Biz Tips: What if Performance Advertising is Just an Analytics Scam?

Biz Tips: What if Performance Advertising is Just an Analytics Scam?

Biz Tip:

What if Performance Advertising is Just an Analytics Scam?

“What the pandemic showed is we can take marketing down to zero and still have 95% of the same traffic as the year before. So we’re not going to forget that lesson.”

– Brian Chesky (via Campaign)

In 2020, AirBnB cut $542 million of performance advertising spend and saw no measurable falloff in attributable sales. They continued this ad-slashing practice…

Join The Rockstar Entrepreneur Community Now: Start Rockin Now

Similar Posts:

Leave a Reply

Your email address will not be published. Required fields are marked *