Discover how brands have accelerated digital transformation projects, what tech is being used, and which channels and industries are enjoying success. Measuring consumer change It’s been well documented that the global pandemic has greatly changed consumer behavior. Most notably, lockdown legislation and the closure of bricks and mortar stores has seen a shift from physical…

Sadly, the trend in developing sales people skills is toward a higher level of prescription. We provide email sequences, we script conversations and talking points. We try to formularize all the activities our sales people do with customers. But the world is complex, what our customers face is complex, what our people face is complex.…

Fundraising is a core function within nonprofits. The hard part is getting your organization noticed. Nonprofit video content can be one of the most impactful ways to share your message, spread your mission, and get more people involved. And it doesn’t have to be as labor-intensive or expensive as you think — even if you…

Are you looking for a way to exponentially grow your business while building a stronger connection with your target audience? If so, you should consider the advantages of using customer feedback to evolve your brand in new and exciting ways. There’s a significant benefit to using this technique; you can gather feedback from all of…

It’s been a year since we started working at home and many lockdowns are still in place across the world. Everyone has their own unique household dynamic, which is why working from home has affected everyone differently. For some, it was an easy transition. They already had home offices, the proper tech and equipment, and…

In the last 10 days, two different people have each “bumped” me twice: one was a TV producer who wanted to interview me and the other was a top exec who wanted me to interview him! There were good reasons for both sets of postponements — and as inconvenient as it is to have to…

In this article, we’ll explain how to link your Facebook Business Manager account to Ignite Digital, while editing permissions for Ignite Digital’s ad specialists. This is important because of the need to view & edit the many details Facebook Ads provides for your campaign’s success. This step-by-step guide is perfect for those unfamiliar with Facebook’s…

In the pool of several social media apps, marketers fight tooth and nail to appear on the feed. They need to spend a lump sum amount even to make an appearance in feed amidst the memes, family, and friends’ posts, let alone conversions. But that’s not the case with Pinterest at all. Pinterest is an…

Photo by Ryan ‘O’ Niel on Unsplash March 5 is National Employee Appreciation Day – a time to celebrate your most precious resource, the people who toil day after day to build products, sell and deliver services, help customers, solve problems, and drive business results. While cards, flowers, muffins or Starbuck gift cards on Friday…

How Are You Doing? I want to ask you a question. How are you doing? It’s been a year since we started to lock down and be stuck in our own environments. I’ve been working from home for a long time but I do miss getting out and having coffees and going to networking groups…

Bottom Line: Bad actors quickly capitalize on the wide gaps in machine identity security, creating one of the most breachable threat surfaces today. Why Machines Are the Most Challenging Threat Surface To Protect Forrester’s recent webinar on the topic, How To Secure And Govern Non-Human Identities, estimates that machine identities (including bots, robots and IoT)…

Raul received an email from his CEO. Patricia assigned him a special research project. A rapid one-week turn-around, and it was a challenging project, to boot. Raul is the Head of one of his company’s 4 Business Units. A $ 500 million a year revenue-producer. No small stuff. Got it, was Raul’s email response. Clear.…

StockSnap / Pixabay In this actionable SEO checklist, we’ll cover the key areas to focus on in 2021 – including BERT, EAT, voice search, Core Web Vitals, and more. To start off, let’s take a close look at some of the biggest factors that will impact search results in 2021. Get ready for the Core…

Digital marketing has exploded over the last decade, and there are now dozens of ways to reach out to customers. However, there is still one technique that rises above the others. Believe it or not, email marketing still has the best ROI, even beating out social media marketing. Why email marketing? Probably because people tend…

Are you interested in launching your own IGTV series? Need help in getting started? IGTV is becoming more popular lately, and more and more brands are venturing into launching their own IGTV series. The problem? Well, there is far more to creating a successful series than just publishing some videos and hoping for the best.…

Shoppers have countless options when looking for new things to buy online. A simple search can lead to thousands of businesses that are all offering similar products. If you want your online store to thrive in the digital world, you have to build brand loyalty. Consumers are likely to commit to a brand if they…

A professional and productive inventory management strategy is the core of any successful eCommerce platform. Many retail businesses fail because they have no clear system for managing their inventory effectively and efficiently. From organizing products efficiently to keeping stocks ready around the clock, inventory management plays an important role. Well-organized inventory management can not only…

Gary V is a fascinating personality to me. For so many reasons. But mostly because of his position in the industry–he’s become one of THE lightning rods in our social media marketing world. People either absolutely LOVE him and share his quotes and content. Or, they really, really, really hate him and all he represents…

You go to your editor because you’re confused about how to best approach an upcoming story. Instead of providing guidance about the story’s frame or talking you through possible sources, the editor says they aren’t sure who you should interview and asks your opinion. They also say they’re uncertain if the story is worth writing,…

Marketing in a pandemic is a challenge no one could have seen coming. When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way? Should we keep selling our services as…

You don’t need a business degree to know that your company needs a marketing plan. Successful startups dedicate months to designing a strategy for conversions and online visibility. They run focus groups and conduct market research to guide their execution, but they don’t stop there. Even niche businesses aren’t so scarce anymore. Everyone has someone…

Feedback. We dread it. We fear it. While conceptually we all understand the importance of feedback, just the word feedback can be associated with negative feelings for people on either side of the desk. Managers dread the employee’s reaction in response to their feedback. Employees fear feedback because criticism can feel like an assault to…

More and more business owners recognize that a high-quality website is no longer a great addition to your marketing but is now a necessity. In the early 2000s, the internet was merely a luxury and something that most people just sort of dabbled with. As the years went on, the internet became a little more…

Thanks to social media, one person’s praise or criticism can reach hundreds, thousands or even millions of people in an afternoon. So, it’s no surprise that many brands see social media as a way to build positive relationships, nurture constructive conversations and offer real-time customer service, all of which are on display for everyone to…

The craft of video production is a sum of many parts… It brings together a range of skills, with the end result reflecting a combination of practical experience, technical know-how and empathy for the subject. In other words, getting the results you want, takes time, years of hands-on practise and an ability to effectively communicate…