Biz Tips: What Are Instagram Powerlikes and How Do They Work

Biz Tips: What Are Instagram Powerlikes and How Do They Work


What Are Instagram Powerlikes and How Do They Work

What Are Instagram Powerlikes and How Do They Work?

Note: This article contains ZERO affiliate links, as they might be seen as spam especially if someone reports them. However, it has been laced with GIFs instead!

Bird Box Challenge

Instagrammers we have before us an ordeal of the most grievous kind. We had before us many, many long months of struggling and suffering from the Instagram algorithm.

You may ask, what are Instagram Powerlikes, what is their aim? I can answer in one word; –Viral

It is, to go viral at all costs, viral in spite of all algorithm terror, viral, however long and hard growth may be; for without virality, there is no survival on Instagram.

Aha, just kidding enough with my take on Winston Churchill as you well may have guessed. This article isn’t about Instagram Powerlikes or Powerlikes as they are known, or even how Powerlikes work at all…well maybe just a little.

This article is about data, research and actually doing some testing before firing off your pen, or in this digital age your keyboard.

I received an email from a friend of mine, with the subject ‘Have you seen this’? When I clicked the link, it was an article about Instagram Powerlikes and how they work. First, I was like dope ‘ Hey another new take on Instagram Powerlikes’. Me thinking maybe there is something new in this.

Link below

What Are Instagram Powerlikes and How Do They Work

This website article starts with:

Instagram Powerlikes, to me, are a pretty interesting concept. In theory, they have the potential to be a powerful tool for marketers. In practice, just a quick Google search for the term is enough to convince most people — at least the people who know what they’re doing — that they’re nothing but a fraud.

Curious? Let’s dig a little deeper.

However, I was wrong, it wasn’t at all, it was a click-bait title, as the content was totally the opposite as advertised. It referred to Instagram Powerlikes as a scam with a few alleged marketers/Instagram marketers as scapegoats pumping these ‘scams’. Alongside these names, I got a mention in there too.

Whoa! Me!, I just be writing my articles, tweeting and minding my own business. This website was out to portray us as ‘Powerlikes Shillers’, like those of the crypto world who shill ICO’s.

What Is Shilling in Cryptocurrency?

creating hype around a particular coin to increase its value

Who Are The Alleged Cultprits

  1. Alec Wilcock
  2. Thor Aarsand
  3. Yr Chrisma
  4. Len Gordon

Just to note all of the above are just doing their own thing minding their own business

So let me carrying on reading this over exaggerated article. After a few lines I was like okay, I see where they are going with this…It was a complete shake down, of the ‘cultprits’ (see list above) like we were part of the Mafia.

No actual data or evidence of what they are talking about. There were heavy references between Instagram Powerlikes and Influencer marketing to convince you of using Influencer marketing over Powerlikes. Each to their own, however I will touch on Influencer marketing later.

So why am I speaking on this, well there are a few reasons; One how the article is being presented with the content and it’s intention. Two the way they are trying to attach us, to words such as ‘scam’,fraud’ and ‘untrustworthy’ without any ‘evidence’. Just a few random searches to back up their BS!!

Some popular song lyrics came into my head…

I can handle this for dolo and his manuscript just sound stupid

Nas — Ether

I felt like there was some sort of discrediting going on here, so let me just get straight into this.

Yes I do have affilate links in my articles, but I am in no way connected to these websites, other than a normal user, just needed to point that out. The services or software I have mentioned, I feel obligated to check them out, by testing and using them on a day to day. Otherwise it would not be fair to even mention them, without any expereince or data.

Nowadays earning from writing is a fundamental thing, and the internet is about affiliates, backlinks, selling a product or building a brand. Any writer, marketer or agency will tell you this, with one question. Why are you not monetizing your presence?

Fun Facts

Now the fun facts! Firstly this article is attached to a blog, which is on a website, that is directly offering followers, likes and comments for Instagram (and other platforms). Now does this sounds legit?! Wait let me rephrase this, does that sound like a website who knows what they are doing?

These particular services for social media platforms such as Instagram, Twitter, and not forgetting the rest of the social media ‘juggernauts’ would surely be frowned upon for offering these services.

Now, what about the unsuspecting customers who stumble upon this website, with a lack of knowledge for the social media game?! They could assume their prayers have been answered, by the allure of the Instagram services offered.

