Biz Tips: Why did I decide to participate in a blogging contest ?

Biz Tips: Why did I decide to participate in a blogging contest ?

GROWTH:

Why did I decide to participate in a blogging contest ?

Why did I decide to participate in a blogging contest ?

How I got more than I expected, even when my blog didn’t qualify

Semrush announced an online content for Indian Bloggers to create a post on one of 18 listed topics.

Here is the link to the content page, terms and conditions.

I qualify for most of them, except one. My blog doesn’t bring more than 3000 visitors per month. The one which qualified as the niche for the topics of the contest.

This was an on and off blog. After a gap of nearly 11 months the blog was restarted. And I have been working on it since then. In bits and pieces.

But, I wasn’t working as good as I could have. The reason is I was working for clients and my other websites were also taking my focus away.

So, when I read about this contest. The instant response was to brush it away.

A week later, somehow I saw the mail again. And something clicked inside me.

How about using this opportunity to have a live case study?

Case Study: Increasing traffic and DA from 10 to 30+ in 60 days.

(this case study link will be live on 16th Jan. )

So, I looked through all the article and ultimately I picked up:

A complete guide to Mobile SEO Audit in 2019.

Here is the link to the finished article . It is 2100 words article

With one catch, I will create the article the way it should be created.

  • There will be sub articles for topics which are important but doesn’t qualify as part of the main article. And then link them back and forth with the main article.
  • Though the article should be minimum 1000 words, I will look around the other articles for the same search term and will create the article which is true to the name as the complete guide.

As it turned out, once I started to put together information, research material & latest updates on the topic, I have a list of around 1 main article and 10 sub articles.

A complete category in itself. Nice.

The process

  1. Research: Bring all the relevant material in one folder. Spend some time chewing it. That is the only way to come up with something that says “ Complete Guide for the Beginner”. If you don’t present the content promised by your headline, expect a user to bounce away and never come back.
  2. Look for user intent search queries: A user doesn’t care about your depth of knowledge about a subject. Neither does Google. What they care about is an answer to the query asked. To be specific, an answer which solves the query correctly. So, create your content around what queries are being asked in the first place.
  3. Write the headlines and sub headings before writing content. This may not suit you, but this is the approach I used and it worked for me. Sometimes by the time content was done, I changed the heading to make it better worded and relevant. But still having the heading beforehand, stoped my mind from wandering in the middle of writing the content.
  4. Images help, but don’t put them for the heck of it. For an article to act as an authoritative guide, a visual is a great tool. But don’t push it unnecessarily. If you can’t create infographic around the information, then at least show screenshots of the real world action. It will help your readers. The real intent of your article in the first place.
  5. Separate article for important points: Any complete guide will refer to concepts which require a separate explanation on its own. Please create a separate detailed article for that and link it back to the main article. But, do write a paragraph in the main article about the related perspective of that sub-topic/point.

For example: In Mobile SEO Audit article, I had a point about site loading speed, which is an important concept in itself. There is a sub-heading about it in the main article and link to the detailed standalone article.

Learnings from the case study

Update: December 31, 2018.

The last date of submission for the contest is February 15, 2019. But, I will publish it by 11th January because the contest requires promoting your post too.

The learning of this case study are still on going but major ones are listed below:

Want to make your site the best? Pick one topic and create the most comprehensive, detailed information hub about it.

It will take effort and consume hell lot of time. But, in the end it will be worth it.

This case study made me rewrite 3 articles on my site to bring them upto the standards I was setting in the main article.

It is too early to talk about results, but the blog has changed from group of 35+ popular topic based, but unrelated article to a comprehensive site now. It shows the purpose of the site clearly. Something I can see from improving rank numbers in Google Search Console 🙂

More questions you answer, more clarity you yourself develop on the concept

And then you start to develop a way of telling that answer not from factual point of view. Or just providing step by step process. Rather you start to tell the story.

This is something that took sometime to sink in.

Now, after 15 days of working on the article, I can see why some articles just click with you. They not only answer the question, rather they are an experience in themselves.

These are the ones people share and recommend.

And this is what Google has started to push forward too. Something that was corroborated by my research into the topic too.

Like how with latest Rankbrain updates, Google is pushing for verifiable websites to rank higher. Something that tells, that the person writing the post is real. With real life experience to speak about.

This little tit-bit baffled me for some time. But then I realised, only the ones with experience of explaining the concepts are the ones with right answer or as close to the right answer as possible.

And the way to develop that, if you are not an expert already, is by answering the queries people are already asking.

The process of researching for the answer, along with putting it forward in the meaningful way, evolves you. And your blog too.

It did in my case.

Today is 10th January, 2019. — Happy new year !! I am submitting my post for the content today 🙂

And this is best way I started my new year. And I plan to keep it going for this year.

One goal at a time. One step at a time. Always moving forward.

Now, the focus for next one month will be to promote the post. This is partially because of the requirements of the contest.

But my reasons are different.

I have read in one post by Jon Morrow (of SmartBlogger.com) that your post is your baby.

The way you nurture your baby is the way you should nurture, protect and promote your post.

And now, I understand what he means by that. I have created this post with what I knew till now. But if it is hidden somewhere in my blog, then it won’t grow and neither will I.

So, it is time to update my knowledge about best, cost effective promotions strategies and put them to work.

If you have any tips or strategy that you would like to share, please do mention that in comments below. It will be highly appreciated.

I will be sharing more posts about this process and the result of the ongoing case study too. Stay tuned.

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Why did I decide to participate in a blogging contest ? was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

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