For the past decade, so many have sought to mechanize selling, creating predictable revenue. We developed methods and approaches, we’ve transactionalized the selling process, in spite of too many customers finding increased difficulty in navigating their buying processes. Even before the pandemic and collapse of the economy, how we sold became increasingly unpredictable. The percent…

Digital marketing is one of the most powerful ways of generating leads and successfully converting them into sales. With the growing popularity of this marketing strategy, competition amongst marketers, too, is rapidly increasing. And only the best marketers with a solid plan survive the race. That’s why it’s important for you to have a strong…

Do you want to skyrocket customer trust and increase your sales? Most entrepreneurs and marketing teams know you won’t make it far with your online business if people don’t trust your company. Building organic trust and showing consumers why they should have faith in your business is an excellent way to grow your sales and…

With the number and complexity of marketing channels increasing day by day, it’s crucial for B2B marketers to connect with all of their target audiences irrespective of the platform they use. Using marketing automation is a convenient option to bridge the gap between your business and your prospects. This versatile technology has steadily transformed to…

For long-term investors looking for a hands-off investment strategy, DRIP investing can be a great option. Most financial advisers will tell you that if done right, DRIP investing is an accessible, low-cost way to take advantage of compounding and yield high gains with little upfront cost or effort. Keep reading to learn about DRIP investing,…

Just as Covid-19 has impacted our personal and work lives, so has it disrupted consumer markets in more ways than one. But how things would shake out post-lockdown has been a big question since March. Now, with California research outfit Ignite Visibility’s latest study, we finally have some solid answers. Their team interviewed 1,000 consumers…

As we approach Thanksgiving, I can’t stop thinking about turkey and stuffing—and all the different ways to prepare them. Always thinking about how everything in life ties to customer service, I wondered, “What is a good recipe for customer service?” So, I’ve listed some of the essential ingredients. I’m sure you’ll have a few more…

90% of marketing experts say email engagement is their primary method in measuring content performance. Almost the same, 87% of marketing experts say email is one of their top channels for organic distribution. On top of that, email marketing is free. With that comes many options. 59% of marketing professionals say email is their biggest…

With ingenious capacities to analyze vast amounts of data and deduce patterns, A.I is poised to disrupt one of the world’s data-hungriest industries. The shortfall of data recognition proficiency of traditional web scraping bots is one of its major drawbacks. This shortfall is critical, especially when scraping a vast range of websites with unique layouts…

How to Choose Between Bespoke and Off-The-Shelf Applications Selecting the best business management tools for your small business can be tricky. If your new systems don’t integrate with your existing software deck, you’ll end up working harder to move data between disparate platforms. Luckily, there are all-in-one business management tools that come loaded with everything…

When COVID-19 struck, small businesses were hit hard by shelter-in-place orders. Many had to close up shop for good. How can the ones that barely survived make a comeback? It won’t be easy, but it’s certainly possible. More than anything, getting your small business back on a firm footing will require resourcefulness and hard work.…

With the COVID-19 pandemic, social justice movements, an economic crisis worse than anything since 1930 and giant murder hornets invading the U.S., 2020 has been a hectic year. Along with all these massive changes, we can also say that marketing is taking on some new trends to evolve with these strange times. In this article,…

For recruitment companies and headhunting firms around the world, recruitment as a function demands efforts on two fronts: the candidate front, and the client front. Seeing as hiring campaigns are frequent and in most cases simultaneous, there’s a lot more data to consider as a recruitment agency than there is for internal recruitment. Managing client…

Building your business to have a diverse set of income streams is a wise move. If you hire a team of contractors to handle the production, your passive income truly becomes much more passive once you get your team started. Think of it this way: If you invest in the stock market, every financial advisor…

Conversations on the topic of resumes and job searching are riddled with anecdotes. This makes sense. Looking for a job is an incredibly personal experience. There are so many variables at play that it can seem nearly impossible to draw any overarching conclusions about the process. For any given person looking for a job consider…

Search Engine Optimization (SEO) is a crucial part of ensuring your business’s success, particularly if you strive to dominate through digital channels. Unfortunately, SEO is a rather complex matter, with many experts deeming it both an ‘art’ and a ‘science’—never mind the fact that it’s constantly evolving and requires regular, consistent attention. It’s because of…

Have you created a LinkedIn Newsletter yet? If not, you should definitely give it a shot! Before we tell you why, let’s talk a little bit about what is a LinkedIn Newsletter and how it works. Very simply explained, a LinkedIn Newsletter is a series of Articles (called “Editions”) written on LinkedIn on a regular…

Reaching the right audience for your startup or small business is not an easy task. And it doesn’t matter how great your business is, or how much it will help your future clients if prospects can’t find you. Nowadays, when someone needs a new idea, a data point, to solve a problem, research a new…

85% of salespeople have self-limiting beliefs that hurt their sales effectiveness. 85%! Huge! And one of the most common Sales Self-Limiting Beliefs we see in sellers is the belief that Prospects Are Honest. The number actually went up one percentage point since I last reviewed the data in October 2019. You probably have heard the…

In a post-COVID world, the future is full of obvious challenges and less obvious opportunities. In this fast-changing environment, most business executives recognize the need to better connect with, serve and support their customers while streamlining operations and managing risk. And in uncertain times, a focus on customer experience is more important than ever. McKinsey…

The holidays are now upon us. Of course, against the backdrop of COVID-19, we’re looking at a season unlike anything we’ve ever seen before. Unsurprisingly, many consumers are opting to do the bulk of their shopping online. But, while skipping out on the crowds and the chaos at the mall doesn’t sound too bad, surging…

Demand generation helps fill the gaps between your marketing and sales teams. With the right strategy in place, you can put your company on the right path toward more growth with qualified leads. But should you go it alone or look for some external help? Outsourcing your demand generation is an important decision for business…

If your eCommerce keyword research isn’t being done right, then there is a huge chance your organic and paid traffic is suffering. Think of keywords as a homing beacon or bread crumbs, pulling potential shoppers to your store. Lay down the wrong crumbs, and you risk bringing in the wrong searchers and crushing your ROAS.…

Marketers are increasingly feeling pressure to deliver rich consumer experiences with data-driven insights in order to drive brand growth and revenue. In a CMO Council global marketer survey, 91% of marketers said that there was an expectation by senior management and board members that marketers drive measurable growth, with one in three saying that their…

“Individual commitment to a group effort–that is what makes a team work, a company work, a society work, a civilization work.” —Vince Lombardi. One of the most important job responsibilities of any good team manager is to combine your experience and managerial skills in a way so as to get the best out of each…