. Facebook’s stock on the New York Stock Exchange is down nearly 30% so far in 2018. Meanwhile consumers on the internet are moving quickly to video channels and sharing experiences in micro video “stories”. How far will this…

Instagram rolled out some upgraded shopping features last Thursday, much to the delight of marketers preparing Black Friday and Cyber Monday campaigns. Actually, Instagram has been working to improve the shopping experience since June, when they were testing the Shopping in stories and Shopping in Explore features, which rolled out in September. Now with the…

Dhariana Lozano has a host of resources to support marketing campaigns.Whatever the holiday, marketing campaigns have the best chance of success when planned well in advance. Not one to shirk, Dhariana Lozano not only gets into the spirit early, but also has a guide: 8 Last-Minute Holiday Social Media Campaigns to Try This Season. The social media…

And why it is tougher than it sounds Photo by Camilla Carvalho on UnsplashMy dad used to read a lot of books on marketing, prospecting and selling. As he was in the insurance sector, he used to read those books so that he could train his team much better. He used to say that the reason he…

Free image of buying intent I found on pexels.comIf you are like me and probably every other sales or marketing professional, you most likely ask yourself, your colleagues, your friends, and the internet this question everyday: how do I know if and when the accounts we are targeting are on the market for a solution…

Source Lucas AmunateguiRemember, what you are giving away is, in my opinion, the most important part of online content It is easy to gauge good content after the fact. You can count comments, likes, and look for traffic spikes, but what if you could measure that before the fact? This isn’t meant to be a scientific approach…

Social media platforms can send traffic your way, allow for direct customer feedback, and help your marketing efforts in a number of ways, not the least important of which is link prospecting. While competitor research and advanced operator-aided Google search can be prolific enough on their own, using social media for this purpose ensures that…

I’ve Spent 35 Years Working In Marketing. Here’s What Every Young Marketer Should Know About Being Successful In The Industry Although certain marketing best practices change and shift on an almost daily basis, there are select core competencies which will always remain relevant — regardless of what technology we have at our disposal. I’ve worked in the industry…

Illustration: Mark ArmstrongThen It Makes People More Receptive To What You Have To Say I read a Forbes post about a mom who launched a startup to make it easier for kids to learn vocabulary. The key to the program’s success: humorous illustration. Robyn D. Shulman writes that teachers today are working with students who have…

Photo by rawpixel on UnsplashFrom: Encinitas Dear Friend, Today, I wanted to share an introductory article on affiliate marketing — what it is, the benefits of it, and why you should have it in your overall business model. There’s a lot of people who don’t understand this powerful marketing and business strategy and this article is designed to…

Isn’t it time your content stood out from the crowd? Photo by Brooke Cagle on UnsplashYou’ve got a blog, an email-subscriber list a mile long, and you UTM all your social-media content because this ain’t your first content-marketing rodeo. But this isn’t enough for you anymore. No, now you’re ready to refine your strategy, stay current on new…

Search engine optimization (SEO) is a process of manipulating online visibility of a website by optimizing it for search engines. As a result, it should be ranked higher in the so-called “organic” (unpaid) search results and hence drive more traffic, which is basically the ultimate goal of every website owner. The infographic below will show the…

“This is the sign you’ve been looking for neon signage” by Austin Chan on UnsplashDo you ever notice that little yellow strip on the progress bar when watching a YouTube video? Does it annoy you to know that you’ll be getting an ad or two in the middle of whatever you’re watching? It used to bother…

With the popularity of smartphones, apps have become a daily part of our lives as they provide us with another layer of convenience in our busy and hectic day to day lives. With roughly 197 billion apps downloaded in 2017, the average user engaged in nine different daily apps on a daily basis and 30…

Why holiday campaigns are a waste of your time. https://medium.com/media/61e0d071dd323b754629345c33c1e136/href*Bling* Comes an email. *Bling* *Bling* *Bling* Three more emails in quick succession. As soon as the holidays are upon us, the marketers are on to us. Five dollars off. Special bonus tonight only. Get more when you give more. Feed a child and get yourself a complimentary cookie. It’s that time of…

Between February 2017 and February 2018 Facebook Advertising prices have increased by nearly 40%. As an online advertiser, I know what lies ahead in the coming years. The simple integral truth you must realize if you are either a.) spending money on paid ads on any social platform or b.) are not currently spending money…

“person writing dollar sign on sketch book” by rawpixel on UnsplashYou know those people you meet and when you talk to them, you have this gut feeling that they’re trying to sell you something? Yeah, I think I’m that person. It’s like I can’t stop myself from ‘selling too hard’ or ‘looking desperate’. I try so hard…

You Want to Go Viral? Then Say So — Here Are 3 Simple Tips to Increase Your Site’s Traffic Source Lucas AmunateguiAsking for Help You have well-written and useful content, you have a loyal readership, and you aren’t pulling any dirty-sales trick, then, in my opinion, you are primed to ask your readers for help. And that’s exactly what I…

Don’t get lost among the crowd of emails.More than one marketer has said that while social media is nice, the real return on investment lies in tried and true email. Add to that collection of experts Amanda Abella, Pete McPherson and Winnie Sun. They agreed, in McPherson’s words, “Email marketing is the most powerful marketing channel for…

Photo by Suhyeon Choi on UnsplashAt some point in your life, you’re gonna have to stop and ask yourself the ultimate question: ‘This business of… being such a f****** pr***, what is it really getting me? Thankfully that’s not a question I’ve ever had to ask myself. It’s a stunning line from a wonderful, yet very under-rated…

Ringless voicemail is an innovative technology that leaves a voicemail without calling on the phone number and won’t distract the user from their busy schedule. That’s the reason; today most of the small and large scale companies are relying on this technique to get sales leads. Especially call center industry is largely depending upon the…

Ari He on UnsplashDigital presence is necessary for the success of any business. If you can’t be found online, then you essentially don’t exist. When starting a new business, one of the first things that happens is securing your online space. This includes purchasing a domain, setting up a website, and setting up social media accounts. Most…

https://unsplash.com/@an_ku_shTwitter’s been innovating a lot for a while now. Limiting profile customisation, removing the favourites button (about which I’m still fuming), increasing the character count, introducing Moments, Lists, and Bookmarks-phew-and all the while making flash news with gossips about its imminent death. But we all know Twitter’s far from the end. Ask the thousands of users who…

“person writing on a brown wooden table near white ceramic mug” by Green Chameleon on UnsplashTo be able to tell your story to the reader you first need to attract his attention with the title. Just like when you meet somebody for the first time, you have only one chance to make the first impression and…

“woman using MacBook Pro on her lap” by rawpixel on UnsplashSo you’ve decided to invest in a designer and want to make sure you’re as ready as can be? First of all, congrats! I’m so excited that you decided to invest in taking your business to the next level! It’s a big step so I want to make…