The first step in promoting your blog is actually part of writing and posting it. You must have a schedule and be consistent. It’s one of the most important, yet often ignored aspects of blogging. Your readers, or future readers, are busy. They are looking for reliable sources of information. When they know they can…

When you visit an “About This Result panel” (the three dots next to most results) you’ll get even more information about the search results. Google is now telling searchers what information impacted their results for a specific query. It also provides tips on how to get more out of Google Search. In this video, we…

First, what is PPC? When we say PPC at Wellspring Digital, we are talking about any sort of paid search and digital marketing. It could be Google Ads, Bing Ads, Paid Social, Amazon, YouTube, and so on and so forth. For this article, I am going to focus on some high-level and common mistakes that…

Today I have some resources to help you maximize your LinkedIn marketing for more leads and sales. It is possible to attract more clients on LinkedIn without cold outreach. There are several tools available that can help you automate, share, and measure your results. Would you like to maximize your connections? Take advantage of these…

TL; DR: Abandoning Scrum Can a Scrum team simply decide to abandon Scrum? After all, the Scrum team self-managing, according to the Scrum manual, also known as the Scrum Guide. So, let’s explore this question at the very heart of team autonomy. Abandoning Scrum According to the Scrum Guide There are several references to self-management…

As a business owner, you need to assume things about your business whether it is a product or service. Sometimes they are about new features your customers want, sometimes it is about finding the reasons for customer churn and sometimes it is about marketing. One good piece of advice I got from a wise person…

Google Analytics is a powerful and useful tool for marketers. It gives them deep insights into how their campaigns are performing but it may be easier to analyze the data in spreadsheet software like Google Sheets or Excel. Spreadsheets have features that allow you to slice and dice your data and apply various conditions with…

Instagram filters should be an important part of your IG marketing strategy. Filters are a great way to spice up the photos you’re posting and help your feed look cohesive. The best part? Filters are quick and easy to use — thanks to Instagram filters, you don’t need to spend hours editing your photos. Here’s…

Running your brand’s social media accounts can be a busy job, so it’s understandable if you have the urge to hit “copy and paste” across all your channels. Yet posting the same content across Facebook, Twitter, LinkedIn, and other social media isn’t doing you any favors. In fact, research shows 51% of consumers will unfollow…

In recent years, video has gained significant popularity amongst advertisers. According to Wyzowl’s 2021 State of Video Marketing report, 87% of video marketers report that video gives them a positive return on investment (ROI). One reason why video performs so well is that this ad format incorporates audio and visual elements that appeal to multiple…

Effective collaboration is an objectively “good thing” for any business function. But it arguably makes the biggest difference in sales and marketing. According to LinkedIn research, almost nine in 10 sales and marketing leaders say closer alignment between the two functions is the number one opportunity for improving business performance today. However, wanting sales and…

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). So, what is product adoption? Product adoption refers to the way…

With more and more consumers relying on their phones as their primary tool for getting online, businesses in every industry are looking to take advantage of mobile apps. But as apps become even more commonplace, so do their distracting or inefficient features. To improve engagement with their mobile apps and encourage further downloads, businesses may…

What Are Click-Through Rates Let’s begin by defining exactly what a click-through rate is. To make sure that we are accurate in our definition of what a CTR is, let’s go right to the source, Google. The click-through rate definition, according to Google, is a ratio that shows how often people see your ad or…

Vaccination rates are on the rise; as I write, nearly half of the US population is reported as fully vaccinated against Covid-19. While concerns still linger about Covid variants and the possible need for booster shots down the road, we’re gradually working our way back toward some sense of “normalcy” in the market. Even as…

It is important to say thank you when it comes to public relations and marketing, but how do you go about thanking someone effectively? When To Say Thanks Showing your appreciation is an often overlooked part of public relations.It’s shocking how often business owners take media coverage and referrals for granted. Whether another entrepreneur gives…

Let’s start with the good news: You have an RFP response process. You’d be surprised to know how many companies don’t even have that. If you don’t have a process yet, then I recommend reading How to create an RFP response process as well. Now the bad news: It needs work. I can help. Let’s…

As connected TV (CTV) becomes a widespread mode of media consumption, digital marketers are taking notice of the opportunities in connected TV advertising. Becoming a champion of CTV will help you win over more client dollars, and it’ll ensure your team is aligned with strategies that reflect CTV’s full potential. In our recent survey of…

I’ve written about today’s topic before. The idea I’m about to share is really common sense. Even if you didn’t read my past articles or watch my videos about this, you still know and understand it. Yet, it’s worth bringing up again, as I have a new twist on it. In my latest book, I’ll…

Consistently branding is a top priority for any organization, large or small. However, branding doesn’t only include your company’s website and social platforms. How your employees show up on LinkedIn is just as important as how your website and company page appear. Your LinkedIn Page is not only a gateway to your website and another…

When Bitcoin debuted in 2009, I published an article making a few predictions using my Hard Trend Methodology that have proven to be highly accurate. While I stated that cryptocurrency and blockchain technology represented a Hard Trend that would grow exponentially, it is time to discuss the next Hard Trend: digital currency You likely have…

Even though the future is always unknown, humans never had to navigate more uncertainty in recent history as they have now. As a result, it’s also harder to lead industries, companies, and businesses. One has to implement a data-driven approach and ensure each step leads to a well-thought-out decision and favorable outcome. That creates a…

Artificial intelligence is changing the way we do marketing, and it’s happening faster than we think. From voice assistants like Siri helping users find information or complete tasks, to personalized ads popping up while browsing online–these are just some examples of how AI can be incorporated into your digital strategy today. In this blog post,…

Brand awareness describes a person’s familiarity with a company, product, or service. Increased recognition of your company can lead to repeat customers and brand ambassadors. According to Internet Live Stats, there are over 1.8 billion websites on the internet. With more content and information available than we could consume in a lifetime, brand awareness is…

StartupStockPhotos / Pixabay As the pandemic waxes and wanes we tentatively explore what business looks like in “the new normal”. For a start let’s just cut through the wishful thinking and just admit that the world that’s emerging as we head towards a post-pandemic future is just “new” which means it will be different and…