You may not have heard of the high-tech company, Quirky, which filed for bankruptcy and then starting selling off its assets in 2015. You may, however, have heard of Wink, a home automation hub. Quirky was an early innovator and high flier in the home automation business, but it couldn’t survive on its own. It…
We passed the tipping point in 2014. Since then, the use of mobile has exploded. If you’re still focusing on your desktop website first, you’re way behind. 71% of web traffic in the United States is mobile, according to ComScore. Mobile usage is larger than desktop in almost every country. Developing nations see an even higher…
As many had anticipated, WeWork’s CEO, Adam Neumann, is stepping down, and it could all have been about Softbank. Continue reading on Marketing And Growth Hacking »
The strategy utilized in today’s time by businesses is the search engine optimization strategy for ranking high in search. It has proved to be beneficial not only for online retailers but also for B2B businesses. The purpose of SEO is to rank your website higher whenever a user searches any relevant information relating to your…
Rapidly growing startups and small businesses are struggling to streamline their daily operations. According to NetHunt research of 400+ companies worldwide, less than 40% of startups use CRM for its main purpose — to keep and manage leads and customer data. Instead, startups rely solely on Excel files, Spreadsheets or other document-based solutions. That may work if…
Disclaimer: Brand storytelling can be used to fulfill multiple goals. This article is about the type of brand storytelling that helps create an awesome employer brand. Let’s go! Stories are everywhere. Even the companies that seem to lack a brand image have got stories. Their problem is that no one tells those stories. The number one problem for…
How to DIY your brand Continue reading on Marketing And Growth Hacking »
Live chat software has become an invaluable tool for businesses looking to begin the conversation with their leads as soon as possible. Having a rep, or even yourself, online right when a hopeful visitor has a question can dramatically reduce the sales cycle. On the other hand, live chat is also amazing at satisfying current customers…
It seems like almost every digital marketer in the blogging community has run out of creativity. Instead of digging deeper into the… Continue reading on Marketing And Growth Hacking »
Many digital advertisers resort to hard-sell advertising tactics on cold prospects to try to get them to purchase a product or service immediately. But when you skip the relationship-building stage of the sales process, it’s like asking a stranger to marry you-you’re likely to scare prospects away and be left with poor results. Instead of a…
Illustration: Mark ArmstrongAnd Uses Illustration To Tell Its Story One of my favorite (and most delicious) assignments was for the St. Croix Chocolate Company. They were preparing for their first appearance at the Chicago Fine Chocolate Show, and commissioned an illustration to publicize that appearance. Here’s the final. It tells the story in a single image. I…
By Kenly Craighill If digitized America was still warming up in 1995, Microsoft’s Windows ’95 was the airhorn setting the country into a full-blown technological sprint. Windows ’95 was one of the early commercial operating systems aimed at “regular” people — which, in the 90’s, meant people who weren’t familiar with computer operations. For its time, the…
Three ways calendar tools can boost your productivity Continue reading on Marketing And Growth Hacking »
These days, more than ever, engagement is key to digital marketing. Algorithms reward engagement and interactions, audiences are more… Continue reading on Marketing And Growth Hacking »
How Patagonia Built a Cohesive Online Brand Identity — and How You Can Too Image courtesy: UnsplashIn the social media era, it isn’t enough for your company to have slick ads or good deals. Consumers are looking for a company with values that they can identify with and makes them feel like they’re contributing to society. If you…
Software as a service (SaaS) is one of the most popular and widely used forms of cloud-based computing. Today, any individual or an organization can subscribe to any software they might need. What’s more, they can use that software on any number of devices and anywhere in the world. That’s why SaaS managed to efficiently and…
Source: UnsplashHome improvement industry is projected to grow at some fastest pace especially in more than a decade this year, this has been revealed in a report presented last year. The leading indicator of home renovation, carefully produced by an efficient and reliable Joint Center for the Harvard University, simply recommends people to spend on different…
The number one rule of branding applies to you as well, not just your company “Do I need a personal brand?” That’s a question I hear from executives often. My answer is always, “Well, you already have one.” If you have a LinkedIn profile or a Facebook page — and most professionals that take themselves remotely seriously have something along…
© 2018 Viacom International Inc. All Rights Reserved.— Ah… Bikini Bottom. If you didn’t read this sentence in a very slow pace and with a French accent, this article might not be for you. Fear not, my friend, the whole idea of this piece of text here is to prove that there’s quality in art…
Here are Content Marketing Definitions from 15 different thought leaders coming at the subject from their different angles. But see how they all focus on “how content marketing can serve your business goals”. When you look at the basics of Content Marketing, the definition of the concept can shape your trajectory for success. What is content…
If you’re good at something, do it for free The Dark Knight © copyright 2008 Warner Bros. All rights reserved.Before you start to judge me let me tell you a little story. During the 2008 Batman movie “The Dark Knight”, in what is now considered an all-time classic scene, Joker, the main protagonist — if I could say — ,…
Farewell to Social Media or How Platforms Made Brands Desperate Lush Cosmetics United Kingdom announced that it ‘bids farewell’ to a couple of social media channels. Well-known for highly elaborated social media strategy, in particular — for the public conversation with customers via the Instagram comments section, the brand plans to shift all digital marketing activity to…
Self-Talk and Storytelling Accountability Continue reading on Marketing And Growth Hacking »
Does your website tell people what they really want to know about you? An About page is so yesterday, what you need is a better way to… Continue reading on Marketing And Growth Hacking »
If you’re a budding business owner, you may have heard such buzzwords as VAT, VAT compliance, or the more frightening one — non-compliance penalty. In this article, we set out to explain in the simplest of terms what VAT is, its compliance rules, and whether or not you should apply for it. By the end, you will have…