Wikimedia Commons The Duke and Duchess of Cambridge have welcomed another royal baby. Prince William and Kate Middleton’s third child made his royal debut on Monday—and social media is loving the photos of the adorable baby boy. “The Duke and Duchess of Cambridge have left St Mary’s Hospital in London with their new arrival, a…

TeroVesalainen / Pixabay Facebook. Twitter. Pinterest. Snapchat. The list of social media platforms goes on and on. While business owners know the value that social media presence can bring to their company, many small and medium firms simply don’t have the resources to devote to all of the platforms. In this article, we will discuss…

Photo Credit: ABC On American Idol, Gabby Barrett ended the night with a strong rendition of “The Climb” by Miley Cyrus. Luke Bryan said that was his favorite vocal situation of the night. Luke said it was the first time that he felt Gabby was not playing around anymore and wanted it all. Katy Perry…

Photo Credit: ABC On American Idol, Michael J. Woodard gave a powerful performance of “Titanium” by David Guetta featuring Sia. Katy Perry said she is going to Coachella with Sia and will tell her that she met a star today that sang her song incredibly. Lionel Ritchie called Michael a martian because he gives them…

Thanos: A Brief History of Marvel’s Mad Titan Photo Credit: Marvel By now, most of the world has heard of Thanos thanks to his multiple cameos as the MCU’s big bad in hiding. In a matter of days, Josh Brolin will bring his Mad Titan center stage as he faces off with the combined might…

Source: Pixabay.com Are you a list maker? I am. I love to make a list. The more lists, the better. And the satisfaction of checking things off those lists? What an amazing feeling. Over the last few weeks, I’ve been putting together a new list. Unfortunately, this one else isn’t quite as easy to check…

Let’s get one thing straight – GDPR is not a new rule about obtaining consent to market to people. That law already exists under the Privacy and Electronic Communications Regulations (PECR) and the ePrivacy Directive. What GDPR does is give individuals more control over how their data is used, and if it is used. Under…

mohamed_hassan / Pixabay Obviously, when you own and run a business you want to make the most money possible. To do that you must diligently strive to keep costs down and revenues up. Streamlining your business to increase efficiency can help keep those costs down. But there are lots of ways to increase productivity. Some…

Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy. Many are familiar with the basics of how to establish thought leadership — create content, schedule speaking engagements, spot trends, etc.…

stevepb / Pixabay Have you ever read any finance books? No matter who you are or where you are in life, learning more about money is always a good move. There’s a lot going on in the financial world. Learning about making more money or investing is always a worthwhile pursuit. Financial education is something…

insspirito / Pixabay If you haven’t caught up on season one of HBO’s Westworld, it’s time to hunker down with a bowl of popcorn big enough for your binge-watching session and prepare yourself for a mental rollercoaster ride. Season two of this sci-fi/western thriller all about artificial intelligence (AI) and robotics airs this Sunday (April…

When it comes to mental health in the workplace in the UK, the figures are far from positive. Poor mental health is costing the economy up to a staggering £99bn per year! The direct cost to the employer is £42bn as a result of being present-but-not-functioning, absenteeism, and staff turnover. Sadly there is still a…

E-commerce has given businesses of all sizes the potential to expand to a global audience. Via a well-crafted online marketing campaign, you can scream from the virtual rooftops about your brand to a potential audience of millions. The difficulty is that all your competitors are doing the same thing. With so many other sources vying…

It is commonly known that being in employment and having a sense of purpose positively impacts your health and wellbeing, with research showing that employed people tend to be happier and healthier than those out of work. On the flip side, ongoing negative work situations can have a real impact on the quality of your…

https://traffic.libsyn.com/sbengine/SBE206.mp3 On this episode of Social Business Engine you’re going to meet Cathy McPhillips, Vice President of Marketing at the Content Marketing Institute. CMI has successfully positioned itself as the premier resource for marketers who want to learn about content marketing. Cathy reveals a key metric in their marketing that enables the company to convert…

StartupStockPhotos / Pixabay Research clearly shows that a well-executed ABM strategy can generate significant lift for B2B marketing efforts. A study from the Altera Group found that 97% of B2B marketers report that ABM drives higher ROI than other marketing activities. By adopting a mindset of “account awareness,” where you target customer accounts as markets…

A climber in Kathmandu, Nepal, surviving a brutal sexual assault by a Yeti-like creature is fake news. There is no truth to a report that a 28-year-old man had been sexually assaulted by a yeti while climbing in Nepal. If the story sounds wild and crazy that is because it is just that as it…

What’s the best way to end your cold email? No, it’s not what you want your recipients to do after reading your sales email (CTA), but your email signature. The email signature is the most crucial and also the most underutilized part of the email. When you draft your cold email, you focus on, An…

The popularity of content marketing has grown exponentially over the past several years. Businesses of all sizes and in all industries have begun to realize the benefits of creating value for prospects that makes them more willing to engage and more susceptible to becoming customers. Unfortunately, many companies take an unstructured approach to creating and…

Creating a lasting relationship with a customer can be challenging. Advocacy marketing emphasizes this long haul relationship and is effective at building loyalty and bringing in leads. How do you get someone to go the extra mile for you though? What can you do to plan ahead to keep customers engaged in your business? If…

Photo Credit: NBC On The Voice, Alexa Cappelli took the stage and rocked out to “Stop and Stare” by One Republic for her live playoffs performance. Kelly Clarkson was in tears after her performance, saying she was so proud and could relate to being a contestant. What did you think of the performance on The…

Photo Credit: NBC On The Voice, Dylan Hartigan paid tribute to Tom Petty with a great cover of “Mary Jane’s Last Dance” for his live playoffs performance. Kelly Clarkson praised his ability to make each song his own. What did you think of the performance on The Voice? Let us know in the comments section.…

rawpixel / Pixabay Marketing — especially influencer marketing — moves fast, sometimes too fast. The fast pace of the industry demands automation and algorithms become tools in a marketer’s jackknife. Marketing firms and agencies hire engineers and data scientists who leverage machine learning to build robust algorithms and generate maximum return on the campaigns they…

Spring means renewing yourself and getting ready for the summer. Therefore, you need to wake your body up and get into full speed. However, adapting to the change in mother nature is not always easy and can bring challenges with it. This is called spring fatigue and below you can find ways to overcome it.…

Photo Credit: NBC On The Voice, Austin Giorgio delivered a strong cover of Justin Bieber’s “Love Yourself” for the live playoffs. What did you think of the performance on The Voice? Let us know in the comments section. Austin has always been inspired by his father, who has taught him everything from performing in a…