With the coronavirus leading to more content creators working from home, productivity is becoming a struggle. There is so much to do without the stimulation of the workplace to do it in—transition to a remote team environment can be hard on everyone. You need to recognize these seven things that are killing productivity when working…

https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/VEM_What_s_Your_Edge_April_19th_MP3.mp3 Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. In today’s episode we’re exploring upstream and downstream marketing. Both are essential in motivating customers to adopt existing products & services. Companies and…

E-commerce is taking over the conventional drudgery of the brick-and-mortar stores just like any other trend with profound impact. It is gradually transforming the way people interact with their day-to-day requisites. Penetration of the smartphone is, in turn, making a significant impact on the success of e-commerce. According to Statista, by 2020, the number of…

The verdict is in: ABM still delivers superior results. (Source: SiriusDecisions 2019 State of Account-Based Marketing Study) As a sales leader, you may be thinking that the ideas behind Account-Based Marketing isn’t new, and you’re right. Sales has always been focused on accounts. However, what’s new is the alignment of your organization around this idea.…

The COVID-19 Pandemic is a World Health Emergency of a kind that the world hasn’t seen in almost a century. A dangerous and often lethal virus that spreads rapidly – through the rich and the poor, through the different races of the world, not restricting itself to any country or climate, COVID-19 has brought even…

In the world of the Internet, there will be very few people who don’t use the Internet. Surely you also do any of your work through the Internet, right? The radical change that the Internet has brought to our communication system is unforgettable. The Internet has greatly influenced our day-to-day activities, resulting in drastic changes…

Photo by Maddi Bazzocco on Unsplash In this day and age, you’ll find a bunch of tools, software, and options to help you get started with that new business you’ve promised yourself you’d create. But, you also probably don’t have thousands of dollars to dump into a new business as you struggle with the house…

I have this friend — let’s call him Josh. He’d been at his job for a year, even though he didn’t love the work he was doing. The job offered Josh good pay, security and professional experience. But, ultimately, it wasn’t the kind of work he wanted to do long-term. His job offered a promotional…

Looking for a new B2B marketing agency to partner with can be both exciting and stressful. If you select an agency that understands your business and implements a winning lead generation strategy, then you have SUCCESS! However, if you choose an agency that doesn’t deliver, it may reflect poorly on you. In a time when…

Are you planning to create an Instagram collage for your story? Looking for suggestions to make it really pop, or guidance on how to create the perfect collage? In this article, you’ll discover everything there is to know about creating an Instagram collage that will wow your audience right away. We’ll discuss: What is an…

I don’t know about you, but I like puzzles. No, I’m not talking about the jigsaw kind. Those things annoying me. They’re a lot of work. The kind of puzzles I like are puzzle games. I remember years ago getting my Sunday paper, opening up to the magazine, and doing the Jumble every single week.…

I have some experience working from home. About seven years’ worth. Now that we’re all doing it, I figured I would let you in on how I’m able to work from home every day without losing my mind. Here are some of the tips, habits, tools and techniques I’ve used for my consulting and web…

In the modern world of technology, the consumer expects a seamless experience from their applications. Applications must now work on Windows, Mac OS, Android, and IOS. Thus, cross-platform development presents a unique challenge to developers. The highest quality product might be created by writing code in the language native to each platform (Swift for IOS…

Look back through time and you’ll notice that communication has been the deciding factor in different spheres of influence. When the Romans would go out and conquer entire countries, they built roads so they could quickly exchange goods and communicate with their armies. The Rothschilds were able to establish their financial empire due, in large…

An online business comes with a different set of challenges that entrepreneurs and leadership teams must meet. In today’s digital world, online businesses face stiff competition. If you want to leverage the benefits of the internet and create an online business that stands out from the crowd, here are six of the most important tips…

Email marketing and video are two services that can be combined and provide great results, because one is engaging and the other is cost-effective. What’s more, email marketing is the most affordable way to reach different audiences, as well as one of the easiest to measure. There are a lot of different email marketing services—both…

For all the uncertainty that Coronavirus has caused worldwide, there’s one thing that we can be sure of: remote work is booming. The rise of working from home (WFH) is logical considering global lockdowns and the necessity of self-isolation, but it’s still impressive to see how swiftly workers and businesses alike have adapted to continue…

For your business to grow, you have to keep the customers you have while attracting new ones. A current client is worth more than a new one. Not only have you already spent funds to draw the person to your company, but they are also more likely to buy more than new customers. If you…

Product review is one of the effective marketing strategies. They give credibility to a brand and what it promotes. Potential consumers see product reviews as testimonials of something they haven’t experienced but have the interest to experience your brand—whether you are offering a service or a product. geralt / Pixabay Think of product reviews as…

The feast or famine aspect of freelancing doesn’t sit well with most people. Sometimes it can seem like a ton of work is coming in. Other times, it can be stressful as you struggle to just break even for the month. Getting consistent gigs as a freelancer can seem next to impossible. I’m not a…

Paying your employees, generating new revenue, and successfully navigating a crisis? While you may not believe it, these are all standard practices when running a business – even handling a crisis. Whether you’re dealing with something minor like a weather-related business closure, or something more significant, such as the current COVID-19 outbreak, your marketing team…

It’s fairly indisputable that a prospering company or organization wouldn’t be enjoying any notable measure of success without highly effective leadership. Potent leadership is, in fact, often a primary driver of business innovation, development and growth overall. Commanding a team, department or company at-large isn’t (or shouldn’t be) about the prestige, accolades, lofty titles or…

You may have noticed that Zoom was on my recently-released list of things I’ll need to survive the summer. You may even have questioned this choice. I get it. There are days when I feel Zoomed out too, but, overall, I really enjoy the platform. I’ve been working mostly remotely for about a year. I…

Employee retention is now front and center for managers. Across Europe, and indeed the world, organizations have been forced to become more focused on employee engagement and retention. With a global pandemic currently causing massive upheaval throughout the job market, employers are naturally looking for ways to effectively retain their employees and keep them engaged.…

With so many different methods for advertising your brand, it’s hard to decide which ones are best for your business. In part, the choice relies on your target market and, in part, the decision comes down to your advertising goals. For creating awareness among new prospective customers, there’s almost nothing better in the digital world…