WHOO-HOO! They’re firmly on their way to a cool million followers.

Curious? Let’s dig a little deeper.

Example from said website

What you need, Followers ? We got you 🤑
“Frankly, the concept of Powerlikes is nothing but a scam 

A Quote taken from the discrediting blog about Powerlikes

In practice, just a quick Google search for the term is enough to convince most people — at least the people who know what they’re doing — that they’re nothing but a fraud.

The above image displays an offer that resembles Powerlikes, well maybe those bot Powerlikes I mentioned in Instagram Powerlikes — The Ultimate Powerlikes Guide for Instagram in 2018, but again that’s none of my business.

In the world of growth hacking, digital marketing, or whatever the current landscape is calling it. A website offering you followers on a slider seems a little bit suspect. I’ll let you think on this for a moment…

Here are some more alarm bells for you taken from their FAQ

Are these followers safe for my profile?

Yes. We’ve never had any issues with any of our clients pages being banned, blocked, or harmed in any way. In the rare event of having some followers removed or deleted, we’ll replace them, free of charge (though this doesn’t happen very often to our clients).

So, if you lose followers e.g. removed or deleted??? Does this sound like a good process to involve your account in? If you’re growth hacking Instagram, or growing accounts normally, you never have followers deleted or removed.

Your account might face deletion, when you’re throttling the automation settings, other than that accounts usually just unfollow.

In GramHacks I pointed out, this ‘What you want’ growth is very devastating. So again it’s up to if you choose to use this process of gaining followers.

Most people or businesses would avoid it, but wait…one more thing!!! There is a safety cushion, sounds like they’re offering a guaranteed investment!

Do you guarantee your services?

Yes, we guarantee all of our services for life. If any of your followers, likes, shares, tweets, favorites, reviews, or any other metric drops off after purchasing our services, we’ll replace them free of charge. We take great care of our customers.

Ok, back to the article in question. The data they used to call us out, well me at least, is 1-year-old article from 2017. In which I breakdown the difference between Instagram Powerlikes VS Instagram Enagagement Groups.

Their controversial article was published on 20th December 2018. With a 1 year old data source, yet they were confident in discrediting four innocent people.

What They Have Used To Back Up Their BS!!!

(in the writers own words)

1. I don’t have an Instagram account set up that I’m willing to test these services on, but honestly, I don’t feel like I need to. I’m just going to point out some evidence and let you draw the conclusions.

2. Frankly, the concept of Powerlikes is nothing but a scam. Influencer marketing is real, and the power of likes coming from high quality accounts is a real phenomenon.

3. If you want to replicate the concept of Powerlikes, just get into influencer marketing. It will be slower, but it will cost a lot less and will work infinitely better. Trust me on this one.

So Should You Use Powerlikes?

Ok, let’s just put an end to this once and for all! You can use Powerlikes at your own risk. The overall concept for using Powerlikes is to boost your post, so it will be seen by more people. Since the latest Instagram algorithm changes they are used to help your followers see your posts now.

At the end of day, it is entirely up to you if you want to use Instagram Powerlikes, as I mentioned previously, don’t just use them randomly thinking they will make any old post hit explorer, as hitting explorer is determined by a combination of things and content is the main thing that helps.

Why is Instagram Powerlikes such a popular topic ?

Because Instagram is always moving the goal posts, with constant changes. Furthermore a lot people still say, it is one of the best ways for growth.

I must reaffirm to you, that your content should always be rock-solid for effectiveness. And the Powerlikes sources should be running from a good tap. This would be a point where I would normally add links, but it’s that whole spam and shilling situation again, so it’s a no, no.🤣

Other Top Methods of Instagram Growth

(In no specfic order)

  1. Automation
  2. Ads
  3. Manual Growth
  4. Paid Shoutouts/Influencer Marketing
  5. S4S/Shoutout 4 Shoutout (not really that effective if accounts are small)
  6. Consistency
  7. Hashtags
  8. IG TV
  9. IG Stories
  10. IG Live

Need Further Reading on Instagram Powerlikes?

