Hubify is a digital performance marketing agency connecting businesses with their main marketing channels. They help entrepreneurs to have more visibility on the internet and improve their key results. The agency has previously relied on a CMP to centralize its content operation but found the platform didn’t meet their expectations. Hubify turned to Workflow for…
La Briqueterie — Accelerating Growth Brick by BrickBeyond helping the early stages of startups, accelerators also play an important role by mentoring, educating, and supporting them financially. It’s because of these accelerators that companies such as Airbnb, Twitch, Stripe, and Dropbox were able to breakout growth.In order to help startups to thrive while working with a limited timeframe, adopting…
Top 5 — How to Manage +70 Pieces of Content/Mo and Still Save TimeWe live in a world where data is so abundant that we can find information on anything we want from different sources within just a few seconds. While this represents an incredible autonomy to the user, it is also where a key problem arises: with…
Liv Up — Content that Delivers Healthy MealsLiv Up DNABetween lunch breaks and the end of a long journey of work, or after a marathon of classes and the end of a business trip, the first instinct of a Brazilian is to open a food app and ask for a snack from their favorite fast-food restaurant. But Liv Up…
Bio Extratus — Beyond a Beauty BlogIn an industry impacted by new trends and influencers where new brands and products emerge every time, we are faced with an increasingly populated marketplace where we are easily distracted. Traditional marketing is no longer an alternative, and online presence became a must-have for companies from this segment.From 2018 to 2019, the global…
With the number of Facebook users quickly approaching three billion (with a B), there’s no business that can’t get value from a well-crafted ad on the platform.But the world of Facebook advertising can be overwhelming for newcomers and veterans alike. There are so many nuanced decisions to make that could impact your advertising campaigns.Yet, if…
What’s new in Workflow — By GrowthHackers?A quick walkthrough of new features and changes in the first quarter (Q1).Workflow is the end-to-end platform to manage content production and roadmap at scale: from strategy mapping and editorial line selection to the creation, distribution, and analysis of your results. All in one place!Our team selected a small number of the most…
Businesses invest in SEO-driven content for good reason.The audience you’re trying to reach rarely, if ever, sifts through page after page in of search results. In fact, the majority of searchers (95%) find what they’re looking for on the first page or adjust their search to get more accurate first page results.This makes it very easy for…
During the coronavirus, e-commerce became a bright spot among retail channels. In days of social distancing and lockdown, the internet became the only ally for most of the population.Buying from mobile became a daily activity for many people.But of course, it’s not all that simple. According to a study published by eMarketer, retail e-commerce sales worldwide…
It’s never been easier to start your entrepreneur dream and found your SaaS company. On the report of 99firms, besides the publicly traded companies, there are over 10,000 private SaaS companies. On top of that, according to the SaaS sales benchmarks, software development companies with an annual growth rate of 20% have only an 8%…
LA Hacks 2021 — Virtual Hackathon for Student DevelopersLA Hacks 2021 Closing SoonWhat is LA Hacks?LA Hacks is a group of undergraduate students at UCLA that organize the largest student-run hackathon in Southern California. Their event brings together over a thousand hackers each year to create innovative solutions to modern problems.LA Hacks 2021 will be their ninth annual event…
How Etsy CEO Structures Teams to Optimize for Experimentation and AgilityI recently listened to a new episode of 20 Minutes VC, in which Harry Stebbings, the host, interviewed Etsy CEO, Josh Silverman. Putting aside all the brilliance and simplicity (aka. excellence) from both of them, throughout the entire interview, I wanted to focus on one of…
What’s new in Experiments —Q1’2021″As the Growth Hacking methodology matures and its intersection with multiple lean and experimentation frameworks merge, Experiments progress in the same direction: to support and catalyze the management side of such teams.In order to provide more flexibility and elasticity to high performing experimentation and testing teams, we have remodeled and reiterated some…
A chapter from ‘Growing Happy Clients’Congrats! A new growth hacking client! 🥳The moment has arrived; you have a new client. You feel a nervous excitement rushing through you, a new playground to explore and enjoy but also a new challenge. Unless you’ve sold the project yourself and not within an agency, you usually have no idea what…
A Data-Driven Approach To Growth Marketing — GuideIt can be easy to overload your growth marketing team: join new trends, push more ads, new features. But none of these decisions should be made based on what you think unless you have data to back you up.Your experiments shouldn’t be a shot in the dark.The growth hacking methodology, coined by…
10 Successful Content Strategies to Inspire YouBy Manoel CiriloBy now you should know just how important having a successful content strategy is for your business. It does not matter where you are in the content marketing process, if you don’t have a strongly designed, well-thought-out strategy, then your plan is not going to work. In fact, your…
By Davide NastasiA wise human once said, “Work smarter, not harder.” Maybe that person worked in marketing. Maybe they were on their 150 thtweet about their startup’s new product, when the idea hit them like a poorly-parked car rolling down Lombard Street: all that time spent creating new content? They could’ve been creatively repurposing it. D’oh!Before you…
By Gabriela MouraEvery marketer knows that Content Marketing is on the rise. If you search for buzzwords or trends, you’ll see that content, engagement, content curation, etc., are at the top of the lists.This new reality is closely linked to the fact that, according to a survey conducted by Roper, 61% of people feel more confident about…
These past few months I’ve lost control over the number of posts and folders that I’ve saved and created on Instagram, or how my favorites bar became populated with the most different topics, such as social media, ideas to test or designs that inspire.But I haven’t stopped there, I’ve started following multiples podcasts, got into new…
What a team that controls all the company metrics can define as a mission accomplished? Sales success is clearly defined by the new revenue it brings, customer service is well-scoped in terms of retention and expansion, marketing amidst other things, owns the top of the funnel and branding — but what about growth teams that surface all…
While not blogging won’t put you at a huge marketing disadvantage, it certainly has proven to be one of the easiest ways to reach out to customers and prospects alike. Having a blog enables you to educate your customers, establish one-to-one relationships, and drive qualified leads to your lists like few other marketing methods.The idea…
Measurement and metrics are an integral part of the blogging equation — just as a doctor uses a stethoscope to check your pulse and heart rate, bloggers use metrics to check their blogs’ health.Thankfully, none of these tasks are too difficult — though they do have a learning curve — and there are already established, standardized metrics, as well as analytics tools…
Through blogs, podcasts, videos and other formats you have to show your perspective and the value of your products. But even though we embraced Content Marketing, there’s still a new trend out of sight — and that it’s worth taking into account: data journalism or Big Data.This practice is urgent. Newspapers like The Guardian and The New York…
Content marketing has become a very popular strategy. It is interesting to analyze why, for example, 88% of B2B companies use it in their strategies.It’s no secret that content also plays an important role in social media. For through content, companies have something relevant to share in their accounts without offering products all the time.But there…
Photo by Luke Chesser on UnsplashGrowth HackingWe will look at a few such growth hacking techniques that can fuel your retention efforts and keep attrition at a minimum.Customer churn is the ultimate marketing evil. It doesn’t matter how rapid your top-line growth is, the pesky churn rate always manages to find a way to disrupt marketing flourish.Churn…