Going too fast can be just as big a problem as going too slowContinue reading on Growth Hackers »

In the same way that there’s no single industry in which growth couldn’t be applied, there’s also no single timing or strategy of a company that can’t be matched with a growth initiative altogether. However, company strategy and growth strategy must be perfectly aligned.Sidenote: the growth mindset (the cultural practice of validating ideas, taking bets,…

via ResearchGateNo, this is not a BuzzFeed listicle but.. as theory always differs from practice — it’s important to distinguish some of the aspects and challenges growth teams face when they get out of the library into the field.While the concept, the framework, or the methodology itself never really changes, the implementation of a growth strategy and process…

What drives more growth?Continue reading on Growth Hackers »

You feel that spike of energy after reading your first growth study about a company in your industry that succeeded by using the methodology.You got that adrenaline rush after taking your first growth course, learning the framework, and coming up with a lot of testing hypotheses.You finally drafted what could eventually become your North Star…

You feel that spike of energy after reading your first growth study about a company in your industry that succeeded by using the methodology.You got that adrenaline rush after taking your first growth course, learning the framework, and coming up with a lot of testing hypotheses.You finally drafted what could eventually become your North Star…

Why ungated product experiences are the future of PLG — Delivering ValueMost SaaS brands are constantly thinking about how to make their products more usable and accessible.Because that’s what today’s buyers want. They want to be able to explore, use, and understand the value of a product — before they’re asked to pay.Essentially, to try before they buy.That’s why product-led growth…

In Digital Marketing, the experimental process is not different from other fields of knowledge. Observation, hypothesizing, and testing are some of the tasks involved and can be beneficial to the banking industry.In the 6th edition of the GrowthHackers Conference, we welcomed Robson Harada, Head of Growth Marketing at Itaú Unibanco.This Brazilian bank has 50 million…

A new PLG playbook: pre-built templatesOne of the biggest challenges in SaaS is driving activation, getting users to reach that “aha” moment that makes them come back for more.Many users find it pretty intimidating to start using a new tool. Most love the idea of being able to create something on their own. But the reality…

Selling more is on the top of the list of goals for most companies. Standing out from competitors and captivating your target audience requires your teams to think strategically, and to be creative. Growth hacking is here to bring experimentation into the mix and help your company discover new ways to acquire new customers, and…

Learn the template we use at GrowthHackersWhat is an experiment idea?An experiment can be understood as actions taken in the hopes of validating a hypothesis. In a business context, it is a practical test that by taking action A, it will help reach goal B. Companies that are learning-driven are deploying experiments to solve business…

If there is something that every business wants is to sell more. This obvious statement brings us to another obvious statement: the core of every action made by companies is to sell more.Now, the last obvious statement: to get those sales, companies need leads.Among the many ways to generate leads, a very popular strategy is content creation…

When you are just starting an experimentation initiative in your company for the first time, you will probably have to start small and show some results before getting resources to invest in increasing the team, and in the tool stack necessary to run an experimentation process.What most managers don’t take into account is the hidden…

If there is somenthing that every business wants is to sell more. This obvious statement brings us to another obvious statement: the core of every action made by companies is to sell more.Now, the last obvious statement: to get those sales, companies need leads.Among the many ways to generate leads, a very popular strategy is content creation…

And how to overcome them!Most well-known companies like Amazon, Meta, Netflix, and Shopify attribute a great part of their success to their experimentation programs, including the kind and number of experiments they are running at any given time to deliver better product experiences. And of course, everyone else wants to drink from the same source.But building and…

The human brain is complex, we can’t deny it. Although each human being is unique, a particular universe, we can find some patterns in their behaviors and wishes. This is explained by psychology and it helps us learn a lot about how to attract our target audience.When we talk about attraction in digital marketing, one…

The human brain is complex, we can’t deny it. Although each human being is unique, a particular universe, we can find some patterns in their behaviors and wishes.This is explained by psychology and it helps us learn a lot about how to attract our target audience.When we talk about attraction in digital marketing, one of…

While great ideas are sexy and exciting, that’s not what’s going to change the trajectory of your business and uncover that hidden opportunity you were looking for. Sorry to inform you, but there are no silver bullets.It’s easier to believe that Dropbox’s growth success came from one idea about a referral program — but they fail to mention…

Content is the beginning of marketing. And it’s been some time since marketers started considering content management as the backbone of their strategies. After all, content is fuel for most demand-generating actions — from inbound to outbound, on organic or paid channels, online or offline. But what about sales teams, have they been using content as an ally?According…

It’s really common to see content managers struggle when it comes to setting KPIs–Key Performance Indicators. But this process doesn’t have to be so hard.In this article, I’ll talk about the main things you should consider when setting KPIs for your content team. Keep reading if you’re looking for ways to increase productivity in your project…

A Job Description of a Content Manager can be as long as 2 full pages just for the daily activities. And that’s absurd! Regardless of how multitasking, super-fast and hard worker you are, to get so much done, you will need much more than that.Despite the madness of a company that is expecting a content manager…

Building a Cyclists Community Through Content.Source: Blog Bike RegistradaWhile many businesses start by investing in paid marketing to acquire their first customers, Bike Registrada knew from the beginning of their journey that content marketing was the best strategy to achieve long-term success. And the results are paying off. They went from 80 to 1,8M weekly user…

Let’s talk about the best new features in the second quarter (Q2) of 2021.Workflow is the end-to-end platform to manage content production and roadmap at scale: from strategy mapping and editorial line selection to creating, distributing, and analyzing your results. All in one place!If you are not using it yet, request a demo and learn how the…

Hubify is a digital performance marketing agency connecting businesses with their main marketing channels. They help entrepreneurs to have more visibility on the internet and improve their key results. The agency has previously relied on a CMP to centralize its content operation but found the platform didn’t meet their expectations. Hubify turned to Workflow for…

La Briqueterie — Accelerating Growth Brick by BrickBeyond helping the early stages of startups, accelerators also play an important role by mentoring, educating, and supporting them financially. It’s because of these accelerators that companies such as Airbnb, Twitch, Stripe, and Dropbox were able to breakout growth.In order to help startups to thrive while working with a limited timeframe, adopting…