Over a year ago the field of neuromarketing fascinated and scared me at the same time. Marketers and Online Shop Owners tend to shy away from these techniques. Either because they don’t trust them or they don’t know which ones fit their business. Not me. I was determined to learn the principles and use them…
Offline marketing is far from deadThe marketing communication industry has three main players: the brand, the agency and the media owner. The agency, who is typically the middle-man, has the most visibility in attribution and drives majority of the tactical decisions of the brand. Having said that, the agency does not have an economic interest to…
Source Image: PexelsHave you identified the best digital marketing tips that can help you grow your small business faster? We live in an increasingly digital world. If you want to succeed in your online business endeavors, it is essential that you use the right channels to engage with your audience and increase your return on investment (ROI).…
While a lot of younger people are certainly using Facebook less and less, there are still strong demographics of people with huge purchasing power who use the social network to interact with companies and spend a lot of money. When people are looking to buy from or engage with a Facebook page or business, one of…
Understanding the Awesome Power of a Transformative Goal Brain Snack #135Here’s a truth without an exception… Nothing you do in life will SUCCEED quite like success. Success loves speed. Success reveres action. Success worships execution. Success BEGETS success. The world recognizes, respects and rewards successful people by triggering a ripple effect of opportunities. The bigger the…
You did your research, built a site, and did the hard work of driving traffic to it. Now, does it mean it will automatically attract the right people? Do you just have to wait for conversions to find out? What about the 97% of visitors that won’t convert? The truth is, you can start learning about your audience the…
If you’re building an online business and you don’t have an email list, you’re building your castle on a foundation of quicksand. Continue reading on Marketing And Growth Hacking »
You’ve probably heard the old adage that “content is king,” and perhaps you’ve even heard praise of the Inbound methodology. If so, you know that the way people make purchasing decisions is changing. People don’t want to be sold to. They want to do their own research and make their own informed decision. So, how…
Making a beacon-aware app just got a whole lot simpler. Mobile developers and mobile development agencies can now access the robust mobile app performance management by Kumulos as well as Beaconstac’s comprehensive proximity marketing solution to send push notifications using beacons. Announcing the partnership, Kumulos Founder & Director, Bob Lawson says, “There’s a great fit between…
While resisting, you are locked in, unable to break free, you create nothing new. Continue reading on Marketing And Growth Hacking »
The modern online world thrives on word of mouth marketing and online reviews. Before a potential customer even considers the possibility of engaging with your brand, they will first research your entire online existence in order to evaluate your brand’s credibility. This means that online reviews can literally make or break your business in the…
Celebrating a Company Milestone — A Few Dos and Don’ts So you’ve reached a big company milestone. Congratulations! It can be 20 years of work, or your first one million followers on Facebook. But whatever it is, you should certainly celebrate it in style. To ensure that your company milestone doesn’t go unnoticed, we’ve composed a list of…
Image courtesy: PixabayWe live in an interesting era, where technology has completely revolutionized the business landscape. Apps, social media, and the internet in general have reshaped the conversation, forcing businesses big and small to adapt or fall by the wayside. While giant companies like Amazon have the resources to survive and make appropriate changes, it’s much…
Be it to spread awareness, generate leads, or get conversions, every brand needs a marketing strategy. While there are many different modes of marketing that brands around the world leverage successfully, influencer marketing is quickly catching steam. In fact, in 2016, influencer marketing became more popular than print marketing, according to Google Trends. Image via Google Trends…
Put me in, Coach, I’ve got a plan!! I had occasion to clean out an attic last summer, and I came across my 7-year-old self in an old photo. Just look at that cheerful, confident face– it’s easy to see I was going places… I studied the photo. I could see some important lessons for brands (below). I had…
The Most Common Mistakes You Should Avoid On Quora The ability to create an entire new world for someone else is incredible. This is exactly what every writer wish to do. Long before we stepped into the Digital Age, aspiring writers had to hunt down publishers to help them promote their written work of art. They…
Surely you’ve seen a chat box — this is the small widget which invites you to talk during you are viewing website. There’s no doubt that chats have become very popular. Years ago you could install any random widget and consider yourself the king of support. Today you have to choose it very carefully. We’ll tell you what…
Backlinks have long been considered a mainstay of successful and strategic SEO campaigns. While it is as simple as linking one website to another website, there is a great deal of behind the scenes efforts needed for getting this right. Let’s check out how quality backlinks go a long way in driving qualified site traffic and…
Building an email audience using email marketing can be hard… Continue reading on Marketing And Growth Hacking »
Digital marketing strategies are going through transformation, and at the forefront of this process is text analysis powered by natural language processing (NLP). The three areas where these tools are most useful include social listening, influencer marketing, and search engine optimization (SEO). Also closely related to text analysis is sentiment analysis that offers excellent insights…
Influencer marketing is taking the world of marketing by storm. A study by Linqia found that 82% marketers used influencer marketing in 2017. Out of them, 92% of marketers said that influencer marketing was effective to promote their brands. The bottom line is — influencer marketing is here to stay. Not only can it boost your brand’s visibility…
Photo by Benjamin Faust on UnsplashMichelin Star Chef Gordon Ramsay is well known for his 35 restaurants worldwide, from London, Las Vegas, Singapore & Dubai. But my favourite Gordon Ramsay experience is sitting on my sofa wearing my dressing gown & slippers, freshly brewed cuppa in hand, watching a marathon of Ramsay’s Kitchen Nightmares. Every episode…
Photo by rawpixel on UnsplashSocial media is all about connecting people in easier ways. Not only does it help you meet new people, keep in touch with the lives of your relatives and friends and share personal things as well, but it is also a great resource everyone can use to promote anything he/she wants. From…
Photo by Rick Mason on UnsplashBecause, first impressions, do last FOREVER. Let’s be honest. When it comes to pulling out our wallets, we all have standards, right? I mean, we’re not going to give in to the first sales pitch we hear. No one does that. So, don’t expect it from your prospects either. I know. Sales pitch matters.…