Photo by fotografierende on Pexels.com I love dealmaking. I agree with Robert Ringer’s observation about dealmaking: “There are no statistics to prove it, but after years of experience, I’m absolutely convinced that dealmaking is the highest-paid profession in the world.” I think the creative pieces and bringing ambiguous, and often disparate parties and value together…
In the marketing industry, it’s not uncommon for new technologies to emerge and then quietly disappear for a few years. Beacons are one such technology that’s had to take some time away from the limelight in recent years. These weren’t only supposed to transform the nature of location-based marketing but also give birth to a…
With a strong economy and low unemployment boosting consumer confidence, the 2018 holiday season promises to be a good one. This year the holiday trifecta of Black Friday/Small Business Saturday/Cyber Monday starts on November 23rd, so time is of the essence for small businesses looking to rev up their marketing engine. Here are suggestions for…
Efficient people make for a profitable business. Most businesses want to recruit the smartest and the brightest, and you want to find them quickly. If your recruiting process takes a long time, you risk losing out the best candidates. The recruiting process which takes a long time to complete may become frustrating for both you…
If your marketing organization is 100 percent GDPR compliant (and if you are, you’re in the minority) you may feel that your data compliance issues are behind you. Think again. The GDPR deadline may already be a waning memory, but global data privacy regulations are just getting started. In July of 2018, California passed its…
The Average Handle Time (AHT) metric is the subject for this week’s installment of my ongoing series that explores service desk metrics. At first glance you might expect that reducing AHT can lead to reduced service desk costs. After all, if the time needed to resolve a call decreases, you may be able to operate…
In a historical night for the Shark Tank, four businesses entered the Shark Tank looking to strike a deal with a group of Sharks that was predominately female. This is the first time in Shark Tank history that the female investors outnumbered the men. The Handbag Raincoat, RewardStock, WISP and The Kombucha Shop all came…
Owning or managing all marketing for a small business is hard! Without a large staff (or, let’s be honest, any staff) you probably find yourself pulling long days and fulfilling a variety of roles from janitor to CEO and everything in between. Previously on the Three Girls blog we’ve covered why social media marketing is…
mohamed_hassan / Pixabay Community is important when running a business. Without the support of peers and customers, you’re a ship without a sail. I’ve been part of masterminds for several years. Masterminds are fantastic for group support. I’ve also worked directly with paid coaches who taught me a certain skill. My favorite type of people…
I really had no intention of teaching myself an important lesson this past Monday. I thought I was just drinking coffee. But there I was, sitting in a local Starbucks with my friend and fellow business owner Victoria. We were talking about the usual stuff: Our families, the weather and, of course, swapping ideas to…
mohamed_hassan / Pixabay Ah, the holidays. It only seems like yesterday I was watching the classic festive films for the 30th year in a row. Now they’re already upon us again, and I’ve barely had time to digest last year’s feasts. First up is Thanksgiving, and that means the phenomenon of Black Friday. According to…
Thanksgiving always has a way of creeping up on us, but this year is especially bad since it’s a week earlier than normal. And while the holidays are always unpredictable when dealing with family (I’m looking at you Aunt Karen), thankfully things are much more predictable when it comes to holiday shopping. Let’s take a…
janeb13 / Pixabay Advertisers have access to additional placements with Sponsored Brands thanks to some recent enhancements that Amazon made. This ad type appears in highly visible top-of-page placements and at the bottom of the page. The prominence of these ads highlights the importance of testing. With so many variables (products, copy, images, etc.), advertisers…
StartupStockPhotos / Pixabay If you want to know what it’s like to work for a company and find out about their company culture the best time to ask is during the job interview. It’s hard to get a full grasp of what exactly some companies culture is. Like job seekers, companies tend to showcase the…
Are you a new competitor in the commerce field or have been a knowledgeable member of the profession? Whatever may be your level of experience, you cannot take a happy-go-lucky approach upon the current and snowballing reliance on the various applications and software program for every facet of a business, starting from the production to…
I can imagine the raised eyebrows, the questioning expressions, and the thought, “What the hell is he talking about now? What kind of esoteric journey is he dragging us on?” Some might glibly say, “Well to solve a problem….” Which is correct, kind of…. But most sales people seldom think about the purpose of buying.…
TayebMEZAHDIA / Pixabay Various business trends today, such as the use of artificial intelligence and multimedia visual marketing, are connected to the concept of Big Data. Every action internet users take generates a data trail, and the amount of machine-generated data is growing too. Using this data effectively can give businesses an edge in today’s…
One of the most dangerous mistakes we can make as sales people is believing that our customer – and particularly the sponsor we have been working with – knows how to buy. This might be a reasonable assumption if our prospective customer is buying a familiar solution in a familiar way – for example a…
TeroVesalainen / Pixabay When building a personal brand mobile marketing is key to increased visibility online. To achieve this it’s not only important to create compelling visual content that attracts an audience, but to also tailor them for your niche. There is still a large number of younger users who use the popular social network,…
Pexels / Pixabay Most business owners know that the brick-and-mortar market is more vulnerable than it used to be. We’re officially in the age of e-commerce, and it seems that no one – not even giants like Toys”R”Us – are immune to the threat of extinction. However, there’s a bright point in all the doom…
We marketers hope that our projects will have an impact on our business as well as the world at large, when possible. You want your message to get out. You seek for your creativity and efforts to be effective. Even if no one knows you’re behind the scenes, you want your work to get out…
TheDigitalArtist / Pixabay Word of mouth is important, regardless of the type of business that you’re in. Today’s online equivalent to word-of-mouth is an online review. We’ve all heard about the importance of reviews but did you know: 85% of consumers trust online reviews as much as personal recommendations ~ Brightlocal Positive reviews make 73%…
Myriams-Fotos / Pixabay Most startups and business owners wear many hats. You likely have many commitments that require time in your life. Sometimes your work and life can be at odds but with practice, you may be able to build a more balanced schedule that can handle both work and life. We want to know…
Earlier this year, at CXL Live, you asked us about voice search (a lot). More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? How will voice search work given the human urge to shop around? Are there use cases for voice search in B2B? This post has answers. They…
These days, most of us turn to Facebook for news of the latest local events. When we scroll through the social media platform, we instantly know when a friend is attending anything from a concert to a wine tasting to a political rally. Facebook has been useful for me when I want to learn about…