Biz Tips: You’ve Got Product/Market Fit… What About Marketing/Market Fit?

Biz Tips: You’ve Got Product/Market Fit… What About Marketing/Market Fit?

Biz Tip:

You’ve Got Product/Market Fit… What About Marketing/Market Fit?

You’ve just been asked to take over the marketing strategy for a new company that makes innovative, high end restaurant equipment. They need their brand and message to reach chefs and owners of independent restaurants. What’s your process?
If you’re a smart, responsible, thoughtful marketer, you’ll do something like this:
Step One: Figure out what chefs + restauranters pay attention…

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