Getting creative with the marketing budget dollars means more than just bigger, flashier ads. Smart business leaders know that thinking outside of the box, especially when it comes to marketing, can lead to surprising returns. Opportunities for corporate sponsorships are everywhere and available in every size community. Of the small businesses that have participated in…
Facing uncertainty as you make decisions at your agency? You can use decisionmaking “tells” to keep moving forward. When you’re making decisions, you rarely have all the info you need—you need to decide with incomplete or conflicting data. For example, some job candidates will tell you anything to get hired. And when you’re considering a…
What’s the most important element in the modern marketing arena? While past responses may have ranged from quality content to a well-oiled sales funnel, that’s no longer the case. The most important element today is the voice of the customer. Here’s why. The Shift to Customer Delight Ever since inbound marketing started gaining ground in…
Free-Photos / Pixabay The first several weeks of a new Chief Marketing Officer’s tenure are critical. They offer a window into the kind of impact he or she will have on the company in the years ahead. In fact, within 100 days or so, the climate in the marketing department will shift to accommodate the…
According to a NetElixer study, U.S. ecommerce sales increased by 13% in 2017 compared to 2016. On average, the holiday season accounts for approximately 20% of all retail sales, with some retailers surpassing 30%. It’s time to prepare for the holidays, not just by developing a digital marketing plan, but with technical improvements to drive…
It’s tough to create compelling and engaging emails if you’re a marketer in financial services. Getting copy approved by legal or compliance can be an adventure, and your audience may be intimidated or overwhelmed by your offers. Plus, 30% of Americans say they are stressed about money all of the time. For some, discussing finances…
High performing organisations need high performing leaders. This, surely, is a prerequisite for success in any size business. But great leaders aren’t just born; they need to be trained and developed. So, how can you take your leaders to the next level? Well, there are five key areas to focus on… In case you’re wondering…
The Jeep Grand Cherokee is a handsome car all round and the 2018 model is the eighth model year of the Grand Cherokee’s fourth generation. The Grand Cherokee remains true to its roots, even having the 1941 stamp on the steering wheel to remind you how long they have been around. It has a unibody…
The fourth-quarter revenue push is always a worrisome thing for CEOs and owners of companies. You’ve only got a few more months to earn as much money as you can, which is why your salespeople have to be on their game. Of course, most people know that the fourth-quarter might not be the best time…
Learn why you need to invest in digital marketing for your business. No one starts a business today without having a proper digital marketing strategy. This is because digital marketing today has to be at the center of any marketing strategy for any business whatever its size. If you are in the initial stages of…
Giving up control and putting your trust in others can be difficult. You may have the mindset that everything has to be perfect and it’s important that every task is completed the way you want it done. But this mindset can take a toll on you mentally and physically. And if you truly want to…
There’s no secret that the power of social media is incredible. Everyone knows about Facebook, Twitter and Instagram. All these social channels are here to help you connect with your clients, colleagues and other professionals. However, when it comes to LinkedIn, we are talking about a special case. This social and professional network is a…
Unless you’ve been hiding under a rock for the last two decades, you’ve probably heard a thing or two about social media platforms. Social media has transformed the way we communicate with friends and family and interact as a society. Social media platforms have also opened new avenues of advertising and marketing for businesses, both…
geralt / Pixabay When it comes to delegation, everyone focuses on the money. This is perfectly natural, especially if you’re used to handling everything yourself and feel like your budget is already spread mighty thin. Hiring a team of skilled freelancers to lighten your workload is tempting, but all you can think is, “That’s cash…
Later this week, I’ll be presenting at Wordcamp in New York on the documents and processes that can help ensure your web development project runs smoothly and produces your desired results. As I’ve prepared I’ve realized that as important as the process is, that process will only be as good as the thinking that goes…
Product marketers are often akin to chefs in the kitchen. They’re going from preparing the vegetables, to checking on the boiling water, to searing the meat, to finishing the side dishes, to finally plating the food. Then they start all over again. This is all to say that product marketers are responsible for a lot…
OpenCart is one of the most popular open-source ecommerce platforms for quite a few reasons: It’s easy to set up, user-friendly, and highly extensible, and it allows for unlimited categories and product listings. Previously we reviewed OpenCart and five other top ecommerce platforms to compare features, pricing, hosting, and support. If you have opted for…
JESHOOTScom / Pixabay You’ve set up your online shop and now you’re just kicking back and waiting for the orders to come rolling in. But if you’re still waiting. And waiting. And waiting. Maybe it’s time you stopped hoping for customers to magically appear and did something about it. And in this case, that means…
What You Need to Know About Using Hashtags on LinkedIn For those of you who aren’t quite as social savvy, let me begin by defining what a hashtag is and how to effectively use hashtags on LinkedIn. First, it is a designator added to an article or post that identifies the topic. On LinkedIn, you…
picjumbo_com / Pixabay One of the first recommendations marketers, like myself, often tell clients is that they need to start creating content. And blogging is usually the safest place to begin. But blogging actually involves a lot more than simply stringing together 300-500 words of blather and posting them to a website. Like most things…
Free-Photos / Pixabay Blogging and writing business articles is great way to build credibility with your ideal prospects. But it only works if you deliver real value and engagement. Recently I’ve come across a few blogs from consultants and entrepreneurs that are filled with other people’s embedded videos and personal reflections on subjects that have…
StartupStockPhotos / Pixabay It has never been easier to create an online course and market it to the world. That’s the good news. That’s also the bad news. Why? Well now just about anyone can do it with very little technical effort or experience. In 2016 I released my first online course “DIY Marketing for…
Source: Shutterstock The role of the recruitment consultant is constantly evolving and as a profession, it has always challenged those that follow this career path to be adaptable and able to thrive in an ever-changing and demanding sector. The need to fill the gaps in the workforce left by those that went to fight in…
Don’t dive into web development until you discuss website strategy first: Over the years, we have had many prospects ask us to help them improve their website. But, they often begin this discussion without even addressing the topic of website strategy first! The conversation usually opens with a baiting question like: “So, what do you…
The ability to influence others is often the most important factor that determines whether or not someone will be successful as a leader. Understanding how you influence others is an important step in developing as a leader because it identifies tendencies and areas for potential improvement. While there are many strategies that can be deployed…