Biz Tips: Top 5 Best Press Kit Examples

Biz Tips: Top 5 Best Press Kit Examples

Biz Tip:

Top 5 Best Press Kit Examples

Press kits are usually available on the homepage for transparency and ease of use, but various businesses and websites use it in different ways. If you’re a start-up company, press kit examples are even more important as they can show you how to market to journalists and attract clients and partners, or anyone willing to invest in your brand.

Why Do You Need a Press Kit?

The information on your business should be readily available to journalists or any writers that might take an interest in it at any time. Having a clear and easily readable website that might draw journalists in can even give you free exposure. However, the opposite is also true; if any writer is confused by your website layout and about the information provided by the press kit, they can easily wander off to your competitor.

SEO also plays a role here as having an EPK, or an electronic press kit means people can put backlinks leading to your site, which makes social media tags and mentions that much easier. A clear and confident message will make your brand seem stronger, and attract all the attention you need.

Where to Put the Press Kit on Your Website

If journalists are your primary audience for a press kit, then think of your business and website from their perspective. The contents of a press kit vary from business to business but be sure to include the important information that can be understood at a glance.

It should include the brief company history along with the list of awards, news stories, and accomplishments you’ve made. You can also put up a biography of your core staff members, an FAQ chapter, and of course, the image of the logo. Here are a few examples of how some prominent websites and services handle press pages.

Squarespace

Squarespace

Squarespace Press Kit

While opening Squarespace’s press page, you’ll get their most recent press coverage on display. This is great in terms of providing a chronological outlook and makes it immediately obvious what was recently covered and when.

Evernote

Evernote Press Kit

Evernote Press Kit

Their website tries to explain the purpose of every page as clearly as possible. Evernote provides listings of their company and recent news mentions to fortify the brand and demonstrate its relevance. They also provide further guidelines and assets for anyone who’s interested.

Mailchimp

Mailchimp Press Kit

Mailchimp Press Kit

Mailchimp tries to place all its guidelines, images, and brand name on a single concise page. Scrolling lower will give you more insight into their chosen color scheme, background information about the brand name, etc. This strategy is simple but effective as you get everything at a glance in an easily digestible format.

Intercom

Intercom Press Kit

Intercom Press Kit

Here it’s a similar thing with everything being visible and laid out as soon as you open the page. They have various brand logos displayed next to the download links for each asset, so there’s no confusion on how to get anything.

Treehouse

Treehouse Press Kit

Treehouse Press Kit

Treehouse has their press kits and information available in a PDF format that you can download and browse at your convenience. Relying on well-known external formats such as PDFs can also be an effective strategy as many people are used to working with them. They also provide embedded links to relevant sources, logos, and images.

Now It’s Your Turn

These 5 examples should give you a good head start as what to create as resources for your audience. The easier you make it for your stakeholders to learn more about your company and get assets to use when talking about it.

This article originally appeared on 2pinz.com

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