Finding the right people for leadership positions can be a difficult challenge. Relying primarily on past performance as the sole indicator of future leadership success often results in disappointment and frustration. That’s because only one-in-seven high-performers possess leadership potential. A comprehensive approach to managing employee selection and development, a sound talent strategy focuses on hiring…

We live in a world of constant distraction, driven by our Fear Of Missing Out. We can’t bear being separated from our devices, constantly diverting our attention to their vibrations, beeps, and alerts. We spend more time looking at the small screen than we do looking at the world around us. We spend endless time…

Since the critical acclaim of Bitcoin and digital currencies in 2017, there has been a lot of talk about its future. Bitcoin was the first digital currency to attract mainstream attention, and after that, 2018 was less than glamorous, with the price plummeting. Are cryptocurrencies a thing of the past already, or a Hard Trend…

It doesn’t matter what industry you’re in or how big your company is. Every business adheres to one fundamental principle — that your job is to get people to know, like, and trust you. But becoming known, liked, and trusted is easier said than done. It’s not about gaming a lead generation system or finding…

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Getting started with PPC advertising doesn’t have to be an all-hands-on-deck project, but it does require planning and close…

If you are an owner of a small business, and need a different solution for billing and payments, the best invoice app from the highly reputed companies, who have developed an invoicing software, that is free to use, gives accurate results, and performs 100% original estimates, which can be performed both with or without an…

Technological advances lead to further, contingent advancements. Sometimes those new technologies stick around for decades, while others fade away within their first decade of mainstream use. The Personal Digital Assistant and the beeper, for example, were both weigh stations on the path toward smartphone adoption. Speaking of which: remember back in the early days of…

kreatikar / Pixabay Intro There’s no way around it. Online lead generation requires a lead magnet, (an opt-in offer, usually a piece of content such as an eBook, white paper or case study, which you give in exchange for the reader’s email address). Creating a strong performing lead magnet costs both time and money. If…

I’m sure you are probably hyper-aware that social media networks have become a juggernaut for businesses. Whether that is growing the brand, reaching the right buyers and customers, using social media for sales, keeping up with customers and employees, or even finding top talent and growing your company’s employer brand. Social media plays a major…

Boiled down to its essence, management is a system of managers operating in concert, constantly adjusting resources based on new information coming in to keep the business on target. It involves coordinating complex efforts, enabling group work, and constantly asking the question, “What’s the next, most intelligent step from here?” In other words, management is…

I have some insight for you: the purpose of strategic planning is not to make plans. In reality, strategic planning is done to change the way we think and act. If newly formed visions and strategic plans are intended to propel organizations to places they have never been, then they also require individuals to do…

If you want your business to succeed, make sure your customers succeed. As the economy becomes more customer-centered, the need to foster customer success is more important than ever before. Achieving customer success means that your customers gain their desired value from your product and can use it to meet their goals long-term. Aligning your…

B2B marketers face complex challenges every day. They work with diverse teams that combine sales, operations, marketing ops, customer experience, and customer service. Across the revenue cycle, they struggle with not having enough flexibility in their data sharing to leverage insights in a seamless manner. Every day they are forced to live with a lack…

Photo by rawpixel.com from Pexels The customer experience. It’s top-of-mind for most companies these days–and with good reason. Search the news to find more than a few analysts, experts, and others sharing observations and advice. They all agree: customers prefer a journey that is as effortless as possible. And speaking of journeys, consider travel. A…

It’s not very often that I get to talk about brand when talking about B2B marketing. This world is typically filled with hard-core analytics data and lead funnel metrics that lean more toward science than art. Yet, as a healthy cross-section, it’s always good to look across the fence at our brand-based brothers and sisters…

Numbers and statistics are powerful. You may regularly link to statistics and studies in your website content to strengthen your argument, but have you created your own original research? Research directly from your company can showcase the real benefits of your products/services as well as address the unique needs and pain points of your target…

Facebook marketing has never been easy. Competition is always increasing as more businesses focus on the platform, causing ad costs to continue to rise by over 20% per year. In order to succeed, marketers need to be savvier than ever. The good news is that Facebook still offers a potential audience of over 1.5 billion…

This post is the tenth post in my series on Sensemaking. Like the previous two posts, this focuses on how you apply the principles of Cynefin in your sales strategies with your customers. For links to the other posts in the series, go to: Sensemaking, The Big Issue Facing Both Our Customers And Us. In…

CX tools are dominating the software space. In fact, according to Capterra, there are over 300 different customer experience tools currently on the market. This isn’t surprising, considering customer experience is becoming a more important metric year after year. This is because, within most industries, customers have more than one (sometimes dozens) of similar options…

Not all business decisions pan out the way you expect them to. Even your choice of technology goes awry sometimes. It’s an all-too-common feeling to purchase what seems like the perfect software, only to realize quickly that it is going to make your work even harder. These situations can spell major trouble for departments critical…

We’ve all heard the saying “you never get a second chance to make a good first impression.” But how many companies successfully employ this concept when presenting their brand or products to customers for the first time? Your brand creates expectations for your customer – it defines who you are, how you separate yourself from…

It’s a story that any marketer could have anticipated would come up one day, given all the news lately about influencers purchasing followers and engagement. An 18-year-old influencer named Arii recently announced that she failed to sell 36 shirts (later clarified as 36 of each of her seven items – a total of 252 units)…

Infographics are great for creating helpful, audience-centric content. These visual content pieces make branded content alluring and easy for online searchers who’re looking for quick answers to their queries. Infographics are among the top five content formats used by B2B marketers. – (Source) Studies show that the human brain processes visuals 60,000 times faster. –…

As the CEO of a customer relationship management software company, I’ve seen thousands of successful CRM installations over the past 10 years. Given that about a third of CRM projects fail, however, I’ve also seen the obstacles that halt CRM users on the road to successful adoption and usage. Even if you’ve chosen the perfect…

In the previous blogpost I discussed the matter of what in fact is a change towards agile organizations and the importance of organizational culture in this respect. Today I would like to take a deeper dive into how the change itself can be started, executed and what is important to consider before and during the…