Biz Tips: Too Much Creative Marketing is Stifled by Attribution

Biz Tips: Too Much Creative Marketing is Stifled by Attribution

Biz Tip:

Too Much Creative Marketing is Stifled by Attribution

You’re listening to a podcast. The guest describes a product that sounds compelling, alluring, something you’ve been looking for… What happens next?

Yup. You search Google.

And then what? Google shows you the website for that alluring product, and you click. Maybe you explore the site a bit, perhaps give them your email address or even buy the product.

Next…

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