Biz Tips: Why Did You Stop Using Snapchat?

Biz Tips: Why Did You Stop Using Snapchat?

GROWTH:

Why Did You Stop Using Snapchat?

Photo by Christian Wiediger on Unsplash

Seriously, why did you stop using Snapchat?

If your target audience is 60 and above, then I get it. But if your target audience is 18–35-year-olds, then what are you doing?

Snapchat will always be powerful until the day it isn’t anymore. Take advantage of this medium when it’s alive and well.

All of those businesses out there that have a younger demographic, should be creating content for Snapchat. Use Snapchat as the medium that will connect you with your audience. Be like them. Interact with them. Act human. Post cool things on it. Post things that will pique the interest of your audience. What’s so hard about showing your audience the other side of the business? Or better yet, a glimpse into the lives of the employees and yourself. Maybe every Friday you ask your employees a question about them and post all of the responses to your Snapchat story.

Have every day of the week be dedicated to something different. Question day, prank day, sales day…the list goes on. Snapchat is where you can get extremely creative, so don’t hold back. Create your own schedule for every week. Have different themes for content on Snapchat.

Run some polls on Instagram and Twitter to see where your audience’s interest lies. Refer back to this story for more information about social media polling.

Geofilters

Geofilters is where you can get really fun and creative.

Go to this website in order to create your own geofilters. Let’s say you’re a catering company. There’s a wedding coming up which you’re catering. It might be worth your time to create a simple geofilter for the wedding with the initials of the bride and groom. Here’s the kicker, at the bottom of the filter, your company name is easily displayed and can’t be missed.

All of the guests at the wedding who are using that geofilter to show their friends where they’re at will now see the name of your company.

You did an amazing job with the wedding, and it turns out that 3 more couples at that wedding want you to cater their upcoming weddings because they saw your name in the geofilter. The possible ROI (return on investment) for your company is second to none for not a lot of hard work.

Snapchat is simply a place to produce content that you otherwise wouldn’t post on Twitter and Facebook.

However, you need to promote your Snapchat on your other social accounts. It’s borderline impossible to get seen by large amounts of people if you don’t market your Snapchat on other platforms.

If your business is friends with someone on Snapchat and they are a frequent customer, then maybe do a personalized video thanking them for being a loyal customer. It’s the little things that matter the most. Always remember that.

Conclusion

If you use Snapchat correctly as a business, you very well could be seen as “cool” amongst the younger demo. There’s nothing like producing content that makes your audience laugh, smile, excited, and eager to see more from you. And Snapchat is the perfect place to do this.

Thanks for reading! I’d love to hear your thoughts, so comment below!

Previous story: Why Summer 2018 is Do or Die For Me

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Why Did You Stop Using Snapchat? was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

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