Whether you’re running a consultant agency or building a startup, your content and brand need a home for everything you produce. From sales pages to your products, or even your About page, the content management system you choose can make a big difference in growing your business and driving sales. While WordPress may be the…

The eCommerce landscape is jam-packed with competitors. It doesn’t help that the big players are stocked with seemingly unlimited inventory and offer pretty much instant turnaround at rock-bottom prices that are hard to compete with. However, if there’s one area that allows your store to stand out and shine, it’s customer support. A whopping 67%…

Creating a human connection is critical when it comes to building a long-term relationship. Think about it, the best relationships are built on honesty, mutual respect, and understanding. Before you think we are going all Dr. Phil, take a minute to see how this applies to B2B marketing. When it comes to B2B relationships, the…

Visual marketing is a top priority for marketers, with 49% rating it as very important to their overall marketing strategy. And there’s plenty of reason why it reigns supreme as the format of choice for marketing experts. It’s all about brand salience: when a person hears information, research shows they only retain 10% of what…

Today I will discuss with you Google Analytics and am going to share a complete guide with 35 key actions and metrics you must know to be able to make the best out of Google Analytics. With the launch of Google analytics 4, you can now view the app and website data together making it…

Native ads are paid ads that match the look, form, and feel of the media format that they appear in. They seamlessly blend into the content that a user is viewing on their mobile device or desktop. As you’ll see in the native advertising examples in this blog, unlike banner or display ads, native ads…

Since the onset of the COVID-19 pandemic, businesses of all types and sizes have grappled with impacts on their supply chains and changes in consumer behavior as the world adjusted to a digital-first way of shopping. While retailers had to manage ongoing changes like in-person capacity limits and COVID-19 safety protocols throughout the year, many…

Incorporating a live customer chat feature on your website is one of the best ways to improve customer satisfaction and retention. But a bad chat experience can also sour a customer’s view of your company and cause them to take their business elsewhere. To prevent this from happening, and to ensure both your customers and…

How can you create a special VIP experience to stay top-of-mind with “alumni” clients? Do you currently have a way to [scalably] nurture your past clients, and other fans of your agency? If not, you’re missing revenue growth opportunities—for referrals and for follow-on business. And getting started is easier than you might think. Consider creating…

Have you ever wanted to start an online store but didn’t want to deal with inventory management, fulfillment, shipping, or any other ecommerce shenanigans? Then dropshipping might be perfect for you. Dropshipping is an order fulfillment method where the seller doesn’t make or stock products but instead uses a third-party supplier to ship products to…

I just had a few minutes free time and skimmed Clubhouse to see if there was a discussion I might listen to. I stumble on one entitled “Selling Without Feeling ‘Salesy’” I didn’t listen to it, but it struck a nerve. We hear that all the time, expressed both by sellers and buyers. (As a…

The Pew social media report is out, and it shows some interesting insights. Facebook is still popular, but young people seem to be sticking with certain platforms. The last twelve months have been very challenging in many different ways, but one area that has seen consistent growth online is social media. People needed to connect…

The dream of many investment management marketers is to efficiently use data to create content that drives engagement and generate insights that support strategic decision-making. While those are both possible in theory, often reality looks very different. Most firms struggle with data that is unwieldy, overwhelming and underutilized. In fact, only one-quarter of investment management…

Branding yourself isn’t a slam dunk, especially when starting out in a new career. How do you create a personal brand and find your audience? It’s a painstaking, slow process. But a new tool has arrived that makes it easier. The name of this new tool? Clubhouse. A quick note: As I also explain further…

To contain the spread of the virus, more people are currently working from home than ever before. But how can you be in touch with your customers now if you run a gym or offer classes of any kind? One possible solution: videos. For companies in these (and many more) industries, live streaming has proven…

A while ago, I decided to try my hand at day trading. I’m here to tell you, it was a really bad idea. I didn’t do so well and one of the reasons is because I didn’t do my research. As a matter of fact, I didn’t know what research to do or how to…

It’s no secret that earn & burn programs can lead to unforeseen consequences for your business, as unspent loyalty points may create financial liability on the bottom line. Finding a way to encourage these members to redeem loyalty points not only reduces your liability but also increases the engagement factor of the program. The Challenge…

2020 was a challenging year. And while many businesses saw some relief in the surge in online shopping, this came with a dark side: increased online activity also led to increased fraud, and research suggests that losses due to fraud will top $20 billion in 2021, up from $17.5 billion in 2020. As more businesses…

Sage Intacct, Oracle ERP Cloud, and Microsoft Dynamics 365 ERP are the three highest-rated ERP systems by their users. 86% of Unit4 ERP users say their CRM system is the best of all vendors in the study. The survey-wide satisfaction rating for CRM is 73%, accentuating Unit4 ERP’s leadership in this area. 85% of Ramco…

Running a membership website is a great way to earn passive income. And during the current pandemic situation, it’s a means for people to start a new business or earn additional money. If you don’t have a membership website yet, then consider building one using a membership plugin. Businesses that typically use membership portals are…

In today’s world, everyone is hooked on their phones, computers, and other digital devices. The Internet is not just a means of communication or entertainment anymore. It’s also a money making platform for businesses of every niche and industry. People don’t just scroll through their phones all day to watch cat videos, they are also…

Regardless of how many answers you get, fresh SEO questions will always crop up again and again. It happens. What works for SEO today might not be as useful tomorrow, and what’s good today may be overcome by something else we’ve got to adapt to next year. That’s how we’ve been rolling for the past…

Hiring a blog writer is a great step for your business. When it comes to asking the question, how much does it cost to hire a blog writer, there are several factors to take into account. Blog writers can charge you anywhere between $25 to $250 per blog post. It all depends on their experience,…

Before you create any content to promote your business, you need to determine who your ideal client is and where to find them. Yes, you can start creating content immediately – you can even get some livestream videos under your belt quickly – but if you don’t take these steps to determine who is the…

Sustainability is at the forefront of every responsible organisation’s mind, but many won’t have ever considered the environmental impact of their website. The greatest invention in modern times is undoubtedly the internet, which at first glance doesn’t seem like it could have a negative effect on the environment. Sadly, however, the world wide web is…