Biz Tips: You Can No Longer Afford to Ignore SEO — 5 Featured Stories

Biz Tips: You Can No Longer Afford to Ignore SEO — 5 Featured Stories

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You Can No Longer Afford to Ignore SEO — 5 Featured Stories

Let’s recap what’s happened so far in 2018 in social media news:

  • The Facebook data scandal hit, revealing just how much information is collected, shared and essentially sold to the highest bidder
  • After a disgusting ad showed up on Snapchat featuring Rihanna, the social media influencer, entertainment powerhouse and domestic violence survivor blasted Snap…through an Instagram post, calling on her legion of fans to delete the app
  • Twitter was accused of reading direct messages, which the network denied, but the story still contributed to what seems like an ongoing parade of headlines about why the network can’t be trusted

If you’re a social media user, this should concern you.

If you’re a marketer, this should absolutely concern you.

Chances are, you’ve invested a lot of time, energy and resources into your or your client’s social media presence, and now it seems like every network has a problem with managing their data, advertising and security.

And that is why you can longer afford to ignore SEO.

These social media scandals benefit search engines. As trust declines in Facebook, Twitter and Snapchat, there’s still a high chance that consumers remain true to the coveted page 1 of search results.

This week’s article highlight is from Ken Marshall. In 8 Critical SEO Trends That Will Help Grow Your Business In 2018, Marshall explains that Google is focusing on user experience and engagement, so make sure your website is designed with your user in mind.

Learn what you should do to your website and web page content to make Google happy.

Want to write for us? Request to contribute here.

Mark Growth Featured Stories

Search engines change their algorithms frequently, which makes SEO an endlessly fascinating marketing tactic. At the end of the day, Google just wants to make search results as relevant as possible to the searcher, so s/he continues to use their technology. Mark Growth contributors write about their experiences with SEO: what works, what doesn’t and the processes they use to stay organized in a sea of Penguins, Freds and Pandas. Check out these articles to get expert SEO advice.

How to Use SEO in Your Digital Marketing Strategy

Mark Growth founder and contributor Lincoln W Daniel covers what SEO is and how you can incorporate it into your marketing strategy in a meaningful way.

Learn how to maximize your SEO results here.

The New Age of SEO — The Newest Perspective

Writer Sofia Wilson explores the evolution of SEO and the different variables that influence your search rankings as we speak.

Read about the latest SEO best practices and how you can use them in your marketing efforts.

How To Do Keyword Research For SEO in Just 7 Steps

Philip Moses outlines exactly what you need to do for high-quality, and effective, keyword research for your website’s SEO.

Get the step-by-step instructions here.

Track These Metrics For Your Monthly SEO Report

SEO reporting is only difficult because people aren’t sure what metrics to monitor and consistently track. Contributor Invoq Marketing can help guide you in the right direction so SEO reporting isn’t so difficult.

Learn what to SEO metrics to measure and manage here.

4 Local SEO Mistakes That Are Costing You Business

Alexander D. Riddle outlines the biggest SEO mistakes small businesses are making and how to fix them.

Get educated and get those SEO problems fixed today.

Mark Growth Author of the Week

Alexander D. Riddle
Alexander D. Riddle is the founder and CEO of Monarch Wave Marketing and he writes about marketing, startups and self improvement.

You can follow him on Medium here.

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You Can No Longer Afford to Ignore SEO — 5 Featured Stories was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

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