What if I told you that even working the top, the middle, and the bottom of your marketing funnel, you have been missing out? Yes, marketing strategies have always been in constant evolution, just like the market as a whole, but perhaps not as fast-paced as in this day and age (Geometric Progression rather than…
The best companies use process automation to be more effective and efficient, and those that are not, are wasting time and effort. Keep reading to learn: How your process can help your organization How to map your processes The basics of process automation. Bonus: read until the end to discover the 4-step framework to create any kind…
Content is king, what about content managers? As a marketer, you must have noticed that a Content Manager’s ideal profile has become significantly broader over the past few years. Professionals must definitely be doers, have a strategy in mind for every single move they make, and manage way more than used to be required in…
First of all, I would like to know: do you watch series in your free time? I am asking that because here at Contentools we suggest many series/movies and I believe that you also have good entertainment suggestions. And why not get some insights from these moments, right? Good, if you enjoy series, you probably have…
Things happen so rapidly in the digital marketing area that, more often than not, we can’t keep track of time and, faster than we could see, December is here again to bring the end of another year. A lot of feelings surround this moment of the year and we couldn’t go without saying a few…
Blog posts, emails, ebooks, webinars, case studies, website copy: each of the above represents a step forward in your buyer’s journey. And you want to make sure they all point in one direction: your product. Coherence and consistency are key, and if you’re taking content marketing seriously, your team needs someone able to turn knowledge into content…
This outline is commonly referred to as a style guide. A style guide helps a company clarify expectations and distinct branding requirements for various marketing initiatives. It’s a critical tool for developing a uniform brand identity across different mediums and helps companies avoid erroneous branding mishaps. Style guides are becoming increasingly important with many marketers choosing to…
What is a good, realistic monthly goal for a content producer? I recently received this question from a content manager that wants to be more hands-on in delivering bottom of the line results to the business — which is always a smart choice if you ask me! What I shared with her can be useful to other…
STAYHOME — A GrowthHelpers memo to all professionals and businesses. A most simple definition of a community that I could find is: “a group of people living in the same place or having a particular characteristic in common”. In our case, this place is GrowhHackers.com and the characteristic in common is the restless pursuit of validating the…
A few weeks ago I was catching up with a friend about his business when I received a text from my daughter at UC Berkeley “Class is online now.” This simple text unleashed a torrent of changes in my life. The friend I was chatting with was Pete Cipollone, CEO and co-founder of a company…
To drive results with your content you need a content strategy: it helps you align your team, create content that resonates with your readers and gain an edge over your competitors. In this post, we’ll talk about how to develop a content strategy you can start executing on. Content Strategy: what it is and why…
The Covid-19 outbreak poses an unprecedented challenge to businesses. The way most companies, families, and communities operate today is not the same as it used to be a month ago. A great portion of our community’s safety depends on our ability to simply stay put and work from home — at least for those of us who…
Part 1 — This week I was talking to a friend who runs growth for a fintech company when he said: “I’ve gotten to sink my teeth into only one experiment since starting 8 months ago as if it was a high tempo test and it absolutely crushed and showed top-line improvements to the KPI it targeted,…
Growth Hacking Photo by Austin Distel on UnsplashWhat is it to hack growth? Growth hacking has only been around for a few years and is spreading like wildfire. But, while it has become a buzzword in marketing circles, many still don’t understand what it means or why it works. To understand what growth marketing means, let’s first…
Kean Graham, CEO of MonetizeMore, recently hosted an AMA on GrowthHacker. There he discussed the many reasons for his company’s success, managing remote teams, the ad tech industry as a whole, and much more! MonetizeMore is an ad tech company with over 130 employees working remotely all around the world. Here are some of Kean’s…
Aside from the CEO and the COO, almost every other role (CMO, CTO, CPO) has a mostly well-defined scope of actions and responsibilities that changes very little from time to time. From this perspective, the growth team is closer to the CEO/COO than the rest — they have no clear scope or responsibility for a long time (only…
As Apple’s former VP of Marketing and celebrated Silicon Valley business coach Bill Campbell used to say: Your title makes you a manager, your people make you a leader. In a world where the tenure of a CMO at enterprise companies averages about 18 months, rewiring operating models for growth is one of the secret weapons of…
The need for an effective content management solution such as GrowthHackers Workflow came about as a result of a shift in GoBear’s overall business strategy. Established in 2015, GoBear is a financial services and technology company based in Singapore. Discover how such a global company managed content production in seven different markets and five different…
Author of the bestseller Product-Led Growth, Wes Bush hosted an AMA session on GrowthHackers and answered some questions from our community. As a world-renowned Product-Led Growth pioneer, this article brings 3 insights from his time with us. 1-Growth Hacking vs. Product-Led Growth To be simple and clear: while growth hacking can be used to grow ANY…
“Should I manage my growth team separately” is a question that I have been hearing more than once from heads of growth of companies of all sizes. In the end, what they really want to hear is more opinions and arguments so they can discuss it internally with whoever the approver is (it can be the…
Lola.com — Bringing Strong Consumer Product Experience to Disrupt the Massive B2B Travel Market Product Driven Breakout Growth When Mike Volpe is asked what he learned that he may not have known before taking the helm as CEO of Lola.com he does not hesitate, “There are things you know intellectually, and then there are things you feel and really…
What’s new in NorthStar >Experiments — Q4’2019 We kept hearing our customers’ feedbacks and looking at our own data to decide what we would be building throughout this past quarter. The results — from a usage standpoint – were amazing so here’s a summary of what we worked on: NEW NAME, NEW INTERFACE As we move forward as a company,…
2019 will soon be coming to a close. How, as growth marketers, can we prepare ourselves to hit the ground running in 2020 and achieve explosive growth for our companies and clients? I asked marketers, founders, and CEO’s a question: What is one book that changed the way you looked at growth and brought tangible results…
16 lessons learned from hosting a Growth Hacking boot camp by Maja Voje Getting business professionals’ attention in a world saturated with conferences, experts, and professional training is hard. Doing it during the summer holiday high season is even harder. How did we manage to get 160 applications for a summer boot camp by posting on social…
What’s new in NorthStar — Q3’2019 To keep up with our commitment to being (a) transparent, (b) customer-centric and (c)constantly improving our approach on the product side of GrowthHackers.com, I want to share with you everything we’ve worked on during this last quarter. Before we get into that, I just want to share the way we decide…