Virtually all B2B marketers agree that it’s essential to develop buyer personas and apply them in all aspects of their marketing efforts. But despite this recognition, there is a great deal of variance and inconsistency in how buyer personas are developed and applied. Before we get into the steps for developing personas for your organization,…

When we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools. They run the gamut from keyword research, site audits, backlink analysis, and content ideation to scheduling, testing, editing, link-building, outreach, and email marketing. And that’s just to name a few. While…

Lately, many of our AWS customers (especially those purchasing through the AWS marketplace) have mentioned that they are using an AWS EDP, which stands for Amazon Web Services Enterprise Discount Program. Essentially, this is AWS’s way to provide enterprises a discount off its services based on a volume (consumption) commitment. How does an AWS EDP…

The delight stage of a customer’s journey comes last, but you should never neglect it. Positive customer experiences have a multitude of benefits, including customer loyalty, good word-of-mouth, cross-selling, and upselling. So, what makes a customer experience great? Can you think of the last time you were blown away by a brand? There are many…

niekverlaan / Pixabay Email marketing when well-executed can bring in a huge revenue for your business. Whether you want to build brand reputation, yield new customers and retain the old ones or drive evangelists who look forward to hearing from you, a thoughtfully created email can do it all. Successful email marketing is not only…

slightly_different / Pixabay Writing cover letters can be really challenging. I have an interesting vantage point because I am often coaching job seekers, but I am also a Recruiter. I am amazed by the number of times my coaching clients ask about this one specific thing with such desperation and frustration. It is usually one…

Setting goals is setting yourself up for success. Goals keep us in the moment and in the game, keep us focused on our why, keep us working when it’s not so fun, when we’re feeling that grind. But how do you set goals that actually work? How do you take them from nebulous to doable?…

Free markets and startups have always been associated with competition – often fierce competition. However, cooperation can also be an important element of success and I think current trends are making cooperation between businesses and organizations an even more powerful tool for “competitive” success. See if any of these four cooperative strategies can work for…

Pexels / Pixabay A productive marketing department works at peak performance every day and has an outsized impact on accelerating the growth of a business. However, given the pace of change across the global economy, increasing productivity in the marketing department can be an enormous challenge for the CMO and a discipline that needs constant…

gabrielle_cc / Pixabay We’re knee-deep into the New Year’s resolution season—the part of the year where many of us make goals for personal or professional self-improvement. Yet goal-setting itself is a learned skill, and it’s not necessarily one that comes easily to every business leader. Ironically, you may benefit from making it your goal to…

Need to make sales, quick, but you despise cold calling? Not a problem—there’s a better solution that doesn’t elevate your blood pressure nor increase the billable hours of your psychotherapist. It’s none other than email prospecting; a proven strategy that can work miracles, if and only if it’s executed correctly. According to eConsultancy, to out…

The year 2018 will be remembered for tremendous consolidation in the martech industry, marked by Adobe’s $4.75 billion purchase of Marketo and Twilio’s $2 billion acquisition of SendGrid. Such consolidation is rarely driven by the needs of customers. Far more often, the catalysts are the financial concerns of the companies themselves, combined with pressure from…

kaboompics / Pixabay Okay, so it isn’t January first, but you can always get better and more advanced with your Calendar. Whether you are managing your Calendar with ease or struggling to keep up, there is room for improvement. The simplest tricks can help to improve your Calendar habits significantly. Try out a few (or…

Everything’s All Talk, Nothing Actually Said Do you remember when you first got an email address and every email felt like a little present? Today it’s hard to think of this ubiquitous technology as innovative and exciting, but I vividly recall the hype. You could email anyone, anywhere in the world, and they would get…

Unless you have a degree in finance, chances are you entered the workforce unprepared for financial growth. As you move through life there are certain considerations you must observe, if you plan to develop a healthy financial status. Learning about the common pitfalls that affect most people of your generation will help you avoid mistakes,…

If you’re on a journey to gain more subscribers, have you considered implementing interactive content ideas to get the results you’re looking for? Interactive content is any content that requires the active participation of users in order to collect data, feedback, and analysis for better outcomes. It’s not just better for business; 91 percent of…

janeb13 / Pixabay At its core, customer success is simple: take care of your customers and they’ll take care of your business. Nurture relationships, and not only will customers receive excellent service and well-supported products, but your enterprise will be financially healthy in the long-run. Customers will see the value in their purchase, and you’ll…

PublicDomainPictures / Pixabay When it comes to the incentives that motivate us to work harder, we tend to respond differently based on our personalities. Sure, most of us greatly appreciate a generous bonus, commission or restaurant gift card in response to our achievements. But that’s not necessarily the be-all, end-all for every personality type. In…

According to a recent study by Survata, nearly half of all product searches online start on Amazon. Knowing what to sell, and how to sell online is thus critical to the success of any aspiring eCommerce retailer. In this article, we will provide you with a list of tools and tips on how to find…

Technology is changing company processes and the entire financial landscape. The response of both small and established businesses to these new technologies determines whether or not they will swim or sink. Some of these fantastic technologies include various cashless payment options such as Bitcoins and Blockchain. According to experts, the digital currency bubble isn’t bursting…

Calendars are supposed to help us plan the future and prepare our schedules. The future though tends to have its own ideas. Plans can change and when they do, we need to be able to change the events we’ve put in our calendars. To be able to add what you need to in your calendar,…

When I first started working from home I was super excited. I spent the last year working 60-70 hours per week between my full-time job and side business. I figured if I was able to become successful and profitable with only part-time hours, I’d have a much better work-life balance once I quit my job…

Members of Viral Nation alongside global influencers filming video content at YouTube Space Dubai, November 2018. Influencer marketing is like a chameleon. It’s an unpredictable, ever-changing, always surprising industry. It’s the stage that any brand or public figure wants to be on right now. Anyone who has skin in the game wants to have his…

In working in today’s knowledge work economy, it surprises me that many leaders still use traditional ways of leading their people. Leaders still put most of the focus on the work to be done instead of focusing on the people to create an environment where great work can be done. My suspicion it has to…

Every year, marketers face new challenges. From changes in the way marketing campaigns get delivered to new technologies that revolutionize the way we do things, there’s always something that needs adapting to and altering. And even though email marketing is going nowhere in 2019, there are going to be some key shifts and challenges that…