A Data-Driven Approach To Growth Marketing — GuideIt can be easy to overload your growth marketing team: join new trends, push more ads, new features. But none of these decisions should be made based on what you think unless you have data to back you up.Your experiments shouldn’t be a shot in the dark.The growth hacking methodology, coined by…

10 Successful Content Strategies to Inspire YouBy Manoel CiriloBy now you should know just how important having a successful content strategy is for your business. It does not matter where you are in the content marketing process, if you don’t have a strongly designed, well-thought-out strategy, then your plan is not going to work. In fact, your…

By Davide NastasiA wise human once said, “Work smarter, not harder.” Maybe that person worked in marketing. Maybe they were on their 150 thtweet about their startup’s new product, when the idea hit them like a poorly-parked car rolling down Lombard Street: all that time spent creating new content? They could’ve been creatively repurposing it. D’oh!Before you…

By Gabriela MouraEvery marketer knows that Content Marketing is on the rise. If you search for buzzwords or trends, you’ll see that content, engagement, content curation, etc., are at the top of the lists.This new reality is closely linked to the fact that, according to a survey conducted by Roper, 61% of people feel more confident about…

These past few months I’ve lost control over the number of posts and folders that I’ve saved and created on Instagram, or how my favorites bar became populated with the most different topics, such as social media, ideas to test or designs that inspire.But I haven’t stopped there, I’ve started following multiples podcasts, got into new…

What a team that controls all the company metrics can define as a mission accomplished? Sales success is clearly defined by the new revenue it brings, customer service is well-scoped in terms of retention and expansion, marketing amidst other things, owns the top of the funnel and branding — but what about growth teams that surface all…

While not blogging won’t put you at a huge marketing disadvantage, it certainly has proven to be one of the easiest ways to reach out to customers and prospects alike. Having a blog enables you to educate your customers, establish one-to-one relationships, and drive qualified leads to your lists like few other marketing methods.The idea…

Measurement and metrics are an integral part of the blogging equation — just as a doctor uses a stethoscope to check your pulse and heart rate, bloggers use metrics to check their blogs’ health.Thankfully, none of these tasks are too difficult — though they do have a learning curve — and there are already established, standardized metrics, as well as analytics tools…

Through blogs, podcasts, videos and other formats you have to show your perspective and the value of your products. But even though we embraced Content Marketing, there’s still a new trend out of sight — and that it’s worth taking into account: data journalism or Big Data.This practice is urgent. Newspapers like The Guardian and The New York…

Content marketing has become a very popular strategy. It is interesting to analyze why, for example, 88% of B2B companies use it in their strategies.It’s no secret that content also plays an important role in social media. For through content, companies have something relevant to share in their accounts without offering products all the time.But there…

Photo by Luke Chesser on UnsplashGrowth HackingWe will look at a few such growth hacking techniques that can fuel your retention efforts and keep attrition at a minimum.Customer churn is the ultimate marketing evil. It doesn’t matter how rapid your top-line growth is, the pesky churn rate always manages to find a way to disrupt marketing flourish.Churn…

How to define a strategy for your growth team. A step-by-step guide for new leaders at early stage companies.I’ve spent the last five years working on growth teams at tech startups. During that time, I’ve learned a lot of growth tactics and frameworks. But nobody ever taught me how to create a strategy and communicate…

“Content is king.” If you have been involved in digital business for more than a week, you must have heard or read this at least once by now.Today more than ever, an incredible number of businesses are creating content daily and they’re always just a click away. But, have you ever noticed how almost all the…

It is the goal of every workplace to be as productive and efficient as possible. Not only that but to also be an organization that fosters creativity and orderliness. These terms are the new catchwords in today’s business environments, never mind that just a few years ago, these goals were much easier said than done.…

We spend our days so deeply immersed in our own content creation that sometimes it is easy to forget that we are surrounded by it at every turn. In fact, from the time we wake up until the time we go to bed, we are constantly stimulated by the content found all around us. Think…

Imagine, if you will, a life without any management or direction. With absolute freedom and no restriction, there will be no method to gain a desirable outcome. The end result? A life in utter chaos. Whether it comes to how you handle business in the office or the structure used for getting kids ready for…

Becoming a Content ManagerMost of the content managers I know today started their careers as content producers or copywriters and, from there, they went up to actually managing the process and controlling the main KPIs of the area. From the outside, it may seem like a normal and easy to do become a content manager but…

Content marketing needs to be treated as a process and not as a project that’s why you need to understand the concept of content marketing workflow.After all, it is a continuous and constantly progressing, right?That means it is essential to map and know which are the parties involved in each of the steps of the…

There’s one thing all marketers agree on: content marketing is essential if you want to attract and retain your customers.And more and more companies are building their strategies around it.Marketers learned that modern customers are curious, have the desire to learn new things, and have experience in their respective fields.That’s what makes content marketing the ultimate…

In the early day, agencies’ founders end up facing this question:Should we go full service or keep it to consulting?When it comes to outlining your agency’s core, a common doubt is whether you should offer a full range of services or just consulting services in a maximum of two segments.Any misstep, especially during the phases…

Before you start reading about sensory marketing, press play and enjoy the music as you read!https://medium.com/media/419fc736effcc6c2faa71cf303c9534e/hrefWhen we are dealing with a product or service, we always ask ourselves, how will we please our audience? How do we provide a unique experience? How do we stand out?With so many blogs out there, how do you differentiate yourself? Is…

Checklists can be some of the most useful and rewarding kinds of content your marketing team can produce to help and engage your target audience. When well planned and executed, they have great potential to become high converting and shared by your leads. So in this article, we’re gonna check out how you can design…

So you were hired as the Head of Growth at a startup, now what? A 30–60–90 day plan for leaders in a new role I’ve spent the majority of the last thirteen years working at startups. I love startups. I’m addicted to the action and the energy. I was one of the first 200 employees at HubSpot,…

The Benefits of a Growth Team Growth is a relatively new role in larger companies but what is it? In most cases, a growth team is focused on growing the business against a key KPI such as users, revenue, usage/adoption, or retention. While the Growth team is typically responsible for improving one or more KPIs, the…

What if I told you that even working the top, the middle, and the bottom of your marketing funnel, you have been missing out? Yes, marketing strategies have always been in constant evolution, just like the market as a whole, but perhaps not as fast-paced as in this day and age (Geometric Progression rather than…