Keyword research has always been one of the most important (but also time-consuming and complicated) SEO activities. The best thing you can do to optimize your keyword research routine is getting yourself a powerful keyword research tool. This way, you will not only collect tons of new profitable keywords but also automate the whole process…

What are your website security plans for this year? If you’re an optimist, and have been lucky so far, your strategy might be to continue hoping hackers don’t notice you because you’re a small target, compared to the massive corporate data breaches that make the news. But that’s a bad strategy, because numbers don’t lie.…

3D animation is playing a key role in the content marketing of businesses and brands. It is helping them to visualise ideas, products and processes in ways impossible in real life or using other forms of animation. To showcase its unique capabilities and applications, the team at Skeleton have assembled some of the top brands…

Working as a product manager can be a busy, unpredictable and octopus-like existence. Bringing team members together, organizing user research, product strategy, demos, road mapping and more. You’d be forgiven for pausing if someone asked you to describe your role in a nutshell…where do you start? If you’re a mobile app product manager there’s a…

Many millennials and other generations as well have a goal of pursuing financial independence. This concept of financial independence simply means you’ve saved enough to support your current living and spending habits for the remainder of your life. However, achieving financial independence is also not an easy road, but it is possible. And you don’t…

qimono / Pixabay “He who has a why can endure any how.” Frederik Nietzsche In his TEDx talk Simon Sinek expounded on a simple, yet profound theory on why some products, people and organizations fail while others succeed. It has to do with a simple theory based in biology about why we make decisions. We…

A few days ago, I was observing a Sprint Retrospective. The Scrum Team decided to work on the Definition of Done (DoD), identified as the most important topic to adapt for the next Sprint. The discussions were open and animated, when an unexpected discussion emerged during the session. Two new developers have recently joined the…

In our world of rapidly evolving technology that is encroaching on everyone’s lives, there is no bigger transformative trend on the horizon than the expected impact of automation, artificial intelligence, robotics and algorithms on the job market of tomorrow. Clearly there is growing anxiety that technology developments will crush the jobs of millions. How can…

It can be frustrating when you’re not seeing results from social media. It seems like everyone else is growing a following and you’re stuck getting maybe a follower a day and not seeing any change to your bottom line. Social media gives us access to unlimited customers all over the world but that doesn’t mean…

Image by Mohamed Hassan on Pixabay Companies are obsessed with providing the best possible customer experience and for good reason. When something goes wrong along that journey–necessitating a call to customer service–getting the customer quickly back on track is critical to minimizing the impact on the experience. Companies are especially interested in how these interactions…

It surprises and shocks me how many sales organisations still regard BANT as a practical way of qualifying sales opportunities. For those who are unfamiliar with the term, it dates back to the steam-driven days prior to the emergence of the Internet, SaaS and modern buying behaviours and stands for Budget, Authority, Need and Timeframe.…

Nowadays, we’re easily distracted by constant stimuli, especially if it’s on the internet where there’s 24/7 news, unlimited video and music streaming, as well as inboxes that light up every minute with new messages and emails. This means whenever a new visitor lands on your website, it’s likely that what you’re offering is NOT their…

We are celebrating Women’s History Month and we’d be remiss if we didn’t talk about women in sales. It’s no secret that women are drastically under-represented in sales, holding only 4 out of every 10 sales positions. This is increasingly the case as you look up the leadership ladder, with only 1 in 4 executives…

Let me first start out with an apology, since I’m about to gush unapologetically about the 2019 Ram Limited I just drove, it’s that good. Normally conclusions come at the end but I just couldn’t help myself. The situation is even more unusual as I’m not typically a truck person, but in this case my…

There has been so much written about Velocity and its impact on teams yet it is one metric that eludes everyone and keeps cropping up whenever there is discussion around productivity. Is it really a metric of productivity? Let’s explore. What is productivity? As defined (n): the state or quality of being productive – the…

Voice assistants are an increasingly integral part of modern life, and the experiences consumers are having with these digital personalities are growing in scope and significance. If you are a marketer in 2019 you’ve seen this often-cited voice statistic: By 2020 half of all searches will be voice searches. Based on the consumer adoption trends…

Free-Photos / Pixabay Not all of the business partnerships on “The Profit” have a happy ending. In season 5, Marcus Lemonis attempted to invest in cell phone accessory company, The Casery, however, Marcus and owner Matt Harlow could not find a way forward. In Marcus’ opinion, Matt was not a true leader and made bad…

There are a few things in marketing that tend to remain constant—one of them is the need to measure success and, where possible, find ways to duplicate it. But with so many marketing automation platforms out there, teams can feel both overwhelmed and under-informed on the possibilities. Which data is the right data, and what…

“My advice would always be to ignore the perceived wisdom and look for the most reliable evidence on the ground” – D.T. Puttnam Hearing a senior executive announce “We’re committed to becoming agile!” is not the bombshell moment it used to be. It no longer indicates a personal revelation or board-room epiphany. In fact, if…

There’s no denying it. All business owners need a solid emergency fund. While you are in charge of your own income, it’s bound to fluctuate and you may have some rougher months as a result. This is why it’s best to be prepared with a fully funded business emergency fund that you can fall back…

Effective B2B video marketing content can help firms tell compelling stories, showcase their expertise or company culture, and boost conversions. Video already dominates social media, and it’s becoming central to any marketing strategy. As we shared in our post on 2019 marketing trends, video content represents a majority share of internet traffic and is forecasted…

When PLM meets machine learning, Best-in-Class organizations “swipe right” to convert potential to productivity, resulting in better user experiences and better products. In a nutshell, machine learning definitely spices up the staid and steady PLM value proposition. With the advent of big data, machine learning is introducing new ways to manage everything in manufacturing, from…

For owners and employees alike, a business with maximum productivity has a huge leg up on the competition. What separates a good business from a great one is not only stellar products and services but an internal well-oiled machine. But what do the best businesses do to ensure maximum productivity from their employees? While corporate…

Avoid these questions on your online job app that are too personal and risky or risk losing the best candidates out there to another company. I’m finicky, I’ll admit it. My coffee has to have just the precise creamer to sweetener ratio or I won’t drink it. My content has to have an engaging title…

Whatever your project is, you can get it done with experts on Upwork. There are freelancers and agencies in every category from data science and design to mobile development and business analysis. And with the extra, built-in capabilities of agencies on Upwork, there’s no project too large, too technical, or too niche. So… can you…