  1. Instagram Powerlikes — The Ultimate Powerlikes Guide for Instagram in 2018
  2. Instagram: Engagement Rounds vs. Powerlikes
  3. How To Go Viral On Instagram In 2018
  4. Gram Hacks

Instagram Influencer Marketing

Ok, ready? Let’s talk about influencer marketing, which does actually work and a lot of people swear by it. They are not wrong, the one thing is where there is a boom of Influencers now, there’s a extraordinary amout of fake ones too! These can potentially deceive companies for products and money. Not saying that everyone is, just so you know.

Many agencies will tell you they have a vetting process and great relationships with Influencers, which could be true, but there are many who don’t and their vetting process is non existent. So, proceed with caution!

Some further reading on this below.

Influencer marketing fraud — how big a problem is it?

Social Influencer Fraud: Its Rise, How to Spot It, and How to Stop It

Brands Are Cracking Down On Influencers With Fake Followers

Influencers are faking sponsored content to gain more credibility on Instagram

The crisis with influencer marketing is, until there is an industry standard you can’t tell who is who. There are many tools available to help, or you can do it manually. If you have the time, it should be considered.

I need to point out if you’ve never used Powerlikes before. The backbone of the networks, are made up of Instagram Influencers from, fashionista to public figures. With account followings ranging from 10k — 1 million plus, and YES they do open up their accounts to deliver those Powerlikes.

Believe it or not, even the ones in their own private groups, who charge thousands for posts. If you’ve never tested Instagram Powerlikes before you will never know.

Like with everything, DYOR (Do You Own Research)

Social media is really moving fast and running ads is good. Yet the key to social media, as it’s use becomes more prominent, is that access will be granted by gatekeepers of the niche networks, especially with Instagram and Twitter.

Where Ideas Meet Reality

Overall that article is very speculative, and the writer clearly points out that they never used or even considered to test Instagram Powerlikes.

Hold on I forgot, they stated they don’t even have an Instagram account anyway. Nor do they feel they need to, as they know what they are doing. Think about that for a minute…

Here’s some sound advice, never mention scam, fraud and point to anyone’s identity without reason. As labelling people fraud, or untrustworthy is defamation of character. Which is a serious thing in some jurisdictions.

With Instagram there are myriad of suggestions available on what you should and shouldn’t do, with 70% of the information showing examples and data. Instagram is a jungle and you need to figure out how to tackle it.

So What Did I Learn From This

Always do your research, have data examples. All in all everyone is entitled to their opinions, whether it harms you or not. Overall trying to discredit not one but four people is quite unbelievable. I wonder, if that article was on Forbes, Huffington Post or the Entrepreneur, would they let this astonishing attempt at naming and shaming go to press, with this said so-called evidence.

However, if you ever have to speak about people keep it 💯, be respectful…

Thus, in this attempt to discredit other marketers or ‘some guy on medium’, who, in the writers’ eyes, should not be in the business of writing about or sharing personal or commercial Instagram tips, the blog writer may have just ended up discrediting themselves. This could be seen as pure ignorance, especially if they haven’t even bothered to test or research anything themselves before speaking.

Without any real research, this writer going around throwing out labels on people, they never had any interaction with. Labels such as scam, fraud and untrustworthy are barbaric statements. And as you know…


“The only source of knowledge is experience”
– Albert Einstein

Stay Gramming 🤣

‘Signing off some guy on Medium’ 🤫

Oh one more thing

I did send an email to the website were the article was featured on, once I read their article, which resulted in no reply, however shortly after sending the email I received some backlash. My Medium account was reported and suspended, after 2 years of consistent Instagram talk, think about that for minute 🤷🏾‍♂️

P.S — Don’t be discrediting others to shill your own services period.

Suspended Account

Side Note: Normally there would be a link for, GramHacks my book on Instagram, available on Amazon, but I’m not sure if pushing my writing goes against the rules…until next time 🤫

Thanks for reading The Marketing & Growth Hacking Publication

Join our Facebook Group. Contact us for a sponsored post. Write for us. Need help growing your business to the next level? We can be your CMO and marketing team. Learn more.

If you enjoyed this story, please recommend 👏 and share to help others find it!

What Are Instagram Powerlikes and How Do They Work was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

Join The Rockstar Entrepreneur Community Now: Start Rockin Now

Similar Posts:

Leave a Reply

Your email address will not be published. Required fields are marked *