Biz Tips: Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World

Biz Tips: Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World

Biz Tip:

Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World

It could be a chicken or egg situation: Maybe the platforms have made us lazy, or we’ve trained their algorithms to reward platform-native content — as in, content that keeps people on the platforms’ sites instead of sending them to yours. Zero-Click Content.

No matter what you call it, one thing is certain: it’s harder than ever to get audiences…

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